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Designing for Sociability in Massively Multiplayer Games:

an Examination of the “Third Places” of SWG


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ABSTRACT
Author Keywords
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Gestures sent Median 0.6 0.8
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! ! 3 + Std. dev. 10.1 12.2
"+ " ! Gestures Median 1 1
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+ '+ = ' + Average 2.1 2.9
'! + " ' +! - Std. dev. 9.5 8
! !+ " Utterances / Median 3 3.25
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Number of unique 4
visitors 7,167 7,277 '+ (
Days of Median 2 2 5 +
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Average 4.3 5
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Std.dev. 5.6 7.1
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Number of Median 3 4 6 " 9
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Average 11.1 14.2 "
Std.dev. 32.8 37.4 I '
Length of Median 6.8 7.9
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Average 130.1 77.4
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The third place is a leveler and a mixer
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Prestige Median 1 2 +
Average 3.9 7 Coronet Theed
Std. dev. 8.9 16.7 Total # of sentences 699,135 616,076
Centrality Median 1 1 Unique sentences 247,766 438,689
Average 4 7.2 S/N ratio 0.35 0.71
Std. dev. 11.6 25.6
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Playful conversation is the main activity
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14 days or more [% 422 628
3 + 6 + total] – G1 [5.9%] [8.6%]
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