What Makes a

Presentation
IMPACTFUL &
INSPIRATIONAL ?
IMPACTFUL & INSPIRATIONAL
PRESENTERS

PRESENCE
PURPOSE
PASSION
PERSONAL
 Words

Volume, Pitch, Tone,

Voice Pace, Pause, Breath

Facial
Expression,
Hand Gestures, Non-Verbal
Eye Contact, Communication
Movement,
Posture
© 2016 Berkeley Executive Coaching Institute
5
“Be passionate.

Tell personal stories.

Be real.”

6 Excerpt from “Delivering Happiness” by Zappos CEO Tony Hsieh

9
IMPACTFUL & INSPIRATIONAL
PRESENTERS

PRESENCE
PURPOSE
PASSION
PERSONAL
 Storytelling Skills
● Clear Beginning – Middle – End
● Begin with a Vertical Takeoff
● Bring the story to life using your Voice
& Non-verbal communication!
● “Deep & Brief” (4-5mins)

© 2016 Berkeley Executive Coaching Institute

 Examples of Vertical Takeoff
● Time & Place (“Once upon a time, in a
land far, far away…”)
● Visualization (“Imagine…”)
● Question?
● Surprise!

© 2016 Berkeley Executive Coaching Institute

“Audience does not need to
tune themselves to you—
you need to tune
your message to them.”

-Nancy Duarte
“resonance"
Preparing for a presentation without an audience in
mind is like writing a love letter and addressing it…

Source: Ken Haemer, former AT&T presentation research manager

 3 questions to ask yourself…

Who is my audience?

What is my call to action?

How will I motivate, inspire, and

convince my audience to take
action?
© 2016 Berkeley Executive Coaching Institute
 Using the Storytelling Technique

End
Middle

Beginning

© 2016 Berkeley Executive Coaching Institute

 Using the Storytelling Technique

End
Middle

Interesting

© 2016 Berkeley Executive Coaching Institute

 Using the Storytelling Technique

End
Convincing

Interesting

© 2016 Berkeley Executive Coaching Institute

 Using the Storytelling Technique

Inspiring
Convincing

Interesting

© 2016 Berkeley Executive Coaching Institute

 Using the Storytelling Technique

Vertical Takeoff

Interesting

© 2016 Berkeley Executive Coaching Institute

“The world is on fire…”
 “Remember
Christmas morning
when you were a kid?”
 Using the Storytelling Technique

Convincing
Arguments

Convincing

How can I motivate, inspire,

and convince my audience to
take action?
© 2016 Berkeley Executive Coaching Institute
 &
© 2016 Berkeley Executive Coaching Institute
 What Connects to the
ANALYTICAL
side (i.e. the MIND)
of the Audience?

© 2016 Berkeley Executive Coaching Institute

 ANALYTICAL EMOTIONAL
ANALYTICAL
Facts
Data
Statistics
Diagram
Evidence

© 2016 Berkeley Executive Coaching Institute

 What Connects to the
EMOTIONAL
side (i.e. the HEART)
of the Audience?

© 2016 Berkeley Executive Coaching Institute

 ANALYTICAL EMOTIONAL
ANALYTICAL
Facts Feelings
Data Meaning
Statistics Analogies
Diagram Images
Evidence Imagination

© 2016 Berkeley Executive Coaching Institute

 ANALYTICAL EMOTIONAL
ANALYTICAL
Facts Feelings
Data Meaning
Statistics + Analogies
Diagram Images
Evidence Imagination

© 2016 Berkeley Executive Coaching Institute

 Using the Storytelling Technique

Inspiring

Call to Action

© 2016 Berkeley Executive Coaching Institute

Donate to the Firefighters Toy Drive
 VULNERABILITY
“My honest vulnerability
opened the door for my
employees to be equally
honest. . . . I've noticed
that my team members
approach me differently,
but in a very good way.”

“I felt connected to my audience something that I

had never felt before.”

36
Questions /
Reflections