Beruflich Dokumente
Kultur Dokumente
Dear respondent,
Our study is to know the Perception of Young Consumers towards Handloom Products of
Odisha. The Information provided by you will be strictly used for dissertation purpose and will
be kept confidential.
Name:
Customer’s questionnaire
Section 1
The questions below relate to personal data. Please tick ( ) the appropriate one.
1. Name of the respondent:
3. Age: (a) 18-29 & (b) 30-39 (c) 40-49 (d) 50-59 (e) 60 yrs. & above
a. Matriculate b. Intermediate
c. Graduate & d. Post graduate
e. Other (specify)……………………..
6. What is your occupation?
Section 2
These set of questions are related to perception of customers about handloom products of
Odisha. Please tick ( ) the appropriate one.
1. Do you like to wear handloom products?
(a)Yes & (b) No (c) Sometimes
Section 2
These set of questions are related to factors influencing perception of customers about handloom
products of Odisha. Please tick ( ) the appropriate one.
Scale:
1 Strongly Disagree
2 Disagree
3 Can’t say
4 Agree
5 Strongly Agree
Factors Scale
1 2 3 4 5
Appearance &
1. Handloom products are visually appealing. &
2. Uses of handloom products make me feel distinct from mass.
3. I buy handloom because I think handicrafts look more genuine than
those machine products.
4. I buy handloom products because of its aesthetic look.
Status &
5. Use of handloom products influences our status. &
6. Wearing handloom clothes I feel dignified.
7. Although it is more expensive I buy handicrafts to show my elegant
choice to others.
Price &
8. Handloom products are very expensive. &
9. Although it’s expensive I feel it’s worthy.
10. I always prefer handloom products irrespective its cost.
Opinion &
11. My friends and family’s opinion matter a lot when I purchase &
handlooms.
12. I collect the feedback of my family, friends, and relatives before I
buy handloom products.
13. To make sure I buy the genuine handicraft, I always observe what
others are buying and saying.
Buying intension handlooms &
14. When I see any handlooms that really interest me, I usually buy it &
without thinking the consequences.
15. I sometimes like to buy handlooms spontaneously.
16. I basically buy handlooms by choice not by chance.