1. The role of communication in management of business?

• Communication is the life blood of the business. No business can develop in the absence of effective
communication system.
• Communication is the mortar that holds an organization together, whatever its business or its size.
• When people within the organization communicate with each other, it is internal communi- cation
and when people in the organization communicate with anyone outside the organization it is called
external communication.
• Ability to work well in teams, to manage your subordinates and your relationship with seniors,
customers and colleagues depends on your communication skill.
2. How to speak assertively in bussiness contexts?
There are some ways we can apply to speak assertively:
+ Get to the point (use SER). State your position clearly and logically (see 'Structure' section).
+ Target the issue, not the person.
+ Be specific and factual. Do not generalise.
+ Speak from your own viewpoint, only.
+ Use appropriate nonverbal signals.
3. Techniques for effective impromptu speaking in job interview. Give examples for illustration?

4. The requirements of an effective elevator speech.

You must give the bare bones of your presentation-messages and benefits-confidently and per- suasively.

Method
- Use SER: State your core message
 - Elaborate: Give reasons. Show benefits. Give a one-line example if possible. Offer a brief quote
from a credible source. Cite a study that offers compelling evidence. Three is a magic number: try
to offer three points. Don't try to prove anything-just indicate that proof is available.
- Repeat your message, and state clearly what you want the client to do. There are many ways to
craft an elevator speech. Generally they follow the SER pattern. Read some of the examples below
for ideas. Speak clearly and confidently. Don't rush. If you run out of time, cut the elaboration and
repeat the message.
- Objective Your objective is that the listener will understand and remember your message, you
have evidence to back it up, and want to know more.
- The message sticky: Crafting an elevator speech for every presentation is highly recommended. It
is a useful exercise, even if you don't use it for the intended audience. It helps you to distil and
hold in mind the key tpoints for yourself. It gives you a way to explain your presentation to others
around you, if neces- sary. It is also great practice for concise speaking. And, of course, one day
you may meet the CEO in the elevator
5. The steps in planning a job interview?

Câu 6 Characteristics of a Good Paragraph:

1. Unity: Like sentences, paragraph should have unity. The contents of the paragraph should

concern one topic or idea. When the paragraph ends it should give a sense of completion.

2. Coherence: There is flow from one sentence to another in a good paragraph. Each sentence

should be logically connected with the preceding and the following sentence. There should

be a movement of thoughts from sentence to sentence.

3. Length: Length of the paragraph should neither be too short nor too long. How long a

paragraph should be depends on its content. Shorter paragraphs are appropriate for messages.

Short paragraph helps the reader to follow the papers organizational plan. In addition, short

paragraphs are more inviting to the eyes. People simply prefer to read materials that give

them frequent break.

4. The topic sentence: The most efficient way of organizing a paragraph is to use topic

sentences, as the topic sentence expresses the main idea of a paragraph. And the remaining

sentences build around and support it. In sense, the topic sentences serve as a headline for

the paragraph and all the other sentences supply the story.

But not every paragraph must have topic sentences. The topic sentences can come first, can come

last or in the middle depends upon the writer’s plan.

5. Omitting unnecessary detail: Induce in paragraph only the information needed. What

you need, of course, is a matter of judgement. You can best judge by putting yourself in your

reader’s mindset.

(a) How will be used?

(b) What will be used?

(c) What will not be used?

Then make decisions. If you follow this procedure, you probably will leave out much that you

originally intended to use.

Câu 7 ELEMENTS OF COMMUNICATION

The process of communication involves the following elements:

1. Sender or transmitter: The person who desires to convey the message is known as sender.

Sender initiates the message and changes the behaviour of the receiver.

2. Message: It is a subject matter of any communication. It may involve any fact, idea, opinion

or information. It must exist in the mind of the sender if communication is to take place.

3. Encoding: The communicator of the information organises his idea into series of symbols

(words, signs, etc.) which, he feels will communicate to the intended receiver or receivers.

4. Communication channel: The sender has to select the channel for sending the

information. Communication channel is the media through which the message passes. It is

the link that connects the sender and the receiver.

5. Receiver: The person who receives the message is called receiver or receiver is the person

to whom the particular message is sent by the transmitter. The communication process is

incomplete without the existence of receiver of the message. It is a receiver who receives and tries to
understand the message

6. Decoding: Decoding is the process of interpretation of an encoded message into the

understandable meaning. Decoding helps the receiver to drive meaning from the message.

7. Feedback: Communication is an exchange process. For the exchange to be complete the

information must go back to whom from where it started (or sender), so that he can know

the reaction of the receiver. The reaction or response of the receiver is known as feedback.

8. Brain drain: On whole process there is a possibility of misunderstandings at any level and

is called brain drain. It may arise on sender side if they do not choose the adequate medium

for delivery of message, by using default channel and it may also arise when receiver does

not properly decode the message. In other words, we can say that it is breakdown of cycle at

any level.

Câu 8 Communication is a process of exchange of facts, ideas, opinions and as a means that individual and
organization share meaning and understanding with each other. In other words, it is a transmission and

interacting the facts, ideas, opinions, feelings and attitudes.

The role of feedback in communication

1. It completes the whole process of communication and makes it continuous.

2. It sustains communication process

3. It makes one know if one is really communication or making sense

4. It is a basis for measuring the effectiveness of communication

5. It is a good basis for planning on what next to be done especially statistical report

6. Communication will be useless without feedback

7. Feedback paves way for new idea generation

The basis being established here is that, feedback is the livewire of communication as communication is the
livewire of human existence and interaction. The process of communication finishes only when the vicious
cycle ends up with feedback. Thus, feedback should be carefully considered before being put forward due to
its significance.
Câu 9 Overall Tone

1. Conversational style

Write the words that have the effect of good conversation. The words to be used should come from

your speaking vocabulary and the tone of writing should stimulate friendly conversation.

Such writing produces warmth that appears to us all. It recalls to our minds pleasant experiences

with friendly people. In addition, since it uses the familiar words of our language, it is the kind of

language that communicates best.

RUBBER STAMPS

Rubber stamps are expressions used from habit every time a certain situation occurs. They are

expressions we use without thought. They give routine rather than customized treatment. And routine

treatment is far less than special attention in creating good public relations.

You can avoid rubber stamps by writing in your conversational vocabulary.

Dull & striff Friendly & conversation

Thanking you in advance I’ll sincerely appreciate
I deem it advisable Is suggest
2. The you-view point

Human beings are self-centered creature. Hence, messages that relate our self interest produce positive

response. This technique is called you-view point.

You-view point writing emphasizes the reader’s interests. It is an attitude that focuses on the

reader’s point of view.

We-view point You-view point

We have received your report of May 1. Thank you for your report of May 1.
I have 7 years experience as a direct-mail 7 years of practical experience as a direct mail
copywriter. Copywriter will equip me to cultivate your mail

solicitation.
3. Overall tone of courtesy

Courtesy is a major contributor to goodwill in letters. Certainly, writing in conversational tone,

strategically emphasizing the reader’s viewpoint and carefully selecting positive wordings will

generate courtesy. All will do much towards putting the reader in a favourable frame of mind. Avoid

preaching (lecturing) and avoid anger.

4. Showing sincerity
Efforts to be courteous must be sincere. Sincerity results from believing in the letter writing techniques

you use. Your sincerity will show in your writing.

There are two major checkpoints for writing sincerely are:

(i) Overdoing goodwill: One can overdo the goodwill effort. Too much you-view point

sounds insincere.

(ii) Avoiding exaggeration: Exaggeration is overstatements of facts. Although a form of

exaggeration is conventional in sales writing, even here there are bounds of propriety.