Beruflich Dokumente
Kultur Dokumente
Presentation for:
THE 6TH MALAYSIA INTERNATIONAL AGRO-BIO BUSINESS
CONFERENCE 2010 FROM 22ND TO 23RD JULY 2010
Putra World Trade Centre, Kuala Lumpur, Malaysia
BACKGROUND
The agricultural sector has played an important role in the socio-economic
development of Malaysia. The Third National Agricultural Policy, 1998-2010
(NAP3) has been formulated to ensure agricultural development is in line
with the latest development taking place within and outside the country.
The Sabah State Government plan to establish an integrated livestock
production area in Keningau is a good initial step towards meeting the
domestic market demand for beef, mutton and dairy product as a primary
source of protein in the daily nutrition needs. Apart from that, through this
program , it is hoped that the supply of imported meat and dairy products
could be reduced and at the same time able to contribute towards
increasing the country’s Gross Domestic Product (GDP)
To strengthen the development of this project, Sabah Economic and
Development Investment Authority (SEDIA) have appointed the Institute for
Development Studies (Sabah) as the Project Consultant for the
development of an integrated livestock (ruminant) production project in
Keningau, Sabah.
RATIONALE
The self-sufficientcy level (SSL) for the production of ruminant livestock is
still low. Thus, Malaysia is still dependent on dairy and meat supply
sourced from outside the country.
The demand for meat and dairy products is on increasing trend to meet the
requirements of domestic market and the needs of the meat and dairy
processing industry.
Sabah is one of the two states in Malaysia that is free from all diseases.
This provides an advantage and opportunity for Sabah to export livestock
product and its by-products.
OBJECTIVES OF KILC
The objectives for the establishment of KILC are:
PROPOSED SITE
KILC Proposed Location
PROPOSED AREA
CURRENT INDUSTRY STATUS
CURRENT STATUS OF LIVESTOCK INDUSTRY
LIVESTOCK POPULATION IN MALAYSIA
Population
Year Cattle Buffalo Goat Sheep -Malaysia’s overall livestock
(Heads) (Heads) (Heads) (Heads) population for cattle and goat
2000 725,918 130,266 237,113 145,257 from year 2000 to 2008 has
2001 723,847 136,909 233,926 128,690 increased by almost 17% for
2002 704,622 120,771 234,795 125,836 cattle and by 85% for goat
2003 741,085 122,183 246,977 115,131
2004 787,384 138,098 264,394 115,498 - The population of buffalo has
2005 781,316 133,232 287,670 115,922
slightly increased and the
2006 775,110 132,932 335,289 116,261
population of sheep has reduced
2007 830,960 134,003 412,678 125,860
2008 847,757 133,381 437,805 124,749
45000
40000
• The production of ruminant
products has increased quite
Production (Mt / Mil Litre)
35000
30000
tremendously for the last 9
25000
years. The three main
20000 Beef products, i.e. beef, mutton
15000 Mutton
and milk, have grown more
10000
than 90% from 2000 to 2008
Milk
• Growth Rate (%)
5000
•Beef = 119 %
0
•Mutton = 116%
•Milk = 92%
Year
Malaysia
15
(2000 – 2008) Beef • Average Self-Sufficiency level
10 Milk for those sectors are :
Mutton
5 •Beef – 22.25%
0 •Milk – 4.08%
2000 2001 2002 2003 2004 2005 2006 2007 2008 •Mutton – 9.49%
(P)
Year
12,000
• Beef consumption has
10,000
1990 38.67 increased by more than
1991 41.03 80% and during the same
8,000 CONSUMPTION 1992 37.68 period, the SSL is reduced
(MT)
1993 32.06 to 21.2% in 2008 from
6,000
PRODUCTION 38.7% in 1990.
(MT)
1994 32.69
4,000 1995 37.99
PER CAPITA
CONSUMPTION 1996 15.00
2,000 (KG)
1997 12.00
0
1998 15.00
1999 13.00
2000 11.00
2001 12.00
Source: Malaysia Department of Veterinary Services
2002 6.00
2003 8.00
2004 9.00
2005 15.00
2006 19.97
2007 21.47
2008 21.19
MILK PRODUCTION, CONSUMPTION, PER CAPITA CONSUMPTION AND SSL IN
SABAH
PRODUCTION CONSUMPTION
PER CAPITA •Milk production in Sabah has been
YEAR CONSUMPTION SSL %
(MIL. LITRES) (MIL. LITRES) increasing progressively by more than
(LITRES)
1990 2.68 7.88 5.30 34.13
250% within the last 18 years.
1991 3.20 8.06 4.30 39.68
1992 3.47 8.80 4.60 41.35 • From 2.68 mill litres in 1990 to 9.57 mill
1993 3.89 8.20 4.20 47.00 litres in 2008.
1994 4.60 9.40 4.60 48.47
1995 4.90 11.80 6.01 41.00
•The SSL increased from 34% in 1990 to
1996 4.02 18.76 7.00 24.00
1997 4.40 20.44 8.00 22.00
93% in 2008.
1998 4.42 10.84 3.90 41.00
1999 4.64 11.15 3.90 42.00 •This indicates a positive growth in the
2000 4.99 11.69 4.80 43.00 dairy farming industry in Sabah as a result
2001 4.88 12.44 4.60 38.00 of the priority that has been given to the
2002 5.31 6.27 4.60 85.00 development of the dairy sub-sector
2003 5.82 6.76 1.80 86.00
during the Second Sabah Agricultural
2004 5.86 16.20 5.70 49.00
2005 6.98 7.99 2.70 87.40 Policy period (1999 – 2010).
2006 8.31 8.50 2.76 97.00
2007 9.35 9.6 3.13 97.40 An opportunity for Sabah to be the main
2008 9.57 10.26 3.19 93.27 exporter to Peninsula Malaysia, Brunei
Source: Malaysia Department of Veterinary Services
and Singapore
COMMERCIAL DAIRY FARMS IN SABAH, 2008
Commercial Dairy Farms in Sabah, 2008
MILKING CALVES
NO NAME
COW MALE FEMALE
Stesen Pembiakan Ternakan
1
Sebrang, Keningau NA NA NA
•Tables provide the lists of
Stesen Pembiakan Ternakan Batu commercial and medium-
2
16, Tawau NA NA NA scale dairy farms that have
3 Desa Cattle Sdn. Bhd. NA NA NA contributed to milk
4 Yap Yun Fook 956 438 410 production in Sabah.
5 Gerald R. Baxter 116 59 51
6 Badai Persada Sdn. Bhd. 108 34 20
TOTAL 1180 531 481
IMPORTATION
Import of Livestock and Livestock Products, Sabah (1990-2005)
Livestock Products Live Animals
Commodit Beef Milk and Milk Cattle for Cattle for • The total import value increased
y Products Breeding Slaughter from RM78.25 million in 1990 to
Unit M. CIF CIF Heads CIF Heads CIF
Mil. RM211.66 million in 2005.
Ton Value, Value, Value, Value,
RM Litre RM RM RM
mil mil mil mil • The import of beef increased from
1990 2,305 16.72 8.46 48.33 260 1.04 11,443 13.20 2,300 metric ton valued at RM16.72
1991 2,249 16.21 8.80 51.51 663 0.5 11,087 12.90 million in 1990 to 7,015 metric ton
1992 2,375 15.05 10.66 56.14 902 2.4 10,167 11.40 (RM45.863 million) in 2005.
1993 3,253 14.40 8.91 56.75 629 2.06 7,677 9.55
1994 3,118 21.52 11.65 68.81 674 2.425 7,998 11.68
1995 3,583 19.14 14.38 75.39 931 2.987 8,759 11.65
• The import of milk and milk
1996 4,256 22.53 26.12 150.81 NA NA NA NA products has also increased from
1997 5,503 28.67 26.04 154.48 NA NA NA NA 8.46 million litres, 1990 (CIF Value
1998 4,052 25.76 23.00 145.29 601 3.867 541 0.72 RM48.33 million) to 27.41 million
1999 4,401 28.60 24.00 152.05 1,816 6.472 333 0.56 litres, 2005 (CIF Value RM165.798
2000 5,700 33.25 26.00 162.12 0 0 703 4.43
million).
2001 3,788 22.96 26.00 133.50 1,073 4.77 0 0.00
2002 4,309 26.77 26.11 141.67 1,061 3.924 75 0.35
2003 9,685 31.41 9.12 73.80 882 3.785 0 0.00
2004 2,189 13.30 9.16 126.42 788 3.227 0 0.00
2005 7,015 45.86 27.41 165.80 2,584 9.721 0 0.00
Source: Department of Veterinary Services & Animal Industry, Sabah (DOVSAI)
EXPORT OF LIVESTOCK PRODUCTS FROM SABAH
•The export of beef increased from 0.03 metric ton in 1992 to 37.88 metric ton in
2005.
• From 1992 to 2005, the export of milk and milk products increased from 0.32
million litres (CIF Value RM0.8 million) to 0.65 million litres (CIF Value RM3.559
million).
•The highest export value for milk and milk products was in 2004 in which
3.8 million litres was exported (CIF Value RM8.081 million).
•The highest export of cattle for breeding was in 1999 with 65 heads (CIF
Value RM0.265 million) while the highest export of cattle for slaughter was
in 1994 with 120 heads (CIF Value )
The SDC programmes are underpinned by three key principles that will guide
development in Sabah, namely the need to:
• Capture higher value economic activities
• Promote balanced economic growth with distribution
• Ensure sustainable growth via environmental conservation
• For the ruminant livestock sector,
SDC will:
•Enhance the Nabawan and East
Coast livestock clusters with
development of common facilities
such as abattoirs, storage facilities
and feedlot centres.
•Develop Keningau Integrated
Livestock Centre
•Optimise the surrounding land to
cultivate corn to reduce the reliance
on imported feed.
MACRO TARGET
PRODUCTION TARGETS
Commodities 2004 2005 2006 2007 2008 2009 2010
Beef (MT) 2,248 2,678 3,481 4,306 5,367 6,572 7,830
Mutton (MT) 49 67 95 131 175 231 301
Fresh Milk (Mil. Litre) 8.46 10.05 14.59 17.35 20.5 24.69 28.77
Egg (MT) 36,538 37,634 38,763 39,926 41,124 42,360 43,630
The ex-farm value of the livestock commodities is targeted to reach RM1.2 million
per year and the import value will be reduced from RM269 million in 2000 to RM52
million by 2010, with a reduction of 80.5 % from the import value of year 2000.
SITUATIONAL ANALYSIS
SWOT ANALYSIS
SWOT Analysis of the Livestock Production Cluster
STRENGTHS WEAKNESSES
i.Available land for farm set up and pasture i.Difficulty in sourcing for quality and suitable
development breeders
ii.Available plantation land for crop-livestockii.Poor application of Good Husbandry Practices
integration iii.Low level of animal husbandry and management
iii.Deliberate Government Plan to develop KILC skill/knowledge
within the Sabah Development Corridor iv.Increasing cost of feed and feed ingredients
Blueprint v.Small base population of ruminant animals
OPPORTUNITIES THREATS
i. Sabah as a FMD-free region can be exploited as i.Lower price of imported live animals for
source of importation to neighbouring slaughter and meat product.
regions/countries ii.Relatively limited number of breeding stocks
ii.BIMP-EAGA sub-region as a source of feed and suitable from traditional imported sources for
feed ingredients local/tropical environment
SITUATIONAL ANALYSIS
COMPETITIVE ADVANTAGE ANALYSIS (MICHAEL PORTER’S DIAMOND MODEL)
FIRM STRATEGY/ INDUSTRY STRUCTURE
• Dominated by small-scale farms
• Marketing structure not well defined
CHANCE
• Leverage on planned and
existing infrastructure and
programmes
GOVERNMENT
RELATED AND SUPPORTING INDUSTRIES
Strong animal health and
• Feed mill
production services
• Biofertilizer
R&D activities
• Veterinary supplies & services
Support for poverty eradication
• Financing
programs
• Slaughter house
Disease Free Zone
• Meat shop/ retailers
• Marketing
• Logistic/ Refrigerated trucks
SITUATIONAL ANALYSIS
FEDERAL/
STATE/ EPU
Buffer
• Planned development New
•Good marketing strategy Village
•Team of experts
•Commercial Scale Zone
•Good risk management plan Livestock Industry
Main Components:
• Main Agri Zone
• Community Agri Zone (Buffer Zone)
• Resettlement Zone (New Village)
• Organisational Linkages
• Lead Agencies Oil Palm
Rubber
Livestock Industry 28
Relationship Matrix- Agropolitan Project
Oil Palm
Livestock Centre
Rubber
Livestock Industry 29
CONCEPTUAL OF KILC- 3 TIER SYSTEM
The development of a structured breeding program is crucial in the context of the development of a
sustainable ruminant industry. As such, the three-tiered formation of Nucleus, Multiplier as well as the
Commercial herds will have to be established.
The rationale behind the creation of this 3-tier structured breeding system lies in the fact that the nucleus
herd which is the apex of the structure, houses the best quality animals for a certain set of production traits
such as growth. (It is possible that even production system such as organic production system will involve
selection of hardy animals which are “browsers” in terms of feeding habits). These animals are selected and
bred systematically through natural or artificial breeding techniques.
Entrepreneurs or agencies with land banks form the multiplier herds which are at the second tier in the
production structure. Animals for this group are basically obtained from the nucleus in order to ensure quick
and widespread improvement across the tier by continued multiplication. Commercial herds derive their
animals from the multiplier herds and the animals are produced for the slaughter market. Once established,
the breeding system will provide the ruminant population required to start and develop the industry in
Sabah.
CONCEPTUAL OF KILC- 3 TIER SYSTEM
The implementation of a state-wide expansion plan will take a business commercialization approach. This will involve the
3-Tier Livestock Development Framework as well as supporting primary industries and downstream processing industries
for the cluster. The whole industry will be private sector-led in the form of a Special Purpose Vehicle (SPV) formed by
multiple corporate stakeholders. Its main function is to establish a business framework for the ruminant industrial cluster in
the supply chain, from the upstream activities until the marketplace.
Business Cluster
R&D CENTRE
NUCLEUS
HERD/
BREEDING
CENTRE
FEED
EXTENSION/
TOT/ MULTIPLIER
TRAINING HERD
CENTRES
VET
SUPPLIES
COMMERCIAL
FARMS
BIO-
LIVE SALE ABATTOIR
FERTILIZER
TANNERY/
HIDE
PROCESSING
33
CONCEPTUAL OF KILC- 3 TIER SYSTEM
The development of the ruminant industry is best described in a supply chain format. Upon successful establishment of the R&D and Nucleus herd, the centre will supply
high quality animal stock to the Multiplier herd which in turn will supply to the commercial farms. At the same time, the R&D and Nucleus Centre will provide extension and
training services to the Multiplier and Commercial farms. In order to develop the industry, a structured plan of replicating the Multiplier farms and Commercial farms
throughout the state based on location suitability, available carrying capacity and targeted animal population will be put in place. At this point, potential business partners and
anchor companies need to be identified. This will be complemented with development of supporting industries such as production of livestock feed, vaccines supplies and
other primary processing facilities such as milk collection and processing centres and abattoirs. Apart from that, downstream processing activities will also be identified based
on market demand to complete the clustering of the ruminant industry. The finished products will be in the form of dairy products (fresh and processed), live animals and meat
i.e. carcass, cuts and other processed meat products. To support these activities, additional infrastructure as well as upgrading of existing facilities need to be undertaken, as
and when needed. In addition, market channels need to be assessed and best fit will be selected for both the domestic and export markets. The logistical network for the
whole industry will have to be looked into closely to ensure efficient movement of live animals, supplies and finished products to and from the market so that the ruminant
industrial cluster can be created and developed in a viable and sustainable manner.
Logistics
Logistics - Products
Milk – Milk run
Meat – Reefer (frozen/chilled)
Semen
Specialized Vehicle
Embryo
Logistics – SME By Products
Cottage industry products :
Tannery
Cheese
Butter
Yogurt
Etc..
Logistics – Feed
Transportation of feed to the feedlot from the feed
mill.
Packed
Unpacked
MISSION
•To produce top quality dairy and beef breeders for the development of Sabah
cattle industry
•To upgrade the quality of breeders as top producers of milk
OBJECTIVES
•To be the primary producer of heifers
•To be the producer of semen
•To be the model dairy farm
TARGETS
•At full capacity level, KILC- Nucleus will have:
•2,000 heads of cows
•80% milking animals (1,600 heads)
•An average of 12 liters of milk production per cow/day from 2013
onwards
DEVELOPMENT MODEL
BULL HEIFERS
80 2,000
MILK CALVES
5.21 MILL. 1,520
(80% CALVING RATE;
LITRES 5% MORTALITY)
20% 70%
5% BULL 30% HEIFER
75% FATTENING PERFORMANCE MULTIPLIER
REPLACEMENT REPLACEMENT
570 TESTING HEIFERS
38 228
152 532
30% SEMEN
70% CULLED PRODUCTION
106 45
TO SEMEN TO
BEEF 36,000 STRAWS/ MULTIPLIER
VALLEY YEAR FARM
MARKETING AND MARKET STRUCTURE
•In 2008, the milk production of the Dairy Cattle farmers under
DOVSAI is 9.57 million litres
• A self- sufficiency level of 93% has been met by this production.
Contract packs
Commercial market
pasteurized fresh
under the brand
milk and UHT
name of ‘Daily Dairy’
products
PRICE STRUCTURING AND LOGISTICS
Products Retail Price Marketing Structure and Transportation flow :
Local Products
Fresh Plain, Full Cream,1 litre RM3.45 10 to 30
Farm
Fresh Plain, Less Fat, 1 litre RM3.70 minutes of
travelling
Fresh Flavoured, 1 litre RM3.45 time
UHT flavoured , 1 litre RM3.00
Milk Collection
Producer
Imported
Centre Level
UHT full cream
UHT full cream flavoured RM4.60-RM5.70
Evaporated Milk (410 g) RM4.90-RM6.00 Processing
Condensed Milk (400g) RM2.60-RM2.80 Centre, SID
0.5 to 10 hours
Milk Powder, full cream, RM2.40-RM2.75 minutes of
travelling time
(600g) RM13.70-RM15.70
Butter (250g) RM10.00-RM16.00 Consumer in
Kota Kinabalu
Consumer
Cheese, Cheddar, (250g) RM10.00-RM11.50 Level
FINANCIAL PROJECTION
CASH OUTFLOW
a) Capital Expenses: government funded / grant
b) Overhead and Operational Expenses – from private / GLC sector
participation
CASH INFLOW
The first stream of income will begin in 2011 from the sale of a small amount of fresh milk (68,400
litres) and feed (1,470 mt), contributing RM1.35 million of cash inflow. The income stabilizes from
2013 onward with an annual income of more than RM20 million. A portion of feed and semen
(which is produced beginning from 2013) is used internally.
70,000,000
PROJECT 10 YEAR CASHFLOW
60,000,000
50,000,000
40,000,000
30,000,000
20,000,000
10,000,000
0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
-10,000,000
-20,000,000
Azmir Ramli
Research Associate
azmir@ids.org.my