Beruflich Dokumente
Kultur Dokumente
Internal guide
Mrs. Archana P
Assistant Professor
Department of MBA & Research Centre
RNSIT, Bengaluru
SYNOPSIS
Due to LPG of Indian economy there are various foreign players in the Indian
automobile sector. There is huge competition due to the entry of new companies. In
this situation there is a need to study about the consumer’s perception of the
MARUTI SUZUKI services and products. As the Government of India has a stake in
this company it is necessary to know the market situation and respond to it
efficiently.
SCOPE OF THE STUDY:
The scope of the study is limited to find the customers perception towards the
services and products of MARUTI SUZUKI. It is a general study and not
confined to any industrial standards. It is conducted in the geographical area of
Bangalore.
cues as brand name and price. Brand name, price, store name/image, and country of
origin have also been identified by researchers as extrinsic cues to (quality)
perceptions (Teas and Agarwal, 2000)
RESEARCH METHODOLOGY:
The research conducted is a descriptive research, it involves the study of the
customer’s perception towards services and products of ‘MARUTI SUZUKI’ with
the help of ‘KALYANI MOTORS PROVATE LIMITED’, a dealership which
provides sales and services of ‘MARUTI SUZUKI’ products.
SOURCES OF DATA
1. PRIMARY DATA
The data is collected by interviewing the respondents through questionnaire and the
raw data collected will be transformed into a needed list of information.
2. SECONDARY DATA
Secondary data consists of information that already exists. It would be collected from
the website marutisuzuki.com.
TOOLS AND TECHNIQUES OF DATA ANALYSIS
Simple random sampling is used. It is a procedure to collect the data from few
elements from the entire population. It is a small specimen area that represents the
entire population.
The sample size is decided to be 100. The data would be collected through a sample
survey by personal interview using structured questionnaire and
reviewing the secondary data. The samples are bound to Bangalore. The collected
data is represented in tables, graphs and are analyzed.
OVERVIEW OF THE CHAPTER:
Details to the theoretical back ground to project study.
1. Design of the study includes status of problem objectives and scope along with
methodology.
2. Industry profile/respondent profile.
3. Study of problem through data analysis and interpretation along with charts and
tables.
4. Gives summary of findings, recommendations and conclusions.
HYPOTHESIS:
NULL HYPOTHESIS (H0): Customers are satisfied with the current services and
products of ‘MARUTI SUZUKI’.
ALTERNATIVE HYPOTHESIS (H1): Customers are not satisfied with the current
services and products of ‘MARUTI SUZUKI’.
Time activity
The proposed research report shall contain the following
chapters: Chapter-I
It will cover the introductory part, problem statement, research objectives,
Statements of hypotheses, Research methodology
Chapter-II
This chapter shall highlight the current trend of Indian automobile industry
Chapter-III
This chapter shall emphasize on theoretical implications of different sales promotion
strategies
Chapter-IV
It will cover the data presentation, data analysis and
interpretation Chapter-V
It will cover summary of findings, suggestions, conclusion, and scope for future
research and managerial implications.