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In time, my grandpa became THE reason I wasn't okay with building

wealth the normal way (check in, check out, retire, die). He was a
medical device sales rep that traveled, busted his rear, and stacked
cash for 50 years. I watched him and my grandma grow apart in his
constant travel and absence. When he retired it was heart-warming to
watch them gradually fall in love again. Then, a year later, she had a
stroke, didn't remember his name, and he became her caretaker.

He had ''passive income'' when it didn't matter and worked like a mad
dog when he could have been enjoying life with his family.

Lesson. Learned.

If ''Rich Dad Poor Dad'' made you feel all dressed up with nowhere to
go, this guide is the antidote. I'm going to walk you through the
specifics of what my businesses do day-in and day-out to purchase
real estate in multiple metros at 50 cents on the dollar.

I'm going to teach you how to build passive income - the real stuff­
that allows you to live now, because later can wait.
I'm proud of you for taking the initiative to download this guide and
learn how to build passive income. It can be extremely hard to cut
through the noise of what's real and what's not in real estate
investing.

In this guide, I'm going to show you how I've built my own
real estate businesses to work for me and how you can do
the same thing.

Other than my real estate investing biz, here are the other businesses
I've founded.


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Call Porter: This is the ONLY U.S. based answering service that only
takes calls for real estate investors. My staff are all based out of Saint
Louis, MO. They take as many as 10,000 calls a month from
homeowners looking to sell their properties.
Because Call Porter is amazing (seriously- so proud of this service), it's
been featured in Forbes, Entrepreneu r, Time, Biggerpockets, The
Best Ever Show, lnvestfou rrnore, The Real Dea/z Podcast, and lots of
other publications. Our staff screens sellers for equity, motivation,
condition, and will even book appointments directly on the call for our
clients. We serve over 150 ''We buy houses'' companies nationwide.
This business grew by 450% in 2018 and will be the ''go to'' answering
service for investors by the end of 2019. If you're interested in checking
this service out for yourself, you can schedule a free demo over here.

BALLPOINT
M/\Rl<ETING

Ballpoint Marketing: For my real estate business, this was my best


kept secret for three years. It's one of the reasons I was able to build
such a successful real estate business. It's what allowed me to stand
out in a crowded market with my direct mail and pull more leads than
anyone else.

And I've finally decided to build a business out of it so it can help other
real estate investors like it helped me.

If you're sending postcards or yellow letters... You're going to like this.


We'll talk more about this amazing service in a bit.

How I became a millionaire before my 25th


birthday•••
How was I able to become a millionaire before my 25th birthday
without graduating high school and being officially labeled by my
teachers as ''un-gifted." Well, it really comes down to one fundamental
belief.

I was homeschooled from 8th grade until my mom went back to


work. This unusual schooling situation gave me this crazy idea that
''the rules'' the rest of society had to live by didn't apply to me -- that I
could do things differently.
And while that mindset caused me a remarkable amount of tension in
adolescence when I'd run up against the strict society-followers of the
world...

I wouldn't trade that subtle mental tug for anything.

If you take away and apply anything from this guide, take this: You do
not have to do things the same way as your parents, friends, or the
way you've always done them.

You can change, anyone can.

If you can change your mind,


,
you can change your life.

• •

• •

Image Source


Buy and hold real estate investing is one of those things that seems
wildly out of reach and only for ''someone else'' until you're shown

behind the curtain. The point of this book is to walk you through every

aspect of what it took for us to buy $4 Million worth of cash flowing
rental properties in 2018. I'm gonna walk you through the marketing,
the team we have in place, the private money we use, and the
• challenges we've ran into - all of the nitty gritty detail you need (ya
know, the stuff that other people probably won't tell you) .


For my businesses, that has never been an issue. Not because I'm
some special-born real estate god sent to instruct my lesser, but
because I use a few simple strategies to find and secure deals that
most investors unknowingly pass over.

If you're currently reading this guide and you're a wholesaler or flipper


and are looking to find more houses, you're going to want to pay really
close attention!

Buckle up buttercup it's about to get fun.

I was talking to a friend once who told me that there's no point in


joining masterminds or paying for coaching because all of the
information is out there for free. I've got to tell you, that's one of the
biggest lies I've ever heard.

Unless of course, you want average results, an average business, and


an average life.

Learn all you can from the mistakes of others. You won't have time to
make them all yourself.

{Alfred Sheinwold)

i1quotes.com

Image Source

Can you get started with f ree information? Absolutely! Heck, I did! But
in the same way a Honda Civic will get you from A- B, a Ferrari will do
it faster.
A Ferrari will run better.
A Ferrari will be much more enjoyable day in and day out.
One is a precision built machine with soul. One is not.

It's the same with coaching. You could build your business without
joining a mastermind or hiring a coach, but it's gonna take you a lot
longer and be a hellofa lot harder.

Check out the video I did on how to choose a mastermind for your
business:

I would much rather learn from someone else's success and failures
than have to figure it all out on my own.

I've learned more from pay-to-play mastermind groups than I could


ever fathom learning from YouTube, Biggerpockets.com, or the
Facebook groups that are often drowning in spam.

Among those things I learned?

How to leverage direct mail to dominate any market I enter into.


• •
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When I started out in REI, I was sold crappy Yellow Letters at $1.25 a
pop. (ouch!)
When it comes to direct mail most of your competitors are doing
things the exact same way as everyone else and wondering why
they're not getting different results. The truth of the matter is you're
never going to get extraordinary results with ordinary methods.

If Amazon and Yelp have taught us anything, it's that today's


consumers are absolutely obsessed with understanding what sort of
experience they're gonna get before they pay for it.

What I mean is that we're all guilty of looking up reviews and letting
other's experiences dictate where we spend our money. I'm as guilty
as anyone when it comes to this. Shoot, I've even had a great meal,
later read the reviews, and realized things they could have done better
that I never would have picked up on.

4 1 % say negative reputation has caused


• business losses

58% of Americans research


brands online before buying

67% o customers are


nfluenced by revie NS

0 10 20 30 40 so 60 70 80
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The people you're hoping will sell you their house at a steep discount
are no different.

They tend to fall into two categories. You're either trying to convince a
stranger with a distressed property who's often in emotional, social or
financial distress who feels like the world is out to get them, that they
should sell you what they're told is their largest asset.

1st List Type: Eviction, Probate, Divorce, Preforeclosure, Back Taxes

Or you're dealing with an affluent individual who is willing to trade


equity for an easy transaction.

2nd List Type: Seniors with equity & Retiring Landlords

Chances are, both of these groups are much more likely to call a local
BBB accredited, 5-star reviewed home buyer with an easily-found
website and testimonials over ''Jo-blo buys houses."
If you want to spend 3x what you should to get 1/3 the result you
could just stop reading here.

•• •

Now that you know what to send, let's dig more into who you should
be sending marketing to!
••

Absentee owners with equity are probably the most commonly


targeted list. The reason for this is economies of scale. It's an easy list
to get and quite f rankly it still works. Our team averages a property
purchased for every 1,500 letters when we're mailing to absentee
owners. It's amazing what unique marketing backed by a solid brand
can accomplish.

My Favorite Lists: These take some work to get, but they deliver
amazing results if you put in the time: driving for dollars (which is
basically just driving around writing down the addresses of ugly
houses), divorce, probate, pre-foreclosure, eviction, and code
enforcement. The reward with these lists lies in the fact that your
competition is lazy. You're going to have to call your County, you may
have to go in person, or even have to file Freedom of Information act
requests to get access to them. But trust me, the juice is worth the
squeeze!

Some other ninja options include:

• Houses with no utilities


• People who are behind on their taxes
• People with bad credit
• People with balloon payments coming due
• People with high interest rates

Two of my other favorites are unknown equity and unknown sale date.
Here's how you can pull those:

Click to watch :: Real Estate Investors: How To Pull an ''Unknown


Equity List'' from List Source
So that we can get into the real meat and potatoes, let's assume at
this point that you've got marketing campaigns firing on all cylinders.
All of your calls are being picked up live and you're starting to meet
with sellers.

a a

The conventional BRRRR strategy states that you should be paying


75% of the after-repair value {ARV) minus repairs. The resulting
number is your max allowable offer {MAO).

I recently did a video outlining the pitfalls of this strategy and how it
could have cost me $98,000 in 2018. That video is below and I highly
recommend watching it and learning from my mistakes so you don't
end up with a whole bunch of cash you can't recover through a
refinance.

The equation we now use is 75% minus repairs minus an additional


$5000. The extra 5 grand is to help offset the cost of your marketing,
holding costs, rehab surprises, and paying your Acquisitions Manager.
If you're just getting started and doing your own acquisitions, you
need to pay yourself for your work. It's easy to get caught up in the
''this is for the future, I can put in some sweat equity'' mindset trap.

And it is a trap.

You can stop this from ever becoming an issue if you compensate
yourself for your time from day one.

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