St.

Joseph’s Degree & PG College Hyderabad

EMERGING TRENDS IN BRAND MANAGEMENT

1. Personalize the brand

Customers relate to people, not products. If they can relate to the brand in a more personalized
way, they are more likely to trust it. You need to build authentic relationships with customers rather
than just trying to sell to them. They are looking for a personalized experience.

2. Use chatbots and other immersive technology

New technologies, like chatbots, are transforming the way companies interact with customers and
make new branding trends appear on the horizon.

However, chatbots are no longer considered a new trend in the marketing industry. This tool has
proven itself to be vital for every brand. This new wave in AI is helping brands to be more interactive
when it comes to engaging customers. It has also paved way for conversational marketing that
allows brand to guide users in their buyer journey at all times.

3. Pay attention to online communities

One of the growing branding trends is online branded communities. These forums provide a platform
where consumers can talk about brand-related topics and provide advice and tips. This allows
brands to talk about products and understand customers’ needs without trying to sell.

4. Increase brand loyalty with creative customer experiences

Customers are kept in the loop 24/7. Here’s what one of the customer service manager’s has to say
about the creative way in which customers can interact with the company “Our customers can
contact us 24 hours a day. They can track their orders online and can even communicate directly
with writers. We also have an integrated messaging system where they can upload instructions and
post additional information.”

To create customer loyalty, the marketer needs to provide an exceptional customer experience. This
goes beyond giving perks or gifts. It has to be something that differentiates you from the
competitors. By the year 2020, customer experience is expected to overtake product and price as
a differentiator.

5. Have a social conscience

Some branding trends are rather temporal and become abandoned as fast as they appeared.
However, social conscience is something that is of permanent significance. Today consumers want
to believe that companies care about the same causes they do. They want companies to care about
the environment and be more intentional about diversity, inclusion, and opportunity. Modern
brands need to demonstrate that they care about people as much as profits to increase trust and
loyalty. Millennials believe multinationals have the ability to alleviate some of society’s biggest
problems and want them to do more.

MBA 1Ind Year Product & Brand Management Ayyappa Chakilam

St. Joseph’s Degree & PG College Hyderabad

6. Think about mobile first

In 2020, even more emphasis will be placed on increasing mobile user interaction. This has already
been the trend for quite some time, and those who don’t embrace will not be competitive. There’s
a high possibility that the emails are being read on mobile if the content is not a custom-fit, the
brand will lose out.

7. Use Influencer marketing

Influencer marketing has been popular for some time, and this trend shows no signs of abating. As
much as half the population appears to depend on recommendations from influencers when making
purchases. Companies flocked to influencers in 2019 to help market their products, and this practice
remains the top one among branding trends in 2020.

8. Go for native display advertising

Display adverts are not enough in 2020. The average banner advert has a very low click-through
rate. Placing highly, targeted promotional content that matches real-time inquiries ensures that
readers get more relevant advertising content. Native display ad revenue is expected to make up a
large percentage of total display ad revenue in the future.

9. Create an all-encompassing marketing strategy

A meaningful strategy requires a unified approach. It needs to be discussed by representatives from

different departments such as sales, marketing, and customer service. Proposals and suggestions
should all be taken into consideration in coming up with a successful strategy.

10. Create valuable content

Good educational content is a sought-after commodity in a world where floods of poor to mediocre
content dominates. Producing valuable content less often is better than producing poor content
daily. Followers will appreciate an in-depth analysis of topics that interest and educate them.

MBA 1Ind Year Product & Brand Management Ayyappa Chakilam