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Graduate School

NOTRE DAME OF MARBEL UNIVERSITY


Alunan Avenue, City of Koronadal 9506
South Cotabato, Philippines

Customers’ Survey Questionnaire Control No.:

Dear Respondents,

I am Rochelle Mea L. Casipe, a student of the Master in Business Administration program of


Notre Dame of Marbel University. I am presently conducting my action research entitled “Corporate
Strategy for Jeremy’s Corner Enterprises, General Santos City, South Cotabato”. This study aims to
determine the organizational, operational, marketing and financial aspect of Jeremy’s Corner
Enterprises.

Your time in participating in this survey is of great help for me to accomplish my course
requirements. The information that you provide will be used for academic purposes only. Thank you for
your participation and God bless!

Part I. Profile of the Respondents. The following items are the indicators that describe the profile of
the customers in the apparel industry. Please read each question carefully and answer it by checking
(√ ) the appropriate space or providing the required information.

PROFILE OF THE RESPONDENTS


Name (Optional):
Gender:
Female
Male
Age:
18 below
19-29
30-39
40-49
50& Above
Civil Status:
Single
Married
Widowed
Employment Status:
Student
Employee
Entrepreneur
Others (Please Specify):

1
Graduate School
NOTRE DAME OF MARBEL UNIVERSITY
Alunan Avenue, City of Koronadal 9506
South Cotabato, Philippines

Part II. Business. The following items are the indicators that describe the apparel business. Please
read each question carefully and answer it by checking (√ ) the appropriate space or providing the
required information.

1. Are you a customer of Jeremy's Corner Enterprises?


If your answer is YES, please proceed to questions 2
If your answer is NO, please proceed to question 5

2. What type of customer are you of Jeremy's Corner Enterprises?


Online Customer
Reseller
Walk-In Customer
Others (Please Specify)

3. Why do you prefer Jeremy's Corner Enterprises products' over others? (Select all that
apply.)
Affordable
Approachable Staffs
Accessible Location
Product Variety
Sales Promotion
Others (Please Specify)

4. What are the problems you encountered in purchasing at Jeremy's Corner Enterprises?
Defective Items
Delayed Deliver
Limited designs, colors and sizes
Out of Stocks
Others (Please Specify)

5. Where do you usually purchase ready-to-wear products?


Boutiques
Malls
Online Store
Others (Please Specify)

6. How many times in a month do you purchase ready-to-wear products?


Once a Week
Twice a Week
Thrice a Week
Others (Please specify)

7. Which of the following do you consider when buying ready-to-wear products? You can
check more than one.
Packaging
Price
Product Design
Quality
Recommendation of other people
Trends
Others (Please Specify)
2
Graduate School
NOTRE DAME OF MARBEL UNIVERSITY
Alunan Avenue, City of Koronadal 9506
South Cotabato, Philippines

Part III. Shopping Experience. This part pertains to the shopping experiences of the customers in
Jeremy’s Corner Enterprises in terms of products and services. Please encircle the number of rating
which you believe are reflective to your choice using the scale provided below.

Strongly Strongly
PRODUCTS Agree Disagree
Agree Disagree

1 The apparels have the quality that you desire. 1 2 3 4


2 There is variety in brands. 1 2 3 4
3 There is variety in size. 1 2 3 4
4 There is variety in clothing types. 1 2 3 4
5 Apparels are trendy. 1 2 3 4
6 The apparels have brand-name. 1 2 3 4
The apparels sold have a price that is appropriate
7 1 2 3 4
for the quality.
The apparels have a wholesale and retail price
8 1 2 3 4
(discounts available if much is purchased).
9 Discounts are offered. 1 2 3 4
Discounts are provided for apparels that are not in
10 1 2 3 4
the latest fashion.
The apparels are available in
11 1 2 3 4
stock.

Strongly Strongly
SERVICES Agree Disagree
Agree Disagree

Many methods are available for ordering apparels,


1 1 2 3 4
such as online, cellphone, email etc.

Sellers take responsibility in cases where the


2 customers are not satisfied with the apparels or the 1 2 3 4
order is wrong.
3 Many methods of payment are available 1 2 3 4
4 The staffs are knowledgeable. 1 2 3 4

5 The staffs offers assistance to the customers. 1 2 3 4

6 The service is excellent. 1 2 3 4


Provides guarantee of exchange or return if the
7 1 2 3 4
apparel is received incorrect.
8 The items you looked for easy to find. 1 2 3 4
9 The store have a wide selection of apparels. 1 2 3 4
10 The store is visually appealing. 1 2 3 4
11 The wait time at checkout is reasonable. 1 2 3 4

3
Graduate School
NOTRE DAME OF MARBEL UNIVERSITY
Alunan Avenue, City of Koronadal 9506
South Cotabato, Philippines

Part IV. Comments & Suggestions.

What are your comments & suggestions to increase the sales of Jeremy's Corner Enterprises?
In terms of:

A. PEOPLE

B. PLACE

C. PRICE

D. PRODUCT

E. PROMOTION

*** END OF SURVEY ***


(Your participation in this study is highly appreciated. Thank you!)

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