BUSINESS PLAN FORMAT

I. Title Page
VI. Marketing Plan Strategy
II. Table of Contents a. Pricing
b. Advertising
III. Executive Summary c. Promotion (How to increase the number of
a. Highlights of the entire plan buyers?)
d. Packaging
IV. Overview of the Business
a. Name of the business VII. Operational Plan
b. Value proposition/Unique Selling Proposition a. Production Paradigm
c. Description of the business b. Organizational Structure
d. Location of the business c. Duties and Responsibilities
e. Owner of the business- background, experience,
skills VIII. Financial Plan
f. Vision a. Capitalization
g. Mission b. Table of Expenses
h. Values c. Table of Projected Revenue and Profit (by month)
V. Marketing Plan d. Table of Projected Cost Revenue (1 year)
a. The Product e. Projected Income Statement (2 years)
1. What are you selling? f. Cash Flow (1st Quarter)
2. Why is this Product/ Service needed?
3. Why is your product going to be different/Why IX. Social Impact
will people buy it from you? a. How does your business effect the community?
b. Target Market b. What is the desired outcome of your business as
a. The costumers stated in your vision statements?
b. Competitors