SOUL SWEAT

HOT YOGA
Marketing + Branding
 Color Usage

Black | White Seafoam: 397b75 Blue: 61d6d3 Navy: 1b3852

Grey: a6a6a6 Red: 990a0a Orange: df8442 Yellow: fdda49

Background
Accent Text

Background
Bold Text
Avoid Background Use
Background Use
Accent Text
Accent Features

Bold Text
Accent Text
Avoid Background Use

Accent Text
Avoid Background Use

Accent Text
Accent Features
Avoid Background Use

Background
Bold Text
Avoid Accent Use
 Logo
Rotation of logo not permitted
Graphic must be included on all pieces
Should not act as design below
Sizing may vary
R: permitted, in good taste.

Soul Sweat Hot Y ga

Soul Sweat Hot Yoga
Logo should be placed to left hand-side in
headline titles, or next to information.
Logo should strive to be on left side of all
promotional materials.

Not permitted for pieces Permitted on pieces

Permitted for web usage Permitted for web usage

Soul Sweat: Dosis Extra Bold
Headlines: names, titles.
Soul Sweat: Dosis Semi Bold
Sub-headlines: dates, prices, information.
Soul Sweat: Dosis Regular
Information based.
Soul Sweat: Dosis Extra Light
Use as a compliment to above criteria
Typography
Standard Texts should be used in all
textual design, including web design.
Weight of Texts depends on significance of
information.
Sizing may vary; weight decreases as
importance decreases.

Soul Sweat: Over the Rainbow

Alternative Texts should be used only in
Soul Sweat: Selima
Headline Titles and Names.
Soul Sweat: Glacial Indifference
 Visual Aid
Soul Sweat Hot Yoga (SSHY)

BRAND
Color Palette
Logo(s)
Slogan/Taglin COMMUNITY
e People who attend yoga at our
studio
Events we host for the people
"Community" or "SSHY Community"
TRIBE
Staff + Instructors
Rooted in the Music + Yoga that our
studio produces
Flow/Ritual binds us together

BRAND

Soul Sweat Hot Yoga (SSHY)

The name SSHY refers to the Tribe which yields

(gathers) the Community.

SSHY has a location; without our studio, there is no need for us. But, without
our studio, the SSHY Community can still exist.
 Standards
Soul Sweat Hot Yoga
Soul Sweat Yoga
SSHY
SSY
Near Southside or Southside [location]
Hurley Ave. [location]
Magnolia [location]
Off of 8th & Rosedale [location]
Soul Sweat Sequence
SSS
Our Studio or The Studio
Soul Sweat's Studio
Tagline: Set Your Soul on Fire at SSHY
Tagline: Fuel Your Fire, Find Your Soul

When communicating online or in person...

Use a standard of "WE" text: "we cannot wait to see you in the studio soon!"
Use a standard of ownership: "our studio holds 6 women's showers for your convenience."
Use a standard of client-first: "WE cannot wait to see you in the studio soon, *name*!"

When communicating via e-mail, Facebook, etc...

Responding to web inquiries: "Thank you for contacting us via SoulSweatYoga.com" as first line.
Signing off should include "Warmly," or "Best," *enter* Full Name *enter* Position Title

When communicating in general...

Soul Sweat Tribe: includes only Instructors + Staff
"A Tribe Called Soul Sweat": refers to Instructors + Staff as a whole
Soul Sweat Community: includes Instructors + Staff, and Community
SSHY Community: includes Instructors + Staff, and Community (abbrev.)
 Event(s)
For Facebook Events, or media making in general, the header can look like this:

Instructor's name in
Introduction

Concise Title

Date, then Time

Pricing

Each Workshop should be advertised at least 3 times, on each platform-- if enough time is
given (at least 2 weeks).

Calendaring
This is a suggested outline of what can be posted to Social Media, on behalf of our Studio.
 Instagram
@SoulSweatYoga
Images, Videos, Graphics
Tags + filtration, as needed
Who we follow -- keeping contacts
Direct Messages + Replies
Mentions + Replies / Interactions
Stories: Events, Posts, Reposts
Filters, as needed (VSCO)

Facebook
www.facebook.com/soulsweathotyoga
Images, Videos, Graphics
Events -- separate
Promotions -- offers, as needed
Tags, Mentions, Check-ins + Interaction / Replies
Messages + Auto-reply / Replies, as needed
Ratings / Reccomended by Community + Replies
Ratings + Replies
Scheduled posts -- the ability + sync with other platforms
Team Member listing
Cover photo or video
Albums up to date
 Twitter
@SoulSweatYoga
Images, Videos, Graphics
Mentions + Replies
Promotions, Events, etc.
Who we follow -- keeping contacts
Direct Messages + Replies
Mentions + Replies / Interactions

Business
Soul Sweat Hot Yoga
Images, Videos, Graphics
Events -- separate
Promotions, as needed
Ratings / Reviews by Community + Replies
WEBSITE -- another platform via Business
 Checklist

Create Advertisement

Proof Advertisement
Second look: Logo, Time/Place/Date/Price

With the completed advertisment:

Publish to Facebook as post

Publish to Facebook as event

Create concise version for Twitter

Publish concise version to Twitter

Create caption for Instagram

Publish on Instagram as post

Publish on Instagram story

Publish on Business (Google) as post

Publish on Business (Google) as event

Publish on Website

As permitted