New York College

BSB1918 Diploma of Leadership and Management

BSBWOR501 _ Manage Personal work priorities and professional

development

Assessment Tasks

Student name: Amrit Singh Sandhu

Student ID: NYC00000BN

Date Submitted:
1.
Assessment Task 1 Questions

Explain the concept of self-appraisal and how it can contribute to the performance review?

Nobody knows where you outclass and where you’ve departed mistaken better than yourself. Self-
Appraisal is efficiently a self-performance review, which can then be used as an important part of
performance review. There are both important welfares and significances that effect from using Self-
Appraisal. Self-Appraisals are generally carried out by workers individually appraising their presentation by
filling out a form pattern or set of questions, established on their presentation.

Self-evaluation covers all individual areas such as

i. Your main strengths and faults

ii. Main problems and experiments encountered
iii. Key accomplishments and disadvantages
iv. Future career strategies (Long/Short goals)
v. Required training and development areas.

2. Explain concept of peer appraisal and outline one peer appraisal benefit?

Peer appraisal forms an integral part of enactment appraisal system, peers, team mates, group members
are anonymously asked to provide opinion about an individual’s performance. Generally the peer appraisal
is shared with the manager of an individual, as a metric to evaluate performance. But sometimes these are
shared with the individuals too, to give an opinion about their performance as measured in the team by
team mates.
Peer appraisal has many benefits but main advantage of peer appraisal is 360-degree feedback, in addition
to which it also increases precision and fairness in the appraisal process

3. Outline three benefits of planning work?

Benefits of Planning work

It allows organizations to be active rather than reactive

A strategic plan allows organizations to foresee their future and to prepare accordingly. Through strategic
planning, companies can anticipate certain unfavourable scenarios before they happen and take necessary
precautions to avoid them

It increases operational efficiency

A strategic plan provides management the road map to align the organization’s functional activities to
attain set goals
It sets up a sense of way
A strategic plan helps to define the direction in which an association must travel, and aids in launching
realistic purposes and goals that are in line with the vision and mission charted out for it

Outline each of the letters in acronym smart in relation to goal?

A SMART goal gives direction to what you want to attain. In this way it will give a sense of
direction to everyone who wants to achieve the goal and it is highly likely that it can be really
completed successfully. A well-formulated goal is easy to understand for everyone. You will
find an explanation of each of the letters below

Specific
A vague goal such as ‘our company wants to enhance its turnover ’indicates that the current
situation is not satisfactory. Apparently the turnover must be enhanced. However, there is
not a real plan to realize this goal. So it is unclear for all the parties involved what they should
do.

Measurable
Each SMART goal has a starting point as well as a finishing point and they are indications of
the quality of the effort to be made. A system, method and procedure must mention which
determines to what scope the target moment has been attained. Therefore, it is advisable to
have a target and to determine a baseline measurement of the starting situation

Acceptable (Ambitious)
SMART goals must be adequate for you as well as for the group or the department. For
managers it is important to create support for the goal among the employees. Only then the
goal stands a chance of succeeding. The support base will increase if employees are involved
in the decision-making.

Realistic (Relevant)
A realistic goal takes into account the practical situation and the work in which everyone is
involved. It is impossible that everyone’s focus will be on the same goal all the time; after all,
there are always other issues requiring attention. For example, urgent jobs, tasks that need
to be accepted out and unforeseen events

Time-bound
It is mainly important that short-term goals are formulated the SMART way. This is not always
possible for long-term goals. Time-bound is often confused with measurable, but there is a
clear difference between the two. Time-bound is essentially about the time that is allocated
to reach the goal. A SMART goal therefore has a clear starting time and a clear end date.

Discuss the concept of pareto principle in relation to time management?

The 80/20 rule is also known as the Pareto Principle. The concept originated with Italian economist
Vilfredo Pareto. He noticed that 80 percent of the country’s land was owned by just 20 percent of the
population. This led Pareto to observe this imbalance further and how it related to other areas.

Time management is the most common use for the Pareto principle, as most people
tend to thinly spread out their time instead of focusing on the most important
responsibilities.

With all of this in mind, relating the principle to time management means that 80 percent of your output
could come from just 20 percent of your time. Now the question is, how do you accomplish that? Here are
four things that you can do

Frequently Evaluate Your Tasks:

If 80 percent of results come from 20 percent of struggle, then it stands to reason that 80 percent of effect
will come from 20 percent of your tasks. So identify the 20 percent of your tasks that will yield the 80
percent of results you seek.

6. Outline Five Signs of Stress?

Signs and symptoms of stress

The most dangerous thing about stress is how easily it can creep up on you. You get used to it. It starts to
feel familiar, even normal. You don’t notice how much it’s affecting you, even as it takes a heavy toll.

Cognitive symptoms:

 Memory problems

 Inability to concentrate

 Poor judgment

 Seeing only the negative

Emotional symptoms:

 Depression or general unhappiness

 Anxiety and agitation

 Moodiness, irritability, or anger

 Feeling overwhelmed
Physical symptoms:

 Aches and pains

 Diarrhoea or constipation

 Nausea, dizziness

 Chest pain, rapid heart rate

Behavioural symptoms:

 Eating more or less

 Sleeping too much or too little

 Withdrawing from others

 Procrastinating or neglecting responsibilities

Explain the concept of work-life balance?

Work Life Balance

Work life balance is a method which helps employees of an organization to balance their personal and
professional lives. Work life balance encourages employees to divide their time on the basis on priorities
and maintain a balance by devoting time to family, health, vacations etc. Along with making a career,
business travel etc. It is an important concept in the world of business as it helps to motivate the
employees and increases their loyalty towards the company.

Importance of work life balance

Working on a job for a company and making a career can be an extremely time consuming duty for any
employee. Employees are busy at their offices throughout the day and sometimes even on weekends. This
gives them very little time to relate with their family. Because of high pressure of work, often family
members get ignored. Also, stressful jobs cause the health of employees to deteriorate. This is where work
life balance come into the picture
Outline five strategies that can be used to manage stress and achieve a healthy work life
balance?

Track Your Time

Analysing your present situation is the beginning step in achieving a balanced life. Keep a time log of

everything you do for one week, including work-related and personal activities. This data will serve as an

eye-opener, helping you understand how you are using -- and where you are losing -- your time.

Determine Your Priorities

Spend some time seriously reflecting on what is most important to you, and make a list of your top

priorities at work and at home. Then analyse your time audit by asking yourself these key questions: What

do I need to Start doing? Stop doing? Continue doing? Do more of? Do less of? Do differently?

Set Specific Goals

Take your list of priorities and turn them into concrete and determinate goals. Block time into your

schedule for activities just like you would for an important meeting or a doctor's appointment.

Take Care of Your Health

Your health should always be your No. 1 priority. If you are not in good shape physically, mentally, and

emotionally, both your work life and your personal life will suffer. Take care of yourself by eating healthy

meals (especially breakfast), exercise at least three times per week and sleep a minimum of seven hours

per nigh

Nurture Your Family/Relationships

Relationships with family, friends, and loved ones are, by far, the greatest cause of inner satisfaction. If

your job or career is damaging your personal relationships, both areas will ultimately suffer. Sure there will

be days when you will want to work overtime. The issue becomes problematic when these days become

the rule, not the exception. By making your personal relationships a priority, your productivity and

effectiveness on the job will actually increase.

Discuss the negative effect of technology on work-life balance?

Before the digital era, when a phone rang and we were busy or just didn’t feel like talking, we overlooked it.
Nowadays, if you refuse to connect, it is seen an act of rebellion. No privacy is left.

Technology has not only removed the restrictions between work and private life, something political
activists of the past arduously struggled for periods, but also seriously lengthened the work day. In the US
47% office workers believe that tech has increased their working hours, and at least one in three
employees feel they are expected to be reachable after office hours

What research says

One of the top researchers of technology and humans Gloria Mark from the University of California at
Irving has shown that people who do not check work email on a steady basis are less stressed, more
productive and can focus longer on a single task

What your body says

When we are constantly connected, are exposed to lots of diverse information, and switch between
different tasks (something we do online all the time), we tend to get tired faster. Specifically, one part of
our brain responsible for self-control and decision-making, pre-frontal cortex, gets overwhelmed. When
this happens, we become more likely to make mistakes, take worse decisions, not manage well our
emotional reactions, and tend to lose focus on the bigger picture. We also lose the ability to appreciate,
what’s relevant to our work, and what’s not. In other words, with digital overwhelm we stop being
professional.

Discuss three strategies that a business can use to ensure their workers maintain a healthy
work-life experience?

Encourage Efficient Work – Not More Work

Working more and being productive are not necessarily one and the same. For example, Britain has longer
working hours than their European neighbours, yet still has lower productivity. In addition to performance
concerns, working long hours has proven to be damaging to employee morale – The Mental Health
Foundation reports that when working long hours, 27% of employees feel depressed, 34% feel anxious and
58% feel irritable. So instead of encouraging your employees to work longer hours, instead encourage them to
work more efficiently. This will not only solicit better work quality from your employees but will keep morale
high as well.

Promote Health Initiatives

An integral part of work-life balance is prioritizing health. Long work hours (and frequently, long commutes)
often force employees to loss health and fitness. However, as an employer, there are a few things you can do
to help your workers maintain healthy lifestyles. For example, you can offer discount gym memberships for a
fitness centre near the office (this way, it will be more affordable and convenient for employees). You could
also hold optional classes at work (think office-wide yoga at 3 pm on Tuesdays), or sponsor company club
sports teams – this promotes work-life balance and your company’s image at the same time!

Foster Creativity

Not with standing physical wellness, urging your workers' to keep up solid mental wellness is similarly as
significant. Permitting them existence to seek after inventive occupations (or even ponder current ventures)
won't just give them a superior feeling of parity yet cultivate the sort of out-of-the-crate imagining that will
profit your business over the long haul. Google, for instance, offers a 20% program, which enables engineers
to invest 20% of their energy in imaginative side activities. Your labours will value a break from the standard
and an opportunity to demonstrate to you what else they bring to the table past their everyday obligations.

Outline five way to develop new work skills?

Get a mentor & be a mentor

Having a tutor at work is not kidding to accomplishing new aptitudes and learning. A decent coach will
enable you to explain a portion of the difficulties and barriers you face. The best tutors will enable you to
make sense of following stages that work for you and help screen you over obstacles that sit unequivocally
in your vulnerable side. Astonishing guides will be the individuals who disclose to you what you have to
hear and not what you need to hear.

Read, read, read and look for problems to solve.

In some cases, there are not a great deal of snatches to make. I get that. All things considered, I suggest
that you start perusing all that you can about your industry and your field. Study everything there is to
think about your organization and their rivals. Know the organization objectives and interesting selling
purposes of your organization like the back of your hand. Become a specialist in these things and have the
option to discuss it

Raise your hand for new challenges.

At the point when you see new chances to adapt new abilities, put it all on the line. On the off chance that
there is something in the organization you need to figure out how to do and you see a chance to become
familiar with those abilities in an uncommon task or another task, make the snatch. Do some additional
when it's required to become familiar with those new abilities that you have to progress. Keep in mind, it's
not forceful to go after another chance. It is useful, helpful, and important

Outline two ways to more efficiently manage time at work?

Working Smarter, Not Harder
The old adage, “work smarter, not harder” has become a staple in the way I go about work of any kind.

Complete most important tasks first.

This is the golden rule of time management. Each day, identify the two or three tasks that are the most
crucial to complete, and do those first.

Once you’re done, the day has already been a success. You can move on to other things, or you can let
them wait until tomorrow. You’ve finished the essential.
Create organizing systems.
Being organized saves lots of time, and you don’t have to be the most ultra-organized person in the world
either. Systems aren’t complicated to implement.

Create a filing system for documents. Make sure all items have a place to be stored in your residence.
Unsubscribe from e-mail lists if you don’t want to receive their content. Streamline, streamline, streamline

Discuss the concept of personal development planning?

A Personal Development Plan is a written account of self-reflection and improvement, which doubles up as
a comprehensive action plan used to fulfil academic, personal, or career based goals.
It’s usually created within the workplace or when studying (with guidance from your manager or tutor),
and works by allowing you to establish your aims, recognize your strengths and weaknesses, and identify
the need for improvement.
Objectives are put in place based on the areas you’d like to increase on, and the plan consists of your own
personalized actions that will help you to achieve them.

Outline at least five crucial components of a personal development plan?

I. Set Your Major and Minor Goals

At the point when you set an objective, you will set your definitive objective and afterward you will
set smaller than normal objectives that lead up to you accomplishing your definitive objective. For
instance, if your definitive objective is to eat a more advantageous eating routine, your smaller than
usual objectives will comprise of things like diminishing your sugar consumption, surrendering pop,
drinking more water, eating more vegetables and products of the soil decreasing your admission of
prepared nourishments. You will take a shot at each smaller than expected objective in turn, ace it
and after that work on the following one.

II. Create Your Plan to Execute Your Goals

Your arrangement includes what it will take to meet the majority of your little objectives with the goal
that you can eventually accomplish your essential objective. Utilizing the good dieting model above,
take the smaller than normal objective of expanding your water admission. For this, you will make a
course of events, for example, during the initial three days, drink 35 ounces of water day by day,
during days four through six, drink 42 ounces of water every day and after that beginning on day
seven, drink 64 ounces’ day by day. This enables you to meet your objectives without putting extreme
weight on yourself.

III. Work On Your Plan in the Order You Created It

At the point when you make your arrangement, you should chip away at it as per the structure you
have made. Try not to hop around or else you may overlook certain means that are essential to
achieving every one of your smaller than normal objectives. It is ideal to make an arrangement that
comprises of numbered steps and number the means per little objective. For instance, there are
three stages to the little objective of expanding your water admission. You need to finish every one of
these means effectively before chipping away at the following stage.
 IV. Stick to Your Plan by Giving Yourself Ample Time

At the point when you are making your arrangement, you need to ensure that you have sufficient
opportunity to finish each progression completely. It is ideal to give yourself a little squirm room so
that if a stage takes additional time than you at first envisioned, you don't get behind on finishing it.
On the off chance that you complete a stage early, simply move onto the following one and begin
early. This fills in as a helper, yet additionally gives you some leisure time should something take
longer than anticipated when you begin to get to steps that are more earnestly to put a period on. p.

V. Achieve Your Ultimate Goal

Once you achieve your ultimate goal, you can relax a little bit, but remember that the work does not
end. You have to maintain the results that you have accomplished by following with your plan. How
much work this takes will ultimately depend on the goal that you achieved. For example, if your goal
was to get a promotion, the maintenance involves putting forth maximum effort each day to ensure
that you continue to prove why you deserved this promotion.

Explain the concept of behavioral assessment in workplace context?

Workplace Behaviours: Behavioural analysis is a process that identifies work preferences and associated
behaviour and emotions. Unlike motivators, emotions are observable. They are the “HOW” of
communicating (voice, words, body language and pace) and are the doorway to effective communication
and understanding.

Discuss in the paragraph advantage of behavioral assessment and appraisal?

Behavioural Assessments can serve as powerful tools within an organization.

The ability to cooperate effectively with people may be the difference between success and failure in our
work and personal life. People are employed for their education, knowledge, experience and technical
expertise and most often are fired, reassigned or passed over for promotions because of a lack of
appropriate interpersonal skills. Behavioural assessments provide a tool for increasing personal awareness
and improving individual and group communications

Explain five learning styles and why it is important to identify learning styles?

Many people recognize that each person prefers different learning styles and techniques. Learning styles
group common ways that people learn. Everyone has a mix of learning styles. Some people may find that
they have a dominant style of learning, with far less use of the other styles. Others may find that they use
different styles in different circumstances. There is no right mix. Nor are your styles fixed. You can develop
ability in less dominant styles, as well as further develop styles that you already use well.

The Seven Learning Styles

 Visual (spatial):You prefer using pictures, images, and spatial understanding.
 Aural (auditory-musical): You prefer using sound and music.
 Verbal (linguistic): You prefer using words, both in speech and writing.
 Physical (kinesthetic): You prefer using your body, hands and sense of touch.
 Logical (mathematical): You prefer using logic, thought and systems.
 Social (interpersonal): You prefer to learn in groups or with other people.
 Solitary (intrapersonal): You prefer to work alone and use self-study.
Some learn best by listening, some have to observe every step, while others have to do it to
learn it. The fact is that persons need all three modalities to truly commit information to
memory: visual, auditory, and kinesthetic. While most are typically stronger in one area than
another, the trick is figuring out the preferred modality and capitalizing on strengths.

Assessment Task 2

1. Using internet choose the company that you would be interested working for as a job role
within that company?

I want to work in Pepsi as Marketing manager

2. Review the Company site and position description?

Job Description

As a Marketing Manager for Pepsi Mid America you will go through our Management Development
program to gain a better understanding of our company as well as receive valuable experience in various
departments throughout this training period.

Upon completion of the Management Development Program, as a Marketing Manager Trainee, you will
then be placed in our Marketing Department with responsibilities that can include:

I. Formulate, direct and coordinate marketing activities and rules to promote products and services,
working with advertising and promotion managers.
II. Identify, develop, or evaluate marketing strategy, based on knowledge of establishment purposes,
market characteristics, and cost and mark-up factors.
III. Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their
daily activities.
IV. Evaluate the financial aspects of product development, such as budgets, expenditures, research and
development appropriations, or return-on-investment and profit-loss projections.

List at least five personal goals for Job role?

Specific:

As a marketing manager my goal is to increase product 2% per annual.

Measurable:

The outcome for this market strategy can be measured because our product sale in US is sixty lac bottles
per year so we totally sale 61.5 lac bottles this year which means 10 thousand spare bottles should be sale
every month

Achievable:

This goal can be achieved because our target is only two percent we will boost our post and obtain other
marketing strategy

Realistic:

The current economic climate is positive, so consumers have discretionary income available to buy more
roller skates from Flying Pigs. The company is currently operating at 78 percent of manufacturing capacity,
so the plant has the ability to handle the increase in production

Time Goal

Experience shows that goals are not reached if there is no deadline specified. Efforts toward achieving a
goal will meander, if a time expiration does not exist.

The objective to increase sales of Bottles has a time limit of six months, so it meets the requirement of
establishing a deadline to meet the goal.

Meet with your assessor to discuss your personal work goals through workplace planning at
the meeting you will need to.

a. Provide an overview of leadership qualities that would help your workplace planning to
emerge as a model in your job role?

Team building
Managers must choice the right people for the job regardless of gender, ethnicity and other alterations. A
good leader is able to build an inclusive workforce. And they don't let personal feelings get in the way of
supporting people and working with them to get the job done. A good manager gets everyone on board,
building core values and ensuring the whole team works together towards a common goal. And he or she
must be able to foster relationships both within the organization and outside it – with customers,
suppliers, service providers and the general business community.
Positivity
If managers don't believe in the companies they work for, why should their teams? Managers need to be
organizational champions. They need to be on board with the direction of the organization.

Effective leaders encourage and support the company's decisions and directions; they don't undermine
them. This is particularly important when an organisation is trying to implement change.

Communication

To get the most out of their teams, managers must be able to clearly join their goals and expectations. A
good manager ensures everyone knows what their role is, and explains the expectations for that role. And
clear goals and expectations keep employees engaged, with something to work towards .And honesty and
openness are skills that build trust. Good leaders are able to provide honest and effective feedback, and
they don't shy away from the difficult conversations.

Listening
Listening goes hand in hand with effective communication. Managers need to really listen to their
employees, not just hear what they want to hear. Want to know if your employees have what they need to
succeed?

Ask them. And really listen to their answers.

Listening is key to building relationships with employees, because it lets them know they are valued. And
encourages them to participate and contribute. Your team has good ideas and skills, gleaned both in the
workplace and from their broader experiences. Let them know you are listening, and they'll feel free to
share them, adding value to the team.

Discuss the importance of emotional intelligence in workplace planning with your job role?

Emotional intelligence
These days it's clear that emotional intelligence is a skill that cannot be ignored. It's important to
be able to recogniseze that things don't and won't always go your way. A good manager takes the
good with the bad. Moreover, he or she will take responsibility and learns from mistakes. And
emotionally fit leaders are able to manage their stress levels. They don't take their emotions or
frustrations out on their team. Moreover, managers that are empathetic – who understand what
makes their employees tick – are able to motivate and inspire those employees more effectively.
 Discuss how effective relationship can help role model understand self and others, and
trust and confidence at workplace?

“My employer” was named by 75% of those surveyed worldwide as the most trusted institution in
the recently released 2019 Edelman Trust Barometer. These findings from the annual report, now
in its 19th year, compared to trust in NGOs (57%), business (56%), government (48%) and media
(47%). The report’s press release also pointed to a shift (for individuals) “. . . to the relationships
within their control, most notably their employers.”

To characterize trust, we likewise need to go past these useful sorts of contemplations. A more profound
variant includes a greater amount of an enthusiastic reaction. This incorporates affections for managers,
for example, realizing that pioneers are on "their side," they will be dealt with decently and with deference
and misfortunes will be seen positively or possibly not with especially negative outcomes. Both sides of the
trust coin impact a leader’s ability to inspire and motivate employees. When people trust you, they have
confidence in your decisions. Even in uncertainty, they will be influenced by your leadership. That is
because they expect you to do what you say you’ll do.

Recognize that building trust takes hard work

Trust must be earned. It comes from conscious effort to walk your talk, keep your promises and
align your behaviour with your values. Building trust is worth the effort because once trust is lost, it
can be very difficult to recover.

2. Be honest and supportive

Even when it’s difficult, tell the truth and not just what you think people want to hear. Understand
what employees need to know and communicate facts while being considerate of their effort and
sensitive to their feelings. Showing support and understanding for your team members, even when
mistakes are made. It goes a long way in building trust as a leader.

3. Be quiet sometimes

Actively listen and check for understanding by paraphrasing what you’ve heard. Use a variety of
feedback tools to ensure everyone has the chance for their voice to be heard. You must engage in
dialogue with employees, giving them the opportunity to ask questions, get answers, and voice
concerns. Then, apply what your internal stakeholders share for future actions.

4. Be consistent

Consistently doing what you say you’ll do builds trust over time – it can’t be something you do only
occasionally. Keeping commitments must be the essence of your behaviour, in all relationships, day
after day and year after year.

Discuss the company goal or objective as evidence by your review of their website and
job role?

Collaborative customer relationship: Believing in participative marketing campaigns has helped Pepsi in
understanding the changing needs of the customers and segments/ potential group of customers in
different economies.
Strong Parent company: Pepsico being present in more than 200 countries and handling 22 brands in the
food & beverages segment is the leading player in the market with their facilities across the globe. Pepsi is
financially strong company offerings products in the food & beverages segment globally in large SKU’s (Stock
Keeping Units).

Cost control: Having diversified product portfolio, Outsourcing operations & economies of scale helped
Pepsi in cutting down its operational cost & increase its profitability.

Competitive analysis in the Marketing strategy of Pepsi

Big giants such as Coca-Cola, Nestle, Mondelez etc.in the non-alcoholic beverage market have a similar or
same strategy to that peers. The only way to differentiate the offerings & retain customers is the strong
brand building activities, creating a pull in the market. Competition from local players and counterfeit
products are the major issue Pepsi is facing. In the Cola market, the main competitor of Pepsi is Coca-Cola.

Market analysis in the Marketing strategy of Pepsi

Health awareness reforms, changing demand pattern, increasing labour cost, Socio-economic and cultural
changes are some of the factors affecting the Non-alcoholic beverages market by and large.

Although in developed nations demands have already been saturated due to the presence of large number
of alcoholic & non-alcoholic beverages companies, the growth is noticeable in the developing nations due
to the increase in the penetration of the companies to the rural and distant areas and due to the
changing lifestyle, economic conditions & changing buying habits. In the non-alcoholic beverage industry,
the chances of customer switching to another brand or complementary products such as mineral water, tea/
coffee are very high.

Customer analysis in the Marketing strategy of Pepsi

A customer of Pepsi is retail customers and the resellers. In the reseller segment grocery stores, wholesalers,
distributors, convenience stores, Pops & moms store, e-commerce e-tailers are the customers of the Pepsi.
In Retail segment, customers from all age groups are the potential customers since it’s a mass market
product. Some of their products are specifically meant for some section of the society like Pepsi diet & Zero-
O- Sugar for all those who are health conscious.

Discuss five personal goal that you have identified in your post?

We aim to use our scale, reach and expertise to help build a more sustainable food system; one that can
meet human needs for nutrition and enjoyment, and continue to drive economic and social development,
without exceeding the natural boundaries of the planet.
Personal work plan for job role
Organizational Objective
Purpose of work plan
Introduction and background
Five goals and SMART objectives
PepsiCo is focused on delivering sustainable
long-term growth while leaving a positive
imprint on society and the environment – what
we call Performance with Purpose. Our focus is
on transforming our portfolio and offering
healthier options while making our food system
more sustainable and communities more
prosperous
We goal to use our scale, reach and skill to help
build a more sustainable food system; one that
can meet human needs for nutrition and
enjoyment, and continue to drive economic and
social development, without exceeding the
natural boundaries of the planet.
Planning of work is the
most important and efficient way to complete
any project. Beginning a project without a
thoughtful plan is like starting a road trip
without a map. Maybe we know, in
which direction our project is going, and we
are spending our energy and resources on
that but without any plan we can’t reach our
destination.
Specific:
As a marketing manager my goal is to increase
product 2% per annual.
Measurable:
The outcome for this market strategy can be
measured because our product sale in US is sixty
lac bottles per year so we totally sale 61.5 lac
bottles this year which means 10 thousand extra
bottles should be sale every month
Achievable:
This goal can be achieved because our target is
only two percent we will boost our post and
obtain other marketing strategy
 Realistic:

The current economic climate is positive, so

consumers have discretionary income available
to buy more roller skates from Flying Pigs. The
company is currently operating at 78 percent of
manufacturing capacity, so the plant has the
ability to handle the increase in production

Time Goal

Experience shows that goals are not reached if

there is no deadline specified. Efforts toward
achieving a goal will meander, if a time
expiration does not exist.

The objective to increase sales of Bottles has a

time limit of six months, so it meets the
requirement of establishing a deadline to meet
the goal.

Prioritizing Work plan

1.Collect a list of all your tasks.
2. Identify urgent vs. important.
3. Assess value.
4. Order tasks by estimated effort.
5. Be flexible and adaptable
6. Know when to cut.

Resources Required Budget, Human Resources, Capability, Time

Constraint Identified A constrained market is a market where no

suppliers are able to change their capacity in
response to a change in demand, or where the
suppliers response does not match the change in
demand. In such a situation, the
(remaining) change in demand will be met by a
change in consumption by the marginal consumers
of the product.
Explain how personal work plan in Q7 will ensure achieving organization plan discussed?

As a marketing manager my jobs is to increase our company sales so in our plan it is suggest that sales of
our company should be 2% increased this year.

Analysing consumer survey data

Analysing consumer demographics and preference

Applying principles of differentiation to marketing plans

Create three personal performance measures for the outcomes in the selected job role your
answer must consider changes in work context when contingencies happen?

Conducting a Risk Assessment

Every organization looks a unique set of risks that it needs to plan for. They key to identifying yours is to
conduct a thorough risk assessment.

The first step is to identify your business-critical operations. These are the key processes and functions
without which your organization could not operate – for example, your supply chain, your internet
connection, or your ability to comply with legal standards.

Triggers

Specify what, exactly, will cause you to put your contingency plan into action. If you have a plan for heavy
snow, will it be triggered by a severe weather warning, or only by actual snowfall?

Response

Include a brief overview of the strategy that you will follow in response to the event. This provides a
context for the actions that you ask your people to take.

Timeline

State what needs to be done within the first hour, day and week of the plan being implemented.
 Assessment Task 3

1.Prioritize following task based on compelling demands to achieve personnel goals?

First check the daily routine work

1. Cleaning the house before starting study

2. Answering the phone E-mail immediately

3. An Assessment worth 40% with due tomorrow

4. Spending time with your terminally ill parents

5. Visiting a family member because they are only in town today

6. An assessment worth 40 % with due six weeks

2. You are required to research technology tools that can help managers to prioritize their
work. You should research at least three?

Harvest
let’s you and your team members track time and send invoices from one integrated application. Get set up
in just a few minutes and instantly start tracking time and invoicing your customers.
Contractor and employee time sheet and time sheet approval is included. Use Harvest’s visual reports to
see the distribution of your company’s resources at a glance

Basecamp’s

focus on simplicity, clarity, and ease of use makes it a unique project management solution. Since
Basecamp is an online service it is very easy to share and collaborate with others.

With Basecamp you can:

I. Assign to-dos with deadlines

II. Schedule project events

III. Track every hour you spend

Statsmix
Helps with priority management by keeping all the key metrics in one place using an intuitive web user
interface. Utilizing popular third-party services and custom metrics, StatsMix delivers a unified dashboard
view of important metrics.
Using StatsMix you can:
I. Watch the data roll in as it happens

II. Setup the dashboard up in five-minutes

III. See instant trend charting

IV. View, monitor, and measure metrics all in one centralized place

Using one of the tool you have researched take list of six task from the job description of for
the job role provided to you by your assessor and prepare a schedule for typical week plan?

Strategy for Marketing plan is:

1. List your Goals First
While developing goals may not be the first step you actually take when developing your marketing
plan, listing them first on your final marketing plan document sets the stage for everything to come.

2. Explain Your Research

Research will be the foundation of your marketing plan and should include:
i. Competitive Analysis – Take a look at what your competitors are doing and how this could affect your
marketing plan.
ii. SWOT Analysis – This is an analysis of your company’s strengths, weaknesses, opportunities and
threats, standard to any business or marketing plan.
iii. Your Buyer Personas – This will include the demographics of the buyers you are targeting as well as
include any personas you want to avoid.
iv. Your Buyers’ Purchase Cycle – Understanding how, when, where and why your target market buys is
key to converting leads.

3. Explain Your Strategy

Once you have a clear grip on the landscape and understand your buyers, it’s time to explain the
strategy. This phase includes:
I. Defining Your Objectives
II. Knowing Your USP (unique selling proposition)
III. Ensuring You Have a Strong Brand
IV. Making Sure You Have an Optimized Website
V. Creating Kick-Ass Content
VI. Defining Your Distribution Channels (email, social, etc.)
VII. Creating an SEO Strategy
4. Define KPIs & Measurement Methods
After all the heavy lifting is complete, your strategy is in place and you have begun putting together
and implementing your tactical plans, it’s time to measure.

In fact, even before you have implemented your strategy, you should be measuring to e stablish your
baseline. What have you done in the past and what were the results? How can those strategies shift
to improve ROI?

Measurement should be done before, during and after — throughout the year, on a monthly or even
weekly basis — to ensure that your plans are showing positive results and to shift them if they’re
not.

5. List Overarching Strategy and Tactical Plans

Having tactical plans and calendars gives life to your ideas and strategies. Try focusing on 4 or 5 main
tactics for the year and create execution plans around these tactics.

Keep in mind that your tactics may or may not be the same as your goals. If your goals are high -level
(i.e. to increase traffic by 50%) then your tactic would drill down more on how to get that result —
and be as the name implies, more tactical.

4.You will also require to research the impact of workplace stress, as well as strategies to
address that?

An employer has to pay 50% more health cost for the stressed employees. An employer also has to deal
with the additional effect of stress that affects their profitability or revenue. Like the loss of productivity,
loss of workdays, high staff turnover, and disengagement.

As per research from American Institute of Stress, work stress costs $300 billion productivity loss annually.
It’s a big impact on business revenue because of only one factor. From here you can analyze how much
harmful “work stress” is.

No employer wants a loss in their business. If they don’t create the “fit” and “stress-free” work
environment for the employee. They may have to bear the loss in business.

Strategies to address Stress

Balance Workload

Working nonstop will wear down and exhaust employees. They need a break to rest or recharge. Design
your employees’ jobs to allow them for a work-life balance.
Allow Flexi-time and Remote Working

Not all the business is well suited for a virtual workforce. You can’t compromise the productivity of the
organization if you need your employees to arrive at work in person.

However, in case of emergency when they need, allow them the option to work remotely

Lack of Understanding of Leadership and Roles

Employees feel stress when they are not clear about their roles and responsibilities.

Work to Improve Communication

Communication plays a very important role in the organization. When employees are able to communicate
with their co-workers or manager smoothly, it reduces much of their stress.

Ensure that all the communication channels within the organization are operating properly. This will
ensure that people at other levels are getting correct information.

Create a Sense of Loyalty to your Employees

Show trust and give value to your employees, which create a sense of loyalty to them that reduces stress.

Assessment Task 4

Identify evaluate, select and use development opportunities?

A) Identify development opportunities to achieve the development plan constructed?

1 Developing data-related skills

2 Understanding marketing technology
3. Customer engagement and the role of behavioral economics
4 Regulation continues to reform business ethics
5 Establishing a culture where learning and development is rewarded

B) Evaluate opportunities against individual learning styles?

Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product,
service or idea. As such executives are likely to have a great deal of responsibility early on and will be
required to manage their time and duties themselves. These responsibilities can include:

I. Overseeing And Developing Marketing Campaigns

II. Conducting Research and Analysezing Data to Identify And Define Audiences
 III. Devising And Presenting Ideas And Strategies
IV. Promotional Activities
V. Coordinating Internal Marketing And an Organization’s Culture
VI. Monitoring Performance
VII. Managing Campaigns On Social Media.

C) Select the best opportunity Based on evaluation?

1. Compelling Reason to Buy

If no one wants to buy it, it isn’t worth anything…So the first thing you need to learn about a market
opportunity is whether someone will really want what you have to offer. If the compelling reason to buy
is low – it’s simply a ‘No-Go’, because demand will not fly.
To evaluate this key factor, you need to look deeply into three important questions:
 Is there a real unmet need?
 Can you provide an effective solution for this need?
 Can you address it (much) better than current available solutions?
An honest answer to these questions will lead you to estimating how compelling your offer is.

Explain how to use of opportunity will fulfil the plan objectives?

Note that the only way to assess this factor is to look through the eyes of your customers. It’s not
what you think, it’s what they think that counts – what they say, or even more importantly, what they
do. So, go out of the building and talk about this market opportunity with as many potential customers
as possible, to validate your beliefs.

Networking Review
Identify and describe at least two formal networks that a manager could participate in and
areas of knowledge skills and work relationship that can be developed through them?
Customer Relationship Management
The marketing manager achieves the function of championing customer relationship management in the
organization. The marketing manager collects this information from the organization's customer database
to help create a customer satisfaction survey. Marketing managers then share this information with other
employees to ensure they offer excellent customer service to their clients in order to build lasting
relationships.

Employee Management
Marketing managers are in charge of the marketing department and therefore are responsible for
employees within their department. They assign duties and set targets for departmental staff. It is also the
function of marketing managers to perform periodic performance evaluations of the staff working for
them.
New Skill Development

Identify at least two new skills that can be developed by a manager to achieve and maintain a
competitive edge in the workplace?

Analytical Thinking

Marketing requires a great deal of research-based analysis to determine what the audience wants and
needs, and a lot of careful strategy crafted around that analysis. You must be able to anticipate the
potential impact of several alternative strategies or approaches, using your own judgment.

 Analysing consumer survey data

 Analysing consumer demographics and preference
 Applying principles of differentiation to marketing plans
 Applying the principle of segmentation to marketing cases

Creativity

To avoid becoming stale, marketers need to be able to think of new and exciting ideas to appeal to their
clients or to the target demographic. From having an eye for design, to coming up with amusing concepts,
the ability to think outside the box is crucial.

 Aesthetic sensibility
 Brainstorming themes for advertisements
 Developing concepts for new products
 Devising press releases
 Devising rewards and loyalty programs
 Evaluating product packaging options
 Event planning