LESSON PLAN

Grade 12 – ENTREPRENEURSHIP

Quarter: FIRST
Theme: Validate customer-related concerns through
interview
Sub-Theme: Conduct interview to solicit customers
feedback on the product

Content Standard: Performance Standard:

The learners demonstrate an The learner independently creates a

understanding of environment and market business vicinity map reflective of potential
in one’s locality/town market in one’s locality/town

I.LEARNING COMPETENCY
1. Validate customer-related concerns through interview
(CS_EP11/12ENTREP-0d-g-9)
Objectives:
1. Identify features of a product in which interview questions may be formulated;
2. Formulate interview questions to validate customer concerns on the product; and
3. Appreciate the customer opinions/suggestions for the product improvement.
II.LEARNING CONTENT
Lesson: Validation of Customer-Related Concerns through Interview
Materials:
1. LCD projector
2. Bond Paper
3. Worksheet
4. Marker
References:
Morato, Jr. E., Entrepreneurship, Rex Printing Company Inc., 2016

De La Pena, F. T., Introduction to Entrepreneurship, Small Enterprises Research and

Development Foundation, 2016

Medina, R. G., Entrepreneurship for Small Business Management, Rex Printing

Company Inc., 2012

K to 12 Basic Curriculum

Other Source:
https://www.quora.com/What-are-the-ways-to-find-interview-customers-to-valid
ate-a-new-product

We are an emerging division where excellence is a habit and allegiance for quality is a pledge.
LEARNING TASKS

Introduction
The teacher says:

To find customers within your target segment, go where they hang out both online
and offline. Think strategically about what activities your customers are likely to be
partaking in, what groups and communities they’re likely to be a part of, and what social
networks they’re likely to be active on.

Testing assumptions quickly, even if it costs a small amount of money, can save a
lot of time and even more money in the future.

Preliminary Activity:
The teacher starts by asking the students to go to their permanent group, then
each group will think of ways to find and interview customers to validate new
products and explain why these channels are appropriate in their developed
product. (Note: their previous developed product will be used in doing the activity).

Activity:
The teacher asks the students to make an observation in the school canteen
regarding the product having the highest turnover. They’ll interview some students
who purchased that item and ask why they prefer to buy it. Then, the answers
they’ve obtained from different interviewees will share to the class.

Analysis:
Based on the activity, the teacher raises the following questions to the students. The
teacher asks:
1. What do you think is the reason why most customer attracts to buy an item?
2. What benefits are derived when relevant feedback are gained from the
customers?
3. What are the things that you should consider in conducting an interview?

Abstraction:
The class reflects on the answers they provided in the activity. The teacher asks
"How will you able to get the customer-related concerns about your product offered?
(Note: The teacher may also provide a video clips and or power point presentation that
will deepen the understanding of the students).

Common Customer Acquisition Channels

1. LinkedIn groups
If you suspect your ideal customers will have certain roles, be in certain industries,
etc., try using LinkedIn groups to find potential customers.

We are an emerging division where excellence is a habit and allegiance for quality is a pledge.
 2. People you know
If you know people that fit into your customer segment, ask if they’re available for an
interview. Be sure you’re talking to people who wouldn’t buy something from you just
because they like you. Try to focus on gaining insight rather than pitching your idea,
because your friends will be even more likely to agree with you.
3. Ask for referrals
Ask people you know if they know anyone that fits your customer profile. If they
do, ask for introductions. Ask the people you get introduced to for more referrals.
If someone is enthusiastic enough about your proposed product that they want
to introduce you to their friends, that’s a good sign.
4. Cold call or email
Get specific about who would love your product to the point of naming specific
people. If your customers are businesses, find the contact information of a
decision maker and reach out to them cold.
5. Find Meet-up Groups near you
Find Meet-up Groups near you is a site where people join groups around their
interest and organize offline events. It’s become quite popular so there’s a good
chance there’s a group for the customers you’re looking for.
6. Conferences and events
Conferences can be a great way to find customers to interview if you’re working
on an enterprise product. If your customers are publishing companies, go to a
publishing conference. If your customers are young party-goers, go to a bar
crawl.
7. Craigslist
Craigslist has many different categories of listings and gets a lot of traffic. Try
reaching out to posters on categories related to your product. You can create
your own listing to generate inbound. For example, if your customers are real
estate brokers, search for apartment listing with brokers.
8. Twitter
Search for relevant hashtags and phrases on Twitter. For example, if your
customers are babysitters, search for people talking about babysitting. Once you
find them, you could Tweet asking for feedback or direct message them after
following them.
9. Facebook
Facebook has several functions that can help you find potential customers.
Using Facebook search, you can find people based on a wide range of different
criteria, including interests. Running a small Facebook ad campaign to drive
traffic to a landing page, can be a great way to find target demographics as
well.

We are an emerging division where excellence is a habit and allegiance for quality is a pledge.
 10. Create a blog
Creating content that’s valuable to your customers can lead to inbound traffic.
While it may take a long time to build substantial traffic, if it’s a customer segment
you’re passionate about serving, creating content shouldn’t be a huge chore.
11. Offline paper handouts in public places
Go where your customers spend time offline and attract their attention with
flyers and business cards. For example, if your product is fitness related, try posting
on a board at a gym.
12. Kick-starter
Kick-starter is a great way to get validation for your product. It enables you to
pre-sell your product to their audience of existing users.
13. Hit the streets
If your customers are families, go to a family-centric neighborhood such as a
suburb. Stop relevant people on the street and politely ask them if you could ask
a few questions related to the problem you’re solving. Most people will be happy
to help.
14. Quora
Quora can be a great resource for gaining customer insights. There’s nothing as
valuable as in-person, one-on-one, customer development interviews, however
Quora can be a great supplement. Look for questions and review pages relevant
to your customers or the problem you’re solving.

(Note: The teacher provides necessary information on the topic. The lesson will also end
after abstraction and continue on the next meeting by reviewing the same

Application:
The teacher says
We shall now prepare for an activity by applying what we have learned.

Each group shall present again their developed product and discuss interview
questions they’ve formulated to be asked to prospected customers.

FORMATIVE ASSESSMENT

A. PERFORMANCE TASK

Each group shall conduct an interview with their customers about their
product. A video camera shall be used to cover the customer’s feedback
regarding the product offered. Presentation of output will immediately
followed on the next meeting. The group will be graded according to the
criteria set forth in the rubrics.

We are an emerging division where excellence is a habit and allegiance for quality is a pledge.
 Remarks:

Reflection:

Prepared by:

Virgilio R. Jao Jr., MBA

Master Teacher 1

We are an emerging division where excellence is a habit and allegiance for quality is a pledge.