Riddhi Misra (Google Ad words Certified/ Inbound Marketing Certified)

Mobile Number: +91 988 647 2292 (India)

E-Mail: riddhimisra@gmail.com
Date of Birth: 18th Nov 1987

Objective

To pursue career where my varied skills can be utilized to achieve corporate objectives.

Key Skills

• Business Acumen • Project Management • Research • Direct Marketing

• Buyers’ psychology • Marketing Strategy • Team Management • Digital Marketing
• Budget Management • Business Intelligence • Pre & Post Event Activities • Social Media Marketing
• Business Development • Negotiation • Business Process Improvement • Product Marketing

Previously held Positions:

• Associate Director – Europe & Australasia • Sales Performance Manager • GM- Strategic Accounts & Marketing
• Head of Production & Marketing • Head of Marketing • Head of Research
• Team Leader – delegate sales • Conference Producer • PR & Marketing Manager

Key Deliverables

Business Development

− Training the team − Key Account Management − Delegate sales & Sponsorship Sales
− People Management − Recruitment − Contract Negotiation and closing

Marketing Management for Events

− Marketing (online & offline) − Negotiations & People Management − Media Partnership
− Govt. /Assn. Endorsement − Research & Presentation Documents − Key Account Management

Production of Events

− Identifying speakers − Market Research − Creating info packs for (delegate sales,
Sponsorship sales, research & marketing)
− Speaker Acquisition − Government Endorsement
− Content Development − Onsite Event Co-ordination

Academia

2012 Bachelor of Arts, Manav Bharti University

2007 CL-XII from NOIS, Mumbai - INDIA
2005 CL-X from Army Public School, Bangalore - INDIA

Softwares:

• Microsoft Office (Including Word, PowerPoint, Excel and Access)

• SALESFORCE
• ZOHO
• Exact Target
• Various CRM software’s
Professional Experience

Jan’19 – Present - Associate Director – Europe and Asia at EC-Council, Mumbai, India

• Delivering the projected revenue for my division

• Research industry and company trends to identify new business opportunities
• Creating and executing profitable sales and marketing strategies for conferences/ trainings
• Overall management of the Division fitting into the organizations value proposition
• Creating and managing strategic partnerships
• Achieving financial objectives by preparing an overall annual events budgets and scheduling expenses
• Developing, implementing and monitoring systems and procedures necessary to the smooth operation of the
Division
• Working with external third parties to assess partnerships, endorsements and licensing opportunities
• Maintaining adequate staff strength by recruiting, selecting, orienting and training employees
• Be accountable revenue goals monthly, quarterly and annually.
• Coordinate sales meetings based on your own lead generation to close deals
• Drive sales efforts directed at large enterprise accounts in your region by maintaining a robust sales pipeline
• Manage a territory and related lead generation campaigns that involve thoroughly pitching prospective client
companies

ITE Group plc: Trade Exhibitions and Conferences/ ABEC (May’2017 – February ‘2019)

April 18 to Feb 19 – Sales Performance Manager at ITE Group plc: Trade Exhibitions and Conferences/ ABEC

• Key Responsibilities
− Analyzing and reporting on sales forecasting, achievements and targets for Business Units in India.
− Analyzing and reporting sales activities in conjunction with revenue performance and associated costs.
− Comparing, analyzing and reporting on sales performance across individuals, teams and multiple business units
across regions in India
− Analyzing show and product performance data to provide insight in comparison to the performance data
collated by the productivity & team
− Reporting on year-on-year performance, identifying trends and suggesting areas that require additional
focus/attention;
− Using own initiative to develop analysis tools and dashboards to improve visibility of sales performance, and
providing inputs.
− React quickly to the demands of the business prioritizing relevant reports when required; and working closely
with the stakeholders in India.
− Reporting regularly on key marketing metrics, including leads, conversion rates, ROI, sales and revenue on a
regular basis; versus target and YoY performance.
− Interpreting all transactional touch points of the multi-channel sales funnel to identify opportunities to improve
the customer experience.
− Monitoring, interpreting and reporting performance KPIs
• Portfolio Strategy
− Support the development of compelling Exhibition strategies that drive sustainable growth and embed
operational excellence in the core ITE ABEC events for India
− Work with event teams and country leadership, functional leads and regional strategy teams to create and
execute Exhibition strategies
− Responsible for driving and tracking performances and progress reports
− Support the post-show strategic review process to identify any changes needed to the existing strategy.
− Business Analysis, Strategy planning & managing sales performance.

May 17 to April 18 – General Manager- Strategic Accounts and Marketing at ITE Group plc: Trade Exhibitions
and Conferences/ ABEC

• Key Account Management

− Client Servicing for Big Revenue Clients (for existing clients and clients that are in process of closure)
− Process and execute client requests to ensure client satisfaction
− Develop open and effective channels of communication (rapport building)
− Coordinate with internal teams to ensure timely fulfilment of deliverables
− Understanding of key customer needs and requirements
− Upselling/ cross-selling
− Collect feedback and resolve client complaints (during the show or post show servicing)
− Follow up for payments
 • Sales/Business Development
− Arranging meetings with prospective clients (new business)
− Conduct research to identify new markets
− Business development in other cities
− Identify and enhance low revenue generating segments
− Build long-term relationships with new and existing customers
− Negotiation on sales contracts
− Selling allied events within the ACETECH umbrella (in addition to ACETECH)
− Follow up for payments
− Team mentoring
• Marketing and Data Development/ Research
− Create content for email marketing and SMS marketing
− Research for industry data
− Monitoring responses on marketing activities
− Created standard database format (for internal use) with breakup of the 22 segments included in the event
− Creating presentations for sales meetings
• Team development/ training
− Inbound marketing - briefing marketing team on inbound marketing methodologies
− Data research – training research executives on effective and time efficient research processes
− Productivity- training on shortcuts for data entry and Microsoft excel
− Sales
❖ Sales pitch – the steps of a successful pitch (including but not limited to company research,
competitor research, market/industry research, previous/ current participating competitors (internal
research), using the event’s key selling points etc.)
❖ Cold call – how to turn a cold call into a conversation
❖ Getting past gate keepers / reaching decision makers – how to setup meetings?
❖ Event/Product training – for better understanding of ACETECH and the Allied events
• Conceptualizing and presenting new event concepts to the management
• Proposals to initiate new systems and processes to streamline internal workings

June 14 to Present – Events expert for MICE industry – Dubai, UAE

• Production of Conferences and LSE (Large Scale Events)
− Pre event research
❖ Challenges in different industries
❖ Viability of event on specific topic
❖ Finalizing event industry/ concept for production
❖ Creating pipeline including new events and annual events
− Market Research (regional and international)
❖ Challenges in said industry
❖ Topics of discussion on professional platforms and social media
❖ Experts related to the industry
❖ New solutions and technologies
❖ Future solutions/ plans to address challenges and/or upgrade processes
❖ Competitor events
❖ Telephonic research through advisors and other experts
− Identifying/ Acquiring speakers and advisors
❖ Research on industry experts (local and global)
❖ Reading content (articles/ whitepapers/ media statements etc.) by the speaker/ advisor
❖ Contact and Acquisition of said speakers and advisors
− Government Endorsement
❖ Identifying related Government bodies/ Associations
❖ Initiating contact for endorsement/ partnership (in case of technical events, sometimes pertaining to
points given by certain associations to their Member, e.g. –ACFE (Association of Certified Fraud
Examiners) award CPE points)
❖ Acquiring government speakers
− Creating information packs for (delegate sales, Sponsorship sales, research & marketing)
− Team Co-ordination
❖ Weekly and Monthly PDR’s (Project Data Report)
❖ Independently supporting sales and marketing teams
− Pre-event and Onsite Co-ordination
❖ Creating and organizing content for thr Brochure/ Agenda
❖ Gather presentations from speakers before the event
❖ Gathering Bios/ Photos of speakers and advisors
❖ Guiding emcee before and during the event
 ❖ Contacting speakers before the event (for co-ordination purposes)
❖ Lining of speakers based on the time slots given on the agenda)

• Marketing activities for Conferences, LSE (large scale events) and Exhibitions:
− Online
❖ Email campaigns/ Invitation letters for delegates, sponsors and partners
❖ Email campaign content for external partners (media partners, associations and government bodies)
❖ Articles and Press releases
❖ Posting event details on various online platforms
❖ Social Media (LinkedIn, Facebook and twitter)
❖ Content management (website, communication documents, contract reviewing etc)
− Offine
❖ Co-ordinating with third party for event designs such as artwork for roll up banners, agenda content
and design, info graphs, event specific brand designing, online and print advertisements, banners etc.
❖ On-site co-ordination on and before day of event
❖ Mailing hard copies of agenda, brochures and invitation letters
− People Management: Training and managing marketing, research and delegate sales teams
− Media Partnership
❖ Research for relevant partners
❖ Initiating and Negotiating barter or paid partnerships
❖ Following up and delivering on agreed terms
❖ Annual and Multi event contracts
− Government /Association Endorsement
❖ Initiating and negotiating terms of partnership
❖ Follow up on agreed terms
− General
❖ Developing a marketing team to implement strategy & delivering on objectives.
❖ Design, implement & facilitate an effective local, national and international marketing strategy.
❖ Carrying out effective research & intelligence into competitor events and companies.
❖ Overseeing and managing financial budgets.
❖ Manage daily activities with PR, press and marketing communications agencies.
❖ Develop partnerships & relationships with third parties to meet strategic objectives.
❖ Identifying key marketing opportunities.
❖ Online campaigns, web site, use of digital/social media.
❖ Exceptional project and time management skills.
❖ Setting the scope, implementation, management & review of marketing campaigns.

Oct 12 to May 14 – Regional Marketing & Communications Executive - British Standards Institution (BSI) – Dubai, UAE
• Online and offline marketing campaign activities
• Campaign measurement – end to end
• Sales Support
• Contributing to long-term marketing, product plans & strategies by identifying new product opportunities.
• The co-ordination and implementation of one-off, special projects and products.

Dec 11 to Oct 12 – Free lancing and consulting with various companies (Bangalore - INDIA, Muscat - OMAN & Dubai - UAE)
• Production, marketing and sales for companies like CPI Industry, OITE (Oman International Tradeshow and exhibition
company), PBA (Prasad Bidappa Associates) etc.

Fleming Gulf (April’2009 – November ‘2011 – 2years 7 months)

Sep 10 to Nov 11 – Head of Research & Marketing Manager in Fleming Gulf, (Bangalore - INDIA & Dubai - UAE)
• Same Group as Jacob Fleming, Bangalore.
• Experience as given in Key skills in specialized sectors
Apr 09 to Sept 10 - International Sales & Project Director in Jacob Fleming, (Bangalore - INDIA & Dubai - UAE)
• Experience as given in Key skills column above.
• Handled key projects successfully as Project Director
• Attainment- Successfully managed sales of events in Americas and EMEA Region contributing to the bottom line.

Feb 08 to Feb 09 - Sales and Marketing Manager in NXOS (Bangalore - INDIA) – 1year
• Experience as given in Key Deliverables above.
• Attainment- Successfully marketed and managed PR of various Fashion /Social / Corporate events in various
locations in South India.

5+ years Free Lancing experience in Fashion and Party events and shows.
List of Events (previously worked on):

1. Human Resource Management CEE (Jacob Flaming)

2. Fraud & Compliance Middle East (Jacob Flaming)
3. Middle East Risk Management Forum (Jacob Flaming)
4. Operational Risk Management Conference (Fleming Gulf)
5. 2nd Annual Human Capital Management , Middle East (Fleming Gulf)
6. BioProcess Asia Pacific - Strategies for Biopharma manufacturing Boom (Fleming Gulf)
7. 5th Annual HR strategies in Oil, Gas & Petrochemical - Middle East (Fleming Gulf)
8. 4th Annual HSE Excellence Europe (Fleming Europe)
9. 3rd Annual Risk Management Forum (Fleming Gulf)
10. Safety Audit & Plant Inspection (Fleming Gulf)
11. Business Continuity Planning - Middle East (Fleming Gulf)
12. OH & SMS AUDITOR / LEAD AUDITOR TRAINING COURSE (Fleming Gulf)
13. Effective Plant Shutdown & Turnaround Masterclass (Fleming Gulf)
14. MENA Fraud, AML & Compliance (Fleming Gulf)
15. GCC Power and Water Desalination Summit (Fleming Gulf)
16. 2nd Annual Middle East FireSafe (Fleming Gulf)
17. 3rd Annual Managing Local Talent (Fleming Gulf)
18. Middle East Gas Storage and Infrastructure Summit (Fleming Gulf)
19. Managing The Human Asset - Need of the HR (Fleming Gulf)
20. 3rd Annual Middle East DC (District Cooling) Summit 2011 (Fleming Gulf)
21. HR best practices in oil, gas and petrochemicals - Middle East (Fleming Gulf)
22. 2nd Annual Global refining technology Forum (Fleming Gulf)
23. International Oncology Conference (Fleming Gulf)
24. Global Gas Field Development Summit 2011 (Fleming Gulf)
25. Plant Shutdown & Turnaround Management Conference (Fleming Gulf)
26. 600+ ISO Trainings in MEA (Annually) (British Standards Institution)
27. TransOman 2012 (OITE)
28. Geo Mining and Minerals Middle East (OITE)
29. Geology & Non fuel Deposits of Africa & Middle East (OITE)
30. Arab Future Cities Summit 2014, Dubai (Expotrade)
31. Solar Qatar Summit 2014 (Expotrade)
32. Arab Future Cities Summit Qatar 2014 (Expotrade)
33. Middle East Smart Lighting & Energy Summit 2015 (Expotrade)
34. The Gulf Education & Training Exhibition (GETEX) 2015 (IC&E)
35. PilingTech Beirut 2015 (IC&E)
36. LSE hosting over 25 countries and 200 cities *undisclosed*, 2017 (IBCI)
37. Variable Refrigerant Conference (CPI Industry)
38. HVAC Fire Safety Conference(CPI Industry)
39. World IEQ (Indoor Environmental Quality) Forum (CPI Industry)
40. DC Dialogue (CPI Industry)
41. Economic Times ACETECH – 4 Cities (ABEC & ITE) o Design Wall
i. Connect
ii. Alpha Awards
iii. World of Fenestration o
Grand Stand Awards o ACE
Interface
iv. ADAPT
v. Walk the talk with your mentor
42. USGBC GreenBuild India 2017 (US Green Building Council, ABEC & ITE)
43. International Health, Sports & Fitness Festival 2017 (ABEC)
44. ONESTOP 2017 (ABEC)
45. Constro 2018 (ABEC)
46. iDecorama Design Show 2017 (iDecorama)
47. ISO Training Course
48. Certification Courses
49. And many more…

List of Publications (previously worked):

• Climate Control Middle East
• Oil Asia Journal
• iDecorama
• Climate Control Guide & Directory
• Refrigeration Buyers' Guide
• Solar, Water & Power Buyers' Guide
 References & Recommendations:

"Any one who works with Riddhi is compelled to mention about her extraordinary abilities which makes her a unique asset to the
organization. She has immense experience in various fields and especially in research. I have enhanced my research skills from her,
and her ability to understand the concept and transform it to achieve her targets is amazing. What makes her a sheer genius is
her passion towards work and attitude to share her knowledge with others."
— Arif Ulla NS, Delegate Acquisition at Fleming Gulf

"Riddhi is a very active and hardworking person. It is a pleasure to cooperate with her on projects, since she has extraordinary
drive which pushes other team members to achieve more than set targets. Riddhi has great communication skills and negotiation
talent, is very precise in details but still linked with overall goal. Her additional value as the team member is tremendous."
— Lucia Kasanicka, Marketing Director at Informa Middle East

"Riddhi is a detail-oriented sales manager who excels in her work, since she understands the target Market totally, creates the
best possible relationships with them, gets into their shoes to think like them and brings value to the company keeping in mind
the strategic objective. She has been an asset to all the projects she has worked in along with me. I recommend her whole
heartedly."
— Sidharth (Sid) Mehta, Trade Marketing Officer at South African Consulate General (Department of Trade and Industry)

"I have worked with Riddhi on a couple of Projects and while working with Riddhi realized that she understands the requirement
and adapts to the situation very well. It's also worth mentioning that she works really long hours and is one of the reasons why she
is such a success at work I wish you all the very best Riddhi and I'm sure you will do well..."
— Shadab Khan, Entrepreneur with Power Links International

"I managed Riddhi for a very brief time. However she was a really quick learner and was able to understand and excel in the job
more quickly than expected, she in a very short time became an asset to the organization. I would recommend Riddhi to any
employer"
— George Mohan, Managing Partner at Insignis Business Solutions

"She is one absolute Perfect, Organized, and talented person that I have worked with. Good with what she does. Kudos to her"
— Mohammed Sameer, Key Account Manager Global Mining Program with Fleming Europe

"Riddhi Misra helped booking my client for a PR speaking opportunity. She was extremely helpful."
— Ahmed Dawood, Marketing, PR & Social Media at Phenomena

"Riddhi is an asset to any company. She is very reliable, extremely hard working and dedicated to her job. I've worked with Riddhi
for almost 2 years and I can say with confidence that she will go far in life and will be an asset to any company she works for..
Good Luck!!"
— Soumeelee Bose, Conference Production - Head at Nispana Innovative Platforms Pvt. Ltd.

"Riddhi has brilliant Research, Marketing and Networking skills. Always an overachiever and her proactive and positive personality
has been asset to every company she has worked for. Any company would be very lucky to have her as part of their team."
— Florence Hnamte, Divisional Sales Manager at OneStopM Pvt Ltd

Contact Riddhi on LinkedIn