SNVM

1. Being an Entrepreneur: The entrepreneur, Profile analysis, behaviour and motivations, Lean Start –
up, The entrepreneurial ecosystem, Entrepreneurs and strategic decisions , Sustainability of
Entrepreneurship: Dilemmas of an entrepreneur for success; Handling doubts on survival of business,
Struggles-Causes of failure–Product/ market, financing, managerial-Resilience. Legal Fundamentals -
When, how and where to incorporate. (5)

2. Customer Discovery: Entrepreneurial Opportunity Search and Identification; Market Intelligence,

Market analysis, Market research, Customer validation, developing your business model, Crafting
your value proposition, Product Development , Managing the product development process, Long
Tail markets, Product launch goals, Go-to Market Strategy, The role of selling in a startup, Sales
forecasting for startups, Mapping buyer response modes. Social media promotion tools. (7)

3. The Financial Road Map: Planning/Budgeting, Developing a financial roadmap, financial

statements: the four components, How to budget for startup success, Bootstrapping and alternative
sources of funding, Informal capital– Friends & Family, Role of Government in ED, various schemes
- PMEGP, CGTMSE, MPDA, SFURTI. Role of MSDE; Schemes by MSDE: PMKVY, SANKALP,
STAR. Crowd funding, Venture capital, Private Equity, Financing Mix and the Financing continuum
shareholding- Cliff -Vesting schedule-Relative importance of Operational Involvement, The Pitch,
Preparing for your investor presentation, Elements of the perfect investment pitch. (6)
4. Entrepreneurial Leadership: Building and managing the founder team, Attracting and retaining the
right people, The Team - Board/Governance, The role of a successful board, Different board models
for different ventures, How to assemble a board of advisors, separating leadership from management,
Legal Matters- Organizational form– partnership, sole proprietorship, Tax, Legal expenses, hiring the
service providers. Employee management and leadership in the workforce, Recruiting, selection and
hiring, Hiring the first employee. (5)

5. Business Plan: Need & Objectives, Target audience, Contents - Cover page and table of contents,
Executive summary, Description of the current situation: Basic company information,
products/services, management team, business organization, future goals, vision, and mission,
Description of opportunity and market: Who are the buyers, who are the competitors, what are the
competitive advantages of the company? Description of the business model, the marketing and sales
strategy, Basic facts on the financials: Cash flow projection (life line), income statement (bottom
line/profit and loss), balance sheet (business health/assets, liabilities, etc.), funding requirements, Risk
analysis and possible exit strategies. Conclusion and appendixes: Résumés, literature, technical
descriptions. Executive summary. Elevator pitch, Building a strong presentation, innovative methods
of presenting a business plan –mind map, animated videos, etc. (7)
PFP

1. Introduction to Financial Planning: Need for Financial Planning, Assessing personal and financial
goals, needs and priorities, attitudes and expectations and risk tolerance level, Personal Financial
Planning Process, Preparation of Personal Budget, Personal Financial Statements, Responsibilities of
a Financial Planner, Time Value of Money, KYC, PAN & AADHAR (5+2)

2. Investment Planning: Introduction to Investment Planning, Investment Criteria- liquidity, safety and
Profitability, Investment vehicles (Gold, Bonds, Equity, FD, Insurance, MFs, ETFs, Post Office
Savings, Real Estate etc.), Risk and Return associated with these investments, Return comparison
over a period of time from different asset classes, Investment strategies, Mutual Funds as Investment
Vehicle-Special focus on SIP, STP, and SWP, NFOs, Trading in Commodities, Derivatives and
F&Os, Crypto currency, Creating an Investment Portfolio, Awareness of mis-selling in investment
products. (10+2)

3. Risk Analysis, Insurance Planning and Debt: Risk analysis, Concept of long term risk, Insurance
decisions in personal financial planning, Types of insurance cover- mortality, health, disability,
property and liability, ULIPs and Term Plans, Credit Card Financing, Types of Consumer and Home
Loans- cost and risk, Credit Score. (8+2)

4. Tax Planning: What is Tax Deduction? Tax Deductions under the Section and respective
Subsections of : 80C, 80D, 80E, 80G, 80 I, Sections 80 JJA, 80QQB, 80RRB, 80TTA, 80U and other
relevant sections, Direct Tax Code (DTC), Taxation impact on different investment options, Personal
tax planning, Filing IT Returns. (6+2)

5. Retirement Planning and Estate Planning: Wealth creation, retirement planning for an individual,
Pension Plans, Provident Fund, Gratuity, Life Insurance Plans., General Insurance Plans, Reverse
Mortgage Plans, Senior Citizen Schemes, What is Estate? Who needs Estate Planning? Transferring
assets during life time, Power of Attorney, Transferring assets post death – e.g., Nominations, Will,
and Creating Trusts. (6+2)