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Introduction
Entrepreneurship is a process of starting a new venture. Entrepreneurs develop business models
by assembling and utilizing resources such as human capital, raw materials, land, and labour.
They envision a futuristic approach (James, 1996) and are responsible for their firms’
accomplishments and failures (Sandelands, 1997). The term “entrepreneur” was first coined by
Richard Cantillon (1680-1734, cited by Landstrom, 1999). He has defined entrepreneur as a person
who identifies opportunities and takes risk in order to maximize firms’ monetary returns. However, this
definition is not specifically limited to a particular gender. In the era of globalization, women realize that
for their recognition and sustenance of their families, they have to work equally as men (Marlow, 2002).
The working environment of corporate world is however not very conducive for achievement-oriented
women, so they move towards the entrepreneurship field (Appelbaum et al., 2011). A woman
entrepreneur is an enterprising individual having a clear vision to identify market opportunities,
immense potential to takes risk, commercial acumen, and achievement motivation to run business
(Vinze, 1987). The contemporary women entrepreneurs have emerged as strong economic
contributors in global prosperity and growth (Davis, 2012). Therefore, involvement of women is
required in an increased manner for overall socio-economic and cultural development of the country.
The paper reviews and conceptually explains work-life balance of women entrepreneurs and
suggests measures to deal with this issue. With the help of secondary data, selected papers have
been reviewed from the duration of 1988-2014 related to work-life balance of women entrepreneurs.
PAGE 356 j INDUSTRIAL AND COMMERCIAL TRAINING j VOL. 47 NO. 7 2015, pp. 356-362, © Emerald Group Publishing Limited, ISSN 0019-7858 DOI 10.1108/ICT-01-2015-0006
Work-life balance of women entrepreneur
The financial condition of a family does not solely depend on earning of men. Women are also
responsible for better economic health of family. Women break the stereotype barriers, created
by both culture and society and exhibits the push and pull factors to earn recognition and identity
in society. To develop their economic prowess, they set up their own venture. Push and pull
factors generate motivational drives for women (Brush, 1992). Pull factors are recognition,
self-esteem, to become own boss, work on own rules and regulations, earn more money, and
become independent. Push factors are job dissatisfaction, family’s financial condition, child’s
education and care, and husband’s sickness or death. Therefore, they overcome economic crisis
of family and provide better life to their children through their entrepreneurial skills. In the era of
high technology, women are rising as a powerful force which cannot be ignored by policy makers.
Women entrepreneurship has been recognized as wealth creators, employment generators,
and also provides solutions to problems related to society.
Work-life balance means maintaining balance between work and life style of an individual. In UK,
the term “work-life balance” was first coined in the late 1970s which illustrated the balance
between an individual’s work and personal life. Work and family are two essential aspects for both
men and women. By earning money for betterment of family, women are also playing the role of
bread winner, as a result of which, it disturbs the balance of their family. The involvement of
Downloaded by Indian Institute of Technology Roorkee At 22:49 02 October 2015 (PT)
women in entrepreneurial activities, maintained the balance between work and family.
This paper reviews extant literature on women entrepreneurship to exhibit how women have
contributed to their entrepreneurial success by maintaining work-life balance.
1. Baber and Monaghan (1988), Machung (1989), Buttner and Moore (1997), To gain flexibility in work and family activities
Carter et al. (2003), DeMartino and Barbato (2003), Brush et al. (2006), Baughn
et al. (2006), Shelton (2006), Ward (2007), Mathew and Panchanatham (2011),
Bade et al. (2014), Houston-Armstrong and Edmonds-Biglow (2014)
2. Robinson and Sexton (1994), Caputo and Dolinsky (1998), Williams (2004) For child care and married life style, women have
opted self-employment
3. Boden (1996), Lombard (2001) Worked from home provided flexible work
schedules to manage work-family responsibilities
4. Caputo and Dolinsky (1998), Hughes (2003) To devote time for child care
5. Bruni et al. (2004), Hughes (2006), Rehman and Roomi (2012) Contribute to family income
6. Fels (2004), Ahl (2007) To enhance their entrepreneurial skills
7. Brush. (1992), Lewis (2004) Divorce or death of husband
8. Mattis (2004), Ahl (2007) As caregivers to elders/parents and devote time
for personal care
9. DeMartino et al. (2006), Shelton (2006), Sumitha and DSouza (2014) To control family responsibilities and achieve
professional objectives
10. Buttner and Moore (1997), Carter et al. (2003), Baughn et al. (2006), Work-life balance act as significant motivational
Rehman and Roomi (2012) factor for women to initiate the venture
management, and listening skills), social (communication, effective relations, change management,
responsibility, flexibility, and development skills), and professional (planning, problem solving,
information gathering, analytical thinking, creativeness, and time management) competencies
through various development programs to accomplish their business venture successfully.
On the basis of above discussion, a conceptual framework has been developed on maintaining
work-life balance of women entrepreneurs (Figure 1).
Conclusion
Entrepreneurship is considered as a prominent field in the competitive business world.
It generates employment and helps in sustaining economic development of a country. Due to
globalization, the growth of women-owned enterprises has been recognized in increasing
manner by the world and they have become representatives of a nation. They are accountable
for the growth of income and employment generation. Women have involved themselves in
entrepreneurship and have left their career in order to overcome gender-related biases and
work-life balance. Lack of proper guidance, government training, technical knowledge, family
support, and poor network are hindrances in their entrepreneurial venture. Work and family are
prominent aspects in the life of working women. Therefore, women entrepreneur prefer to run
their own business from home to control work and personal life style. Their involvement in
entrepreneurial activities helps them in gaining recognition and confidence. Women try to
maintain work-life balance through their entrepreneurial skills like effective communication,
organizing, planning, leading and delegating skills.
Push factors-Financial
condition of family, job
Varied Roles of Women
dissatisfaction,
husband’s sickness/
death, children’s care
Domestic Work
and their education,
and care for
elders/parents Wife
Child
care
Maintaining
Motivate Become balance
to start an Women between work
Women entrepreneur and family
enterprise
Elder care
Mother
personal improvement, to
become own boss, to earn
more money, to become Maintaining balance
independent executing various
roles
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Corresponding author
Sucheta Agarwal can be contacted at: sucheta.agar@gmail.com
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