TRADE ADVISORY

Date

(Buyer)
(Designation)
(Account)

Dear (Buyer),

Greetings from Splash Corporation!

We are pleased to announce the launch of our exciting program for Vitress Hair Freshener. As part of our
continued support for our new product, we will be conducting a wet sampling program in select Robinsons
Supermarkets. The objective of this activity is to attract shifters and new users to increase off-take of Vitress
Hair Freshener.

Given this, we would like to request for your approval on this proposed activity to be implemented in-store
and kindly allow us to take photos for documentation purposes.
We will be attaching here the following for your reference:

Annex A. Mechanics of the Promotion

Annex B. Booth layout
Annex C. Booth Components
Annex D. Brand Ambassador Uniform

Participating branches:
STORE
BRANCH DATE OF ACTIVATION
CODE
103 Tutuban August 24-25,2018
143 Sta. Ana September 7-8,2018
121 168 Mall September 21-22,2018
132 Sparks Cubao October 5-6,2018
112 Otis October 19-20,2018
We are hoping for your favorable response regarding this activity. This exposure will surely increase Vitress
Hair Freshener sales in your account.

For questions and clarifications, please don’t hesitate to contact the undersigned.

Thank you very much for your continuous support!

Sincerely yours, Conforme

[Name] [Name]
[Position] [Buyer]
 TRADE ADVISORY
Annex A: Mechanics
1. There will be two (2) brand ambassadors deployed. (See Annex C for BA uniform)
2. BA’s to conduct wet sampling and push selling at the preferred location is within the personal
care area, inside the supermarket.
3. Sampler items and manpower to come from supplier.
4. Wet sampling will happen inside the supermarket.

Annex B: Booth layout

Annex C: Booth Components

• 2 units of inflatable product mock up
• 2 units of Lighted T Stand
• 1 unit of Banners
• IBM Table
• Electrical Requirement – 500 watts

Annex D: Brand Ambassador Uniform

Annex E: Manpower deployment

 One (1) coordinator
 Two (2) brand ambassadors
 One (1) helper