Magda jasmine Pettinà

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ASSESSMENT:
BSBINT401B
Research international business opportunities
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Student:
Magda jasmine Pettinà

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Magda jasmine Pettinà

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Task 1 - Legal Report

Assessment Description and Requirements

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Candidates are required to research local and international pieces of legislation (as listed
below) that may have influence on business opportunities and operations in the
international market. The legislation and law required to be researched are:

- International Commercial Terms (INCOTERMS)

The Incoterms rules or International Commercial Terms are a series of pre-defined

commercial terms published by the International Chamber of Commerce (ICC) that are
widely used in International commercial transactions or procurement processes. A series
of three-letter trade terms related to common contractual sales practices, the Incoterms
rules are intended primarily to clearly communicate the tasks, costs, and risks associated
with the transportation and delivery of goods.

The Incoterms rules are accepted by governments, legal authorities, and practitioners
worldwide for the interpretation of most commonly used terms in international trade. They
are intended to reduce or remove altogether uncertainties arising from different
interpretation of the rules in different countries. As such they are regularly incorporated
into sales contracts worldwide.

First published in 1936, the Incoterms rules have been periodically updated, with the
eighth version—Incoterms 2010—having been published on January 1, 2011. "Incoterms"
is a registered trademark of the ICC.

The eighth published set of pre-defined terms, Incoterms 2010 defines 11 rules, reducing
the 13 used in Incoterms 2000 by introducing two new rules ("Delivered at Terminal", DAT;
"Delivered at Place", DAP) that replace four rules of the prior version

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("Delivered at Frontier", DAF; "Delivered Ex Ship", DES; "Delivered Ex Quay", DEQ;
"Delivered Duty Unpaid", DDU). In the prior version, the rules were divided into four
categories, but the 11 pre-defined terms of Incoterms 2010 are subdivided into two
categories based only on method of delivery. The larger group of seven rules applies
regardless of the method of transport, with the smaller group of four being applicable only
to sales that solely involve transportation over water.

Some example to abbreviation of Incoterms are:

FCA - Free Carrier (named place of delivery)

The seller delivers the goods to the carrier or another person nominated by the buyer at the
seller’s premises or another named place. The parties are well advised to specify as clearly as
possible the point within the named place of delivery, as the risk passes to the buyer at that
point.The seller will pay the documents charges.

FOB – Free on Board (named port of shipment)

The buyer must advance government tax in the country of origin as commitment to load the
goods on board a vessel designated by the buyer. Cost and risk are divided when the goods are
actually on board of the vessel. The seller must clear the goods for export. The term is applicable
for maritime and inland waterway transport only but NOT for multimodal sea transport in
containers (see Incoterms 2010, ICC publication 715). The seller must instruct the buyer the
details of the vessel and the port where the goods are to be loaded, and there is no reference to,
or provision for, the use of a carrier or forwarder. This term has been greatly misused over the last
three decades ever since Incoterms 1980 explained that FCA should be used for container
shipments.

It means the seller pays for transportation of goods to the port of shipment, loading cost. The
buyer pays cost of marine freight transportation, insurance, unloading and transportation cost
from the arrival port to destination. The passing of risk occurs when the goods are in buyer
account. the buyer arranges for the vessel and the shipper has to load the goods and the named
vessel at the named port of shipment with the dates stipulated in the contract of sale as informed
by the buyer .

CFR – Cost and Freight (named port of destination)

Seller must pay the costs and freight to bring the goods to the port of destination. However, risk is
transferred to the buyer once the goods are loaded on the vessel. Insurance for the goods is NOT
included. This term is formerly known as CNF (C&F, or C+F).

CIF – Cost, Insurance and Freight (named port of destination)

Exactly the same as CFR except that the seller must in addition procure and pay for the
insurance. Maritime transport only.

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- Trade modernisation legislation:
The trade modernisation legislation package contains three Acts:

• the Customs Legislation Amendment and Repeal (International Trade

Modernisation) Act 2001 (the Trade Modernisation Act)

• the Import Processing Charges Act 2001 (the Import Processing Charges Act) and

• the Customs Depot Licensing Charges Amendment Act 2001 (the Depot
Licensing Charges Amendment Act).

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The major piece of legislation, the Trade Modernisation Act, amends the Customs Act
1901 and the Customs Administration Act 1985 and repeals the Import Processing
Charges Act 1997. The amendments to the Customs Administration Act are generally
unrelated to CMR and are not addressed in this package.

The Import Processing Charges Act is a new Act. It replaces the Import Processing
Charges Act 1997.

The Depot Licensing Charges Amendment Act amends the Customs Depot Licensing
Charges Act 1997.

The Australian Customs Service has been in existence for more than 100 years. Over that
time many systems have been used to control cargo, manage compliance and conduct
business.

Basically, compliance with cargo reporting requirements is generally resulting in a

significant loss of revenue, severe impact on Customs ability to deliver its community
protection obligations, and the distortion of Australia’s trade figures.

To address these problems, Customs developed the Cargo Management Re- engineering
(CMR) Project. CMR involves far-ranging changes to the way Customs conducts
business, the way Customs and its clients communicate, the reporting of cargo and the
monitoring of compliance, and the computer systems used to manage these processes.

New legislation has been developed to give effect to these changes. The new legislation:

• creates the legal foundations for an electronic business environment for cargo
management

• establishes a new approach to managing compliance that recognises that ‘one size
does not fit all’, and

• improves controls over cargo and its movement.

The Trade Modernisation Act received Royal Assent in July 2001; but because the Trade
Modernisation Act involves substantial changes to computer and administrative systems
for industry and government, this commencement requirement has been extended to
three years (Customs Legislation Amendment Act (No.1) 2002). That is, the provisions of
the Trade Modernisation Act as it amends the Customs Act will commence no later than
20 July 2004.

Benefits to industry as a result of the changes introduced through the trade

modernisation legislation include:

• ease of communication and promotion of e-commerce

• reduction in communication costs

• improved resource allocation through the periodic declaration of trade data, which will
alleviate the resource allocation problems faced by some businesses due to fluctuations
in import and export activity from month to month, and

• flexible declaration arrangements for low-risk importers and exporters.

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- Trade Practices Act
The Trade Practices Act treats about all aspects of the marketplace such us the
relationship among suppliers, retailers, wholesalers, competitor and customers.

It covers anti-competitive conduct, industry codes, unfair market practices, merges and
acquisitions of companies, product labeling, product safety, price monitoring, and
the regulation of industries such as electricity, telecommunications, gas and also
airports.

It is the consumer protection provisions witch have the most impact on activities; these
include: product safety and information, unfair practices, conditions and
warranties, action against manufactures or and importers, product liability…

The aim of the provisions is to consolidate the position of consumers relative to sellers,
distributors and manufactures by ensuring that businesses compete on quality and
price, and by implying into consumer contracts non-excludable conditions and
warranties as to fitness, quality and title.

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- Warsaw Convention
The Warsaw Convention is an international convention which regulates liability for
international carriage of persons, luggage, or goods performed by aircraft for
reward.

Originally signed in 1929, it was amended in 1955 at The Hague and in 1971 in
Guatemala city. United States courts have held that, at least for some purposes,
the Warsaw Convention is a different instrument from the Warsaw Convention as
amended by the Hague Protocol.

There are 5 chapters of the document:

• Chapter I – Definitions

• Chapter II – Documents of Carriage; Luggage and Passenger Ticket

• Chapter III – Liability of the Carrier

• Chapter IV – Provisions Relating to Combined Carriage

• Chapter V – General and Final Provisions

The Convention was written originally in French and the original documents were
deposited in the archives of the Ministry for Foreign Affairs of Poland.

In particular, the Warsaw Convention:

• mandates carriers to issue passenger tickets;

• requires carriers to issue baggage checks for checked luggage;

• creates a limitation period of 2 years within which a claim must be brought (Article
29); and

• limits a carrier's liability to at most:

• 250,000 Francs or 16,600 special drawing rights (SDR) for personal injury;

• 17 SDR per kilogram (pound) for checked luggage and cargo, or US$20 per
kilogram (pound) for non-signatories of the amended Montreal Convention;

• 5,000 Francs or 332 SDR for the hand luggage of a traveller.

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The sums limiting liability were originally given in gold francs (defined in terms of a
particular quantity of gold by article 22 paragraph 5 of the convention). These sums were
amended by the Montreal Additional Protocol No. 2 to substitute an expression given in
terms of SDR's. These sums are valid in the absence of a differing agreement (on a higher
sum) with the carrier. Agreements on lower sums are null and void.

A court may also award a claiming party's costs, unless the carrier made an offer within 6
months of the loss (or at least 6 months before the beginning of any legal proceedings)
which the claiming party has failed to beat. The Warsaw Convention provides that a
plaintiff can file a lawsuit at his or her discretion in one of the following forums:

• 1- the carrier's principal place of business;

• 2- the domicile of the carrier;

• 3- the carrier's place of business through which the contract was made;

• 4- the place of the destination.

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The Montreal Convention, signed in 1999, replaced the Warsaw Convention system.

According to Clauses 17 and 18 of the Warsaw Convention, airline companies are liable
for any damage that occurs to passengers or their belongings during in-flight. However,
airline companies will not be held responsible if the damage results from the passenger's
own fault or one of their temporary servants such as doctors assisting ill passengers on
their own initiative (Clause 20). To be covered by air carriers, doctors should respond to
the captain's call when it comes to assisting ill passengers. In such cases, doctors are
considered an airline's temporary servants who acted on the airline's instructions.[3]
Major airlines are all covered by insurance to meet such contingencies and to cover
doctors who act as their temporary agents.

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- World Trade Organization determinations

The WTO was established in 1995 and there are currently 153 countries that are members
and around 30 other countries are negotiating to join it.

The WTO sets global rules for trade and provides a forum for trade negotiations and
resolving trade disputes between member countries. WTO members as a whole make all
major decisions, usually by consensus.

WTO rules cover trade in all goods and many services as well as a very broad range of
trade issues, from quarantine and technical trade barriers to taxation, subsidies and
intellectual property.

These rules help international trade flow as smoothly, predictably and freely as possible.
WTO rules can provide secure trading conditions and reduce some of the risks
associated with doing business overseas. Australia, like all other members, is required
to abide by the rules.

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Magda jasmine Pettinà
Task 2 - Feasibility Report

Assessment Description and Requirements

Candidates will need to choose any invention (product) listed on the ABC Television New
Inventors website <http://www.abc.net.au/tv/newinventors/> that is suitable to be
developed through an offshore business licensing model. Candidates will then need to
complete a feasibility report focused on two key areas:

- processes and skills analysis

- risk and support services analysis.

1. ) The invention that I have chose is the “LULLABUB”.

Business Concept:

The product: The “Lullabub” consists of four décor designed modules, which are simply
placed under each leg of a cot. The “Lullabub” is an innovative product that will gently
rock a cot automatically & unassisted, in a harmonic rhythm to naturally soothe & settle
babies to sleep. Helping the parent attend to other duties or catch up on some much
needed and well deserved REST.

The features of using the “Lullabub” are:

•Automatic Cot Rocker

• Four preset settings 


• Automatic Timer setting 

• User friendly Remote Control 

• A Night Light 

• Fits under most new & used cots

• Independent suspension 

• Emulates a ride in a car 

• Innovative mechanism

• Assistance for tired parents

• Remedy for helping with Colic

Target: Directly children and indirectly parents.

The customers that is going to pay for this product are the parents, but they are not the
user of this product, cause they buy it for another benefit:

Parents/Carers can rest or attend to other

duties 

To suit your baby’s needs 

The Lullabub switches itself off

Ease of operation

For parents and Babies 

Not limited to its use 

Motion is multi-directional 

Motion is soothing 

Quiet operation

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Other significant Benefits we believe to families will indirectly & directly be in a large
variety of ways from using the Lullabub system are:

•More sleep for you & your family

•Happier family

•Less arguments amongst couples

• Less stress, when trying to settle a crying baby ~Less depression

• Happier partner, to happier workplace, ~Happier children, in a way that they are
not listening to their parents argue over who’s attending to the baby in the middle
of the night

• Overall, a happier baby & a happier YOU!!!

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Distribuition channel
Target market: local, regional, national in direct way, it can be product and sell in the same
country trough a internal business and also it could be sell with a license offshore.

Part of this product can be manufacture in other country such as Thailand or China where
the work force it’s more less expensive. (cheap)

In case the product is manufacture offshore , it can be manage the transport from that
country to local market.

The company will deal with manufacturing, will be a different company in relation with the
owner of the License.

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Positioning
The LULLABUB excel in many position like Brand and Image ( design of product, well
presented, ergonomic) and consequently packaging good appearance, guarantees and
warranties ( satisfied or refunded), innovation (technological).

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Mantra:
“ HAPPIER BABY & HAPPIER YOU!”

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2.) Relevant legislation

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The best way to registering this business is with a structure as a COMPANY.

However the Company structure is complex and most expensive to registering than a
Partnership for example, it remains the best choice ‘cause have less risks, especially
personal risks.

The director have a personal limitate responsibility and also the TAX must pay would be
29% in comparison with a sole trader or a Partnership that have to pay 50% over 80K.

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There are many regulation that governs this business such as:

- Restriction of Hazardous Substances Directive (RoHS)

- Corporation Act (company registration)

- Trade Practices Act ( Competitive trading practices)

- Fair work Act ( manufacturing - employment conditions)

- Occupational Health and Safety Act (Requirements to protect the health and safety and
welfare of people at work)

- Trade modernization

- Trade Practices Act

- INCOTERMS (in case of freight and export)

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3.) ANALYSE business opportunity

3a.) SEARCH METHOD:

S - Scan the environment

This product meets a common need of parents, that is to let their children sleep a quiet
rest. The inventor has identified a need to create a business opportunity in the
childhood industry.

There are a lot of frustrates potential customers (parents) in this industry.

I have 3 nephew and I know very well how much is important for the baby sleep quite and
also for the parents have a rest from their children.

E - Expand on the idea

This idea will became very attractive to the market as soon as will be on sale, because the
parents will recognize this as an indispensable aid.

The benefits of this product are parents can rest or attend to other duties, more sleep for
children and all the family and less stress, when trying to settle a crying baby.

A - Adapt the idea to the circumstances

Being this product a motorized machine, you can use it to move other stuff.

It is possible apply the knowledge from the industry of kitchen-goods or from any other
industry of personal care.

R - Revise and reconnect the idea’s components

It’s quiete important define in the beginning if the product has any problem or flaw. You
can do this testing a prototype on real customers to get feedback on making it
better for market launch.

Testing the product by some customers, showed that the engine does not have enough
power to move some beds cause are too heavy.

This is an important feedback, by the way the manufacturing industry with the project
manager, can make adjustments to the engine as strengthening.

C - Create the opportunity

The audience of this invention are the parents and is important to know their needs and
frustrations, however is equally important have clear the needs of the potential
investors and consequently of potential employees. In this case the investor would
be sure that the product produce the aspect effect on children, it’s appreciated by
the parents and sold massively!

H - Harvest: develop the vision for implementation

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The “Lullabub” is a product ready to be launch, it is completes with all necessary
functions such as changes in speed, adaptability of the size of the bed’s legs, remote
control.

It has already a good design, with soft lines suitable for children.

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“PERFECT COMMERCIAL IDEA” METHOD
to ensure the idea is not just a creative idea but a commercial opportunity.

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- Killer application -> 8

The “Lullabub” meets the target market’s need in a way that no other offer does, in fact it
doesn’t exist a product like that before. There are similar however, but only applicable to
infant carriers.

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- “Bleeding obvious” -> 8

This product is founded by a very simple idea, such as simple that seams obviously.

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- Price is not an issue -> 7

The price could be an issue , because not every parents have too much money to spend
for this kind of products. (not primary)

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- Price is not calculated based on costs -> 5

In this case the product has a different component technical and of design and it is hight-
priced.

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- Minimal initial personal investment -> 8

If it can be possible find a “Private market angel financing”, the initial personal investment
is not to much, cause private investor seed money financing in exchange for equity or a
percentage of revenues.

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- Pent-Up demand -> 9

Parents have been waiting for sometime for someone to finally offer this product.

It ’s not necessary invest a lot of money in advertising.

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- Lasting window opportunity -> 9

There will be always parents needs a LULLABUB! The business is repeatable, cause there
is a steady stream of new customers each year.

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- Highly addictive -> 7

It is a kind of product not necessary and also the little child grow up, so the parents will
use it only for a period in their life but being a repeatable business, can be a addictive
accessorize for all the parents.

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- Significant competitive edge -> 7

It is a new invention, and with a Licensing you can protect your own business.

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- Monopoly -> 6

There is not a really monopoly on sector.

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Magda jasmine Pettinà
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Total score: 74/100

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LULLABUB is for sure a good potential business, not a gold mine but great opportunity to
earn money.

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3b.) RESOURCE ANALYSIS - SKILLS
(Business opportunity’s viability)

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RESOURCES Resources I have Resources I need

Human I have quiete worker’s experience employeers

(10years);!
work ethic;!
worker loyalty;!
personal skills like a problem solving,

Physical buildings (fabric)!

equipment (manufacturing)!
Office!
Tools

Innovation capital willingness to take the risk!

problem-solving techniques!
creative abilities

Social capital brand recognition! professional connection with

firm - personal reputation! childwood-industry!
networks that support the acquisition of
further resources!
trust - stakeholders!
customer relations !
supplier relations

Financial capital ability to raise money! cash

credit lines and credit availability

Technology patents! supplier list!

superior technology customer list
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3c.) RISKS associated with this business opportunity

Risk management plan

There are some risks linked to the business of LULLABUB that can be summarize:

- A competitor copies the idea and realize an appliance similar but with a brand best
known. (Big Brand of appliance or of product for children);

- after an initial moment of enthusiasm for the product, somehow it ’s passed a new
invention similar but more effective;

- Once produced and marketed, remain on store shelves. (not very appeal )

- national crisis , no money for not necessary things

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- if decide to manufacturing abroad , in that country happen a crisis or natural disaster or
political problem;

Opportunity evaluation:

AREA Question Risk level

Value solution To what extent does this product Medium Risk!

fulfill a need? There is a niche need for this
product. (parents, family)

Target market How clearly can you identify and Low Risk!
describe your target market? I know what are their attitude, !
the necessity of the parents are
clearly.

Revenue model Do you know who is paying you Medium Risk!

and the costs to you? To some extent!
there will be investors and probably
a credit from the bank

Unique selling How different is your product from Medium Risk!

proposition existing offer? The product is quite different to any
other but the market is relative new,
we are not sure on acceptance.

Barriers How significant are your barriers Medium Risk!

to market for this product? There are some that I need to
overcome

Market size How big is the market for this Medium Risk!
product? Significant number of people use it
often, the are a lot of parents that
every day can become new
customers.

Market growth How fast is this market predicted Medium Risk!

to grow in the next three years?
Moderate growth prediction!
If some customers try the product
and are satisfied they will tell other
parents that will become new
consumers

Market share What per cent of the target market Hight Risk!
do you need to build a sustainable >15%
business?

Business Type What type of business do you Low Risk!

intend to start? Lifestyle

Start-up costs Do you know how much money Medium risk!

you need and can you raise it? It is planning every cost and how
much money it needs but not sure
how it can raise.

Investment needs How do you intend to finance the Medium Risk!

investment needs? Bank and Angel investors

Exit strategy What is your exit strategy? Low risk!

trade sell to existing firm or one
entering the market
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AREA Question Risk level

ROI What return of investment will this Medium Risk!

business generate by years two or 15-40%
three?

Support services:

- Financial planners

- Government agencies

- Industry or trade associations

- Solicitors

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Magda jasmine Pettinà
Task 3 - Feasibility Report

Assessment Description and Requirements

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Candidates will identify a product suitable for offshore licensing, complete a feasibility
study and present a report to a group (or simulated group) of business investors. As part
of the presentation, candidates will need to seek feedback on the business opportunity
they have presented Candidates will need to provide a supporting document for the
presentation that contains:

- the research undertaken to investigate the business opportunity

- the sources of information that were accessed

- a risk review of the business opportunity

- an analysis of their own skills, referenced against the business opportunity

- the summary findings of all research

- a viability decision regarding the business opportunity.

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THE LULLABUB

The that I had chosen, is the “Lullabub”, it consists of four designed modules, which are
placed under each leg of a cot. It is an innovative product that will gently rock a cot
automatically & unassisted, in a harmonic rhythm to naturally soothe & settle
babies to sleep. Helping the parent attend to other duties or catch up on some
much needed and well deserved rest.

Nursery rhymes, a gentle lullaby, some desperate parents

even drive around the streets in an effort to send baby off
to sleep. The “Lullabub” presents an automated solution to
this age old problem in the form of a remote controlled
rocking system for a baby’s cot (or “crib”) designed to
soothe your little one to sleep with a quiet, rhythmic
motion.

Australian inventor Christopher Mitchell was a sleep-

deprived Dad who discovered his baby would go to sleep if
he rocked her with a jerky, rapid movement and this led to
the design of the Lullabub system - a device that consists
of four pieces that sit under each leg of most cots and
automatically “rocks” them. The unique design ensures that
the whole cot is on an independent suspension system and
the cot’s structure is maintained. There are four movement
choices – mother’s womb, mother’s heartbeat, a boat on
the water or a ride in the car. If baby needs more rocking
(the Lullabub is time set to 30 minutes) the remote control
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and night light allows you to “rock” from the nursery door.

Importantly, electronics cannot be accessed by children

outside the cot and the Lullabub operates with a low
voltage power.

The Lullabub complies with electrical regulatory standards

in Australia, the UK and USA and complies with the
Restriction of Hazardous Substances Directive (RoHS) so
can be used world-wide.

Lulling baby to sleep just got a whole lot easier.

Features

• Four preset settings

• Automatic Timer setting

• User friendly Remote Control

• A Night Light

• Fits under most new & used cots

• Independent suspension

• Maximum size leg is 90mm (3.54") x 45mm (1.77"). Any combination of

measurements lower than these will fit in the Lullabub unit.

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The LULLABUB is sold to USD$199.

Link:

http://www.babyhugs.com.au/pdf/CotSafetyFactSheet.pdf

https://www.youtube.com/watch?v=QUfwHm2G6t8

To watch a video of real function and testimonial

http://www.lullabub.com

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Magda jasmine Pettinà

All cots must pass a stability test to pass the Australian standard.

In all the testing we did using the Lullabub pods, the standard was exceeded.

We did four tests using a combination of a light cot and a heavy cot with and without a mattress.

The Standard requires applying a 30N force to the side of a cot.

No legs are allowed to lift off the ground during the applied force testing.

Results as follows.

Test 01
Australian standards approved cot (light wood 18kg)
Test 01a conditions.
10kg mounted as per standard. No mattress.
load required to lift leg from floor = greater than 53.5N
(exceeds standard by 23.5N)

Test 01b conditions.

10kg mounted as per standard. 5kg Mattress included.
load required to lift leg from floor = greater than 85N
(exceeds standard by 55N)

Test 02
Australian standards approved cot (heavy wood 35kg)
Test 02a conditions.
10kg mounted as per standard. No mattress.
load required to lift leg from floor = greater than 107N
(exceeds standard by 77N)

Test 02b conditions.

10kg mounted as per standard. 5kg Mattress.
load required to lift leg from floor = greater than 154N
(exceeds standard by 124N)

To reiterate, both tests used an Australian standards approved cot,

mounted into the Lullabub modules in accordance with assembly instructions.

www.lullabub.com +61 7 55 54 51 50
Magda jasmine Pettinà
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Feasibility matrix

KEY AREA DETAILS FEASIBLE?

Financial How long until the venture breaks even and can you yes
feasibility support the venture financially until that happens?
Is the amount of capital required incapable of being No
raised?
Will the venture, when it is established, provide a probably
reasonable return for effort?
Operational Do we have or can we secure the necessary resources yes
feasibility to establish the venture?
Do we have the right people with the key strategic skills yes
to establish the venture?
Are the legal requirements for this opportunity too No
prohibitive?

Market Do initial customers exist and is there a viable demand Yes

feasibility to warrant the investment?
Is the broad industry outlook suitable for this Yes
opportunity at this time?
Have we correctly identified the target market, product Yes
pricing option and position?

Personal Are the venture activities a good match for your probably
feasibility personality?
Are the risks just too great for you? Yes

Is this the right time to be taking this step to establish a Yes

venture?

- Financial feasibility
- BREAK-EVEN
Fixed costs = $ 50,000

Variable costs = $ 90,000

Total costs = $ 140,000

Price of units to be sold = $ 199

Break-even sales point will be $ 140,000 / $199 = $ 703 units

It is a sum absolutely realizable.

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Calculating the break-even point has been demonstrated to be a very good chance, in
fact in order to have costs charging $199 per unit, the small business operator
would have to complete at least 703 units. That sum is really sustainable, and the
“pay-back” period would be short.

At the same way the amount of capital invested and required is absolutely raised in a
short period.

If sales continue to keep a steady pace or maybe grow up every years, there will not be
problems in getting compensation from the effort wired.

- Operational feasibility
Regarding the manufacturing, as already just explain in the first part of the assessment,
we can establish overseas the production by saving money on labor costs,
considering the restricted rules of “Occupational Health and Safety (OHS)
Australia”. However this product it complies with the Restriction of Hazardous
Substances Directive (RoHS) so can be used world-wide.

- Market feasibility
This product meets a common need of parents, that is to let their children sleep a quiet
rest. The inventor has identified a need to create a business opportunity in the
childhood industry.

There are a lot of frustrates potential customers (parents) in this industry, so there is for
sure a viable demand to warrant the investment.

Nowadays even more parents needs help with their children mostly in the evening time,
when tired came back from work.

- Personal feasibility
After doing many personality test, it has emerged that I’m an independent person,
original, analytical and determined. I have an exceptional ability to turn theories
into solid plans of action. Highly value knowledge, competence and structure.
Driven to derive meaning from their visions. Long-range thinkers. I have very high
standards for their performance and the performance of others. I’m a natural
leader, but will follow if they trust existing leaders.

Careers that could fit in me are: Scientists, engineers, professors, teachers, medical
doctors, dentists, corporate strategists, organization founders, business administrators,
managers, military, lawyers, judges, computer programmers, system analysts, computer
specialists, psychologists, photographers, research department managers, researchers,
university instructors, chess players.

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I have quiete worker’s experience (10years), work ethic, worker loyalty and personal skills
like a problem solving, intelligence, creativity, i’m capable to take risks …

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Magda jasmine Pettinà
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In conclusion I can say that after analyzing all aspects of Lullabub product, including
technical, finance planning, target market, risk and laws to comply with, this
product is without doubt a great business opportunity with a medium risk.