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DIRECTION - for quantitative variables ( interval and ratio), when the values of
the independent variables tend to increase when the increase in the values of
the dependent variable, the direction of association is positive,but whene the
values of the independent variable tend to increase with the decrease in the
value of the dependent variable, the relationship is negative.
Behavior
Voted 35 70 15 30 50 50
Did not 15 30 35 70 50 50
vote
Example:
It is also obvious that the association between age and voting behaviour is
strong because there is a big difference between the percentage of respondents
who voted among the younger group (70%) than among the older group.
The direction of the association between the likelihood of voting and age is
negative. This means that younger respondents are more likely to vote than
their older counterparts.
The pattern is monotonic, because as the value of one variable deacreases the
value of the other decreases.
Republic of the Philippines
State Universities and Colleges
GUIMARAS STATE COLLEGE
Buenavista, Guimaras
GRADUATE SCHOOL
Independent Dependent
D. Multivariate Analysis
A chi- square test may show that' “ exposure to anti smoking Tv ads”
significantly related to “ smoking habits”of young professionals. One may argue
however, that the relationship between the two variables is not direct or casual,
since this is possible that the person who has been exposed to anti smoking ads
may still smoke, because there are other factors which may also affect a
person's descision to smoke, such attitude towards cancer, for example.
Even if one has seen anti- smoking ads, if he/she not really care whether he/she
gets cancer or not, he will still smoke. In such a case, a mutivariate analysis can
be done by controlling or holding constant attitudes toward cancer.
If the extent of the relationship between exposure to anti smoking TV ads and
smoking habits- decreases or disappears when certain variables are controlled,
it can be concluded that the relationship betwwen the two variable is spurious.
Republic of the Philippines
State Universities and Colleges
GUIMARAS STATE COLLEGE
Buenavista, Guimaras
GRADUATE SCHOOL