Beruflich Dokumente
Kultur Dokumente
Strategic
Management
Introduction to Business Strategy
What is Strategy?
“If I had six hours to chop down a tree, I’d spend the first
four sharpening the axe.”
Abraham Lincoln
Mission, vision
& culture
Set the Direction of the Company
Who are we? Where do we go? (big direction)
• Home Entertainment
– LCD TVs, Plasma TVs, Audio, Video, Optical Storage
• Mobile Communications
– Mobile handset (CDMA/GSM/3G), Mobile Accessory, PCB, WLL
• Home Appliance
– Washing Machines, Refrigerators, Cooking Appliances, Vacuum Cleaners, Built-
in Appliances
• Air Conditioning
– Residential Air Conditioners , Commercial Air Conditioners, Home Solution,
Compressors
• Business Solutions
– Monitors, Commercial Displays, Car Infotainment, Security Business
Strategic Planning - Slide 17
Strategic Management
MacDonald’s business units