THE POWER OF ANALYTICS: USING

DATA TO IMPROVE THE USER

EXPERIENCE
Doing business in the digital age means that your online presence is everything. It has the
power to attract new customers, broaden your audience, and take your business into its most
successful possible direction — if you know how to optimize the impact of your approach. How
can you do so? It’s easy with marketing analytics.
Analytics gives you real feedback regarding the success of your online marketing tactics. They
create feedback for your company’s efforts by presenting trends, patterns, and information
regarding how consumers are engaging with your content. Over time, analytics consolidates
data from all sources to holistically reflect the performance of your marketing campaigns.
Those results can then be the basis of informed decision-making regarding how you can revamp
your business strategy.

ANALYTICS CAN HELP YOU

Understand Trends
Analytics allows you to see customer activity across your platforms. Seeing threads of activity
can highlight certain patterns of engagement that when met with a design developed to
support them gain even more traffic. Predictive analytics aids in forecasting future trends in
activity, enabling business decisions about new direction to be backed with comprehensive
statistics.

Focus on What You Do Well/Resource Allocation

The days of trial and error are long gone. Knowing where your platform excels is essential, as
developing those assets can take your business model a step further. For example, knowing
which media sites inspire the most engagement allows you to allocate more resources to them.
This, in turn, will spur even more growth because you are already certain that they provide a
return on your invested resources. Analytics can save money, time, and energy and ensure that
they’re being allocated efficiently.

Find Opportunities
Analytics reveals everything that consumers are searching for that relates to your industry.
Even if you do not provide access to some of these demands, this aspect of analytics helps
orient your strategy’s direction toward where the consumers want it to go. This assures
productive growth; instead of guessing what customers want, you will be able to foster an
informed transformation within your company.
Competitor Assessment
Because of how competitive markets have become, marketing analytics is essential to keeping
up with rival companies. Analytics provides a means of tracking where your competitors excel
and exactly how you stack up against each other. You need to know what defines success in
your industry and rank the contributing factors to see which should become a priority for you.
In addition, your competitors are most likely using analytics to create the most efficient
platform that they can. Why shouldn’t you?

CREATING A PERSONALIZED EXPERIENCE

These days, everything is personal, and marketing analytics can help you meet the demand for
a more personalized user experience. You need to foster understanding of who your customer
is in order to direct your platform towards them. A marketing strategy oriented towards
octogenarians has no chance of keeping up in a market for teenagers. You need to know the
language, habits, and needs of your customers so that you are accessible and present before
they’re even ready to engage.
Marketing analytics is not just a one-time deal; it provides your company with a continuous
feedback loop for all of its future endeavors. Analytics helps nurture decision-making and foster
positive change in a stable, profitable manner over time, ensuring that your business reaches its
full potential. By using a marketing strategy backed by comprehensive, sound data, you’re
putting the future of your company into the right hands.
Need help getting started with analytics? Feel free to reach out to Haneke Design. We are a
firm that specializes in engaging users through the Internet of Things, whether through social
media or a mobile app!