Positive Effects

Social media connects people

Here's a personal example - I grew up in Chicago, and after 26 years, I moved across
the country to Los Angeles. Going online gave me a chance to connect, in real-time,
with more people than I could via a single phone call. I was also able to stay in touch via
status updates, and peruse photos that helped make me feel as though I wasn't as far
away as I was.

As Sarah Snow wrote in her updated post:

"People are more and more mobile, moving for jobs, living far from their families, so
technology that helps bridge the social gap created by the modern economy is useful.
We build and maintain relationships on social media."

Social networks began as a means of connecting with friends. How many of us sought
out old friends from high school, or even grammar school, and were able to reconnect?

Human beings are inherently social creatures. We need other people to truly thrive.
Social media connects us with people we may never meet in person, yet we're still able
to develop as strong (and as I've found, many times even stronger) relationships with
these people.

Social media gives everyone an equal voice

There are no gatekeepers when you publish via your social profile, (outside of each
platform's terms of use) - you can write anything and anyone has the chance to view it.

It has truly democratized media, and given everyone a medium through which to be
heard.

Social media can revolutionize business

Small businesses and large businesses now have the same opportunities to speak with
people - giving small business, in particular, many, many more opportunities.

Whereas it used to be only the companies that were able to purchase ads getting their
message out, now, any sized company can take the time to jump into a conversation on
any social network.

Increased transparency

Consumers are also now more able to really see who they're paying their money to
With more access to each company and its employees, and more ways to share such
insights - both positive and negative - companies need to be much more careful in what
they say and do, because everything is now public and easier to access.

Consumer insight

Brands are also now able to tailor their products and services to what people really
need and are looking for.

Social networking helps narrow the gap between a company and their current and/or
potential consumers. The more a brand interacts with their consumers on social
networks, the more they're able to learn how to target consumers with the right products
and services at their time of need.

More education

Social media can also provide access to educational opportunities previously not
available.

You can learn how to do almost anything you seek via videos and 'how-tos' on the
internet, changing the way we learn.

Real-time news updates

News content is now available much faster due to social media.

I personally like the immediacy of Twitter for news - almost daily I'll learn about
something that has occurred in the world via Twitter, without having to wait for (later)
regularly scheduled television news updates.

Negative Effects
Misinformation and fake news

There's both real and "fake" information to be found via social content. People can find
real news and they can find fake news, laid out as real.

Inevitably, there will always be people looking to capitalize on any media distribution
method, which social media is, and there'll be those who'll believe anything they read
and not look any further into finding out if what they're reading is an internet hoax.

This is an unfortunate side-effect of wider connection - it also opens the system up to

those who would exploit it to push their own agendas. The platforms are now looking to
police this, but it'll likely always play a part.
Reduced productivity

Social Media can have negative impacts on productivity, if people allow it. I know
personally, that I've used the term "I just fell into a rabbit hole on (insert any social
networking site) for hours, without even noticing".

People will use social media when they're supposed to be doing other things, however
this is nothing new, nor can it solely be blamed on social media. Before the internet,
people still wasted time while at work.

If you hire a slacker, you're going to get a slacker, whether you take their internet away
or not.

Social media can be addictive

Studies have been conducted which show that people get the same dopamine high
when someone likes one of their posts as an addict does from a hit of cocaine.

Just like an alcoholic that can't start their day without a shot of alcohol, many people
can't get out of bed before checking Facebook.

As Snow wrote in her post:

"27% of consumers admit they check social networks as soon as they wake up, and
51% continue to log in periodically throughout the day..."

This type of behavior can obviously be problematic - especially so when also coupled
with similar academic research which shows that social media usage can increase
instances of depression.

Definitely, this is a key area that needs to be considered and addressed. Some
individuals will be more susceptible to such conditions than others, and hopefully we're
closer to reaching some level of understanding as to how these users can be helped,
but it is a clear negative, and one that needs to be considered.

Cyber-bullying

Social media can also facilitate cyber-bullying, which can take disagreements to new
levels, leaving little escape for victims.

This is true, scary and unfortunate. Whereas you used to have a problem with someone
in person, today, that person's able to gather people from anywhere in the world to join
their cause or hatred against people or institutions. People seem to feel bolder and
more apt to attack others when hiding behind their screens.
This is by no means an exhaustive list, nor does it answer the original question, "Is
social media a good thing or a bad thing?" Perhaps we should be re-framing this
question - perhaps the better question to ask is "How can I use social media for good?"

What do you think? Let us know in the comments what your experience has been like.