ERIC D. SCHEIRER, PH.D.

24 Ricker Rd, Newton MA 02458 | scheirer.eric@gmail.com | +1 617 784 9874 | https://www.linkedin.com/in/edsmedia/

Dynamic, award-winning product and strategy leader with deep background in Consumer Electronics—
and with flexible skills applicable to a wide range of B2C, B2B, and SaaS companies.
SUMMARY
Extensive experience envisioning, creating, and managing new products; managing and developing
product managers; creating product-line and business strategy; and crafting and running innovation
processes. Ph.D. from the MIT Media Laboratory granted exceptional quantitative grounding and a
broad perspective on technology. Successful career at Bose Corporation developed powerful skills at
collaborating, leading through influence, and championing great products. Superb communications skills
and an energetic, let’s-get-it-done attitude.
My goal is to help your company grow and succeed by managing your most critical product initiatives, and
leading improvements to your strategy, customer understanding, and product roadmap.

EXPERIENCE PRODUCTS MANAGED

Independent Consultant: Strategy and Innovation  SoundDock Digital Music System

Current  Technical Product Manager
Work with large companies and tech startups to help them  Negotiated product requirements
sharpen strategy, craft innovation processes, understand  Managed Apple relationship
customer needs, and win in their markets. Clients include #1 in category from 2004-2006
Parallux LLC (AR/VR tech) and Embr Labs (wearables).
 AL-8 Homewide Wireless Audio Link
Bose Corporation, Consumer Electronics Division
 Technical Product Manager
In 2002, the group was called the Home Entertainment
Division (HED) and was just over $1.0B in revenue (Fiscal  Negotiated product requirements
 Managed verification testing
2003). By 2018, it had absorbed Bose’s headphones division,
created four other new product categories, and grew to  First home wireless audio (before Sonos)
exceed $3.5B revenue (Fiscal 2019).
 Cinemate HT Speaker System
Director of Business Strategy, Consumer Electronics (Originated product vision)
Nov 2014 – Oct 2018  Technical Product Manager
Led strategic product planning for Bose's Consumer
 Negotiated product requirements
Electronics categories (headphones, speakers, home theater).  Created new “sourceless” category
 Acting General Manager for Lifestyle Home Theater (2017- #1 in category from 2005-2010
2018). Global P&L responsibility for high-margin (but aging)
$200M business. Rebuilt product roadmap and GTM approach.  Solo TV Speaker System
 Strategy leader for Headphone Growth Initiative (2014). This (Originated product vision)
product/sales strategy recaptured the #1 spot in premium  Senior Product Manager
headphones in Europe, and tripled our headphone revenue.
 Negotiated product requirements
 Strategy leader for Cloud-Connected Product Strategy (2016).  Created launch/go-to-market plan
Bose’s Corporate IoT strategy, drawing all their products into a
Exceeded sales forecasts by 450%
bespoke voice-enabled IoT platform. First products launched
Sept 2018. Received Bose President’s Award for this work.
 Strategy leader for Personalized Customer Experience  SoundLink Mini BT Speaker
Strategy (2017). This is Bose’s Omnichannel marketing  Managed & mentored champion
strategy, bringing data-driven personalization to all touchpoints
 Led extensive conjoint-choice study
and rebasing the business around customer lifetime value.
Iconic Bose product, 5M+ units sold
 Product Management Product Portfolio Management Strategy Development
Digital Transformation Customer-Centric Thinking Team Leadership
SKILLS
Customer Insight Advanced Business Analytics Agile Development
Product Innovation Financial Modelling Innovation Processes

Manager, HED Strategy and Market Research May 2007 – Nov 2014
Responsible for strategic planning and product portfolio management in HED. Integrated three market-
research teams into a new 10-person organization responsible for Marketing Research and Analytics.
EXPERIENCE
(CONTINUED)  Led planning for Bluetooth Speaker Domination (2012). Product-line strategy that created a $500M
business with a dominant (>30%) market share in portable Bluetooth speakers from 2014-2016.
 Visionary and Senior Product Manager for Solo TV Speaker (2012). Novel under-TV speaker targeting
bedroom use. Delivered over $100M in annual revenue, and captured the #1 spot in the audio-for-video
category immediately upon launch and held it for 2 ½ years. Received Bose Vice President’s Award.

Technology Strategy Manager, New Product Planning May 2002 – May 2007
Led a team responsible for HED new-product planning. We served as Technical Product Managers for
dozens of new Bose products: identified new product opportunities, created requirements specifications,
cliented customer research studies, and championed ideas through the development process. NPP also
assessed the impact of emerging technology on Bose’s strategic goals, and managed the Long-Range
Plan—the roadmap that linked strategy to new-product investments.
 Hired, managed, and mentored Technical Product Managers and built organizational capabilities.
Recruited and managed four NPP team members; one is now a Bose senior leader. Created the processes that
Bose still uses for new-product-portfolio management, long-range planning, and early-stage product-
requirements specification. Received Bose President’s Award for this work.
 Served as Technical Product Manager for five Bose products. Leading champion for the SoundDock iPod
speaker system and the AL8 Wireless HomeWide audio link. Early champion for Bose’s “Sourceless” approach
to home-theater-in-a-box, which led to the Cinemate digital home theater and the Lifestyle V-Series products.
 Wrote and edited 25 Technology Assessment Whitepapers assessing external technology change and
recommending action for Bose. Topics included High-Definition DVD and Streaming Audio.

Forrester Research (Cambridge, MA)

Forrester Research is an independent technology and market research company that provides pragmatic
and forward-thinking advice about technology's impact on business and consumers.
Senior Analyst, Media and Entertainment Jun 2000 – Jan 2002
Responsible for analysis of the entertainment industry (movies, music, and videogames), and supporting
technology. Led Forrester’s coverage of Napster and the peer-to-peer network revolution— Forrester’s
most-quoted analyst in 2001. Wrote eight major reports and dozens of short briefs on technology trends
in the media and entertainment industry. Advised senior executives at Forrester’s clients how to embrace
new-technology opportunities. Delivered speeches to clients and at industry events.

Media Laboratory, Massachusetts Institute of Technology (Cambridge, MA)

Ph.D. in Media Arts and Sciences June 2000
S.M. in Media Arts and Sciences Dec 1995
Ph.D. Dissertation: Music-Listening Systems, supervised by Prof. Barry L. Vercoe
EDUCATION  Cumulative GPA 4.8 out of 5.0 • Interval Research Fellow, 1996-97
 Served as Editor of MPEG-4 Audio International Standard (ISO 14496-3). Spent an extra year in graduate
program in order to develop the MPEG-4 Structured Audio standard and reference software. Integrated
contributions from 15 other companies. Received the ISO Certificate for these contributions.

College of Arts and Sciences, Cornell University (Ithaca, NY)

B.A. in Linguistics May 1993
B.A. in Computer Science (cum laude) May 1993
 Cumulative GPA 3.4 out of 4.0 (Linguistics: 3.5; Computer Science: 3.8) • Dean’s Scholar