Lovely Professional university

Topic: - Questionnaire to find out the motives behind the purchase of a

Chocolates.

M.B.A -III

Assignment No:-1

2010-2011

MGT-531

Submitted by Guided by
Chandan Kumar singh Mr. Amit Dutt

Section-RT-1902

Roll number –A-27

Regi no- 10903162

Questionnaire for Customer

Objective of the study:-
  To understand the consumer motive towards Chocolates.
 To understand the buying behavior of customer towards chocolates.

Dear Customer,

I am the student of L.P.U are conducting a study on the find out the consumer
motive towards Chocolates. Please fill in the following questionnaire to help us in
our Survey.

(1)Name…………………………………………………………………………………………………………………

(2)Occupation……………………………………………………………………………………………………….

(3) Age……………………..

(4) Gender: - Male Female

(5) Location: - ………………………………………………………………………………………………………..

(6) Number of Member in family: - ……………………………………………………………………….

(7) Are you using chocolates? (If No then go to question no 12)

(a) Yes (b) NO

(8) How long you are using chocolates?

(a) Less than 4 year (b) 4 to 8 year

(C) 8 to 12 Year (d) More than 12 year

(9) Which Brand of Chocolates you use mostly?

(a) Dairy Milk (b) Cadbury (c) Five Star

(d) Five Star (e) If other please specify……………………….

(10) Rank the following reasons for purchasing chocolates according to your
view?

({ 1= strongly agree},{ 2= somewhat agree}, {3= neither agree nor disagree},

{4= somewhat disagree}, {5= strongly disagree})

1 2 3 4 5
Enjoying
taste
Enjoying
flavor
Making Fun
Gifting
others
Cultural
Aspects
Faison/Tren
ds
Health
Status
Symbol
As Junk
Food
Changing
taste

(12) What features you getting in your favorate brand?

(a) Flavor (b) Packing (c) Price

(d) Quality (e) If other please specify………………………………………………..

(11) Why you don’t use Chocolates? Please

specify………………………………………………………………………………………………………………….

……………………………………………………………………………………………………………………………..

Any other suggestion regard chocolates product? ………………………………………………

………………………………………………………………………………………………………………………………