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Corporate Communications and Fact file

• Entry requirements
• Reputation Management MSc Application and
selection
• Course details
• Careers

Degree awarded Duration

MSc
12
We
Apply
months
normally
online
full-time.
look for aHow
Entry
UK to
bachelor
requirements
apply degree with first or
upper second class honours, or the overseas equivalent, in
any discipline.
When assessing your academic record, we take into
account your grade average, position in class, references
and the standing of the institution where you studied your
qualification.
Full entry requirements
Course options
Full- Part- Full-time distance
Part-time distance learning
time time learning
MSc Y N N N

Course description
Course module details
In a world where organisations are under increasing public scrutiny, protecting a company's
corporate reputation and sending out the right messages are vital for survival. Gain a career in
corporate communications, public relations consultancy or in managing corporate brands.
From corporate social responsibility to crisis management, communication is becoming an
increasingly major part of business strategy and a growing area of employment. Using the latest
research and details of current best practice, you learn how to manage relationships with key
stakeholders, including employees, and promote a positive corporate reputation.
Communication specialists who can take a strategic view of business are in high demand and
those with a thorough understanding of current communication technology are in short supply.
We help to meet that demand by giving you a unique experience combining advanced knowledge
of up-to-the-minute communication skills and techniques with case studies and practical
examples of best practice. You graduate equipped with analytical tools which can be used across
all sectors and will give you a competitive edge in the marketplace.
We have worked to build a course that is tailored to enhance your ability in the job market. We
specifically aim to develop an experience that comprises curriculum content, student interaction
and building relationships with members of faculty to equip you with the analytical tools and
instruments that will allow you to be at the forefront in the marketplace.

Open days
Further information can be found on the website.

Fees
For entry in the academic year beginning September 2014, the tuition fees are as follows:
• MSc (full-time)
UK/EU students (per annum): £9,800
International students (per annum): £17,300

Scholarships/sponsorships
Contact us for further information on scholarships available.
 • MBS Masters Scholarships for UK/EU/International students
• MBS Masters Scholarships for US students
Contact details

Manchester Business School

Masters Admissions Office
+44 (0)161 306 1339
+44 (0)161 275 7249
pg@mbs.ac.uk
www.mbs.ac.uk/masters/courses/corp-comm-reputation-management/

Academic department overview

We're ranked first in the UK for business research but world-class research alone is not enough.
Our original thinking is applied for impact across business and management, government and
communities. Find out more.

Related subject areas

• Business and Management
Entry requirements

MSc in Corporate Communication & Public

Affairs (CIPR Accredited)

Institution:Robert Gordon University

Dept/School/Faculty:Aberdeen Business School
Duration:1 year (full time) 3 years (part time and online)
Entry Requirements:Applicants will normally hold a first degree, at honours level at a top class banding (either
a first class or second class upper or equivalent). Work experience and other qualifications will also be taken
into account.All international students, for whom English is not their first language, must provide evidence of
linguistic ability (IELTS 6.5 or equivalent).

The course is delivered through a mixture of lectures, coursework,

workshops, simulation, guest lectures and a four-week work
placement. Delivery of modules will involve at least one guest speaker
from the industry each year linking into a live assignment
and the opportunity to be mentored through your coursework.

You will also have the option to attend an annual PR writing skills workshop, PR photography workshop
and the annual PR careers
event in May, open to all PR students.

These events provide presentations by industry professionals, networking opportunities and careers
information to take away. We also encourage you to attend visits to local media organisations and other
local events organised through Grampian PR Group, which
take place through the year.

You will undertake a four-week work placement within a Communication, Media or Marketing environment.
Previous students have elected to pursue roles within blue-chip corporations; global communications
consultancies; global broadcasting companies; newspapers; leading arts and heritage organisations; oil
and gas industry; marketing agencies; public sector; charities; digital media; and TV and radio.

Depending on the placement, you will work on small individual or team projects. You will also be given the
chance to observe
the overall running of the company, learn about different communication strategies and experience why
companies adopt
the strategies they do.

Companies expect students to be creative and to come on placement with energy, enthusiasm and some
creative ‘new’ ideas.
Students often produce work that they are then able to put into a personal portfolio.

You will work alongside experienced staff in the areas of media policy, marketing, PR and European Public
Affairs. The course attracts some students with considerable professional experience and through team-
working, students exchange ideas around best practice, creating a stimulating ‘shared learning’
environment.

Visit the MSc in Corporate Communication & Public Affairs (CIPR Accredited) page on the Robert Gordon
University web site for more details!

MA Communication and International

Marketing

Institution:University of SurreyView institution profile for University of Surrey

Dept/School/Faculty:Faculty of Arts and Human Sciences

Duration:12 months full-time
Entry Requirements:Entry is open to applicants with a UK first or 2.1 honours degree or equivalent.English
language requirements-IELTS minimum overall: 6.5-IELTS minimum by component: Reading: 6.0 Writing: 7.0
Speaking: 6.0 Listening: 6.0

Masters Fees:UK/EU- £4765, Overseas- £13340

This programme combines the internationally recognised research and
teaching strengths of the Department of English with the University’s highly
reputable Surrey Business School, accredited by AACSB International – the
Association to Advance Collegiate Schools of Business.

The programme is designed to equip you with a critical understanding of communication in

contemporary international marketing contexts, in order to be able to address the market needs of
the international business environment. It is designed for students who have completed a degree in
management studies, cultural studies, marketing, business organisation, humanities or the social
sciences.

You will gain the necessary knowledge and skills to be able to seek employment in a very wide variety
of multinational and/or international organisations. In particular the programme will prepare you for a
career in advertising, international marketing management, media and public relations.

You will take six compulsory modules and two optional modules covering a wide range of disciplines
including: communication studies; management; international business; and cultural studies. If you
are continuing to Masters stage, you will also take a module in Research Methods to prepare for the
dissertation element.

Some of our past students have undertaken the following careers: competitor analyst for a private
company; business associate; investment manager in a Chinese government-run company
responsible for seeking overseas investment.

Programme content

Compulsory Modules
-Introduction to Research Methods: Answering Questions with Evidence
-Interpersonal Communication
-International Marketing Management
-Marketing
-Marketing Communications
-Strategy

Optional Modules*
-Global Diversity in Language and Communication
-Globalisation, Communication and Postmodernity
-Communication in Professional Settings
-The Language of Advertising
*May be subject to change

Compulsory Modules

Compulsory modules will normally include:

Introduction to Research Methods: Answering Questions with Evidence

This module provides an introduction to some of the principal tools of social research in preparation
for the dissertation.

Interpersonal Communication
This module considers conversational implicature, speech act theory, frames and footing, politeness,
conversation analysis and conversational style.

International Marketing Management

This module will provide you with a comprehensive initiation into the theory, concepts, issues and
practice of international marketing. The module identifies processes, contexts and influences
associated with international marketing strategies. It develops your appreciation of strategies and
plans for different economies, and of the implications, monitoring and control of the international
marketing process.

Marketing
This module provides you with a comprehensive framework for understanding the contextual,
strategic and operational issues of marketing, and develops your ability to link theory with practice.
Theory and case studies are used to analyse environmental conditions, marketplace trends, market
characteristics, consumer behaviour, marketing strategy, marketing planning, tactics and operations,
and the growing influence of technology.

Marketing Communications
This module introduces the theory and practice of marketing communications (Marcoms) in an
international context. You will cover the management of marketplace trends, strategic and operational
objectives, and planning and implementation of marketing communications practice in a global
setting.

Strategy
This module will provide you with a theoretical and practical understanding of corporate strategy as
an interdisciplinary activity, within the context of a competitive market economy, leading to corporate
decision-making.

Optional Modules*

Optional modules will normally include:

Global Diversity in Language and Communication

This module investigates the ideological, social and historical bases of communication that shape
today’s globalised world.

Globalisation, Communication and Postmodernity

This module deals with issues of postnationalism and the relationship between globalisation and
bureaucratic change. It pays particular attention to the role of counter-cultural and sub-cultural forms
associated with postmodernity and generated as part of the globalisation process, with particular
reference to gendered discourses.

Communication in Professional Settings

This module will introduce students to concepts and issues within the study of communication in
professional settings, including topics such as computer-mediated communication and lingua franca
communication. The module will also familiarise students with some of the main theoretical and
methodological approaches to conducting a small research study.

The Language of Advertising

This module will teach you how to apply concepts from linguistics, in particular pragmatics, and
semiotics to the analysis of advertisements. It will examine how advertisement designers exploit
linguistic and visual means in order to communicate messages and to persuade their recipients. It will
consider advertisements in various media, including newspapers/journals, radio, TV and the internet,
and will examine the effect of culture on the production and perception of advertisements.

*May be subject to change

Career prospects
Many of our graduates have gone on to find employment in a wide range of international
organisations and businesses. Others have chosen to take research degrees in their subject.

Recent graduates of the MA Communication and International Marketing have undertaken the
following careers:

-Competitor analyst
-Business associate in a private company
-Investment manager in a Chinese government-run company
-Two graduates have set up their own advertising agencies

Research students have undertaken projects in the following areas:

-Political communication
-Communication theory
-Cross-cultural and intercultural communication

Association to Advance Collegiate Schools of Business

AACSB International offers a set of standards that are relevant and applicable to all business
 programmes globally and which support and encourage excellence in management education
worldwide.

AACSB International accreditation represents the highest standard of achievement for business
schools worldwide. Institutions that earn accreditation confirm their commitment to quality and
continuous improvement through a rigorous and comprehensive peer review. AACSB International
accreditation is the hallmark of excellence in management education worldwide.

AACSB International accreditation assures stakeholders that business schools:

-Manage resources to achieve a vibrant and relevant mission

-Advance business and management knowledge through faculty scholarship
-Provide high-calibre teaching of quality and current curricula
-Cultivate meaningful interaction between students and a qualified faculty
-Produce graduates who have achieved specified learning goals

The University of Surrey achieved its accreditation in November 2005 after a rigorous application and
assessment process, culminating in a visit from an accreditation panel.

Less than 15 per cent of the world’s business schools are accredited by the AACSB, so the Surrey
Business School was especially proud to join the elite group of less than 100 business schools in
Europe holding AACSB accreditation. Further information on the AACSB can be found
at: http://www.aacsb.edu

Visit the MA Communication and International Marketing page on the University of Surrey web site for
more details!

Global Media and Transnational

Communications MA
Goldsmiths, University of London
Dept/School/Faculty:Department of Media and Communications
Duration:1 yr full time, 2 yrs part time
Entry Requirements:You should have an undergraduate degree of at least upper second class standard in a
relevant subject. You also need a demonstrable interest in examining the intersection of broad sociocultural,
political and economic trends with those specific to the (global) media and ICTs, in theory and practice.

Masters Fees:Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

Start Month(s):September
Contact Name:Course Enquiries
Study Type:

This MA introduces you to key trends in media, communications, and ICTs in terms of their roles in
narratives of change, continuity, divergence and convergence. It takes a transversal approach to the
local, national and international dimensions of trends by drawing on media studies, social theory,
sociology, anthropology, politics and international studies, science and technology studies, geography,
philosophy, and cultural studies.

For those with a background in one or more of these areas, work experience in media and
communications, activism and advocacy, the arts and cultural sectors, this MA is a grounded theoretical
degree. It aims to open up new ways to approach the familiar, learn time-tested ways to critically
approach the ‘new’, and creative thinking about both. The programme is also affiliated to the Centre for
the Study of Global Media and Democracy and the Contemporary Cultural Processes Scheme at
Goldsmiths.

What you study

Along with two compulsory (core) courses and a research seminar, you complete four optional courses
and an original research-based dissertation. The first core course provides conceptual, historical and
techno-economic orientation for studying transnational communications and global media as interlocking
fields. The second core course thinks more deeply about the theoretical, empirical, and methodological
intricacies of these broader domains in light of selected theoretical themes and case-based studies. In
both courses, visiting lecturers and research fellows provide cutting-edge insights into scheduled and
occasional themes.

Core Courses:
Transnational Communications and Global Media I: Orientations
This first module maps out the broad terrain in order to plot a conceptual, physical, and virtual mental
grid for further study. Topics covered include: 'this thing called 'globalisation'' and its critics; global ICT
and Media policy, development, and multilateral institutions; space-time compression and global cities;
theories of power and cyberspace; transnational politics and 'other-globalization' activism online; Global
Hollywood and the international division of cultural labour; conceptualising technology, media and
communications in historical perspective; corporate advertising and marketing techniques; semiotics and
theories of representation: music. Case-studies and visiting lectures flesh out the theoretical work along
the way and students will take part in providing content and insights from their own experience.

Transnational Communications and the Global Media II: Further Explorations

The second core course delves more deeply into this domain, conceptually, empirically and
methodologically, in order to activate the new knowledge acquired in the first term’s courses. For
instance, we look at theory and research into topics such as: diasporic mediascapes, transnational spatial
practices, practice theories; visual excess on-screen; world cinema; postcolonialism and postmodernity;
notions of hybridity, diaspora, everyday life online, and cyberspace; power vectors of race/ethnicity,
sex/gender, class/status; mobility and spatiality; discourses of civilizational clashes, cosmopolitanism
and/or the 'postnational' in the wake of 9/11; software ownership and control battles; panopticism and
surveillance in cyberspace; (post)modern identities and mobility. By term’s end students will be fine-
tuning their individual research projects, contributing to our study of these themes in class presentations.

In both courses, visiting lecturers and research fellows will provide cutting-edge insights into these and
related issues. The line-up here will change from year to year.

Options
Students may choose four options (two in the first and second term respectively is usual) from those
available within the Media and Communications Department as well as others such as Sociology,
Anthropology, Music, Cultural Studies, Philosophy, and so on. Whilst subject to change from year to year,
courses available from the department include: Political CommunicationsContemporary Cultural Practice
Media, Ethnicity and the NationMusic as CommunicationExplorations in World CinemaPolitical Economy
Media Audiences, Media GeographyEmbodiment and ExperienceCinema and SocietyScreen Cultures
Chinese CinemasMedia Rituals Lecture

Assessment
Essays; presentation; research paper; dissertation; qualitatively assessed assignments and discussion
leading.

Careers

The ethos of the Department is one which militates against a narrowly conceived, technical vocationalism.
We aim to develop students who can express themselves creatively and self-critically in theoretical,
creative, practical and/or professional pursuits. To this end the College offers the 3D Graduate programme
for enrolled students, offering career advice and access to furthering other skill-sets to support students
in their all-round intellectual and professional development. On completing this programme you will be
able to (re)enter the workplace, return to your creative pursuits, activism, or advocacy project or, if you
wish, continue onto further research with up-to-date knowledge about the facts and fictions around these
trends. You will be equipped with new insights and ideas, analytical skills and practical knowledge about
how both traditional and newer media, familiar and cutting-edge information and communication
technologies, and computer-mediated communications actually operate and contribute to society, culture,
and politics in contemporary settings.

Visit the Global Media and Transnational Communications MA page on the Goldsmiths, University of
London web site for more details!

Research Assessment Exercise (RAE) 2008 Results

 Unit of Assessment: Communication, Cultural and Media Studies What is the RAE?
FTE Category A Staff Submitted 4* 3* 2* 1* U/C
21.7 45% 35% 15% 5% 0%

MA Corporate Communications and Public

Relations
University of LeedsView institution profile for University of Leeds

Dept/School/Faculty:Leeds University Business School

Duration:1 year
Entry Requirements:You should have a good first degree (2:1 or higher) in business, marketing,
communications, languages or relevant subject.

Masters Fees:£10,000 (EU) £16,750 (International)

Start Month(s):September Masters Degree Type:MA

This programme is designed to equip students for a career in corporate communications or public
relations. By exploring the drivers and dynamics of the corporate communication industry, the course
covers the key elements of modern theory and practice through core modules in Corporate
Communications Strategy, Marketing Communications, Marketing Research, Media Policy and Public
Relations.

Further modules are included to provide students with an insight to the main specialist areas of corporate
communications. These modules cover Stakeholder Management & Corporate Social Responsibility, Brand
Management & Corporate Identity, Consumer Behaviour, International Communications & Change
Management and Relationship & Direct Marketing.

On completing the programme, students will have a rounded and reflective approach to communications
strategy and practice. This combination of knowledge and practical skills will enable them to become
effective communications professionals either in-house or within an agency.

Visit the MA Corporate Communications and Public Relations page on the University of Leeds web site for
more details!

Research Assessment Exercise (RAE) 2008 Results

Unit of Assessment: Business and Management Studies What is the RAE?

FTE Category A Staff Submitted 4* 3* 2* 1* U/C
69.66 20% 50% 25% 5% 0%

MA Corporate Communications & Public

Relations
Our Masters programme is designed to equip you for a successful career in corporate communications or public
 relations. By exploring the drivers and dynamics of the industry, the course covers the key elements of modern
corporate communications.
You focus on stakeholder management, brand management, corporate identity, crisis management, media relations,
social media and internal communications. Workshops develop the key skills you need as a communications
professional.
HOW TO APPLY
REQUEST BROCHURE
MASTERS OPEN DAY
VIRTUAL EXPERIENCE

Taught by staff with extensive research and consultancy expertise, you will develop knowledge and skills that are directly
relevant to the workplace.
You will also have the opportunity to undertake a project that will involve working on a consultancy issue with
academic staff and company mentors.
A number of senior figures from the world of corporate communications and public relations are invited to deliver
guest lectures, providing a practitioner's view of the latest industry developments.
Contributors to the programme include:

• ASDA
• Chocolate PR
• Firework PR
• Hill & Knowlton Strategies
• Lucre PR
• M4C
• Sociagility
• Spark Creativity

K/EU: £10,000

MA Diversity Management
This programme gives you a critical understanding of the field of diversity management, including coverage of regulatory
change and recent legislative developments in diversity management and equality issues through a combinination
of international research-led teaching with hands-on practical application. You develop strong analytical skills to solve
problems and promote best practice.
Diversity management is an emerging field of expertise, recognised as a hot topic in employment relations and human
resource management. Public, private and voluntary sector organisations are increasingly engaging with these issues,
assigning dedicated professionals to manage their diversity agendas – so work opportunities are expanding, both in the
UK and globally. We have established strong links with key players within diversity management in the public and private
sectors.

Qualification Requirements

•You should have a good first degree (2:1 or higher) in the social sciences.
•If you are not from the UK please visit equivalent qualifications to find out about entry requirements from non-UK
countries.
English Language Requirements
If English is not your first language you need to attain one of the following:
•TOEFL iBT: At least 92 overall with a minimum of 21 in Listening, 21 in Reading, 23 in Speaking and 22 in Writing.
•IELTS test you need to achieve a score of 6 or more in each section and an overall score of 6.5.
MA Fashion Enterprise and Society
This new Masters programme enables you to explore fashion from social, cultural and commercial dimensions in order to
understand how diverse perspectives influence fashion theory and practice.
The unique structure, with modules taken in The School of Design and Leeds Enterprise Centre, allows you to develop
research, analytical and entrepreneurial skills and become adept at flexible and future focused market thinking. The
programme of study reflects the expertise from both Schools and equips graduates with the strategic mindset necessary
to challenge and contribute to a thriving global creative business sector. The course embraces both theory and practice
to inform future fashion philosophy.
For more details please visit MA Fashion Enterprise and Society.

Related courses you may be interested in: MA Textile Innovation and Branding, MA Advertising and Marketing, and MSc
Enterprise.

NEW FOR 2014

MSc Strategic Management in the Global

Environment
Strategy is the cornerstone of every business - it provides an overall direction to the organisation, whilst defining its
relationship with both the internal environment (organisational characteristics) and the external micro and macro
environment (industry, economy). In today's dynamic and hypercompetitive markets, strategists are constantly
challenged to envisage innovative ways to link their organisation's resources and capabilities with those external
opportunities that secure sustainable performance.
Our MSc Strategic Management in the Global Environment is a collaborative programme between the Management,
International Business and Economics divisions of Leeds University Business School. It helps you appreciate the
importance of strategy for businesses and the skill set required to compete globally. You develop a unique blend of skills,
master analytical tools and techniques, and understand how to formulate and implement strategy in the global arena.
This programme is suitable if you want to pursue a career as a strategist, and have the desire to lead strategic initiatives
in complex business environments. It is ideal if you have strong analytical skills - you need to show a good degree in a
business-related subject and a good grounding in quantitative subjects.

Cultures and Development Studies

KU Leuven
Dept/School/Faculty:Faculty of Social Sciences
Duration:1 year
Entry Requirements:www.kuleuven.be/admissions

Start Month(s):September Masters Degree Type:MSc

An advanced Master’s programme that aims to enhance the multidisciplinary and intercultural expertise
and skills of students and professionals involved in or interested in advisory, policy or educational
assignments...

www.kuleuven.be/ma/CADES

The Master of Science in Cultures and Development Studies programme (CADES) aims to enhance
the multidisciplinary and intercultural expertise and skills of students and professionals involved in or interested
in advisory, policy or educational assignments in the international and intercultural cooperation sectors. Rooted
in contemporary social and cultural anthropology, the programme draws on various disciplines and fields of
study and deploys a wealth of relevant perspectives. Its approach builds on current insights into the complex
dynamics of on-going economic and informational globalisation and the development of alternative
modernities, inter alia.

Following multi-sited research conducted at the Institute for Anthropological Research in Africa (IARA) and the
Interculturalism, Migration and Minority Research Centre (IMMRC), the programme counters the universalising
Western master-narrative of modernisation and stimulates an integrated approach to development issues. Taking
this into account, the programme does not offer its students a practical toolkit, but rather tends to question whether
available tools are suitable and applicable in any given context.

This is an advanced Master's programme and can be followed on a full-time or part-time basis.

Master of Science in Communication

Studies
Vrije Universiteit Brussel
Dept/School/Faculty:International Relations and Mobility Office
Duration:1year
Entry Requirements:Direct access is granted for students with a Belgian Bachelor’s degree in Communication
Studies.Application based admission:An Admission Board will evaluate the applications on an individual basis.
The Board can decide to oblige the applicant to complete an individual preparatory programme. This
preparatory programme can be followed while starting the Master. An a cademic BA or MA degree is required to
apply. Non-EU students should present a proof of proficiency in English. More information on:
www.vub.ac.be/en/apply

Start Month(s):September Masters Degree Type:MA

Contact
Study Type:
Name:info point
ECTS: 60

Campus: Etterbeek

Erasmus exchange: University of Exeter - United Kingdom, University of Helsinki - Finland

Internship: 12 ECTS optional

This Master offers

• A high-level and international oriented education by leading scholars in the field of information and
communication technologies, new media and European media
• A wide variety of specialised courses focusing on new media concepts

- Subsidized Tuition fee (as from €578,7 per year):

http://www.vub.ac.be/english/infofor/prospectivestudents/fees.html
- How to apply:
http://www.vub.ac.be/english/infofor/prospectivestudents/howenroll.htm

Master of Science in Management Science

Vrije Universiteit Brussel
Dept/School/Faculty:International Relations and Mobility Office
Duration:2 years
Entry Requirements:Candidates with a Flemish university degree of 'Bachelor in de toegepaste economische
wetenschappen' are admitted direct.Candidates with a university Bachelor’s degree (or equivalent) in a field
related to business/management or economics who have obtained the minimum number of ECTS in EACH of
the subjects as set out below (a total of 96) may be admitted after a review of their application:• Law 6•
Business/Management 24• Economics 15• Languages 15• Quantitative methods 24• Humanities/Social
Sciences 12Non-EU students should present a proof of proficiency in English. More information can be found on
the www.vub.ac.be/en/apply

Start Month(s):September Masters Degree Type:MA

Campus: Etterbeek

In cooperation with the Université Libre de Bruxelles

Internship: compulsory in the second year

This Master program targets students - both Belgian and foreign - with Bachelor’s degrees in Business
Economics or Management who are looking for an English-language Master’s programme with a distinct
international flavour, in an international setting.

Subsidized Tuition fee (as from €578,7 per year):

http://www.vub.ac.be/english/infofor/prospectivestudents/fees.html

- How to apply:
http://www.vub.ac.be/english/infofor/prospectivestudents/howenroll.html

- Why study in Brussels

http://www.vub.ac.be/english/infofor/prospectivestudents/studyinginbrussels.html