I. PRODUCT FAMILIRIAITY 1. taste 2.

Mouthfeel / After taste

Are you Are you open

Familiar Do you Do you in trying and
with buy eat eating libas
# Libas? Candy? Candy? candy? q1 q2 q3 q1 q2
9 9 8
1 2 1 9 9 9 9 6
2 2 1 9 9 9 9 7
3 2 1 9 9 9 9 9
4 2 1 9 9 9 9 9
5 2 1 9 9 9 9 9
6 2 1 9 9 9 9 9
7 2 1 9 8 9 9 9
8 2 1 9 8 9 9 9
9 2 1 9 8 9 9 9
10 2 1 nine9 seven7 9 7 7
11 2 1 9 8 9 7 9
12 2 1 8 8 7 9 9
13 2 1 8 8 7 7 9
14 2 1 9 8 7 7 7
15 2 1 9 8 9 9 9
16 2 1 9 8 9 9 9
17 2 1 9 8 9 9 9
18 2 1 9 8 9 9 9
19 2 1 9 8 9 9 9
20 2 1 9 7 9 9 9
21 2 1 9 7 9 9 9
22 2 1 9 9 9 9 9
23 2 1 9 9 9 9 9
24 2 1 9 8 9 9 9
25 2 1 9 7 9 9 9
26 1 1 1 1 9 8 9 9 9
27 2 1 9 9 9 9 9
28 1 1 1 1 9 9 9 9 9
29 1 1 1 1 9 9 9 9 7
30 1 1 1 1 9 9 9 8 7
31 2 1 9 6 6 6 7
32 2 1 6 9 9 9 8
33 2 1 6 9 9 9 7
34 2 1 6 9 9 9 7
35 2 1 9 9 9 9 7
36 2 1 9 9 9 9 9
37 2 1 9 9 9 9 9
38 2 1 9 9 9 9 9
39 1 1 1 1 9 9 9 9 8
40 2 2 7 9 9 9 9
41 1 1 1 2 9 8 9 9 9
42 2 2 8 7 9 9 9
43 1 1 1 1 8 9 9 9 9
44 2 1 8 9 9 9 9
45 2 1 8 9 9 9 9
46 2 1 8 9 9 9 9
47 2 1 9 8 8 8 8
48 2 1 9 9 9 9 9
49 2 1 9 9 9 9 9
50 2 1 9 9 9 9 9
51 2 1 9 9 9 9 9
52 2 1 9 9 9 9 9
53 2 1 9 8 9 9 9
54 2 1 9 8 9 9 9
55 2 1 9 8 9 9 9
56 2 2 9 8 9 9 9
57 2 1 9 8 9 9 9
58 1 1 1 1 9 8 9 9 9
59 2 1 9 8 9 9 9
60 1 1 1 1 9 8 9 9 8
61 2 1 9 8 9 9 9
62 2 1 9 8 9 6 6
63 2 1 9 8 9 8 9
64 2 1 9 8 9 8 9
65 2 1 7 7 7 8 9
66 2 1 8 8 9 9 9
67 2 1 8 8 9 9 9
68 2 1 8 8 9 9 9
69 2 1 8 8 9 9 9
70 2 1 8 7 7 8 9
71 2 1 9 8 9 8 9
72 2 1 9 8 9 8 9
73 2 1 9 8 9 8 7
74 2 1 9 8 9 9 9
75 2 1 9 9 9 9 9
76 2 1 9 9 9 9 9
77 2 1 9 9 9 9 9
78 1 1 9 9 9 9 9
79 2 1 9 9 9 9 9
80 1 1 1 1 9 9 9 9 9
81 2 1 9 9 9 9 9
82 2 1 9 6 9 9 9
83 2 1 9 8 9 9 9
84 1 1 1 1 9 7 9 9 9
85 2 1 9 7 9 9 9
86 2 1 9 7 9 9 9
87 2 1 9 8 9 9 9
88 2 1 9 8 9 9 9
89 2 1 9 8 9 9 9
90 2 1 9 9 9 9 9
91 2 2 9 9 9 9 9
92 2 1 9 9 9 9 9
93 2 1 9 7 9 9 9
94 2 1 9 6 9 9 9
 II. SENSORY EVALUATION

4. Color
uthfeel / After taste 3. Texture Appearance 5. Uniformity in Size

q3 q1 q2 q3 q1 q2 q3 q1 q2
8 8 8 6 9 8 9 8 9
8 8 8 9 9 7 9 8 9
9 9 9 9 9 9 8 8 9
7 9 9 7 8 9 9 9 9
9 9 7 9 9 9 9 8 9
9 7 9 9 9 9 9 9 9
9 9 9 7 9 9 9 8 9
9 9 8 8 9 9 9 9 8
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 9 9 6 9 7 6 7
9 9 9 7 9 9 9 9 9
9 9 9 7 9 9 7 8 9
7 9 7 7 7 8 8 7 8
9 9 9 8 9 9 9 9 9
8 8 8 8 7 9 9 9 9
9 9 9 9 7 9 9 9 9
9 9 9 9 7 9 7 9 9
9 9 8 8 9 9 7 9 9
9 9 9 9 9 9 7 9 9
9 9 9 9 9 9 7 9 9
9 9 9 9 8 9 9 9 9
9 8 9 9 9 9 9 9 9
9 8 9 9 9 9 9 9 9
9 8 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 8 8
9 9 9 9 9 9 9 8 9
9 9 9 9 9 9 9 8 9
9 9 9 9 9 9 9 8 7
9 9 9 9 9 9 9 9 9
7 7 7 8 8 8 9 9 9
9 9 9 9 9 8 9 9 9
9 9 9 9 9 8 9 9 9
9 9 9 9 9 8 9 9 9
8 8 8 8 8 8 9 9 8
9 9 9 9 8 8 8 6 7
9 9 9 9 9 8 9 8 8
9 9 9 9 9 8 9 9 9
9 9 9 9 9 7 7 7 7
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 8
8 8 8 8 8 8 8 8 8
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 8 7 7
9 9 9 9 9 9 8 9 9
7 8 8 8 8 8 8 8 8
9 9 8 9 9 9 9 9 9
8 9 8 9 9 9 8 9 9
8 9 8 7 7 7 8 9 9
8 7 8 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 8 9 9 9 9 9 9
9 9 8 9 9 9 9 9 9
9 9 8 9 9 9 9 9 9
9 9 9 8 9 9 7 9 9
7 7 9 9 8 9 7 9 9
9 9 9 9 9 9 7 9 9
9 9 9 9 9 9 6 9 9
9 9 9 9 9 9 6 9 9
9 9 9 9 9 9 7 9 9
9 9 9 9 9 9 7 9 9
9 9 9 9 9 9 8 8 8
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
7 6 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 8
9 9 9 9 9 9 9 9 9
9 9 9 9 9 9 9 9 9
9 9 8 8 8 8 8 8 8
9 9 9 9 9 9 9 9 9
9 9 9 9 8 8 8 7 9
 III. MARKETING MIX STRATEGY 4P'S

What factor do you What is you

consider in choosing Libas preference in
Uniformity in Size 6. Packaging leaves Candy? packaging?

q3 q1 q2 q3
8 9 9 8 1 1
9 9 9 9 1 2
9 9 9 9 3 1
8 9 9 9 1 1
9 9 9 9 3 1
9 9 9 9 2 2
8 9 9 9 2 1
9 9 9 7 3 2
9 9 9 9 1 2
9 9 9 9 1 2
9 9 9 9 1 2
6 9 9 9 3 1
9 7 9 9 3 1
9 8 9 9 3 1
9 9 9 6 1 1
9 9 9 9 1 1
9 9 9 9 3 2
9 9 9 9 1 2
9 9 9 9 3 1
9 9 9 9 1 1
9 9 9 9 1 1
9 9 9 9 1 1
9 9 9 7 1 1
9 9 9 9 1 1
9 9 9 9 1 2
9 9 9 9 1 1
8 9 9 9 3 2
8 9 9 9 3 1
8 9 9 9 3 2
7 9 9 9 2 1
8 9 9 6 2 2
7 9 9 9 1 1
9 9 9 9 3 2
7 7 7 9 1 1
9 9 9 9 1 1
9 9 9 9 1 1
9 9 9 9 1 1
9 9 9 9 1 1
9 6 9 9 1 1
9 6 9 7 1 1
8 7 9 9 1 1
8 8 8 9 1 1
9 9 8 9 1 2
8 9 8 9 3 2
8 9 8 9 3 2
9 9 8 8 3 1
8 9 8 8 3 2
8 8 8 9 3 1
8 9 9 8 1 1
9 9 9 9 1 1
9 9 9 9 1 1
9 9 9 9 1 2
9 9 9 9 3 2
9 9 9 9 3 2
9 9 9 9 3 2
9 9 9 9 3 1
9 8 9 9 1 1
9 8 9 9 1 2
7 9 9 9 3 1
9 9 9 9 3 1
8 9 9 9 3 2
8 9 9 9 3 1
8 9 9 9 2 1
7 9 9 9 1 1
7 9 9 9 3 1
7 9 9 9 3 1
8 9 9 9 3 1
8 9 9 9 3 1
8 9 9 9 1 1
9 9 9 9 1 2
9 9 9 9 1 2
9 9 9 9 3 1
9 9 9 9 3 1
9 9 9 9 3 2
8 9 9 9 1 1
9 7 9 9 1 2
9 8 9 9 1 1
9 8 9 9 1 2
9 8 9 9 3 1
8 8 9 9 3 2
9 9 9 9 3 1
9 9 9 9 3 2
9 9 9 9 1 1
9 9 9 9 1 2
9 9 9 9 1 1
9 9 9 9 3 2
9 9 9 9 1 2
7 8 9 9 3 1
8 9 9 9 1 1
9 8 9 9 3 1
8 9 9 9 1 1
8 9 9 9 1 2
8 9 9 9 3 2
9 9 9 9 3 2
9 9 9 9 3 1
III. MARKETING MIX STRATEGY 4P'S

What is your What size of How much can you spend How much can you
preference taste Candy do you on buying Libas Leaves spend for 2-3
of Libas? prefer? Candy for solo? people?

2 2 2 1
2 1 2 1
2 1 2 1
2 1 2 1
2 1 2 1
3 1 3 1
3 1 3 1
3 1 3 1
3 1 2 1
3 1 3 1
1 1 2 1
3 2 3 1
3 2 2 1
3 2 2 1
2 2 2 1
2 2 2 2
3 2 3 2
3 2 2 3
3 2 3 3
2 1 2 1
3 1 2 1
2 1 3 3
1 1 3 1
1 1 3 1
2 1 2 1
3 1 2 1
3 1 2 1
3 1 2 1
3 1 3 1
2 1 3 1
2 1 3 1
2 1 2 2
2 1 3 1
2 1 2 1
1 1 3 1
2 1 2 1
2 1 2 1
2 2 2 1
3 2 2 1
2 2 3 1
2 2 2 1
2 2 3 1
3 1 2 1
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1 1 3 3
2 1 3 1
3 1 3 1
2 1 2 3
2 1 2 1
2 1 3 1
3 1 3 1
2 1 3 1
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2 1 2 1
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3 2 3 1
2 2 3 1
2 1 2 1
1 1 3 3
2 1 2 1
2 1 3 1
2 1 2 1
1 1 2 1
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2 1 3 1
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3 1 3 1
3 1 3 1
2 1 3 1
2 1 2 1
2 2 3 1
2 1 2 1
3 1 3 2
3 1 2 1
3 1 2 1
2 1 3 1
2 1 2 3
2 1 3 1
2 1 3 1
2 2 3 2
2 1 2 1
2 1 2 1
2 1 2 1
2 1 2 1
2 1 3 3
2 1 3 1
2 1 3 1
2 2 2 1
1 1 3 1
 how much can Do you want the product to
how much can you you spend for 8- be available through
spend 5-6 people 10 people telephone call? 'online and order?

1 1 1 1 1
1 3 1 1 1
2 2 1 1 1
1 2 1 1 1
1 3 1 1 1
1 3 1 1 1
1 3 1 1 1
1 3 1 1 1
3 2 1 1 1
1 2 1 1 1
1 2 1 1 1
1 2 1 1 1
1 2 1 1 1
1 2 1 1 1
1 1 1 1 1
1 1 1 1 1
1 2 1 1 1
1 2 1 1 1
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2 1 1 1 1
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3 3 1 1 1
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3 2 1 1 1
1 2 1 1 1
1 1 1 1 1
1 1 1 1 1
1 2 1 1 1
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1 3 1 1 1
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2 1 1 1 1
1 2 1 1 1
1 2 1 1 1
3 3 1 1 1
1 2 1 1 1
1 2 1 1 1
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1 1 1 1 1
1 1 1 1 1
1 2 1 1 1
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1 1 1 1 1
1 1 1 1 1
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1 3 1 1 1
1 3 1 1 1
1 3 1 1 1
1 2 1 1 1
1 2 1 1 1
2 2 1 1 1
2 2 1 1 1
2 2 1 1 1
2 2 1 1 1
2 1 1 1 1
2 1 1 1 1
2 1 1 1 1
2 1 1 1 1
1 1 1 1 1
1 2 1 1 1
2 2 1 1 1
1 2 1 1 1
1 3 1 1 1
1 3 1 1 1
2 3 1 1 1
1 2 1 1 1
1 2 1 1 1
1 2 1 1 1
1 2 1 1 1
1 1 1 1 1
1 1 1 1 1
3 1 1 1 1
1 2 1 1 1
1 2 1 1 1
1 2 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 2 1 1 1
1 2 1 1 1
1 2 1 1 1
2 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 2 1 1 1
1 2 1 1 1
1 1 1 1 1
1 1 1 1 1
3 1 1 1 1
 how often do you
in what type of establishment do watch TV
you want the product to be available Commercials?

2 2
1 2
1 1
1 1
3 1
3 1
3 1
2 1
2 1
2 1
2 1
2 1
2 1
2 1
1 1
1 1
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1 1
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1 1
1 2
1 1
1 1
1 1
1 1
1 1
1 1
1 1
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2 1
2 1
1 1
1 1
1 1
have you been drawn to visit a social network page (Facebook
twitter, youtube through advertisements on television, radio, what are the two website you used
movies or in the streets the most?

4 1
4 1
4 1
4 1
4 1
4 1
4 1
4 1
4 1
4 1
4 1
4 1
4 1
4 1
4 1
4 1
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4 1
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4 3
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4 1
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4 1
4 1
4 1
4 1
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 IV. Overvall Marketing Acceptability

how do you want the product

have you ever considered libas leaves candy to be Will you buy this product if it
ads on choosing candy advertised was commercialized?

2 1 1
2 1 1
2 1 1
2 1 1
2 4 1
2 4 1
2 4 1
2 4 1
2 4 1
2 4 1
2 1 1
2 1 1
2 4 1
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2 4 1
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1 1 1
1 1 1
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2 1 1
2 1 1
2 1 1
2 1 1
2 1 1
2 4 1
2 4 1
2 4 1
2 4 1
2 4 1
2 4 1
2 4 1
2 4 1
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1 4 1
1 1 1
1 4 1
2 4 1
2 1 1
2 1 1
2 1 1
2 1 1
2 1 1
2 1 1
2 1 1
2 1 1
2 1 1
2 1 1
2 1 1
2 1 1
2 1 1
2 1 1
2 1 1
2 4 1
2 4 1
2 4 1
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1 1 1
1 1 1
2 1 1
2 4 1
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2 4 1
1 1 1
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2 1 1
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1 4 1
1 4 1
1 1 1
2 1 1
2 1 1
2 1 1
1 1 1
1 1 1
2 1 1
2 1 1
2 1 1
2 1 1
2 4 1
2 4 1
1 4 1
g Acceptability

Is Libas Leaves Candy

acceptable in the market?

1
1
1
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