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The Forrester New Wave™: Market And

Competitive Intelligence Platforms, Q4 2019
The 12 Providers That Matter Most And How They Stack Up
by Cinny Little
October 22, 2019
Why Read This Report Key Takeaways

In Forrester’s evaluation of the emerging market Market Logic, Digimind, Sharpr, Crayon, And
for market and competitive intelligence (M&CI) Northern Light Lead The Pack
platforms, we identified the 12 most significant Forrester’s research uncovered a market in which
providers in the category — Bertin IT, Cipher, Market Logic, Digimind, Sharpr, Crayon, and
Comintelli, Crayon, Digimind, Klue, Kompyte, Northern Light are Leaders; Comintelli, Klue,
Market Logic, M-Brain, Northern Light, Sharpr, and Cipher, and Kompyte are Strong Performers;
Wide Narrow — and evaluated them. This report M-Brain and Wide Narrow are Contenders; and
details our findings about how well each vendor Bertin IT is a Challenger.
scored against 10 criteria and where they stand
Embedded Text Analytics, AI/ML Automation,
in relation to each other. Customer insights (CI)
And Integration Are Key Differentiators
pros as well as sales, sales enablement, product
Forrester found that platforms developed with
marketing, and strategy pros can use this review to
these key differentiators are empowering M&CI
select the right partner for their M&CI needs.
pros along with sales, marketing, product,
and executive roles. Embedded text analytics
enables advanced search, AI/machine learning
(ML) automatically summarizes content, and
integration with enterprise tools empowers end
users to work in systems they’re already in.
This PDF is only licensed for individual use when downloaded from forrester.com or reprints.forrester.com. All other distribution prohibited.
FORRESTER.COM
FOR CUSTOMER INSIGHTS PROFESSIONALS
The Forrester New Wave™: Market And Competitive Intelligence

Platforms, Q4 2019
by Cinny Little
with Gene Leganza and Robert Perdoni
October 22, 2019
Table Of Contents Related Research Documents

2 M&CI Must Find Signals In The Noise . . . The Four Essential Steps To Transform Into An
And Take Actions Insights-Driven Business
2 Market And Competitive Intelligence New Tech: Market And Competitive Intelligence
Platforms Evaluation Overview (M&CI) Solutions, Q1 2019
6 Vendor QuickCards Use The Goal-KPI-Action-Data (GKAD)

Framework To Align, Measure, And Act
19 Supplemental Material
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FOR CUSTOMER INSIGHTS PROFESSIONALS October 22, 2019
The Forrester New Wave™: Market And Competitive Intelligence Platforms, Q4 2019
M&CI Must Find Signals In The Noise . . . And Take Actions

Market and competitive intelligence is a fundamental strategic business competency, and it’s front
of mind. In 2019, 57% of data and analytics technology decision makers report that their firms are
implementing and expanding the use of M&CI technology.1 This work takes place in varied parts of
organizations. It’s done and applied to one or more of these functions: customer insights, marketing,
market and consumer research, sales, sales enablement, product, and corporate strategy. Based on
that diversity, it’s not surprising that M&CI technology vendors’ approaches also vary with respect to
features and functions, technology, and go-to-market strategy.
For example, some M&CI platforms include out-of-the-box (OOTB) content sources with options to
purchase additional sources; other platforms provide do-it-yourself (DIY) connectors for customers to
use; and some vendors specialize in providing governed access to purchased content and research.
Maturity also varies across evaluated vendors in their use of text analytics for advanced search; in their
use of AI for autosummarization, curation of content, and availability of robust usage analytics; and
in their focus on integration with enterprise tools such as Salesforce, SharePoint, Slack, and Tableau.
Some platforms’ heritage is in other technology areas, such as content repositories, social listening,
or web scraping, while others evolved from M&CI consulting services. This range of approaches is
reflected in the M&CI platforms Forrester evaluated.
Market And Competitive Intelligence Platforms Evaluation Overview

The Forrester New Wave™ differs from our traditional Forrester Wave™. In the New Wave evaluation,
we assess only emerging technologies, and we base our analysis on a 10-criterion survey and 2-hour
briefing with each evaluated vendor. We group the 10 criteria into current offering and strategy (see
Figure 1). We also review market presence.
We included 12 vendors in this assessment: Bertin IT, Cipher, Comintelli, Crayon, Digimind, Klue,
Kompyte, Market Logic, M-Brain, Northern Light, Sharpr, and Wide Narrow (see Figure 2 and see
Figure 3). Each of these vendors has:
›› A platform that supports an M&CI end-to-end workflow by end users. Included vendors offer
an M&CI platform with capabilities for data collection from internal and external sources; AI/ML-
enabled search and automation; distribution of intelligence; usage analytics; collaboration; and
integration with enterprise collaboration, CRM, and business intelligence (BI) tools.
›› Install base, revenue from platform sales, and renewal rate requirements. For included
vendors that did not provide revenue numbers, Forrester estimated their category revenue. Each
vendor provided Forrester with two customer references who would be willing to speak with us or
fill out a survey.
© 2019 Forrester Research, Inc. Unauthorized copying or distributing is a violation of copyright law. 2
Citations@forrester.com or +1 866-367-7378
›› Sparked client inquiries and/or has an approach that put it on Forrester’s radar. Forrester
clients often discuss the vendors and products through inquiries; alternatively, the vendor may,
in Forrester’s judgment, warrant inclusion or exclusion in this evaluation because of technology
trends, market presence, or level of client interest.
FIGURE 1 Assessment Criteria
Evaluation criteria Criteria explanation
User experience How intuitive and comprehensive is the user interface? What features support
different key user roles in efficiently finding what’s available and then selecting and
using an activation approach for insights and decision making?
Data collection/ What are the capabilities for data collection and organization from internal and
taxonomy external sources, including third-party subscription sources? Is the platform
approach to data categorization and tagging manual or automatic? How does the
platform handle multiple languages?
AI/ML-enabled What are the platform’s differentiated AI and machine learning (ML)-enabled search
search features and functions for different user roles and use cases? How does
AI-enabled search improve over time?
AI/ML automation What AI-enabled capabilities are available for different key user roles (e.g.,
out-of-the-box [OOTB] and custom)? How does the platform apply AI/ML to
highlight key content, events, and changes; to curate, classify, and recommend
content; and/or to enable trend analysis, recommendations, and content relevancy
scores?
Distribution of What are the platform’s OOTB options for different user roles for creating and
intelligence and sharing reports, newsletters, and battlecards? What’s automated and what’s
usage analytics customizable by users? What analytics about platform usage by the customers’
users is available?
User access What are the deployment models? How does the platform manage appropriate
approaches levels of access for different user types? What integrations are available (OOTB
and/or via custom services)? What are the pricing models? Is there a mobile
version of the platform? What are its key features and functions?
Collaboration What are the platform’s collaboration features and functions? Can customers
integrate bidirectionally with internal collaboration tools (such as SharePoint,
Slack, Chatter, CRM, and Tableau) or export deliverables (such as newsletters and
battlecards) to these tools?
Product vision Does the vendor have a differentiating three- to five-year vision for its market and
competitive intelligence platform? What is the overall company’s focus on the
evaluated market and competitive intelligence platform versus its other products or
services?
Product roadmap What is Forrester’s level of confidence in the vendor’s roadmap in terms of making
the platform more competitive for enterprise buyers compared to other evaluated
platforms?
Market approach How many active paying customers does the vendor serve (as of July 24, 2019)?
What are the current pricing models? What services are provided? Is the vendor
successfully executing a comprehensive go-to-market approach for its platform?
How well known is the vendor to enterprise buyers?
FIGURE 2 Forrester New Wave™: Market And Competitive Intelligence Platforms, Q4 2019
Market And Competitive Intelligence Platforms

Q4 2019
Strong
Challengers Contenders Performers Leaders
Stronger
Market Logic
current
offering Digimind
Crayon
Northern Light
Cipher Sharpr
Klue
Comintelli
Kompyte
Wide Narrow
M-Brain
Weaker Bertin IT
current
offering
Weaker strategy Stronger strategy
Market presence
FIGURE 3 Vendor QuickCard Overview
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Cipher
Kompyte
M-Brain
Wide Narrow
Bertin IT
Differentiated On par Needs improvement
Vendor QuickCards
Forrester evaluated 12 vendors and ranked them against 10 criteria. Here’s our take on each.
Market Logic: Forrester’s Take
Our evaluation found that Market Logic (see Figure 4):
›› Leads the pack with its knowledge graph and AI capabilities. With AI-powered autotagging,
autosummaries, intent detection, and robust platform usage analytics, Market Logic’s Market
Insights Platform delivers on enabling user focus on high-value work across a range of roles: M&CI,
marketing (including research), product, and sales.
›› Can push for OOTB integration with customers’ most-used tools. Market Logic provides APIs,
but it lags behind some evaluated vendors in OOTB integration with enterprise tools like Slack,
SharePoint, and Salesforce that would enable both use and contribution of insights from tools they
already live in.
›› Is the best fit for enterprises with high user volume and significant spend on research. Market
Logic provides collaboration and process management for customers’ market research. Agencies
participate on the platform, seeing only their work with the client.
Market Logic Customer Reference Summary
Customers praise the consolidation of information and research that provides, for example, sales with
tools for selling. They also cite the need to make tagging research reports easier.
FIGURE 4 Market Logic QuickCard
Wave position
Market Logic LEADER
User experience User access approaches REFERENCE QUOTES

Data collection/taxonomy Collaboration
AI/ML-enabled search Product vision “Everybody now knows where
to start to do their own
AI/ML automation Product roadmap research.”
Distribution of intelligence Market approach
and usage analytics “I can see the core metric of my
team’s usage in the platform —
Differentiated On par Needs improvement the one we focus on.”
“The mobile app has limited

Products evaluated functionality.”
Market Insights Platform
Digimind: Forrester’s Take
Our evaluation found that Digimind (see Figure 5):
›› Leads the pack with its robust data collection scope and AI-enabled search. Digimind’s
platform provides news, blog, forum, website, and robust social data OOTB plus options to
purchase third-party and industry data. Digimind’s AI Sense learns quickly from user activity to
enrich search setup and results and to classify information based on user interest.
›› Can push to automate battlecard creation and continue to grow its market presence.
Digimind must move from manual to automated creation of battlecards — a foundational output
type for M&CI platforms. Digimind continues to grow in North America.
›› Is the best fit for enterprises that need multiple languages and tool integrations. Digimind’s
multilanguage capabilities are robust: processing in 80 languages, and sentiment analysis in 61.
OOTB integrations are available for Qlik, Salesforce, SharePoint, Tableau, and Yammer.
Digimind Customer Reference Summary
Customers appreciate the ability to customize the work (such as newsletters) themselves, versus
requiring Digimind’s help. They’d prefer not to incur fees for adding modules or content connectors.
FIGURE 5 Digimind QuickCard
Wave position
Digimind LEADER

AI/ML-enabled search Product vision “It’s not just a tool for us, but a
central platform.”
AI/ML automation Product roadmap
Distribution of intelligence Market approach “The user interface is easy and
and usage analytics clear. Users can read
information in their preferred
Differentiated On par Needs improvement language.”
“Improvements to AI Sense will

Products evaluated be an important step.”
Digimind
Sharpr: Forrester’s Take
Our evaluation found that Sharpr (see Figure 6):
›› Leads the pack for companies that want “hubs” specific to users’ roles. Sharpr Insights
platform offers hubs specific to users’ business roles: research and insights, strategy, marketing,
innovation, user experience (UX), and (external) partners. All hubs use the same UI, features and
functions, knowledge graph, and AI, but they enable separate provisioning for a tailored experience.
›› Can push to provide measurement of the platform’s effectiveness. The platform’s usage
analytics are robust, but Sharpr must work to get to the high bar of providing measurement that
links platform usage to specific business outcomes.
›› Is best for companies that require uploading internal data and information at scale. Sharpr
Insight Platform enables administrator-level users to drag and drop hundreds of files from internal
sources, maintaining sources’ folder structure.
Sharpr Customer Reference Summary
Customer references give a thumbs up to Sharpr’s AI-enabled tagging and effectiveness of search.
Customers value Sharpr’s partnership but feel that Sharpr could prepare better for meetings.
FIGURE 6 Sharpr QuickCard
Wave position
Sharpr LEADER

AI/ML-enabled search Product vision “The Sharpr platform acts as a
force multiplier.”
AI/ML automation Product roadmap
Distribution of intelligence Market approach “We like that we can have
and usage analytics targeted conversations within
the platform.”
“Executives want to know how
using the platform is impacting
Products evaluated the company, and I can’t
Sharpr Insight Platform measure that.”
Crayon: Forrester’s Take
Our evaluation found that Crayon (see Figure 7):
›› Leads the pack with a focus on measuring the platform’s impact on sales. Crayon provides
OOTB integration, enabling the setup of competitor-specific battlecards that automatically update
within the CRM. By combining battlecard engagement statistics with sales users’ comments, it can
associate battlecard usage with a sales win.
›› Needs to accelerate integrations with BI tools. It’s on the roadmap, but Crayon should prioritize
integration with BI tools that marketers and product professionals live in, such as Tableau, to more
quickly move toward additional impact measurement.
›› Is the best fit for companies with a heavy focus on web sources for intelligence. Crayon is
differentiated in catching and annotating changes to the complete domain of a company website,
including a company’s deep website pages.
Crayon Customer Reference Summary
Customer references praise how Crayon shows changes that occur on competitors’ webpages.
Customers would like more notice when the platform UI changes in order to better prep users.
FIGURE 7 Crayon QuickCard
Wave position
Crayon LEADER

AI/ML-enabled search Product vision “Crayon scans everything and
prioritizes what I’m interested
AI/ML automation Product roadmap in.”
and usage analytics “Crayon has helped us be more
proactive with the executive
Differentiated On par Needs improvement team.”
“We’d like even deeper

Products evaluated integration with Salesforce.”
Crayon
Northern Light: Forrester’s Take
Our evaluation found that Northern Light’s SinglePoint platform (see Figure 8):
›› Leads the pack with compliant handling of licensed and purchased research. Along with
enabling content from enterprise apps to be searchable (SharePoint, web services), Northern
Light’s experience in integrating licensed research increases valid access to customers’ licensed
users. Agencies can upload their commissioned research, too.
›› Can push to provide measurement of the platform’s effectiveness. The platform’s usage
analytics are robust, but Northern Light must work to get to the high bar of providing measurement
that links platform usage to specific business outcomes.
›› Is the best fit for firms seeking higher-value usage of licensed publications. Implementation of
ML-powered search in 2018 has driven document usage increases of up to 40% by licensed users.
Customer Reference Summary
Customer references praise the automated insights report that summarizes documents found
via search. The same customers report that planned platform upgrades tend to deliver later than
originally scheduled.
FIGURE 8 Northern Light QuickCard
Wave position
Northern Light LEADER

AI/ML-enabled search Product vision “The automatic insights report
in search results saves us a lot
AI/ML automation Product roadmap of time.”
and usage analytics “Relevancy scores for content
items are very accurate.”
“I’d like more sophisticated
options for usage statistics,
Products evaluated such as filtering by content
SinglePoint supplier.”
Comintelli: Forrester’s Take
Our evaluation found that Comintelli’s Intelligence2day platform (see Figure 9):
›› Offers robust DIY content integration and taxonomy setup. Intelligence2day enables power users
to use predefined connectors to a wide range of data sources — both internal and external — and to
define their taxonomy. Customers can leverage Comintelli services for this work, if they prefer.
›› Needs to improve its natural language processing (NLP) capabilities. NLP for entity recognition
and sentiment analysis is lacking. These capabilities are on the roadmap, and Comintelli will need
to balance them with customer-specific taxonomy requirements.
›› Is a good fit for customers who want to select external content sources themselves.
Comintelli does offer packaged content sources, but customers can start from scratch based on
their own preferences, if they prefer.
Comintelli Customer Reference Summary
Customers praise the platform’s search autosuggestions (“did you mean?”) and the clickable, AI-based
“trend cluster.” They would like to see Comintelli with a higher profile in the marketplace.
FIGURE 9 Comintelli QuickCard
Wave position
Comintelli STRONG PERFORMER

AI/ML-enabled search Product vision “The features are easy to use,
so adoption of the platform for
AI/ML automation Product roadmap users is quick and simple.”
and usage analytics “The company listens to
feedback and acts on it.”
“Platform usage reporting and
statistics need improvement.”
Products evaluated
Intelligence2day
Klue: Forrester’s Take
Our evaluation found that Klue (see Figure 10):
›› Delivers on being where sales team members are. Marketing, product, and sales enablement
pros build and refresh compete material such as battlecards, boards, and digests. Sales users
access content they can trust via Klue and its native Android or iOS apps, Salesforce, and/or the
Klue Chrome browser extension. They contribute content, too.
›› Needs to prioritize value measurement in the road map. Klue must fast-track usage and win/loss
tracking and reporting critical to sales operations to further accelerate Klue’s traction and growth.
›› Is the best fit for firms seeking the ability to link content usage to win rates. One enterprise
customer found that individual sales reps who used Klue information embedded in Salesforce had
higher win rates and win propensity than reps who did not.
Klue Customer Reference Summary
Customer references praise both the “visibility group” management that controls user access to
sensitive information and Klue’s extensive automatic update capabilities. Customers cite the ease of
editing and clean layout of deliverables but would like more ability to control colors and tables.
FIGURE 10 Klue QuickCard
Wave position
Klue STRONG PERFORMER

AI/ML-enabled search Product vision “Klue is truly a partner — they
feel like an extension of our
AI/ML automation Product roadmap team.”
and usage analytics “With Klue, sales trusts the
content. And they’re
Differentiated On par Needs improvement contributing intel back.”
“The interface does the job, but

Products evaluated it needs extra sizzle to make it
Klue more sales friendly.”
Cipher: Forrester’s Take
Our evaluation found that Cipher’s Knowledge360 platform (see Figure 11):
›› Offers robust search and collaboration capabilities. Knowledge360 search uses NLP for OOTB
tagging of people, locations, and organizations. OOTB bidirectional integration with Salesforce,
Chatter, and Slack enables collection of internal intel and delivery to frontline employees within their
primary platforms.
›› Needs to upgrade deliverable creation features, balancing flexibility with utility. Cipher’s offers
less flexible layout and design of deliverables than other evaluated vendors.
›› Is the best fit for companies in several specific industries. Cipher’s strength is in supporting
insurance, healthcare, manufacturing, technology, and government contracting markets.
Cipher Customer Reference Summary
Customer references praise Knowledge360’s search capability. They report confusion between “news”
and “press releases” that requires extra effort in finding and curating information.
FIGURE 11 Cipher QuickCard
Wave position
Cipher STRONG PERFORMER

AI/ML-enabled search Product vision “The biggest problem [that]
having Cipher solved is the
AI/ML automation Product roadmap ability to aggregate and share
Distribution of intelligence Market approach intelligence.”
and usage analytics
“Cipher is responsive and
Differentiated On par Needs improvement solution oriented.”
“The creation functions for

Products evaluated reports and newsletters need
Knowledge360 more flexibility.”
Kompyte: Forrester’s Take
Our evaluation found that Kompyte (see Figure 12):
›› Offers robust monitoring of competitor search, inbound marketing, and websites. Users
mark the most relevant website changes to teach AI/ML to “show more like this,” and advanced
detection captures the full HTML, not just screenshots. Search (organic and paid) snapshots
keyword ranking and filters competitors’ keywords, ad copy, and landing pages.
›› Uses LinkedIn to provide firmographic information, which may not be optimal. Customers
must consider whether LinkedIn data is accurate enough for their use case. For example, employee
count on LinkedIn, a common way of understanding company size, can be unreliable.2
›› Is the best fit for companies seeking a solution structured by functional roles. Kompyte serves
entire go-to-market teams: web and digital marketing, sales, and sales enablement.
Kompyte Customer Reference Summary
Customer references particularly praise Kompyte’s website tracking. Customers would like the platform
to provide more robust battlecard creation.
FIGURE 12 Kompyte QuickCard
Wave position
Kompyte STRONG PERFORMER

AI/ML-enabled search Product vision “I like the comprehensive
search that pulls in website
AI/ML automation Product roadmap updates, social media, blogs,
Distribution of intelligence Market approach and SEO and SEM keywords.”
and usage analytics
“Weekly check-in calls with
Differentiated On par Needs improvement Kompyte have aided our
adoption of the platform.”
Products evaluated
Kompyte
M-Brain: Forrester’s Take
Our evaluation found that M-Brain’s Intelligence Plaza (see Figure 13):
›› Offers custom capabilities to link to enterprises’ other systems. Intelligence Plaza supports
XML and RSS feeds, as well as separate APIs, for automated flows of incoming and outgoing
information — for example, to corporate intranets and CRM. Intelligence Plaza can also run entirely
in the SharePoint environment.
›› Needs to expand to other functions beyond the traditional M&CI role. As enterprises improve
their ability to work across silos and apply insights, Intelligence Plaza must accelerate its plan to
diversify via media monitoring and industry insight content from other M-Brain business areas.
›› Is ideal for large enterprises that seek dedicated support from the vendor. M-Brain provides a
range of fee-based consulting and advisory services highly valued by customer references.
M-Brain Customer Reference Summary
Customer references praise the value of Intelligence Plaza as a destination used across the entire
organization. They report that searching and viewing by tags could be more user friendly.
FIGURE 13 M-Brain QuickCard
Wave position
M-Brain CONTENDER

AI/ML-enabled search Product vision “I like the ability to search for
specific topic threads and
AI/ML automation Product roadmap respond to user comments.”
and usage analytics “We like the interviews M-Brain
does with competitors we
Differentiated On par Needs improvement can’t find details on.”
“Searching and viewing content

Products evaluated by tags could be more user
Intelligence Plaza friendly.”
Wide Narrow: Forrester’s Take
Our evaluation found that Wide Narrow (see Figure 14):
›› Offers customers the ability to bring their own data or to buy information services. Wide
Narrow provides a DIY connection library with data science team support. Customers use this
approach to connect to content that best meets their needs, including web, documents, video,
social media, and open source or paywall-protected subscription sources.
›› Needs to deliver on planned continued investment in federated and advanced search. Wide
Narrow’s current search capability is adequate, but it is below average compared with other
evaluated vendors.
›› Is a good fit for companies that seek to optimize M&CI workflow and productivity. Wide
Narrow excels in partnering with customers to build and operate M&CI processes that maximize
collaboration and value. Wide Narrow also offers integrations with customers’ existing platforms for
a single source of truth.
Wide Narrow Customer Reference Summary
Customer references praised the value of the increased collaboration resulting from platform use. They
noted that the user interface is intuitive, but there are areas they see for improvement.
FIGURE 14 Wide Narrow QuickCard
Wave position
Wide Narrow CONTENDER

AI/ML-enabled search Product vision “The report builder enables
pulling together reports in
AI/ML automation Product roadmap minutes instead of hours.”
and usage analytics “The collaboration around the
curated content is the secret
Differentiated On par Needs improvement sauce.”
“Providing a preview of an alert

Products evaluated to another user can sometimes
Wide Narrow be a challenge.”
Bertin IT: Forrester’s Take
Our evaluation found that Bertin IT’s AMI Enterprise Intelligence (see Figure 15):
›› Offers highly valued capabilities for delivering information to a range of roles. Users in
customer companies span the full range of roles and hierarchy. The platform is the single source of
truth for intelligence on competitors.
›› Needs to up-level automated content curation, categorization, and change detection.

Customers highly value Bertin as a trusted partner, but AMI EI lags behind other evaluated vendors’
features and functions, integration with enterprise tools, and use of AI/automation.
›› Is the best fit for companies requiring strong focus on European data sources. AMI EI’s
SourceBox provides OOTB connectors to blogs, forums, and social media as well as on-demand
integration of a wide range of sources, including databases and subscription sources.
Bertin IT Customer Reference Summary
Customer references praised Bertin IT’s partnership and responsiveness. The same customer
references hope that Bertin will invest more in its road map and provide better visibility about timelines
for enhancements, especially for AI automation.
FIGURE 15 Bertin IT QuickCard
Wave position
Bertin IT CHALLENGER

AI/ML-enabled search Product vision “We’re able to stay anonymous
in the research we do on the
AI/ML automation Product roadmap web.”
and usage analytics “The UI is a bit old-fashioned
and choppy. We’d like it to be
Differentiated On par Needs improvement more templated.”
“We wish that Bertin IT would

Products evaluated invest more in their roadmap.”
AMI Enterprise Intelligence
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Supplemental Material
The Forrester New Wave Methodology
We conducted primary research to develop a list of vendors that met our criteria for the evaluation and
definition of this emerging market. We evaluated vendors against 10 criteria, seven of which we based
on product functionality and three of which we based on strategy. We also reviewed market presence.
We invited the top emerging vendors in this space to participate in an RFP-style demonstration and
interviewed customer references. We then ranked the vendors along each of the criteria. We used a
summation of the strategy scores to determine placement on the x-axis, a summation of the current
offering scores to determine placement on the y-axis, and the market presence score to determine
marker size. We designated the top-scoring vendors as Leaders.
Integrity Policy
We conduct all our research, including Forrester New Wave evaluations, in accordance with the
Integrity Policy posted on our website.
Endnotes
Base: 2,154 global data and analytics technology decision makers. Source: Forrester Analytics Global Business
1
Technographics® Data And Analytics Survey, 2019.
Source: Derek Smith, “Size Matters: Digging In To Employee Counts And Social Media Discrepancies,” DiscoverOrg
2
blog, January 22, 2019 (https://discoverorg.com/blog/finding-employee-count/).
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The Forrester New Wave™: Market And

Why Read This Report Key Takeaways

The Forrester New Wave™: Market And Competitive Intelligence

Table Of Contents Related Research Documents

6 Vendor QuickCards Use The Goal-KPI-Action-Data (GKAD)

Share reports with colleagues.

Forrester Research, Inc., 60 Acorn Park Drive, Cambridge, MA 02140 USA

M&CI Must Find Signals In The Noise . . . And Take Actions

Market And Competitive Intelligence Platforms Evaluation Overview

FIGURE 1 Assessment Criteria

Evaluation criteria Criteria explanation

Market And Competitive Intelligence Platforms

Weaker strategy Stronger strategy

FIGURE 3 Vendor QuickCard Overview

Differentiated On par Needs improvement

Market Logic: Forrester’s Take

Our evaluation found that Market Logic (see Figure 4):

Market Logic Customer Reference Summary

FIGURE 4 Market Logic QuickCard

Market Logic LEADER

User experience User access approaches REFERENCE QUOTES

“The mobile app has limited

Digimind: Forrester’s Take

Our evaluation found that Digimind (see Figure 5):

Digimind Customer Reference Summary

FIGURE 5 Digimind QuickCard

User experience User access approaches REFERENCE QUOTES

“Improvements to AI Sense will

Sharpr: Forrester’s Take

Our evaluation found that Sharpr (see Figure 6):

Sharpr Customer Reference Summary

FIGURE 6 Sharpr QuickCard

User experience User access approaches REFERENCE QUOTES

Crayon: Forrester’s Take

Our evaluation found that Crayon (see Figure 7):

Crayon Customer Reference Summary

FIGURE 7 Crayon QuickCard

User experience User access approaches REFERENCE QUOTES

“We’d like even deeper

Northern Light: Forrester’s Take

Customer Reference Summary

FIGURE 8 Northern Light QuickCard

Northern Light LEADER

User experience User access approaches REFERENCE QUOTES

Comintelli: Forrester’s Take

Comintelli Customer Reference Summary

FIGURE 9 Comintelli QuickCard

Comintelli STRONG PERFORMER

User experience User access approaches REFERENCE QUOTES

Klue: Forrester’s Take

Our evaluation found that Klue (see Figure 10):

Klue Customer Reference Summary

FIGURE 10 Klue QuickCard

Klue STRONG PERFORMER

User experience User access approaches REFERENCE QUOTES

“The interface does the job, but

Cipher: Forrester’s Take

Cipher Customer Reference Summary

FIGURE 11 Cipher QuickCard

Cipher STRONG PERFORMER

User experience User access approaches REFERENCE QUOTES

“The creation functions for

Kompyte: Forrester’s Take