INDUSTRY PROFILE:

1. MEANING OF RETAIL

Retail comes from the french word retailler , which refers to “cutting off, and divide”in terms of tailoring (1365). If
firstwas recorded as a noun with the meaning of a “ sale in small quantities “ in 1433 ( french ), its literal meaning for
rtail was to “cut off , shred, paring”, reatil is the final stage of any economic activity . by virtue of this fact, retail
occupies an important place in the world economy. According to philip kotler , reatiling includesall the activities
involved in selling goods or services to the final consumers for personal, non-business use. A retailer or retail store is
any business enterprise whose sale volume comes primarily from retailing . these are the final business entities in a
distribution channel that links manufacturers to customers resell these products to the retailers and finally , retailers
these products to the ultimate consumers.
Any organization selling to final consumers whether it is a manufacturer ,wholsealer or retailer is doing retailing , it
does not matter how the goods or services are sold (by person, mail, telephone , vending machine, or internet or
where they are sold –in a store , on the street, or in the consumer’s home) , a retailer thus , provides value creatng
functions like assortment of products and services to the consumers , breaking bulk, holding inventory and provideis
services to consumers , manufacturers and wholsalers.

Retailing broadly involves:

1. Understanding the consumer ‘s needs

2. Developing good merchendise assortment

3. Display the marchandise in an effective manner so that shoppers find it easy and attractive to buy.

Retailing may be understood as the final step in the distribution of merchandise, for consumption by the end
consumers. Put simply , any firm that sells products to the final consumers is performing the function of retailing , it
thus consists of all activities involved in the marketing of goods and services directly to the consumers, for their
personal, family or household se, in an age where customer is the king and marketers are focusing on customer
delight, retail may be redefined as the first point pof customer contact.

The distribution of finished products begins with the producer and ends at the ultimate consumer. Between two of
them there is a middleman – the retailer. Retailing is the set of businnes activities that adds value to the products
and services sold to the consumers for their personal or family use , often retailing is being thought of as sale of
products in the stores, but retailing also involves the sale of services; overnight loding in a hotel, a haircut, a car
rental,or home delivery of Pizza, retailing encompasses selling through the mail, theinternet and dor-to-door visits –
any channel that could be used to approach the consumer. Retailing is responsible for matching individual demands
of consumerswith supplies of all the manufacturers.
Retailing has become such an intrinsic part of our everday lives that it is often taken for granted. The
nations that have enjoyed the greatest economic and social progress have been those with a strong retail
sector. The world over retail business is dominated by small family run chains and regionally targeted
stores . gradually more more and more markets in the western world are being taken over by billion –dollar
multinational conglomerates, such as Wal-Mart , McDonald’s, marks and spencers etc. the larger retailers
have set up huge supply or distribution chains, inventory management systems, financing pacts, and wide
scale marketing plans which have allowed them to provide better service at competitive prices by achiving
economies of sacale .

Retail concept

The retailing concept is essentially a customer oriented, company-wide approach to developing and implementing a
marketing stategy . it provides guidlines which must be followed by all retailers irrespective of their size,channel
design, and medium of selling . the retailing concept covers the following four broad areas:

1.Customer orientation :

The retailer makes a careful study of the nedds of the customers and attempts to satisfy those needs.

2.Goal orientation :

The retailer has clear cut goals and devises stategies to achieve those goals.

3. Value driven Approach:

The retailer offers good values to the customers with merchandise keeping the price and quality appropriate for the
target market.

4.Coordinated effort :

Every activity of the firm is aligned to the goal and is designed to maximize its efficiency and deliver value to the
customer.

Characteristics of retailing :
Retailing can be distinguished in various ways from other business activities. it has following characteristics :

 There is a direct end –user interaction in retailing.

 It is the only point in the value chain to provide platform for promotions.
 Sales at the retail level are generally in small unit sizes.
 Location is a critical factor in retail business.
 In most retail business, services are as important at core products.

This occures primarily to meet the requirenment of geographical coverage and population density.

A retailer is a person, agent, agency ,company, or organization , which is instumental in reaching the goods ,
marchandise, or services to the ultimate consumer. They are the final business in a distribution channel that links
manufacturer to consumers . reatilers perform specific activities such as anticipating consumer’s wants, devoloping
assortments ofproducts, acquiring market information , and information , and financing . A retailer performs certain
value creating function as:
1.Providing an assortment of products and services :
All retailers offer assortment of products , but they specialize in the assortments they offer. Suppermarkets provide
assortments of food , health and beauty care , and household products, while Abercrombie and Fitch provides
assortments of clothing and accessories. Supermarkets typically carry 20,000 to 30,000 different items made by over
500 companies . offering an assortmentenables their customers choose from a wide selection of brands , designs ,
sizes, colours and prices at one location.

2.Breaking Bulk:
Breaking bulk means physsical repackaging of the products by retailers in small unit sizes according to customers
convenience and stocking requirements . normally retailers recive large quantities of sacks and cases of merchandise
fromsuppliers to reduce their transportation costs. In order to meet customer requirement retailers have to break
or arrange the bulk into convenient units . the entire function adds value to the offering not only for the end
consumers but also for the suppliers in the value chain.

3. Holding Inventory:
To ensure the regular availability of their offerings, retailers maintain aooropriate levels of inventory . consumers
normally depend on the retailers directil to replenish their stock at home. Therefore, retailers on periodic basis,
maintain the requierd level of inventory to meet the regular or seasonal fluctuation in demand . they need to
maintain equilibrium between the range , or variety varried and sales which it gives rise to.

4.Extending services :
Retailers provide multiple services to immediate customers and other members of value chain. They offer credit so
customer can have a product now and pay for it later. They display products so consumers can see and test them
before buying. Some retailers have sales people in the store or use their website to answer qustions and provide
additional information about products .

Retail industry is the fastest growing industry in india . it is divided into two parts one the orgnized retailing and
another organized retailing .

1. organized retailing : it includes the trading activities which are registereted by retailers under sale tax, income tax,
the haypermarket retail chain, the privately owend retail businesss.

2.unorganized retailing :It includes the local kirana shops , general srores, venders etc. the unorganized retailing in
india plays a very important role i.e. it is the most dominating due to life style , income of people .

While the development of supermarkets and departmental stores has paved way for shopping in malls and getting
products that are branded. As india is an agricultural country people mostly live in rural areas and india is the
world’s second richest ‘ middle class’ population . due to the penetration of retail sector in india a large number of
retaistores have been spread across the country .there are a number of retailers existing among them Big Bazzar is
one such store which is into the retail chain and comes under Future group the parent organization. Mr. Kishore
Laxminarayan Biyani foundr and chief executive officer (CEO)of Big Bazaar. Big Bazaar which operates as
ahypermarket was founded in 2001 at Kolkatta (India) whose head quarters in situated in mumbai .
It has many branches across india that offers all the products for the family . such as fashion , general marchandaise
which are home applications , sports goods , electronics , luggage , grocery , stationary , books , foot wear , toys ,
watches , bags , vegetables and fruits , men and women apparel . since Big Bazaar is growing at a high pace in retail
sector ,this is making theretailers powerful intermediates in marketing and bringing gap between manufactures and
cunsumers.

Keeping mind the growth of india retail industry and its bright future which has made me to trust in Big Bazaar and
attracted me to take mu summer training ( on the job training ) at Big Bazaar .i want to know about the employee
engagement and organization commitment of Big Bazzar and know wheter the concept studied in the class room are
similar or dissimilar . To execute my project , i underwent on the job training at Big Bazaar Hubali. The interaction
with the employees was fruitful and has cleared the concept by practial application.

CATEGORIES OF INDIAN RETAILERS:

Corporate Houses

Tata’s: Tata Trent

 RPG group : Food World , Health and Glow etc .

 ITC: Wills Life Style
 Raheja group: (Shopers’ stop), DLF (DT cinemas).
 Nike ,Rbk,Zodiac
 Multi-brand outlets
 Vijay Sales , Viveks etc.
 Manufacturers / Exporters

Pantaloons, Bata, Weekender

  CLASSIFING INDIAN RETAILERS:

1. Modern Format Retailers

 Supermarkets ( food world)

 Hypermarkets (Big Bazaar)
 Department Stores
 Specialy Chains
 Company Owned Company Operated

2. Traditional Format Retailers

 Karana’s traditional Mom and Pop Stores

 Kiosks
 Street Market
 Exclisive / Multiple Brand Outlets

3.Hypermarket

 Big Bazaar
 Giants
 Shoprite
 Star

4. Department

 Lifestyle
 Pantaloons
 Pyramids
 Shoppers stop
 Trent
MAJOR RETAILERS IN INDIA :

Patanjali Ayurved Limited:

It was founded by Baba Ramdev and Acharya Balkrishana in 2006 whose headquarters is located in fatehgarh,
uttarkhand, india Patanjali has a number of products such as foods, beverages , cleanung agents , personal care
products, ayurvedic medicines. The objective of establishing patanjali was to spread of ayurveda in accordance and
co-ordination with the latest technology and ancient wisdom.

Tata Group

Tata is one of the oldest and highly respected indigenous corporate gaint founded in 1868. It owns several retail
stores such as Trends Limited, croma Otlets, Group Design Center, World of Titan , Titan Eye+, Tanishq and Zoya. It
has also acquired book and music retailer in india ‘Landmark’ in 2005.

AV Group

It is an indian multinational conglomerate , it is the third largest indian private sector behindTata Group, Adithya
Birla Retail Limited (ABRL) is the fourth largest supermarket chain in the country and also operates as a hypermarket
in 2017 Adithya Birla Group has took over Pantaloons Fashion and Retail which was previously controlled by Future
Group.

The other currently operatig are RPG Group, k Raheja Group, Landmark Group,Bharti-Walmart ,Metro etc Retail
companies of india are operating of stores and noe there are stepping into online, many of the retailers have opend
their own online shopping and sell goods, india’s e-commerce market will shoot the USS220billion markin terms of
gross merchendaise value (GMV) coming from some 530 million shoppers by 2025 This is possible only by easier and
cheaper availability of high speed interest especially on smart phones .
Godrej India Limited:

It is the oldest business hoses of india which was establish in 1897. It has a variety of stores that sell food products,
furniture, furnishing,electronics and electical applications and other office home requirements . its products are
expected all over the world.

Reliance:

Reliance retail ranks among the top most indian retail companies . it was founded on 2005 whose head quarters is in
mumbai (india ), mr.Mukesh Ambaniis the chairman and Mr.Subramaniam the chief executive officer (CEO) . Reliance
retail function under the parent organization Reliance Industries Limited. It ownes a number of brands in India and
offers a Variety of products and services as foods, apparel, footwear, home appliances, groceries, electronics goods ,
vegetables , fruits, flowers, farm implements and inputs , consumers goods, consumer durables, travels services ,
energy, entertainment and leisure, health and well being products as well as educational products and services.

Some of the reliance retail stores are :

Reliance French

Reliance Market

Reliance Digital

Reliance Treands

Reliance Jewels

V-Mart

V-Mart opened in ahmadabad (Gujarat), its retail operaters in 2 tire and 3 tire cities and has many stores across
various small towns and cities in India . It was first incorporated as Varin commercial Private Limited under the
Companies Act in 2002 at west Bengal.
COMPANY PROFILE

COMPANY PROFILE INTRODUCTION

Future groupis India ‘s first and largest independent home grown pure-play retail group. Kishore Biyani is the
founder and group CEO of Future Group. Widely credited as the pioner of modern retail industry in India , Kishore is
a mentor and role model for many Indian entrepreneurs and a thought leader in indian business.

Over the past two decades he has created and leads some of India’s most popular retail chains like Big Bazaar ,
Central, Brands Factory, Food hall,Fbb, among others. Over time , various retail chains like Nilgiris, Aadhaar, Easyday,
Heritage, Hyper city and others have also become part of Future Group. These retail chains are present in more than
250 cities acrossIndia and attract over 500 million customers footfalls annually . simultaneously, he has also led the
creation of a wide portfolio of consumer goods brands in fashion , food and electronics space, that are distributed
through the group’s retail chains and various other modern retail network in the country. The group also made
substantial investments in technology, analytics, food processing , logistics and warehouse networks, provides
mentorship and investments to many Indian entrepreneurs and brands and operates jiont ventures with clarks,
General Group, Hide sign , aming others.

With a pan-India presence and multiple store formats , they meet the everyday needs of millions of customers in
Indian , helping them live a better quality of life every day. Grwoth,profitability and scalability have been the key
focus along with customers delight, innovation and value vreation .
Future Group has grown and continues to grow on a simple belief to practicipate in every consumption opportunity
of the Indian consumer . Today the has complementry businesses across three sectors –reail, alliedservices and
finance – which are provided with strategic support and scale –led synegriges from the corporate team operating in a
federated structure of opportunities and excellence.

Future group consists of 4 listed entities led by its flagship company Future retail(India)Limited and also has privately
held businesses .The Groupbelives in seeding , mentoring and growing various consumption –led businesses and
once they reach significant scale , it creates publics shareholding to ensure wealth creation and value unlocking for
the general public.

Every day , Future Group brings multiple products , opportunities and services to millions of customers in India .
through more than over 22 million square feet of retail space, they serve costomers in more than250 cities across
the country , most of all , they help Indian shops, save and realize dreams and aspiration to live a better quality of life
every day.

Future Group understand the soul of Indian customers. As one of India’s retailpioneers with multiple retail formats, it
connects a diverse and passionate community of Indian buyers,sellers and businesses, the collective impact on
business is staggering Almost 500 million customers Walk into future stores each year and choose products and
servicessupplied by over 30,000 small, medium and large entrepreneure and manufacturers from across Indian and
this number is set to grow.

Future Group employees are around 60,000 people directly from every section of our society , they source the
supplies from enterprises across the country , creating fresh employement, impacting livelihoods , empowering local
communities and fostering mutual growth.

Future belives in the ‘ Indian dream’ and have aligned their business practices to our larger objective of being a
premier catalyst in India’s consumption-led growth story. Working towards this end, we are ushering positive socio-
economic changes in communities to help the Indian dream fly high and the ‘ Soni Ki Chidiya’ soar once again. This
approach remains embedded in our ethos even as we rapidly expand our footprints deeper into India.
FUTURE GROUP MANIFESTO
Future the world which signifies optimism, growth, achiievement, strength, beauty, rewards and perfection . Future
encourages us to explore areas yet unexplored , write rules yet unwritten, create new opportunities and new
successes. To strive for a glorious future, it brings to us our strenght, our ability to learn , unlearn, and re-learn our
ability to evolve.

Future Group, will not wait for the future to unfold itself but create future scenarios in the consumer space and
facilitate consumption because consumption is development. Thereby, they will effect socio-economic development
for the customers, employees, shareholders, associates and partners.

Future group customers will not just get what they need, but also get them where, how and when they need.

 They will not just post satisfactory results, they will create success stories.
 They will not just operate efficiently in the Indian economy , they will evolve it.
 They will not just spot trends by marrying our understanding of the Indian consumer to their
needs of tomorrow.

It is this understanding that hashelped them succeed and helped them succeed in the future.they shall keep
relearning and in this process, do just one thing.

JOINT VENTURES WITH INTERNATIONAL BRANDS

 Indus league Clothing that owns leading apparel brands like Indigo Nation , Scullers and
Urban Yoga.
 Galaxy Entertainment Limited that operates Bowling Co, Sports Bar, F123 and Brew Bar.
 French retailer ETAM Group, US-based stationary products retailer, staples and UK-based Lee
Cooper.
 Franchisee of international brands like Marks and Spencer, Next, Debenhams and Guess in
India.
FUTURE GROUP
Beliefs:

Future Group was founded on a simple idea: Rewrite Rules, Retain values. This fundamental belief created
a new kind of market place , forever transforming Indian retail. Today our core values continue to guide
how they do business and improve the quality of life the people they serve.

At Future Group, they are commited to being a catalyst of positive change in the communities, societies
and business sectores in which they operate. Future Group envision India’s transformation into the
legendary ‘sone Ki chidiya ’(golden bird ), taking wings once again to greater heights.

Future Group takes pride in Indianness. They belife in inclusiveness for long-term sutainable growth and
economic prosperity evokes trust among consumers, employees, suppliers, partners, shareholders and the
community.
 VISION
“Future Group shall deliver Everything, Every time for Every Indian consumer in the most profitable
manner”.

MISSION

 They share the vision and belief that their customers and stakeholders shall be served only by
creating and executing future scenarios in the consumotion space leading to economic
development.
 They will be the trendsetters in evolving delivery formats and making consumotion affordable for all
customer segments-for classes and for masses.
 They shall be infuse Indian brands with confidence and renewed ambition .
 They shall be efficient that their positive attitude, sincerity, humulity and united determination shall
be the deiving force to make them successful.

VALUES

 Respect and humility in dealing with everyone within and outside the organization.
 Flow by constanty learning and being inspired from the universal laws of nature.
 Indianness by believing in oneself and doing things the indian way.
 Introspection for continuos learning , self-development and personal excellence.
 Openness and adaptability by accepting new ideas and Knowledge , and being proactive in
meeting challenges emerging from changing business scenarios.
 Valuing and nuturing relationships with customers, business associates, stakeholders,
communities and the society leadership in thought and in business.
 Simplicity and positivity to foster innovation , speed and imagination.