Seo Quiz-Caa-301 PDF

Question Details of Subject :QUIZ-CAA-301
Page 1 of 30
Unit Code Group 1 Unit Wise Total Total Questions : 153

1 51 51
2 51 51
3 51 51
Group Wise Total 153
QNo Question Id Question Description

1 1727722
Which form of redirect/meta tag will transfer the most authority to the directed
Unit : 1, Group : 1
page
1.Canonical
2.302
3.301 (Right)
4.
2 1727728
Unit : 1, Group : 1 Which of these factors will affect your ranking for local-focused queries?
1.A crawlable, correctly formatted address on your website (Right)

2.The number of Facebook fans you have in the area
3.The location of your website¶s server
4.
3 1727730
Unit : 1, Group : 1 What do the acronyms PA, DA, and PR stand for?
1.Personal authority, domain authority, parked rename

2.Page authority, domain age, page rank
3.Page authority, domain authority, page rank (Right)
4.
4 1727735
Unit : 1, Group : 1 What website provides details of search-engine-specific HTML markup that all
major engines have agreed upon?
1.Searchmark.com
2.Schema.org (Right)
3.Marup.net
4.
Note: This view may vary from the view shown to student during online Test.
University Information System - By - ERP Division Thursday, November 14, 2019 2:35:27 AM
Page 2 of 30
5 1727738
Unit : 1, Group : 1 What are the names of the three latest and largest algorithm updates Google
has released?
1.Venice, Pippa, Orca

2.Vince, Panda, Penguin (Right)
3.Chrome, Bluesteel, Titan
4.
6 1727739
Unit : 1, Group : 1 The number of characters recommended for Title Tag?
1.120
2.250
3.70 (Right)
4.100
7 1727753
Unit : 1, Group : 1 Which of the following free tools could help you identify which city in the world
has the largest search for the keyword ±³Infinity War´"
1.Google Home
2.Alexa
3.Google Trends
4.WordTracker (Right)
8 1727761
Unit : 1, Group : 1 Which of the following search engines offers a list of the top 50 most searched
keywords?
1.AOL
2.Yahoo
3.Google
4.Lycos
(Right)
Page 3 of 30
9 1727763
Unit : 1, Group : 1 Which of the below options are called as appropriate Keyword Density?
1.1.0.1-3%
2.7-9.5%
3.3-4% (Right)
4.01-0.1%
10 1727769
Unit : 1, Group : 1 Google was founded in which year?
1.4th September 1998 (Right)

2.9th September 1985
11 1727770
Unit : 1, Group : 1 How much time period is required to get a Google page ranking?
1.2 week
2.1 week
3.2 months
4.More than 3 months (Right)
12 1727771
Unit : 1, Group : 1 If a website¶s search engine saturation with respect to a particular search engine
is 20%, what does it mean?
1.20% of the webpages of the website have been indexed by the search engine (Right)
2.Only 20% of the pages of the website will be indexed by the search engine
3.20% of the websites pages will never be indexed
4.The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms
Page 4 of 30
13 1727772
Unit : 1, Group : 1 10 people do a web search. In response, they see links to a variety of web
pages. Three of the 10 people choose one particular link. That link then has a
_______ click through rate.
1.less than 30%

2. 30 percent (Right)
3.more than 30%
4.
14 1727779
Unit : 1, Group : 1 If you enter µHelp site:www.atoztarget.com¶in the Google search box, what will
Google search for?
1.It will open up the Google help pages applicable to www.atoztarget.com

2.It will find pages about help within www.atoztarget.com (Right)
3.It will only find page titles about help within www.atoztarget.com
4.It will direct you to the request page for re-indexing of www.atoztarget.com
15 1727780
Unit : 1, Group : 1 What is Anchor Text?
1.It is the main body of text on a particular web page

2. It is the text within the left or top panel of a web page
3.It is the visible text that is hyper linked to another page (Right)
4.It is the most prominent text on the page that the search engines use to assign a title to the page
Page 5 of 30
16 1727785
Unit : 1, Group : 1 Which of the following statements regarding website content are correct?
1.. If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
(Right)
2.Linking to a page inconsistently does not affect the way Google views the page/s.
3.Syndicating your content could lead to Google viewing the material as duplicate
4.Placeholders for pages which do not have content are never viewed as duplicate content by Google
17 1727786
Unit : 1, Group : 1 What does the term Keyword Prominence refer to?
1.It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
2.It refers to the importance attached to getting the right keyword density
3.It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines (Right)
4.It refers to the fact that the keywords in bold font are given priority by the search engines
18 1727787
Unit : 1, Group : 1 What is the term for Optimization strategies that are in an unknown area of
reputability/validity?
1.Red hat techniques

2. Silver hat techniques
3.Grey hat techniques (Right)
4. Shady hat techniques
19 1727794
Unit : 1, Group : 1 What does the 302 server response code signify?
1.It signifies conflict, too many people wanted the same file at the same time
2.The page has been permanently removed
3. The method you are using to access the file is not allowed
4.The page has temporarily moved (Right)
5.What you requested is just too big to process
Page 6 of 30
20 1727796
Unit : 1, Group : 1 Which of the following statements about FFA pages are true?
1.They are greatly beneficial to SEO

2.They are also called link farms (Right)
3.They are paid listings
4.They contain numerous inbound links
21 1727797
Unit : 1, Group : 1 What is the name of the search engine technology due to which a query for the
word µactor¶will also show search results for related words such as actress,
acting or act?
1.Spreading
2. Dilating
3.RSD (realtime synonym detection) (Right)
4.Stemming
5.Branching
22 1727803
Unit : 1, Group : 1 Which of the following options are correct regarding the Keyword Effectiveness
Index (KEI) of a particular keyword?
1.It is directly proportional to the popularity of the keyword

2.It is inversely proportional to the competiton for the keyword
3.It is directly proportional to the chances of the keyword ranking on the first page of the Google search results (Right)
4.
Page 7 of 30
23 1727804
Unit : 1, Group : 1 What is the illegal act of copying of a page by unauthorized parties in order to
filter off traffic to another site called?
1.Trafficjacking
2.Visitorjacking
3.Viewjacking
4.Pagejacking (Right)
24 1727812
Unit : 1, Group : 1 Which of the following are examples of agents?
1.Internet Explorer
2.Search engine spiders
3.Opera
4.all of the above (Right)
25 1727813
Unit : 1, Group : 1 If you search for the term ³iq testín the Word Tracker keyword suggestion tool,
will it return the number of independent searches for the term ³iq´"
1.Yes (Right)
2.No
3.
4.
26 1727814
Unit : 1, Group : 1 Cloaking is a controversial SEO technique. What does it involve?
1.Increasing the keyword density on the web pages

2.Offering a different set of web pages to the search engines (Right)
3.Hiding the keywords within the webpage
4.Creating multiple pages and hiding them from the website visitors
Page 8 of 30
27 1727724
Unit : 1, Group : 1 Which on-page element carries the most weight for SEO?
1.The meta keywords tag

2.The title tag (Right)
3.The headers (H1, H2, H3, etc)
4.
28 1727725
Unit : 1, Group : 1 . What does the term ³fat head´refer to?
1.A really mean marketer

2.Search phrases over two words in length
3.Search phrases equal to or under two words in length (Right)
4.
29 1727733
Unit : 1, Group : 1 Which of the following tactics can harm your search rankings?
1.Adding navigation links to your page¶s template

2.Using text that is the same color as your page¶s background (Right)
3.Linking to your site from other websites
4.
30 1727741
Unit : 1, Group : 1 . Which query will give the list of web pages indexed by a particular search
engine on given domain
1.list:http://www.websitename.com
2.link:http://www.websitename.com
3.webpage:http://www.websitename.com
4.site:http://www.websitename.com (Right)
31 1727743
Unit : 1, Group : 1 . If a website¶s search engines get saturated with respect to a particular search
engine by 20%, what is it exactly?
1.20% of the web pages of the website have been indexed by the search engine (Right)
2.20% of the website¶s pages will never be indexed
3.Only 20% of the pages of the website will be indexed by the search engine
4.The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms
Page 9 of 30
32 1727751
Unit : 1, Group : 1 What is anchor text?
1.It is the main body of text on a particular web page

2.The text within the left or top panel of a web page
3.It is the visible text that is hyperlinked to another page (Right)
4.It is the most prominent text on the page that the search engines use to assign a title to the page
33 1727757
Unit : 1, Group : 1 What is the term for Optimization strategies that are in an unknown area of
reputability?
1.Blue hat techniques

2.Orange hat techniques
3.Grey hat techniques (Right)
4.Shady hat techniques
34 1727759
Unit : 1, Group : 1 Which statement from the below options are true when it comes to RSS?
1.It is an XML form (Right)

2.This is Realtime streamlined syndication
3.Displaying static information
4.It is a Linux technology
35 1727765
Unit : 1, Group : 1 A Hallway Page is used to:
1.Attract visitors straight onto the Hallway Page from the search engines
2.Organizes the Doorway Pages
3.Guides people navigate to different Doorway Pages
4.Enables search engine bots to index the Doorway Pages (Right)
36 1727774
Unit : 1, Group : 1 Which of the following factors have an impact on the Google Page Rank?
1.The total number of inbound links to a page of a web site (Right)

2.The subject matter of the site providing the inbound link to a page of a web site
3.The text used to describe the inbound link to a page of a web site
4.The number of outbound links on the page that contains the inbound link to a page of a web site
Page 10 of 30
37 1727776
Unit : 1, Group : 1 What does the 301 server response code signify?
1.Not Modified
2.Moved Permanently (Right)
3.syntax error in the request
4.Payment is required
5.The request must be authorized before it can take place
38 1727782
Unit : 1, Group : 1 Which of the following free tools/websites could help you identify which city in
the world has the largest search for the keyword ±³six sigma´"
a.
b.
c.
d.
e.
Ans: d
1.Yahoo Search Term Suggestion Tool

2.Alexa
3.Google Traffic Estimator
4. Google Trends (Right)
5.WordTracker
Page 11 of 30
39 1727783
Unit : 1, Group : 1 What term is commonly used to describe the shuffling of positions in search
engine results in between major updates?
1.Waves
2.Flux (Right)
3.Shuffling
4.Swaying
40 1727784
Unit : 1, Group : 1 Are RSS/Atom feeds returned in Google¶s search results?
1.Yes
2.No (Right)
3.
4.
41 1727790
Unit : 1, Group : 1 Which of the following statements is correct with regard to natural links?
1.They are two way links (reciprocal links)

2.They are from authority websites
3. They are voluntary in nature (Right)
4.They are from .edu or .gov extension websites
42 1727791
Unit : 1, Group : 1 Which of the following can be termed as good keyword selection and placement
strategies?
1.Targeting synonyms of the main keyword

2.Targeting the highest searched keywords only
3.Copying competitor keywords
4. Optimizing five or more keywords per page (Right)
Page 12 of 30
43 1727798
Unit : 1, Group : 1 What will the following robots.txt file do?

User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow:
1.It will allow Google to crawl any of the dynamically generated pages. It will also allow the alta vista scooter bot to access every page
2.It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the alta vista scooter bot from accessing
any page (Right)
3.It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page
4.None of the above
44 1727800
Unit : 1, Group : 1 Which of the following statements about RSS are correct?
1. It is a form of XML (Right)

2. It stands for Realtime streamlined syndication
3. It is a good way of displaying static information
4.It is a microsoft technology
45 1727801
Unit : 1, Group : 1 Which of the following statements are correct with regard to using javascript
within the web pages?
1.It uses up the valuable space within the webpage, which should be used for placing meaningful text for the search engines
2.Search engines cannot read Javascript
3.It is a good idea to shift the Javascript into a separate file (Right)
4.Most of the search engines are unable to read links within Javascript code
Page 13 of 30
46 1727806
Unit : 1, Group : 1 Which of the following search engines offers a popular list of the top 50 most
searched keywords?
1.Google
2.Yahoo
3.AOL
4.Lycos. (Right)
47 1727807
Unit : 1, Group : 1 Which of the following search engines or directories provides the main search
results for AOL?
1.Lycos
2.DMOZ
3.Google (Right)
4.Yahoo
5.Windows Live
48 1727808
Unit : 1, Group : 1 Which of the following can be termed as appropriate Keyword Density?
1.0.01-0.1%
2.0.1-1%
3. 3-4% (Right)
4.7-10% 10%
Page 14 of 30
49 1727809
Unit : 1, Group : 1 The following robots meta tag directs the search engine bots:
<META NAME=´robotsĆONTENT=ńoindex,nofollow´!
1.Not to index the homepage and not to follow the links in the page
2.Not to index the page and not to follow the links in the page (Right)
3.To index the page and not to follow the links in the page
4.Not to index the page but to follow the links in the page
50 1727810
Unit : 1, Group : 1 What is Keyword Density?
1.The number of times the keyword is used / (DIVIDED BY) the total word count on page ±(MINUS)the total words in HTML on the page
(Right)
2.The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
3. The number of times the keyword is used in the page description
4.The number of times the keyword is used in the page title
5.The number of times the keyword is used / (DIVIDED BY) the total word count on the page
51 1727818
Unit : 1, Group : 1 Which of the following facts about Alexa are correct?
1.Alexa provides free data on relative website visitor traffic (Right)

2.Alexa and Quantcast provide information on visitor household incomes
3.Alexa is biased towards US based traffic
4.Quantcast only tracks people who have installed the Quantcast toolbar.
52 1727832
Unit : 2, Group : 1 s Page is used to:
1. Attract visitors from the search engines straight onto the Hallway Page
2.Organizes the Doorway Pages
3.Helps people navigate to different Doorway Pages
4.Enables search engine bots to index the Doorway Pages (Right)
Page 15 of 30
53 1727834
Unit : 2, Group : 1 Which of the following options describes the correct meaning of Mouse
Trapping?
1. The technique of monitoring the movement of the mouse on the webpage

2.The technique of monitoring the area on which an advertisement was clicked
3.The web browser trick, which attempts to redirect visitors away from major websites through a spyware program
4. The web browser trick, which attempts to keep a visitor captive at on a website (Right)
54 1727842
Unit : 2, Group : 1
51)When do you apply for Re inclusion in a search engine's index?
1. When you have made changes to your site.

2.When you have changed your hosting provider and the IP address of your site.
3.After you have been banned from the search engine for black hat practices and you have corrected your wrongdoings. (Right)
4.When you are not happy with your current ratings.
55 1727848 Why are absolute (http://www.qualitypointtech.com/my-category)URLs better than relative ("/my-
Unit : 2, Group : 1 category") URLs for on-page internal linking?
1.You get keyword weight out of the domain name in the URL
2.Search engines cant spider relative URLs
3.When scraped and copied on other domains, they provide a link back to the website (Right)
4.They provide more keyword context for search engines judging internal links
56 1727851 Management information systems (MIS).
Unit : 2, Group : 1 1. create and share documents that support day-today office activities
2.process business transactions (e.g., time cards, payments, orders, etc.)
3.capture and reproduce the knowledge of an expert problem solver
4.use the transaction data to produce information needed by managers to run the business (Right)
5. none of the above
57 1727857 The person who ensures that systems are developed on time, within budget, and with acceptable quality is a
Unit : 2, Group : 1 1.systems designer

2. project manager (Right)
3.systems owner
4.external system user
5.systems builder
Page 16 of 30
58 1727865 If a university sets up a web-based information system that faculty could access to record student grades and to advise students, that would be an
example of a/an
Unit : 2, Group : 1
1.CRM
2.intranet (Right)
3. ERP
4.extranet
59 1727867 Which of the following is not a technology driver for an information system?
Unit : 2, Group : 1 1.enterprise applications

2.object technologies
3.knowledge asset management (Right)
4.collaborative technologies
5. networks and the Internet
60 1727876 An information system that supports the planning and assessment needs of executive management is
Unit : 2, Group : 1 1. DSS

2.TPS
3.ERP
4. MIS
5.none of the above (Right)
61 1727885 When a bank uses information to launch a personalised credit card product this:
Unit : 2, Group : 1 1.manages risks.

2. creates a new opportunity.
3.adds value. (Right)
4.reduces costs.
5.none of the above.
62 1727891 When a bank offers web self-service for customers to answer their questions, the primary outcome is:
Unit : 2, Group : 1 1.adds value

2.manages risks.
3.reduces costs. (Right)
4.creates a new opportunity.
63 1727898 The most important attribute of information quality that a manager requires is:
Unit : 2, Group : 1 1.relevance. (Right)

2. media.
3.presentation.
4. timeliness
64 1727900 To improve the performance of a business process, which of the following is most relevant?
Unit : 2, Group : 1 1.Input.

2.Processing
3. All of the above
4.Control and feedback (Right)
5.Output.
Page 17 of 30
65 1727908 Records management:
Unit : 2, Group : 1 1. is a discipline limited to digitised paper documents

2.is a discipline limited to library books.
3.is a discipline limited to paper documents.
4. is a discipline limited to information contained in databases
5. none of the above. (Right)
66 1727909 Which of the following should be represented on an information flow diagram?
Unit : 2, Group : 1 1. Entity

2. Source (Right)
3. Process
4.Attribute
5.Database
67 1727915 UML depicts information systems as a collection of:
Unit : 2, Group : 1 1.Entities

2. Processes
3.Data
4.information
5. Objects (Right)
68 1727923 Which of the following relates to enterprise interoperability?
Unit : 2, Group : 1 1.DFD

2.Information flow diagram
3.XML (Right)
4.Entity relationship diagram
69 1727926 7 Which of the following is not a type of navigation system for a web site?
Unit : 2, Group : 1 1. National

2. Global
3.Contextual
4.Local
5.Regional (Right)
70 1727934 Use-case analysis focuses upon:
Unit : 2, Group : 1 1.data

2.Objects
3.Entities
4.Actors (Right)
71 1727940 Contemporary Information Systems are interfacing with customers and suppliers using :
Unit : 2, Group : 1 1.BPR

2.CRM
3. SCM
4.Both A and B
5.Both B and C (Right)
Page 18 of 30
72 1727949 Who are the people that actually use the system to perform or support the work to be completed?
Unit : 2, Group : 1 1.system analysts

2.system designers
3.system owners
4. system builders
5. none of the above (Right)
73 1727952 Which is not a typical business function?
Unit : 2, Group : 1 1. Sales

2.Service
3.Manufacturing
4. Accounting
5.Benefits and Compensation (Right)
74 1727959 A specification of how the user moves from window to window, interacting with the application programs to perform useful work is called:
Unit : 2, Group : 1 1.interface specifications

2. software specifications
3.user dialog (Right)
4.prototyping specification
5.navigation specification
75 1727966 Open database connectivity (OBDC) tools are an example of:
Unit : 2, Group : 1 1.layerware

2.tool kit
3.interfaceware
4. middleware (Right)
5.none of the above
76 1727968 The first CMM level at which measurable goals for quality and productivity are established is
Unit : 2, Group : 1 1. Level 1

2. Level 2
3.Level 3
4. Level 4 (Right)
5. Level 5
77 1727827
Unit : 2, Group : 1 Google gives priority to themed in-bound links.
1.True (Right)
2.False
3.
4.
Page 19 of 30
78 1727829
Unit : 2, Group : 1 Which of the following methods can help you get around the Google Sandbox?
1.Buying an old Website and getting it ranked (Right)

2.Buying a Google Adwords PPC campaign
3.Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
4.Getting a DMOZ listing
79 1727837
Unit : 2, Group : 1 What is the most likely time period required for getting a Google page rank?
1.1 week
2.3 weeks
3.2 months
4.More than 3 months. (Right)
80 1727839
Unit : 2, Group : 1
51)When do you apply for Re inclusion in a search engine's index?
1. When you have made changes to your site.

2.When you have changed your hosting provider and the IP address of your site.
3.After you have been banned from the search engine for black hat practices and you have corrected your wrongdoings. (Right)
4.When you are not happy with your current ratings.
81 1727846 Spammy sites or blogs begin linking to your site. What effect is this likely to have on your search
Unit : 2, Group : 1 engine rankings?
1.It may negatively affect your rankings as search engines associate your site with bad neighborhoods on the web
2.) It will boost your rankings at Live/MSN, keep them the same at Yahoo! and lower them in Google as the three engines treat spammy links
in different ways
3.A very slight positive effect is most likely, as search engines are not perfectly able to discount the link value of all spammy sites (Right)
4.No effect - the search engines discount all spammy sites from passing link value, but do not penalize sites for receiving these links
82 1727854 The term used to describe those people whose jobs involve sponsoring and funding the project to develop, operate, and maintain the information
system is
Unit : 2, Group : 1
1. information worker
2. internal system user
3.systems owner (Right)
4. external system user
5. systems builder
Page 20 of 30
83 1727861 Which one of the following is not a business driver for an information system?
Unit : 2, Group : 1 1.business process redesign

2.knowledge asset management
3.proliferation of networks and the Internet (Right)
4.security and privacy
5.collaboration and partnership
84 1727862 A task of developing a technical blueprint and specifications for a solution that fulfills the business requirements is undertaken in the following phase of
the system development process
Unit : 2, Group : 1
1.system initiation
2. system implementation
3.system analysis
4. system design (Right)
5.feasibility analysis
85 1727870 Which of the following is a deliverable of the system implementation phase in a formal system development process?
Unit : 2, Group : 1 1.technical hardware and software solution for the business problem (Right)
2.business problem statement
3. statement of the system users¶business requirements
4.technical blueprint and specifications for a solution that fulfills the business requirements
86 1727879 Decision makers who are concerned with tactical (short-term) operational problems and decision making are
Unit : 2, Group : 1 1.middle managers (Right)

2.executive managers
3.supervisors
4.mobile managers
5.none of the above
87 1727881 The application of information to scan an organisation¶s environment is:
Unit : 2, Group : 1 1.external communication.

2.information overload.
3. sensing. (Right)
4.internal communication.
88 1727887 When a bank uses business performance management software to monitor its performance in differences regions this:
Unit : 2, Group : 1 1.reduces costs.

2.. manages risks. (Right)
3. adds value.
4.creates a new opportunity
5.. none of the above.
89 1727894 The general transformation cycle for information is:
Unit : 2, Group : 1 1.information to data to knowledge.

2. knowledge to data to information.
3.data to knowledge to information.
4. data to information to knowledge. (Right)
Page 21 of 30
90 1727902 Monitoring the legal constraints which a company operates under requires review of:
Unit : 2, Group : 1 1.a company¶s customers

2.a company¶s outputs.
3. company¶s macro-environment (Right)
4.a company¶s micro-environment.
5. all of the above.
91 1727904 The majority of publically available Internet information sources are:
Unit : 2, Group : 1 1.created in XML

2.structured information.
3.normal information.
4.unstructured information. (Right)
5. none of the above.
92 1727911 A web blueprint depicts:
Unit : 2, Group : 1 1. the layout of an individual web page

2.the layout of the home page
3.the layout of an index page
4.. the layout of a website (Right)
5.the layout of a sitemap
93 1727919 Which of the following statements describes a taxonomy?
Unit : 2, Group : 1 1.A browsable hierarchy (Right)

2.A list of equivalent terms
3. A complex controlled vocabulary showing relationships
4.
94 1727921 Which of the following statements about XML schemas is incorrect?
Unit : 2, Group : 1 1.Schemas can specify integer values

2. Schemas are defined by XSD tag
3. All XML documents must have a schema (Right)
4.Schemas provide data oriented data types
5.They offer more flexibility than DTDs
95 1727929 What should not be part of an acceptable use policy?
Unit : 2, Group : 1 1.Allowable use of systems

2.Legal obligations
3.Encryption policies (Right)
4.. User responsibilities
5.Account and password responsibilities
96 1727937 Which of the following is part of a static view of information?
Unit : 2, Group : 1 1. Logical data model

2.Meta data
3.Data flow model (Right)
4.Information process model
Page 22 of 30
97 1727944 Information systems that support the business functions that reach out to suppliers are known as:
Unit : 2, Group : 1 1.back office information systems (Right)

2.decision support systems
3.expert information systems
4.front office information system
5.none of the above
98 1727947 Which of the following is not a class of information system applications?
Unit : 2, Group : 1 1.database management system (Right)

2.decision support system
3.expert system
4.management information system
5.office automation system
99 1727953 The flow of transactions through business processes to ensure appropriate checks and approvals are implemented is called:
Unit : 2, Group : 1 1.procedures

2.work flow (Right)
3. process flow
4.process requirements
5.procedures
100 1727956 Language-based, machine-readable representations of what a software process is supposed to do, or how a software process is supposed to
accomplish its task is known as:
Unit : 2, Group : 1
1. prototyping
2.software specifications
3. application programs (Right)
4.human engineering
101 1727962 Examples of keyless interfaces include:
Unit : 2, Group : 1 1.bar coding, OCR, pen, and voice recognition (Right)
2. mouse, OCR, pen, and voice recognition
3. keyboard, OCR, pen, and voice recognition
4.all of the above
5.none of the above
102 1727971 Project Management ensures that
Unit : 2, Group : 1 1. project¶s risk is assessed

2. project¶s feasibility is assessed
3.system is developed at minimum cost (Right)
4. both A and B
103 1730722 What an advertiser should prefer in order to keep viewers interested in watching his click-to-play video ad?
Unit : 3, Group : 1 1.Write everything you want on the opening image (like many lines of text ,etc)
2.keep opening image plane dont write anything
3.Video should not relate to the product or services you are promoting
4.Deliver key messages as soon as possible (Right)
Page 23 of 30
104 1730727 Google Search Network shows your ad when someone searches for terms that are similar to you:
Unit : 3, Group : 1 1.Ad Text

2.Ad Text
3.Placements
4.Keywords (Right)
105 1730729 Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:
Unit : 3, Group : 1 1.shows you which ads lead to customer actions that have value for your business (Right)
2.automatically gives you personal details about the people who convert
3.focuses on getting customers to complete an online purchase
4.All of these
106 1730827 Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most
want to improve?
Unit : 3, Group : 1
1.Clickthrough rate (CTR) (Right)
2.Conversion rate
3.Impressions
4.Converted clicks
107 1731146 Using Duplicate Keywords across different ad group and campaigns is recommended by Google?
Unit : 3, Group : 1 1.True

2.False (Right)
3.
4.
108 1731153 An advertiser campaign is getting a lot of clicks, but the conversion rate is low which approach should you suggest to help improve that advertiser's
conversion rate?
Unit : 3, Group : 1
1.Increase average daily budget for the campaign
2.Add new keywords to get even more clicks
3.Increase the cost-per-click bid for low performing keywords
4.
Make sure the landing page is closely related to the ad (Right)
109 1731156 A person sitting in India searches on "Google.com.au" (Australian google domain). Will see ads targeted to ?
Unit : 3, Group : 1 1.Australia (Right)

2.US
3.Ads from all over the world
4.None of these
110 1731162 How many locations you can target in a campaign ?
Unit : 3, Group : 1 1.any number of locations by making combination countries, territories, regions, cities. (Right)
2.1
3.100
4.1000
Page 24 of 30
111 1731165 In order to better serve or attract customers who are using mobile devices, it's important to:
Unit : 3, Group : 1 1.Send users to the best and most attractive page of your website.
2.Include your mobile number as your display URL
3.Send users to a page full of Attractive Images & Videos
4.Send users to a mobile-friendly landing page (Right)
112 1731432 If you have a small business which provides services to particular area of the city then which type of location targeting you should prefer?
Unit : 3, Group : 1 1.Country wide location targeting

2.City level location targeting
3.Proximity targeting or "Target a radius" (Right)
4.State level location targeting
113 1731598 What is the CTR for a keyword that has 25 clicks and 100 impressions?
Unit : 3, Group : 1 1.60%

2.25% (Right)
3. 250%
4.2.5%
114 1731606 What formula does Google use to determine the actual CPC when an advertisers ad is clicked on?
Unit : 3, Group : 1 1.Clicks/impressions

2.QS*Max CPC(bid) (Right)
3.Position*QS
4.None
115 1731614 The last visible line on an AdWords ad is called?
Unit : 3, Group : 1 1.The CTR

2.The Display URL (Right)
3.The Landing Page
4.The Conversion Rate
116 1731616 An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads
to Spanish speaking users, which targeting option should be refined?
Unit : 3, Group : 1
1.Language targeting (Right)
2. Regional targeting
3.Ad scheduling
4.Demographic targeting
117 1731621 An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?
Unit : 3, Group : 1 1.Improve Quality Score and increase cost-per-click (CPC) (Right)
2.Decrease cost-per-click (CPC) and increase daily budget
3.Decrease cost-per-click (CPC) and decrease daily budget
4.Improve Quality Score and decrease cost-per-click (CPC)
Page 25 of 30
118 1731623 To determine which ad language to target to a user, the AdWords system refers to that users:
Unit : 3, Group : 1 1.Chrome Browser setting

2.operating system language
3. home countrys language
4.Google interface language setting (Right)
119 1731624 True or false. a low CTR on content pages always indicates thats your ads are not profitable.

2.false (Right)
3.
4.
120 1731629 Which line of ad text would be disapproved based on Googles advertising policies?
Unit : 3, Group : 1 1.Want fast results?

2.Free shipping
3.Best deals- click here (Right)
4. Fast, easy, effective
121 1731631 The maximum cost-per-click (CPC) bid is the:
Unit : 3, Group : 1 1.amount an advertiser is required to pay to achieve top ad position

2.actual amount an advertiser pays for each click on an ad
3. most an advertiser is willing to pay for each click on an ad (Right)
4.amount an advertiser must pay to outbid competitors
122 1731632 If a keyword has good CTR but is not converting well what should you try changing?
Unit : 3, Group : 1 1.The matching option

2.The landing page (Right)
3.The daily budget
4.The language targeting
123 1731638 Advertisers on Google search accrue cost in AdWords when:
Unit : 3, Group : 1 1.users click on their ads (Right)

2.their ads appear on the Google search page
3.the user completes a purchase
4.they register a conversion using Conversion Tracking
124 1731641 Quality Score and Ad Rank are calculated:
Unit : 3, Group : 1 1. Every time your ad is eligible to serve on a Display Network page (Right)
2. Every time someone does a search that triggers your ad
3. A few times a day, based on your ad scheduling settings
4.Every time you change your CPCs within your account
Page 26 of 30
125 1731646 An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?
Unit : 3, Group : 1 1.Assign unique keyword URLs to each keyword

2.Evaluated the site design for improvements
3.Add negative keywords to the ad group (Right)
4.Add more relevant keywords to the ad group
126 1731648 Which are required components of an ad group running on the Search Network?
Unit : 3, Group : 1 1.Frequency capping, daily budget, ad scheduling

2.Placements, keywords, network targeting
3.Default bid, position preference, placements
4.Text ad, keywords, default bid (Right)
127 1731649 Which is a factor that Google uses to target ads to users based on physical location?
Unit : 3, Group : 1 1.Language preferences

2.Internet Protocol (IP) address (Right)
3.Operating system
4.Telephone number
128 1730732 Which of the following items is not a component of Quality Score?
Unit : 3, Group : 1 1.Ad relevance

2.Maximum cost-per-click (max. CPC) bid (Right)
3.Landing page experience
4.Expected clickthrough rate (CTR)
129 1730741 You can make changes to location and language targeting at?
Unit : 3, Group : 1 1.Account level

2.Campaign level (Right)
3.Ad Group level
4.Only if you choose display network
130 1730758 You should group your/client's adwords campaigns by:
Unit : 3, Group : 1 1.keywords length

2.number of keywords
3.number of Ad Groups per campaign
4.type of product or service (Right)
131 1730775 Why should you link your client's AdWords account to Google's Webmaster Tools?
Unit : 3, Group : 1 1.See which campaigns have the biggest changes in clicks, costs, and conversions
2.See how often your ads rank higher in search results than those of other advertisers participating in the same auction
3.See how your ads performed when triggered by actual searches
4.See if people reach your client's website via ads or organic search results (Right)
Page 27 of 30
132 1731140 I want my ads to show on certain sites across the internet, then I should add these websites as:
Unit : 3, Group : 1 1.Keywords

2.Placements (Right)
3.Audiences
4.Topics
133 1731144 How can you see if people are searching for your services during the early morning and evening hours?
Unit : 3, Group : 1 1.Monitor reach and frequency data (Right)

2.Segment performance statistics by time
3.Run a keyword diagnosis
4.None of these
134 1731149 You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to
know to measure return on investment (ROI) for this campaign?
Unit : 3, Group : 1
1.The percentage of budget spent compared to how many forms were completed (Right)
2.The number of clicks your ad received divided by the number of times it showed
3.How much you've spent on the campaign compared to the value of leads generated
4.None of these
135 1731151 Conversion rate indicates how often a click has led to a conversion?
Unit : 3, Group : 1 1.True (Right)

2.False
3.
4.
136 1731158 You can use audience targeting to show your ads to:
Unit : 3, Group : 1 1.specific groups of people, based on their interests (Right)

2.specific websites, based on specific interests
3.specific groups of people, based on their location
4.groups of websites, based on specific interests
137 1731160 What is a Query?
Unit : 3, Group : 1 1.It is a sentence with minimum 3 words

2.a word or phrase that a user writes into the search engine (Right)
3.it is a question with one answer
4.none of these
138 1731166 What is the default match type applied on a new keyword submitted to an ad group without quotes or brackets?
Unit : 3, Group : 1 1.Phrase

2.Broad Modifier
3.Negative
4.Broad (Right)
Page 28 of 30
139 1731319 For a branding campaign which of these metrics is especially important?
Unit : 3, Group : 1 1.Sitelink Extensions

2.Impressions (Right)
3.Average Cost-Per-Click (avg. CPC)
4.Clickthrough rate (CTR)
140 1731444 The best way to improve search engine ranking is with
Unit : 3, Group : 1 1.Video

2.
A blog (Right)
3.Having at least 500 words of text per page
4.Using a lot of graphics per page
141 1731602 Which of the following marketing techniques are most likely to pay you?
Unit : 3, Group : 1 1.Pay per click advertising

2.Using social media marketing strategies
3.Posting press releases
4.Article marketing (Right)
142 1731611 The most effective adwords ad headlines?
Unit : 3, Group : 1 1.include the company name or website domain name

2.do not contains the most important keywords
3.are written in all capitals letters
4.directly relate to the keywords being searched (Right)
143 1731618 which keywords matching option provides the best possibility for high number of ad impression?
Unit : 3, Group : 1 1.exact match

2.broad match (Right)
3.phrase match
4.negatives
144 1731620 Each AdWords campaign has its own daily budget.
Unit : 3, Group : 1 1.True (Right)

2.False
3.
4.
145 1731628 What is the CTR of an ad that ha 30 clicks and 1000 impressions?
Unit : 3, Group : 1 1.3% (Right)

2.0.3%
3.30%
4.33%
Page 29 of 30
146 1731634 Which formula represents how Ad Rank is determined on Google search?
Unit : 3, Group : 1 1.Popularity of the website being advertised

2.Historic average position of each ad
3.Maximum cost-per-click (CPC) multiplied by Quality Score (Right)
4.How much an advertiser is willing to spend each day
147 1731635 True or False, it is not possible to pause an individual text ad.

2.false (Right)
3.
4.
148 1731637 SERP is an acronym that stands for:
Unit : 3, Group : 1 1.Search Engine Ranks and Positions

2.Search Engine Result Pages (Right)
3.Search Engine Responsibility Policies
4.Still Everything Ranking Poorly
149 1731644 Higher Quality Scores typically lead to:
Unit : 3, Group : 1 1. higher costs and lower ad positions

2.lower costs and better ad positions (Right)
3.less overall impressions
4.faster delivery of daily budget
150 1731645 The formula for a PPC conversion rate is:
Unit : 3, Group : 1 1.Conversions/Clicks (Right)

2.Conversions/impressions
3.Conversions+clicks
4.Conversions+impressions
151 1731650 Which of the following does not apply to the entire AdWords account?
Unit : 3, Group : 1 1. Billing information

2.Login email address
3.Daily budget (Right)
4. Account preferences
152 1731652 Which is a best practice for creating effective ad text?
Unit : 3, Group : 1 1. Use a home page for every URL

2.Include prices, promotions, and exclusives (Right)
3. Use the same ad text for every ad in the ad group
4.Use multiple exclamation points to grab attention
Page 30 of 30
153 1731653 True or False. With AdWords CPC advertising an advertiser pays each time an appears on Google.

2.false (Right)
3.
4.

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Question Details of Subject :QUIZ-CAA-301

Unit Code Group 1 Unit Wise Total Total Questions : 153

QNo Question Id Question Description

1.A crawlable, correctly formatted address on your website (Right)

1.Personal authority, domain authority, parked rename

1.Venice, Pippa, Orca

Unit : 1, Group : 1 The number of characters recommended for Title Tag?

Unit : 1, Group : 1 Google was founded in which year?

1.4th September 1998 (Right)

1.less than 30%

1.It will open up the Google help pages applicable to www.atoztarget.com

Unit : 1, Group : 1 What is Anchor Text?

1.It is the main body of text on a particular web page

1.Red hat techniques

1.They are greatly beneficial to SEO

1.It is directly proportional to the popularity of the keyword

Unit : 1, Group : 1 Which of the following are examples of agents?

Unit : 1, Group : 1 Cloaking is a controversial SEO technique. What does it involve?

1.Increasing the keyword density on the web pages

1.The meta keywords tag

Unit : 1, Group : 1 . What does the term ³fat head´refer to?

1.A really mean marketer

1.Adding navigation links to your page¶s template

Unit : 1, Group : 1 What is anchor text?

1.It is the main body of text on a particular web page

1.Blue hat techniques

1.It is an XML form (Right)

Unit : 1, Group : 1 A Hallway Page is used to:

1.The total number of inbound links to a page of a web site (Right)

1.Yahoo Search Term Suggestion Tool

Unit : 1, Group : 1 Are RSS/Atom feeds returned in Google¶s search results?

1.They are two way links (reciprocal links)

1.Targeting synonyms of the main keyword

Unit : 1, Group : 1 What will the following robots.txt file do?

1. It is a form of XML (Right)

Unit : 1, Group : 1 What is Keyword Density?

1.Alexa provides free data on relative website visitor traffic (Right)

Unit : 2, Group : 1 s Page is used to:

1. The technique of monitoring the movement of the mouse on the webpage

1. When you have made changes to your site.

Unit : 2, Group : 1 1.systems designer

Unit : 2, Group : 1 1.enterprise applications

Unit : 2, Group : 1 1. DSS

Unit : 2, Group : 1 1.manages risks.

Unit : 2, Group : 1 1.adds value

Unit : 2, Group : 1 1.relevance. (Right)

Unit : 2, Group : 1 1.Input.

Unit : 2, Group : 1 1. is a discipline limited to digitised paper documents

Unit : 2, Group : 1 1. Entity

Unit : 2, Group : 1 1.Entities

Unit : 2, Group : 1 1.DFD

Unit : 2, Group : 1 1. National

Unit : 2, Group : 1 1.data

Unit : 2, Group : 1 1.BPR

Unit : 2, Group : 1 1.system analysts

Unit : 2, Group : 1 1. Sales

Unit : 2, Group : 1 1.interface specifications

Unit : 2, Group : 1 1.layerware

Unit : 2, Group : 1 1. Level 1

Unit : 2, Group : 1 Google gives priority to themed in-bound links.

1.Buying an old Website and getting it ranked (Right)

1. When you have made changes to your site.

Unit : 2, Group : 1 1.business process redesign