DEMAND & SUPPLY ANALYSIS

PROJECTED DEMAND

Year of Operation Total Projected Demand

2020 80,288
2021 81,744
2022 83,304
2023 84,760
2024 86,216
*See Appendix 1

PROJECTED SUPPLY

Year of Operation Total Project Supply

2020 32,089
2021 33,694
2022 35,378
2023 37,147
2024 39,004
*See Appendix 2
 Demand-Supply Analysis

Year Demand (D) Supply (S) D-S GAP Percent

(1) (2) (3) (4)=(2)-(3) Unserved
(5)=(4)/(2) x
100%
2020 80,288 32,089 48,199 60.03%
2021 81,744 33,694 48,050 58.78%
2022 83,304 35,378 47,926 57.53%
2023 84,760 37,147 47,613 56.17%
2024 86,216 39,004 47,212 54.76%

Market Share

2020 3,000 = 9%
32,089 + 3,000

2021 3,500 = 9%
33,694 + 3,500

4,000 = 10%
2022 35,378 + 4,000

4,500 = 11%
2023 37,147 + 4,500

5,000 = 11%
2024 39,104 + 5,000

Appendix 1
 POPULATION GROWTH FIGURES DATA

Year Local Total

AMA DDC Residents

2013 1,380 1,408 3,791 6,579
2018 1.600 1,500 4,334 7,434
Source: Barangay Hall of Malvar, Registrar’s Office of Davao Doctors College and Registrar’s
Office AMA Computer College.

Arithmetic Straight Line Method:

Taking the population for the latest year (2018) : 7,434

Less: Population for the first year (2013) : 6,579

The difference [increase/(decrease)] is 855

855 divide by 6 (2013-2018) is 142.5 or 143

PROJECTED POPULATION GROWTH

Year Total Population Growth

2019 7,434+143 = 7,577

2020 7,577+143= 7,720
2021 7,720+143= 7,863
2022 7,863+143= 8,006
2023 8,006+143= 8,149
2024 8,149+143=8,292

PROJECTED DEMAND
 Projected Projected Target Average # of Projected
Year Population Market Frequency Order/s Demand
Buying of Purchase per
from the Customer
Industry
(Area)
2020 7,720 772 104 1 80,288
2021 7,863 786 104 1 81,744
2022 8,006 801 104 1 83,304
2023 8,149 815 104 1 84,760
2024 8,292 829 104 1 86,216
Assumption: 10% of the pop’n will be the target market buying from the area and there is only
one order per customer.

FREQUENCY OF PURCHASE (FOP) COMPUTATION:

# Respondents
Choices: in % WEIGHT FOP(ANNUAL)

once / wk 20% 1 48

twice/wk 50% 3 96

thrice / wk 30% 2 144

Note: Assignment of weight is based on the number of respondents (%). FOP is

annually computed, ex. Once/ week, 1 x 4 wks in a mo. X 12 mos. in a year = 48.

WA (FOP) = 1(48) + 3 (96 )+ 2 (144)

= 104

Appendix 2

SUPPLY FIGURES DATA (2017)

 Competitors Total
Anniepie 8,320
DDC Canteen 9,200
Ama Canteen 10,200
2017 27,720

Year Total Projected Supply

2018 29,106
2019 30,561
2020 32,089
2021 33,694
2022 35,378
2023 37,147
2024 39,004
It is expected that supply will increase 5% per year. Supply in 2018 is 27,720

Market Share Formula:

Your proposed sales

_____________________________________________X 100%
(The total sales of competitors+ your proposed sales)