QUESTIONNAIRE

1. How did you came to know about Grandma’s Kitchen?

o Social Media
o Television
o News Paper
o Radio
o Others

2. How long you been a customer of Grandma’s Kitchen?

o Less than 1 year
o 1-2 years
o 3-5 years
o 5-7 years
o More than 7 year

3. Which of the following words would you use to describe Grandma’s Products?
o Reliable
o High Quality
o Normal Quality
o Unreliable
o Poor Quality

4. How well do Grandma’s Kitchen meet your needs?

o Excellent
o Good
o Neither Good nor Bad
o Average
o Poor

5. How would you rate the quality of the product?

o Excellent Quality
o Good Quality
o Neither good nor bad quality
o Average
o Bad Quality

6. How would you rate the value for money of the product?
o Excellent
o Good
o Neither Good nor Bad
o Average
o Poor
7. How responsive have Grandma’s Kitchen been to your questions and concerns?
o Extremely responsive
o Somewhat responsive
o Average responsive
o Not at all responsive
o Not applicable
8. How likely are you to purchase any of the Grandma’s Products again?
o Extremely likely
o Very likely
o Likely
o Somewhat likely
o Not at all likely

9. Overall, How satisfied or dissatisfied are you with Grandma’s Kitchen?

o Highly Satisfied
o Satisfied
o Neither Satisfied nor Dissatisfied
o Dissatisfied
o Highly Dissatisfied

10. According to you, which age group prefers Grandma’s Products?

o Below 15
o 15-20
o 20-25
o 25-50
o Above 50

11. Why did you choose Grandma’s Products?

o Cheaper Price
o No negative effects
o Good quality
o Maximum Quantity
o Natural in nature

12. Which brand would you like to switch in future?

o Eastern Curry Powders
o Brahmins food Products3
o Sara’s group of companies
o Double horse
o Kitchen treasures
13. Which of the following Grandma’s Product you buy frequently?
o Pickles
o Squashes
o Jams
o Curry Powder
o Other Products

14. Is Grandma’s Products easily accessible in your area?

o YES
o NO

15. Should Grandma’s Kitchen focus more on promotional method ?

o YES
o NO

16. Which of the following method of Promotion would you prefer?

o Discount
o Providing extra quantity
o Buy one get one free
o Providing other product for free
o Others

17. From where would you like to buy Grandma’s Product?

o Wholesaler
o Retailers
o Grandma’s Store
o Online shopping
o Personal selling

18. Which of the following packing of the product you like the most?
o Sachse
o Glass container
o Plastic Bottles
o Tetra pack
o Cans
19. Do you agree to the statement that “ Grandma’s have the ability to dominate the
market”?
o Strongly Agree
o Agree
o Neutral
o Disagree
o Strongly Disagree

20. Do you have any other comments, questions or concerns?

21. Which of the following packing of the product you like the most?
o Sachse
o Glass container
o Plastic Bottles
o Tetra pack
o Cans
22. Do you think that Grandma’s should provide online delivery service?
o Yes
o No
23. Do you agree to the statement that “ Grandma’s have the ability to dominate the
market”?
o Strongly Agree
o Agree
o Neutral
o Disagree
o Strongly Disagree
24. What would you say to someone who asked about Grandma’s Products?

25. Do you agree to the statement that “ Grandma’s should focus more on promotion rather
than quality?
o Strongly Agree
o Agree
o Neutral
o Disagree
o Strongly Disagree