An industrial visit report on

“HAVMOR”

Prepared By : Chavda Kinjal N.

Class : B.B.A.SEM-4

Enrollment No. : 010101172946

Academic Year : 2018-2019

College : Sajanand College OF IT &

Management

Guided By : Miss Janviba Chudasama

Submitted To : Saurashtra University

PREFACE
1
“You will learn about the road by travelling than by
consulting all the maps in the world”

In relation to the above quote, it can be said that practical

exposure is necessary along with the theoretical aspect.
Industrial exposure for an B.B.A. student is an essential
factor; to enlighten his ability to understand the business
tactics and various aspects of the actual corporate.

Practical training has been incorporated in the curriculum of

B.B.A. which enables the management student to get
familiarized and understand the practical aspect of
management. This practical training develops sense of
professionalism in student. Thus, student knows how the
theoretical aspects of classroom have been implemented in
business.

ACKNOWLEDMENT

2
I am highly thankful to the management and staff of
HAVMOR Ltd. I am especially thankful to Mr. PRADIP
CHONA for helping me in my “Practical Studies”. In addition
to allowing me to visit the company and study the
organization, they provided me with many details which were
very useful in preparing this report.

I take this opportunity to thank our Principal MR.

SIVBHADRASINH ZALA and Professor-in-charge MISS
JANVIBA CHUDASMA for their encouragement for making
the visit more learning oriented.

DECLARATION

3
I hereby declared that the project entitled “Consumer
perception regarding “HAVMOR” product in India.” To
Sahjanand College Of It & Management for the award of
BBA Degree. The work has no submitted previously for the
award of any other degree by me of any of the university to
the best of my knowledge.

PLASE: Gondal
KINJAL CHAVDA

MAIN INDEX
4
 TOPIC PAGE NO.
1.GENERAL INFORMATION 6
2.MARKETING DEPARTMENT 18

3.HUMAN RESOURCE 33
DEPARTMENT
4.FINANCIAL DEPARTMENT 50
5.SWOT ANALYSIS 61
6.FUTURE PLANS 62
7.SUGGETION 63
8.QUESTIONNAIRE 64
9.CONCLUSION 68
10.BIBLIOGRAPHY 69
11.WEBLIOGRAPHY 70

5
 GENERAL
INFORMATION

INDEX

6
 TOPIC PAGE NO.
1.GENERAL 6
INFORMATION
A. INTRODUCTION 8
B. COMPANY PROFILE 9
C.HAVMOR ICE CREAME 10
LTD.
D.HISTORY 12
E. MISSION AND VISION 14
F. LOCATION OF THE 16
UNIT
G. AWARD AND 17
ACHEIVEMENTS

7
 INTRODUCTION

Though India has a low per capita ice cream consumption of

300 ml per annum, the trend is slowly changing due to a
number of reasons. DARE explores the dynamics of the
business. Indian summers are synonymous with ice creams.
Come summers, and you will see a number of colourful.
Pushcarts selling the choicest of ice creams in numerous
flavours from the traditional vanilla and chocolate to unusual
varieties like Mother Diary’s Shahi Nazrana.
If the at doesn’t baffle you then the ice cream range definitely
would, for example the ice cream range for the children
would be entirely different from that for the teenagers or for
that matter adults. Or, for those who like to have ice cream in
peace, there are a number of ice cream parlours that are
opening shop.
But did you know that a 100 ml scoop of your favourite ice
cream that you ordered may contain up to 50% air! This
makes the business a highly profitable venture to get into
–sometimes, the profits can go up to 100%! However, there
are several challenges to this business as well. In this story,
DARE attempts to find out the dynamics of the business

8
 COMPANY PROFILE

Founded :- In 1944
Founded By :- Mr. Satish Chona
Current market status : - Blue chip ice creams brand of
west India. Among top three in
sales.
Market share :- 35 % in Gujarat
Product Range : - Candies, Topo cones, Ready-to
eat-range, Novelties, Take away packs, Kulfis
Dealer network :- 5000 - plus dealers
Company’s USP :- 1oo % Ice Cream
Main outlets :- Total 40 Parlours in and out of
Ahmedabad
Diversification :- Outdoor Catering
Headquarter :- Ahmedabad
Corporate office :- 2’nd floor, Kashmira Chamber,
Behind Popular House,
Navrangpura, Ahmedabad-380 009.
Phone no. :- + 91 79 26577070, 26575030,
26575144
E-mail :- havmor@havmor.com
9
Website :- www.havmor.com
Production Unit :- G.I.D.C., Naroda.
HAVMOR ICECREAM LTD.

 Fresh & Crispy Topo cones :- Chocolate, Choco-

vanila,
Strawberry, butter scotch
 Dolly :- mango dolly ,raspberry dolly
 Bars :- Zulu bar , classic chocobar
 Kids special :- ringo-bingo, bon-bon ,lolly pop , mini
chocobar
 Ready sundaes :- chic-choc sundae , super sundae
 Ice candies :- Kachi Keri , Orange , Rocket candies ,
New zim zim , Limechu
 Kulfi :- chowpaty , kulfi
 Packs :- cups ,Take away ,Family , party , bulk packs
(Strawberry, vanila, chocolate chips)
 Double sundaes :- choconut-frenchvanila ,
mango-strawberry
 Ice cream pastry :- black forest , mango
 Premium packs :- Rosted almond , Swiss cakes
(With pre-packed spoon)

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 Roll cut :- dry fruit katri ,raja-rani ,malai kulfi ,fifty-fifty
 Sandwich Ice cream
 Almond chocobar
 Cassata cut
 cups

11
 HISTORY

HAVMOR ICE CREAM LTD. was founded in 1944, in

Karachi (in undivided India) by Shri Satish Chona and
became a popular brand over there at that time. But, in 1947,
due to the partition of India, its founder had to join the exodus
into India, with virtually no movable assets. His founder
searching for a new turf, tried out Dehra Dun & Indore
and finally settled down in Ahmedabad. With small beginning,

12
Big vision and Great ambitions, Mr. Satish Chona had begun
the journey in Ahmedabad, with a hand-cartat the Ahmedabad
Railway Station, churning out the Ice cream manually.
He called this fledgling brand ‘HAVMOR’ – a
neologism for ‘HaveMore’ – which meant the customer got
more value for money and more taste to relish from his ice
creams. With the blessings of his father (Late. Mr. Satish
Chona), his son Mr. Pradeep Chona continued the journey of
his father and now has changed the face of Havmor Ice cream
Ltd. as one of the most favourite ice cream brands of western
India and today it has been positioned among the Top Three in
sales in Gujarat.
Today, Havmor Ice cream is a delicious facet of
western India’s daily life with market share of 35 %, having a
strong dealer network of more than 5000 Dealers and around
40 Parlours, Factory with Ultra-Modern Technology and
Machineries and Office with a large amount of qualified
Human Capital in the company

Today, Mr. Pradeep Chona heads the Havmor

conglomerate and he has continued his father’s obsession and
streak to innovation. Favouring innovation, he added a suffix
– “Navu Su Che?” to his father’s motto – “Achchai,
Sachchai,Safai ”.
Till date, Mr. Pradeep Chona, set off a series of
changes at Havmor – in technology, in quality and hygiene
standards, in management, in HRD and in overall corporate
environment.

13
 This re – engineering was complemented by capacity
expansions and a flurry of promotional activities, to maintain
co.’s market presence in competitive times.
And all these efforts of Mr. Pradeep Chona and each
and every member of the company has greatly helped to make
Havmor as one ofthe most successful Ice cream brand today.

MISSON AND VISSON OF THE COMPANY

MISSON :-

The mission of the company is

“Goodness, Truthfulness and Cleanliness.”

14
This states that only the finest ingredients go into the making
of Havmor ice creams. The whole manufacturing process
conforms to global standards of hygiene and company’s trade
practices are kept totally transparent.
Based on new generation technology and in – house R &
D, the company keeps formulating new tastes at frequent
interval.
And the company values its entrepreneurial self- esteem ,
market image and reputation for financial uprightness above
its pure business interests.

 VISION :-

The following sentences clearly states the great vision of

Havmor ice Cream Ltd.
 “Quality Must Always Precede Quantity.”

15
 To be a leader in food and ice cream business. Leadership
not as defined by the general norms of the marketplace but as
defined by the company itself. This means many things like: -
o Establishing and maintaining leadership in Quality, not
necessarily in Quantity.
o Continuing to earn the respect of consumers and business
associates through excellent products, fair trade practices and
overall transparency.
o Innovating continually, so that the company has something
new
to offer to its consumers every season.
o Diversifying in to related areas of Food industry to offer
consumers more comprehensive taste experiences.
o Fine – blending new technologies with market strategy.
o And, by never taking the market for granted.

LOCATION OF THE UNIT

The location of plant or industry mean

s cientific choice of a region or specific sight in
region where the business unit is to situate.

16
T h e main object of an industry concern is to
maximizep r o f i t t h r o u g h m i n i m i z a t i o n o f p r
o d u c t i o n a n d distribution cost.

*F a c t o r r e s p o n s i b l e f o r p l a n t l o c a t i o n are:
1.Money, Material
2.Man power, Market
3.Motive power, Management
4.Machinery, Means of Communication
5.Momentum to an early start

AWARDS AND ACHIEVEMENTS

Havmor ice cream ltd. has got many awards and achievement
that very well represent its success story.

17
The following are a few of the list of awards and
achievements gained by Havmor ice cream ltd.
TIMES FOOD AWARD by the Times of India in the
category of
“Best Ice Cream” 0n 8’th April, 2008 .
The certificate given by The Taj Residency
Ummed (Ahmedabad) on 14’th July ,2001 appreciating the
range of ice creams served by Havmor ice cream ltd.
which also states that the range of ice cream served by
Havmor ice cream ltd. Has been greatly appreciated by Mr.
Bill Clinton (former president of U.S.A.) during his stay at Taj
Residency Ummed, Ahmedabad.
 An appreciating press release of FOOD REVIEW
on 24-sept. -2008.
 Apart from these, Havmor Ice Cream Ltd. has also signed
the MOU in the Vibrant Gujarat summit ,2009.
 Havmor Ice Cream ltd. is an ISO 9000: 2001 certified
company with the market share of 35 % in Gujarat and is
among the Top Three Ice Cream Brands in sales in Gujarat.
 SOME PHOTOS SHOWING THE AWARDS AND
ACHIEVEMENTS
OF HAVMOR ICE CREAM LTD.

18
 MARKETING
DEPARTMENT

INDEX

19
 TOPIC PAGE NO.
2.MARKETING 18
DEPARTMENT
A. INTRODUCTION 20
B. ORGANISATION 21
STRUCTURE
C.ORGANISATION 22
MARKETING
DEPARTMENT
D.POSITIONING 23
E. SEGMENTATION 24
F. PRODUCT PLANNING 26
G. DISTRIBUTION 27
CHANNEL
H. ADVERTISEMENT 29
I.MARKETING 32
STRATEGY

INTRODUCTION

20
Marketing is so basic that it cannot be
considered a separate function. Marketing has been defined
in various ways. The definition that serves are purpose by
which individuals and groups obtain what they need and want
through creating, offering and exchanging products or value
with others.

*Marketing is a total system of business, an on going

process of:

Discovering and translating consumer needs and

desires in to products and services.

Creating demand for these products and services.

Serving the consumers demand with the help

of marketing channels, and then in turn

Expanding the market even in the face of keen

competition.
“Marketing management is the proce
s s o f planning and executing the conception,
pricing,p r o m o t i o n a n d d i s t r i b u t i o n o f i d e a s ,
g o o d s a n d services to create exchanges that satisfy
individual and organizational goals.”

ORGANISATIONALSTRUCTURE

21
 General Manager
(Sales & Marketing)
↓
Senior Sales Manager
↓
Area Sales Manager
↓
Sales Executive
↓
Sales Coordinator

ORGANIZATION OF THE MARKETING

DEPARTMENT

22
The organizational structure of the marketing department is as
follow : -

 The marketing set up of Havmor Ice Cream Ltd. consists

of three zonal offices in Gujarat at Ahmedabad, in
Maharashtra at Bombay and in Rajasthan at Jaipur.

 In Gujarat state there is only one state marketing office at

Ahmedabad.

 The marketing department consists of around 70 marketing

people and 65 distributors and sales force is classified on the
basis of area of operations.

MARKET POSITIONING

23
“Market positioning is the process of formulating the
competitive position for a product and detailed marketing
mix.”

The market positioning strategy of Havmor is positioning the

Havmor ice cream as quality ice cream or 100 % ice cream
with a large range of variety and most important is value for
money Product.

MARKET SEGMENTATION

24
 “Market segmentation means dividing the market in to
distinct group of buyers with different needs, characteristics or
behaviour who might require separate product or marketing
mix.”

The market segmentation strategy of Havmor Ice Cream Ltd.

consists of dividing the market as per the Demographic
variables and making the product accordingly

The different product varieties are produced ranging from

candies to top cones to cups and packs.

Basis of flavours :

25
V i z . Va n i l l a , S t r a w b e r r y, C h o c o l a t e , M a n g o ,
Butter Scotch, Kesar Pista, etc. Vanilla, Strawberry and Chocolate
together account for about 70% of the market followed by
Butter Scotch and other fruit flavours.

units / packaging:
1.Cones.
2.Cups.
3.Sticks or Candies.
4.Take away.

Consumer Segment:
1.Impulse segment.
2.Retail.
3.Institutional / Catering.
4.Parlors.
Retail and impulse together account for 70% of this market.

PRODUCT PLANNING

26
Planning is to decide in present, what to do in
future? Havmor Co. also develops new products and steps of
product development are as under…

Research for a new product sometimes is based on

seasons & market demand.

Q u a l i t y c o n t r o l d e p a r t m e n t c h e c k t h e p r o d u c t
quality.

Product management department approves a new product.

Product planning for promotions.

Final label of product.

Commercialization of new product.

DISTRIBUTION CHANNEL

27
In the field of marketing, channels of distribution
indicate the routes of pathway through which goods and
services flow or move from producers to consumers. The
route of channels of distribution includes the
manufacturer and the consumer as well as all
intermediaries.

These components are LinkedIn the channel system by

one or more of the marketing flows, such as transfer of
title of ownership, physical distribution of merchandise,
transfer of title of ownership, physical distribution of
merchandise, transmission of marketing information and
the flow of money in the form of payment of prices and
other dues.

The channel of distribution of Havmor is as follows:

Manufacture
↓
C & F Agents
↓
Distributors
↓
Dealers & Retailers
↓
Customers

The above channel strategy defines the channel members. The

finished goods first go to C&F Agentic not available then the

28
finished goods directly go to Distributors’ (i.e. Ahmedabad
Office) constantly watches the moments the orders given in
Dispatch Department by various C&F Agents and
Distributors.

Havmor has 32 distributors and 4000 retail outlets. The

network is kept alive by large flat of refrigerated vehicles;
refrigerated equipment’s and retail freezers are sources from
world leaders in technology, so as to deliver quality products
to the consumers, which is a commitment at Havmor.

Marketing Department also coordinate with Dispatch

Department to get the order from C&FAgents and
Distributors, and try to see the moments of dispatch that
orders as early as possible by clubbing various distributors in
one route. And at last dealers get the goods from the
distributors.

29
 ADVERTISING

The advertising aspect of Havmor can be very well

understood with the help of the following five M s of
advertising as follow:

 Mission
 Message
 Money
 Media
 Measurement

 Mission: -
The mission behind the advertising of Havmor
is brand building and sales growth. The various advertisement
by Havmor is done with an aim to aware, inform, persuade
and reinforce the customers.

 Message: -
By its advertising, Havmor wants to deliver
the message of eating more Havmor ice creams to its

30
consumers as it gives them much more extra and value for
money product.

Money: -
The money here means the advertising budget.
The company spends around 10 % of its sales annually as
advertising budget

 Media: -
The 4’th M of advertising is Media which
includes the following things: -

Specific media and media Vehicle: -

Havmor uses the following media and media vehicle.

 Radio ads :- 20 %

 Newspaper ads : - 40 %

 Hoardings ads : - 10 %

 Other Media ads : - 30

31
 T.V. ads : - No

The company has its own advertisement agency and releasing

agency headed by Mr. Kamal Desai at Ahmedabad which
takes care of all the advertising work.

The company has also set a caller tune “jab dil kahe Havmor
to promote the company.

32
 MARKETING STRATEGY

o To promote the brand Havmor, the following marketing

strategy is adopted by the marketing department of the
company to promote its brand: -

o The marketing department focuses on the following aspects:

 Reach
 Depth
 Range
 Competitive Pricing
 Promotion Time
 Pricing

33
 HUMAN
RESOURCE
DEPARTMENT

34
 INDEX

TOPIC PAGE NO.

3.HUMAN RESOURSE 33
DEPATMENT
A. INTRODUCTION 35
B. ORGANIZATIONAL 36
STRUCTURE
C.RECRUITMENT 37
D.SELECTION 38
E. INDUCTION 39
F. TRAINING & 40
DEVELOPMENT
G. WAGES &SALARY 43
H. PROMOTION 44
DEMOTION & TRANSFR
I.WAGES AND SALARY 45
ADMINISTRATION
J. TOTAL NUMBER OF 46
EMPLPYEE
K. EMPLOYEE BENEFIT 47
AND SERVICES
L.GRAVIENCE 48
HANDLING PROCESS
M.TIME KEEPIMG SYSTE 49

35
 INTRODUCTION

It effectively describes the process of planning and directing

the applicants, development and utilizations of human
resources in employment. In fact, personnel management
undertakes all those activities, which are concerned with
human elements in an organization. Whatever functions are
listed therein, the main objectives of these functions are to
bring together expertise in a scientific way and to create that
motive, a group to achieve its goals economically, effectively
and speedily.
According to Havmor, HRD plays a major role in conducting
specialized training programs, encouraging innovative ideas,
inoculating willingness to accept change and rewarding out
this with an incentive package. They believe that the irplants
are most valuable assets who have made Havmor what it is
today, and it is they who will take them for beyond the
horizon, the days to come.

36
 ORGANISATIONAL STRUCTURE

Managing Director
↓
General Manager
↓
Assistant Manager
↓
Executives
↓
Officer
↓
Assistant

It caused of the assignment of specific functions to designated

persons department with authority to have them carried out
and their accountability to management for the result
obtained. It seeks to achieve maximum effort by
decentralized, where by the power of decision is brought
down as near as possible to the individual concerned.

37
 RECRUITMENT

According to Edwin B. Flippo,

“Recruitment is the process of searching for prospective
employees and stimulating them to apply for jobs in the
organization.”
 “Recruitment is the process of finding of attractive capable
applicants for the employment. The process begins when new
recruits are sought and ends when their application submitted”
The recruitment procedure of Havmor Ice Cream Ltd. is as
follow: -
 Sources of Recruitment: -Havmor Ice Cream Ltd. uses both
internal and external sources of recruitment.
 As the internal sources of recruitment, the company relies
upon the following sources: -
‘References’ of existing employees as well as previously
employed
people
 Online (internet) Advertisement
 The company also relies upon some external sources of
recruitment as follow: -
 Advertisement in Newspaper

38
 Employment Exchange
 Employment of Labour contractors on commission bases
 Taking help of recruitment consultants as a last resort
SELECTION

Selection is the process in which candidates for employment

are divided into two classes – those who are to be offered
employment and those who are not.
The selection process of Havmor Co. is done as under…
*Preliminary Interview.
*Application.
*Interview.
*Final Selection.
Following are the broad headings under which the qualities
desirable for a suitable candidate may be grouped.
*Educational and technical qualifications
*Intelligence
*Responsibility involved and initiative required
*Ability to command, to obey
*Health and physique
*Ability to work in the conditions in which the job is
performed.

39
 INDUCTION

Induction refers to the job and organization. The purpose is to

make the employees feel at home and develop a sense of pride
in the organization and commitment to the job. Induction is a
technique by which a new employee is rehabilitated into the
changed surroundings and introduced the practicing policies
and purpose of organization. Induction of employee is done
by every department for every week after selecting of 2 to
3days.

40
 TRAINING &DEVELOPMENT

TRAINING:
Training is the organized procedure by which people learn
knowledge or skill for a definite purpose. In this modern era,
training is very important. In Havmor Ice-creams, there is also
modern type of machines which follows modern technology.
Many workers don’t know to use them. So, they teach them
how to use machineries.

DEVELOPMENT:
Development is an organized and planned process and
program of training and growth by which individual manager
or executive at each level of management hierarchy gains and
applies knowledge, skills, insight and attitudes to manage
workers and the organizations effectively. In Havmor Group
of Co. HR coordinates the training. Sometimes staff is send
outside the company for training purpose or experts are called
up to give training to the employees. Company also gives
training to their workers according to the job. Generally,
training for 7 days is given to workers.

41
Method of Training used in Havmor Ice Cream Ltd.: -

 On the Job Training Method

 Off the Job Training Method

Havmor Ice Cream Ltd. uses both of the above-

mentioned training methods.

 On the job training method: -

In on the job training method, the
company appoints professional training consultants to train its
employees.

 Off the job training method: -

In off the job training method, the company sends its

employees
outside to attend the seminar and training programme.

Recently the company has sent its employees to attend

seminar
42
training programme of Ahmedabad Management Association
on the

following subjects: -

 Business Etiquettes and Manners

 Corporate Communication Strategy
 Grooming Women for Workplace
 Making Business plans like M.N.C.
 How to reduce cost of I.T. and Infrastructure

43
 WAGES AND SALARY

In any company, wages and salary administration is an

important aspect of its overall operation. Being a private ltd.
company, no financial data or figures has been made available
in Havmor Ice Cream Ltd. But, in the company, the wages and
salary administration follow the government Norms.

The payment of wages to the factory workers is done on both

daily and monthly basis as per their being of contractual or
permanent workers. The payment of wages is done as per the
payment of wages Act and other Government rules.

The payment of salary is done on monthly and annual bases as

per the position in the company. In the company, Bonus is also
given to the employees on festival or auspicious occasions.

44
 PROMOTION DEMOTION&TRANSFER
POLICY

PROMOTION:
Promotion is the advancement of an employee to better job –
better in terms of responsibility, more prestige or status,
greater skill, higher grade &salary and increased privileges,
etc. Havmor Co. also gives promotion on the basis of all over
performance basis. Company also considers merit basis and
seniority basis. Top level management gives promotion.

DEMOTION:
Demotion has been define as the assignment of an individual
to a job of lower rank and pay usually involving lower level of
difficulty and responsibility. In other words, demotion refers
to the lowering down of the status, salary & responsibility of
an employee.

TRANSFER:
Transfer refers to changes in jobs that involve little or no
change in status, responsibility and pay. Havmor Co. does

45
transfer to their employee. Employees are transferred from
one shift to another shift, as per the requirement.

WAGES & SALARY ADMINISTRATION

Wage and salary administration is necessarily the application

of a systematic approach to the problem of ensuring that the
employees are paid in a logical, equitable and fair manner. Its
basic purpose is to maintain and establish wage and salary
structure.

Its secondary objective is to establish equitable labour cost

structure. It is concerned with financial aspects of needs,
motivation and rewards. Havmor Co. gives wage and salary to
the workers according to their work and ability.

In this company, wages and salary are given monthly to the

workers. Sometimes, company gives wages on the basis of
contract to the workers. Salary to the clerical, administrative
and professional employees is paid on the 1 st of every month.
In Havmor, till now there is no child labour. The average
eages provided to labor is Rs. 2400 per month.

46
 TOTAL NUMBER OF EMPLOYEES

•The company has total staff strength of 420.

•Which includes 200 unskilled workers and 220skilled.

•The company recognizes the important role that its

employees used to play the growth of various business
activities.

47
 EMPLOYEES BENEFITS &SERVICES

The services or benefits, which are given to the employees

more than the salary comes under employee’s services
scheme. In Havmor following benefits are provided to the
employees:
Uniform.
Safety Facility.
Medical Facility.
Social Welfare.
Canteen Facility. Employees are also provided previous
leave, casual leave, and sick leave. Employees in Havmor are
also provided the benefits like PF, ESI Scheme, etc. Safety
facility is provided to workers as in food items utmost safety
is required and medical check-up to the workers is also done
as and when required.

48
 GRIEVANCES HANDLING PROCEDURE

Grievance is difficult to define, personnel experts however,

have attempted to distinguish dissatisfaction, complaint and
grievances. Generally speaking, dissatisfaction to any staff or
filling of discontent, whether it is unexpressed or explicitly
expressed.

A dissatisfaction which is orally made known as complaint

becomes a grievance when this dissatisfaction, which is
usually related to work is brought to the notice of
management. A complain by an employee and claiming unfair
treatment.

In all the company’s grievances always exist irrespective of

size and unit. In some employee have complaints against
employees. The grievances may be real or imaginary valid or
invalid.

49
In Havmor, there is specific grievance handling procedure.
Whenever, there is any grievance, the employees meet first to
the supervisor and if not solved then employees meet to the
concerning department head and management tries to solve
the grievance by considering the acceptable demand of the
employees and the workers also keep themselves ready to
achieve the targets disclaimed by the management.

TIME KEEPING SYSTEM

Time keeping system for industrial staff

Shift Timing
1st shift - 8 AM TO 4 PM
2nd shift - 4 PM TO 12 Mid night
3rd shift - 12 Mid night to 7 AM

Working hours for office staff: 9:30 to 6:30

50
 FINANCIAL
DEPARTMENT

51
 INDEX

TOPIC PAGE NO.

4.FINANCIAL 50
DEPARTMENT
A. INTRODUCTION 52
B. FINANCIAL PLANNING 53
C. FINANCIAL REVIEW 54
D. CAPITALISATION 55
E. MANAGEMENT OF 56
WORKING CAPITAL
F. FUCTION OF 57
FINANCIAL & ACCOUNT
DEPARTMENT
G. FINANCIAL REPORT 58

52
 INTRODUCTION

Financial Management is an integral part of overall

management. It is not totally dependent area. It draws heavily
on related disciplines and fields of study such as economics,
accounting, marketing, production and quantitative methods.

The term “nature” as applied finance refers to its relationships

with closely related fields of economics and objectives. In the
early years of its evolution it was treated synonymously with
the raising of funds. Now in addition to it is procurement of
funds, efficient use of resources is universally recognized.

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 FINANCIAL PLANNING

Finance is an important function of business. The application

of planning to the function is financial planning. It involves
the policies, determination of objectives and procedure
relating to the finance function. Financial planning is an
important function of a financial manager whether a business
is big or small this function has to be performed. It is
necessary to do financial planning for an existing as well as
new business. A financial plan is a statement estimating the
amount of capital and determining its compensation and
another important aspect of financial plan is to determine the
pattern of financing. Before raising finance, it is essential to
make estimates for long term as well as short tern financial
needs.

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Long term financing is generally needed for fixed capital
requirement i.e. purchase of fixed assets.

Short term finance is generally needed for working capital

requirement i.e. marketable securities, debtors, etc. In
Havmor, the financial planning is done for long tern or short
term financial requirements. Financial planning is necessary
to reduce the cost of finance and all the long term and short-
term finances is raised through family funds and overdrafts.

FINANCIAL REVIEW

In spite of staff competition, particularly in Ice

Cream Industry, Havmor Company’s TOTAL SALES at the
end of the financial year 2006-2007 is Rs.6167 Lacs earned
during previous year is Rs.4929.8Lacs.

Company has earned the Gross Profit of Rs.404.17 Lacs befor

e depreciation and financialexpenses during the year ended on
31stMarch2005as compared to 424.25 Lacs earned during thep
revious year.

Net Profit is Rs. 31.8 Lacs during the year ended on 31st

55
March, 2005 as compared to Rs 55.35Lacs earned during the
last year.

CAPITALISATION

The term capitalization refers to the process of determining

the plans if financing. It includes not merely the determination
of the quantities of finance required for a company but also
the decision about the quality of financing.
Capitalization includes following aspects:

Estimating the total amount of capital to be raised.

Determining the types of securities to be issued.
Determining the composition or proportion of the various
securities to be issued.

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Capitalization comprises of a company’s ownership capital,
which includes capital stock and surplus in whatever form it
may appears and borrowed capital which consists of bonds or
similar evidence of long-term debt. In Havmor, the
capitalization includes both the aspects i.e. short-term as well
as long term.

MANAGEMENT OF WORKING CAPITAL

Capital required for a business can be classified under two

categories.

1.fixed capital
2.working capital

The concept of working capital is further dividend into two

broad parts they are….

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  Gross working capital
 Net working capital

Gross working capital=current assets – total current assets

Total current assets=2702.4(Rs in lacs)

Total current liabilities=1097.7(Rs in lacs)

Net working capital = total current assets – total current

liabilities
= 2702.4 – 1097.7
= 1604.7 lacs
FUNCTIONS OF FINANCE AND
ACCOUNTS DEPARTMENT

The finance department headed by Mr. Hiren Bhatt and Mr.

Rutvik Shah handles the following functions: -

o Pay Roll section

o Raw Materials
o Fixed Assets
o Works Bill Section
o Purchase Bill section

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o Books and Budgets
o Administrative expenses
o Transport and advertisement expenses administration
o Income tax, Provident Fund and Service Tax management

FINANCIAL REPORT
Operating Revenue INR 100 cr - 500 cr

EBITDA 29.13 %

Net worth 18.23 %

Debt/Equity Ratio 1.16

Return on Equity 15.42 %

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 Total Assets -11.71 %

Fixed Assets 0.81 %

Current Assets -16.64 %

Current Liabilities -23.13 %

Trade Receivables -28.81 %

Trade Payables 3.13 %

Current Ratio 1.10

Provided here are the financial indicators for financial year

ending on 31 March, 2018. Actual numbers and more
financial data, updated until 31 March, 2018* are included in
purchased financial report. View Sample Report

Havmor Ice Cream Private Limited is an unlisted private

company incorporated on 27 March, 2006. The registered
office of the company is at 21,22/A,2nd Floor, Commerce
House 4, 100Ft.Anandnagar Road, Prahaladnagar, Satellite,
Ahmedabad, Ahmedabad, Gujarat.

The total paid-up capital is INR 10.00 cr.

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The last reported AGM (Annual General Meeting) of the
company, per our records, was held on 26 September, 2018.
Also, as per our records, its last balance sheet was prepared
for the period ending on 31 March, 2018.

The company has 5 directors and 2 reported key management

personnel. The longest serving directors currently on board
are Duraiswamy Gunaseela Rajan, Mang Ko Noh and Jung
Yun Kang who were appointed on 16 December, 2017. They
have been on the board for 1 years and 2 months.

The most recently appointed director is Anindya Sundar

Dutta, who was appointed on 16 October, 2018.

balance Sheet of havmor Industries ------------------- in Rs. Cr. -------------------

Mar
Mar '17 Mar '16 Mar '15 Mar '14
'18

12
12 mths 12 mths 12 mths 12 mths
mths

Sources Of Funds
Total Share Capital 7.19 7.19 7.19 7.19 7.19
Equity Share Capital 7.19 7.19 7.19 7.19 7.19
Reserves 165.87 152.29 60.62 46.94 45.49
Networth 173.06 159.48 67.81 54.13 52.68
Secured Loans 71.29 68.49 78.67 104.66 123.34
Unsecured Loans 52.76 30.51 21.08 20.58 19.50
Total Debt 124.05 99.00 99.75 125.24 142.84
Total Liabilities 297.11 258.48 167.56 179.37 195.52
Mar
Mar '17 Mar '16 Mar '15 Mar '14
'18

12
12 mths 12 mths 12 mths 12 mths
mths

Application Of Funds
Gross Block 377.89 360.80 348.83 337.55 332.52
Less: Revaluation Reserves 0.00 0.00 60.28 60.69 62.23

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Less: Accum. Depreciation 124.26 110.90 125.31 113.26 105.54
Net Block 253.63 249.90 163.24 163.60 164.75
Capital Work in Progress 7.49 4.72 0.52 0.61 4.18
Investments 2.92 1.58 1.47 1.47 1.47
Inventories 96.75 119.58 92.71 96.05 99.68
Sundry Debtors 45.24 14.43 22.92 17.39 16.51
Cash and Bank Balance 3.18 3.35 3.91 4.70 2.98
Total Current Assets 145.17 137.36 119.54 118.14 119.17
Loans and Advances 25.95 17.29 20.76 24.68 25.98
Total CA, Loans & Advances 171.12 154.65 140.30 142.82 145.15
Current Liabilities 134.36 149.17 133.06 125.71 116.19
Provisions 3.68 3.20 4.91 3.44 3.86
Total CL & Provisions 138.04 152.37 137.97 129.15 120.05
Net Current Assets 33.08 2.28 2.33 13.67 25.10
Total Assets 297.12 258.48 167.56 179.35 195.50

Contingent Liabilities 35.75 48.99 44.07 45.97 89.67

Book Value (Rs) 240.76 221.87 94.33 75.30 73.29

SWOT ANALYSIS

STRENGTHS
 Strong market in Gujarat.
 No.2 in Gujarat
 Varieties of ice creams
 Experience of more than 60 years

WEAKNESS
 Less use of advertising medium
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  Lack of professionalism
 Prices are somewhat high as compared to Amul.

OPPORTUNITIES
 Ability to increase production due to installation of new
technology
 To sell their ice creams in other sates

Threats
 Increasing number of competitors
 Increasing demand of Amul

FUTURE PLANS

Havmor is adopting a consumer-oriented strategy as far as the

price factor is concerned, where in the priority was on passing
more and more benefits to ultimate consumers. All the
benefits accruing out of economies of scale were passed to
consumers in the form of value for money offers like “Buy
one get one free”.

The overall broad strategy of increasing the consumption was

supported by appropriate promotion and market support. The

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selection of media and communication strategy was done
within objective of achieving the broad objective growth by
growing the market.

SUGGESTION

After going through practical training in Havmor for making

the analytical report of a company, I would like to conclude
some suggestions in order to achieve the targets and to make
its consumers brand loyal.
To decrease the cost of production in order to compete the
competitors.
To improve the channels of distribution so that consumers
get the best taste.

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Less sales promotional tools should be used, as too much of
sales promotion adversely affects the reputation of company.
More marketing research is required in order to know the
taste of consumers.

QUESTIONNAIRE

Consumer Satisfaction Towards Havmor Ice-creams

Name: __________________________
Age: _____
Gender: Male: _____ Female: _____
Occupation: ______________________
Contact no. (M): ___________________

65
1.Are you a consumer of Havmor Ice-Cream?
O Yes O No

2.How you come to know about Havmor ice-cream?

O Newspapers O Radio
Hoardings
O Family or Friends O Others, please specify

3.How frequently you purchase Havmor Ice-creams?

O Once a week O More than once in week
O Once a Month O On a special occasions
only

4.In what form do you prefer to have Ice Cream? (Multiple

tick mark allowed)
O Candy
O Cup
O Cone
O Family pack
O Roll Cuts

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5.Which flavours of Havmor Ice-cream you buy most?
(Multiple tick marks allowed)
O Vanilla
O Strawberry
O Chocolate chips
O American Dry fruits
O Paina chips
O Kesar pista
O Any othe

6.Normally, from where you usually buy Havmor Ice-creams?

O Ice-Cream parlors
O Restaurants
O Local Ice cream shops
O Any other _________
7.What rank would you like to give according to following
characteristics of Havmor Ice-creams?
(Rate on a scale of 1 to 5, 1: least important and 5:the most
important)
Price _______
Availability _______
Quality _______
Flavors _______

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Offers _______

8.What do you think about quality of Havmor Ice-Cream?

O Excellent O Good O Neutral O Bad O Very
bad

9.Would you like to include any flavouring Havmor Ice-

Cream?
O Yes O No

11.Where you think Havmor Ice-cream ranks as compared to

other Ice-creams available in market? (Amul, Vadilal, Kwality
walls, etc.)
O Top O Next best O Average O Bottom

12.In which field you can think Havmor Ice-cream improves

more?
O Price O Quality
O Availability O Any other ____________

13. Will your advice other to buy Havmor Ice cream?

O Yes O No

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 CONCLUSION

After visiting Havmor, it seems that Ice Creams the King of

Gujarat. I felt glad of being a part of it. The visit to such a
huge and reputed industry has improved my practical
knowledge of working in industry and its various
departments.

Havmor is an industry that is very well-equipped by the latest

technology and efficient human resource.

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I wish them very best luck for future.

BIBLIOGRAPHY

Books:

Kotler Philip, “Marketing Management”

Kothari C.R., “Marketing Research”

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 Ramaswamy, “Marketing Management”

WEBLIOGRAPHY

http://www.havmor.com/
https://www.havmor.com/contact-us/

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