KRISTEN 

7/30/2019 Creddle | Resume

Education
URCHELL Illinois State University
Bachelor of Arts in English 2010
Aug. 2006 to May 2010

MARKETING Sequence: Publishing and the Nonpro t Literary Arts

COMMUNICATIONS
CONSULTANT Employment
 kmurche@gmail.com
 708-299-7095 Federal Reserve Bank of Chicago Chicago, IL
 /in/kristenurchell/ Marketing Communications Consultant Apr. 2018 to Current
Develop program and project communication strategies and campaign collateral in support of high priority objectives and initiatives.

Skills Lead teams to develop and administer project plans providing for measurable marketing program results, revenue generation, and industry
engagement.
Manage the crisis communication program including analysis and recommendation of program enhancements by writing and editing
message template libraries, creating an on-call schedule, consistent review and updating of process guides, creating tabletop discussions,
TECHNICAL SKILLS and on-going training of sta
Microsoft Word Co-lead an internal education series for market-facing sta by planning call topics, creating and gathering relevant presentations, and
Microsoft Excel hosting monthly calls.
Created and developed an external webinar series with Account Executives that resulted in relationship growth with customers, promotion
Microsoft PowerPoint
of products, consistent operational updates, and ongoing external education and high priority sales goals.
Microsoft Sharepoint Develop content, communications, homepage banners and Web copy, social media posts, articles, and video scripts for promotional
Microsoft Dynamics e orts.
Oracle Eloqua Marketing Cloud Compile customer segmentation lists based on sales targets, webinar registrations, business areas, etc.
Support partnership with sales and customer support to align business strategies and processes with customer needs. 
Cisco WebEx Service
Adobe InDesign Chicago, IL
Adobe Acrobat Associate Marketing Communications Analyst May 2016 to Apr. 2018
Practice and familiarity in SEMRush and Led teams to plan and execute successful participation at tradeshows and national conferences including managing agency deliverables,
Adobe Reports & Analytics booth elements, budget, and internal support.
Working knowledge of HTML and beta Wrote and edited communications in support of high priority operational and promotional initiatives including magazine articles, customer
testing announcements, and Web content.
WordPress Coordinated the creation and review of the new, service-fee Web pages in connection to the annual repricing e ort.
Supported leadership with presentations, speaking notes, business case justi cations, campaign metrics, and report results to facilitate
project success and enhance business decision making.
QUALIFICATIONS
Maintained steady-state reviews and updates for crisis communication program.
Exceptional knowledge and use of CMS, Consulted with business continuity sta and legal consul to write security related holding statements and communications involving
AP, MLA, and Modi ed APA Styles
potential cyber vulnerabilities.
Outstanding Organization and Time Organized a comprehensive annual review of Web copy for several business lines. 
Management
Excellent written and verbal Preferred Hotels & Resorts Chicago, IL
communication Editor, Web Content Nov. 2014 to May 2016
Quick Learner Served as editorial lead for new brand website, PreferredHotels.com.
Managed freelancers and content team by helping develop landing page and content ideas considering audience appeal and industry
trends.
Collaborate with business stakeholders on site section development.
Launched 10 Destination Guides leveraging SEO best practices and competitive analysis resulting in increased SEO tra c and $2 million
Projects dollars increased revenue.
Directed a comprehensive content audit for 700 hotels, managing and editing all freelance writers’ contributions of revised material;
completed project within time and budget commitments.
Special Issue of Kairos: A Developed business recommendations for a social media revamp following the Social Shakeup Conference and collaborated with the Public
Journal of Rhetoric, 2010 Relations team to create an editorial calendar.
Technology and Pedagogy Contribute to system requirements planning, CMS beta testing, and front-end functionality testing to ensure QA and usability standards
Guest Editor, Proofreader are met.
Manage and advise interns on content projects, web best practices, and strategy.
RAW Textbook Comprehensive 2010 Delegate and manage content projects to freelance writers, interns, and coordinators.
Website
Copyeditor Chicago, IL
Coordinator, Web Content May 2013 to Nov. 2014
Wrote and edited SEO content for hotel property listings on brand websites.
Oversaw digital content development for new hotel implementation, including pro le copy, digital assets, and collateral.
Curated and published content-speci c landing pages to support marketing initiatives.
Managed content updates for 700 hotels across 10 websites.
Maintained and updated image galleries for all member hotels.
Conducted an image audit for 700 hotels to improve imagery on brand websites.

The Tribune Company Chicago, IL

Content Specialist Sept. 2012 to Jan. 2013
Created SEO content for local businesses across various industries for publication on ChicagoTribune.com and Metromix.com.
Developed concepts, edited copy, and optimized content to enhance web presence and conversion.
Interviewed medical professionals and wrote and edited expert Q & A interviews.
Established and maintained client relationships through high-volume outbound calling and email.
Obtained, veri ed, and edited customer testimonials for publication on web.
Met or exceeded performance metrics for content, ful llment, and quality of work every month.

Chicago, IL
Inbound Advertising Representative Sept. 2010 to Aug. 2012
Managed a multimillion dollar legal advertising territory for multiple markets across the country.
Communicated across multiple business units to resolve production-related issues.
Wrote and designed market-speci c guides for use in training materials.
Served as Layout Editor and contributor for the TRG Communication Team’s monthly newsletter.

Volunteering
Chicago Lakeview Rotary Club · President-Elect Current
Chicago, IL
Avon Walk for Breast Cancer · Crew Member, Walker, and Fundraiser
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