Nuat Thai – 300 branches

Location previously Pungko2 sa Fuente

Only massage place in the area is TonTon

Ormoc

Three generation businessman - Grocery, retail, real estate

Underserved market

September 2012 _

Started Golden Leaf in March 2013 at Sunny Hills

Fliers

Korean schools

Signage

Songs, operating manual, pics

Talamban – 7 years (

Banawa Sundance

November 2017 – facebook

Kiddie massage

NC II TESDA-accredited

Training – 2 years bond

Seasonal promotions – not so effective;

Happy Hour – discounted prices in the afternoon

Customers incorporate massage in their lifestyles

Consistency – opening hours,designs

Asian tourists routinely go to massage

Receptionist – trained/ therapist

Talamban – veryvaried middle C

Banawa – home service

Check businesses everyday

Nuat Thai USP - volcanic foot massage

Emerging: Sports massage requires license

Google reviews

Incentive for therapists mentioned by clients in reviews

Talamban competitors are previous therapists

Benefits –

450- 40% commission

SSS, motor insurance

GHL credit

Gift voucher, Loyalty card

Talamban- privilege card

Signing bonus

“Bad apples along the way.”

Most female therapists are single mothers.

Name should be related to the business.

Must be easy to pronounce

Proximity to target market.

Specialized massages

Operating hours 12nn to 12mn

Reservations accepted

Here are some of our questions

1. Vision, Mission, Values Promoting

2. Brief Company Overview

3. Products and Services

4. Location. Do you have any branches aside from Pasig?

5. Target Market

6. Who are your usual customers?

7. What were the challenges you've encountered and did you resolve it.

8. Where do you mostly advertise your company's services?

9. What are your current promotional strategies and how is it progressing?

10. 2020 Objectives

11. For CY2020, how much is the company's alloted budget for marketing campaign?

We look forward on discussing more of this later.

#1. Who is your ideal customer?

This question helps you focus in on your sweet spot. Ideal can mean many things — who can you deliver
the greatest value to, who do you enjoy working with, who needs what you do most. Give some thought
to how you might reach them and appeal to them. Use your most successful accounts to date to help
you think about what makes them ideal for you. (Hint: they are profitable and talk about you.)

#2. What core problem do you solve for ideal customers?

Think about what your customers core problem is. This question lets you discover the real value about
you, your services/products and your company. Write a description of the problems you solve for ideal
clients.

#3. Who are your primary competitors?

If you’re going to war, you must know your enemy. Smart marketers employ some form of competitive
research in an effort to better understand what products and services, pricing models and value
propositions they are up against.

#4. What is your primary competitive advantage?

Trying to figure out how to be better than the competition — better product, better service, better
features, and better price is worthless. In my opinion focusing on building a better process or better
relationships is the surest and maybe simplest way to create a true competitive advantage that
someone might care about.

#5. What is your sample offer to first time customers?

Today’s shift in buying now demands a very tangible way prospects can experience your offer. Buyers
want a understanding of what they’re potentially buying, and they want it right away — essentially a
buyer wants the opportunity to see and experience a service/product in action very early on. The
answer is offering prospects a way to sample your expertise, product or service. This can be in the form
of free consultations, money-back guarantees, demos, seminars, proof of concept, audits, trail offers,
assessments, etc.

#6. What is your maximum cost to acquire a new customer?

I think the cost of acquiring a new customer is one of those data points that is critical to understand in
any business. Once you understand the lifetime value of a customer, you can determine how much
you’re willing to pay in new customer acquisition costs. For example, if the lifetime value of your
average customer is $1,000, anything you spend under that in new customer acquisition costs will be
profit — or the marginal net worth of your average customer.

#7. How many new customers you can handle per month?
The customer experience is everything today. You must make sure your organization is equipped to
handle incoming request and on-boarding new clients. Ruin this in a social driven world and you’re
doomed.

#8. How do you ensure prompt follow-up on sales inquiries?

Lack of a process approach to selling is the biggest weakness for most small businesses. Installing a sales
process, one that everyone involved in selling in the organization operates, is the fastest way to improve
overall results. I’ve seen lead conversion rates go from 3% to over 50% when all of the parts of a
marketing and sales process work together.

#9. What target keywords do you want to rank in Google?

Keyword research has long been the primary tool for search engine optimization plans. The idea was
that you found out what people in your industry were searching for and you optimized your site and
pages to try to show up on page one — pretty simple. Today, I believe that content is the primary tool
for optimizing your effectiveness is just about every channel your clients use — it’s the key to SEO, social
media sharing, referrals, email marketing and even online and offline advertising.

#10. How do you measure marketing investments?

Management consultant extraordinaire Peter Drucker famously said, “What gets measured, gets
managed.” Now, while terms like measurement and management might seem like big company jargon,
the fact is you can’t successfully grow a business unless you track what works and what doesn’t work.

We suggest using Google analytics or vendor specific analytic tools to measure your marketing. It gives
real time reporting on social media, inbound links, seo, keywords and Pay per click marketing
campaigns.

Conclusion

When asked to come into a business and evaluate marketing activities for growth or make marketing
recommendations — this is where I start because this is where all the answers reside.