5 Minute Series

NET/SET COMMERCE & MANAGEMENT

Topic

Ansoff growth
Matrix

www.everstudy.co.in
 Special Offer – June 2019 Exams
UNIT SNAPSHOT | NET COMMERCE & MANAGEMENT FREE

UNITWISE PAST PAPERS (EXPLAINED) |

Rs. 549 Rs. 409
COMMERCE & MANAGEMENT

COMPLETE TEST SERIES | COMMERCE & MANAGEMENT Rs. 1299 Rs. 975

VIDEO COURSE ON NEW TOPICS |NET COMMERCE Rs. 2499 Rs. 1875

VIDEO COURSE ON LEGAL ASPECTS OF BUSINESS Rs. 1199 Rs. 899

www.everstudy.co.in
 Ansoff Growth Matrix

The Ansoff Matrix is a strategic planning tool that provides a framework to

help executives, senior managers, and marketers devise strategies for future
growth.

o Named after its inventor, the father of strategic management, Igor

Ansoff, and first published in 1957 in Harvard business review.

www.everstudy.co.in
Growth Strategies

www.everstudy.co.in
 Market Penetration
1.To maintain or grow the market
share of the current product range

2.Become the dominant player in

the growth markets

3. Drive out competitors

4.Increase the usage of a company's

products by its current customers

www.everstudy.co.in
 Market Development
• Expand sales in new markets
through expanding geographic
representation

• An organization's current product

can be improved and marketed to
the new market.

• The product can also be targeted to

another customer segment. Either
way, both strategies can lead to
additional earnings for the business.

www.everstudy.co.in
 Product Development
• Increase sales through new
products/services.

• An organization that already has a

market for its products might try and
follow a strategy of developing
additional products, aimed at it's
current market.

• Even if the new products are need not be

new to the market, they remain new to the
business.

www.everstudy.co.in
 Diversification
• In diversification an organization tries to
grow its market share by introducing new
offerings in new markets.
• Related Diversification— there is
relationship between the firms in existing
business and the new product/market
space. Concentric diversification, and (b)
Vertical integration.
• Unrelated Diversification: This is otherwise
termed conglomerate growth because the
resulting corporation is a conglomerate

www.everstudy.co.in
 Practice Question
Que- In which strategy there is an option of Related Diversification.?

Options-
1. Market Penetration
2. Market Development
3. Product Development
4. Diversification

www.everstudy.co.in
 Thank You

Like Subscribe Share

hello@everstudy.in

facebook.com/everstudyclasses

t.me/everstudy

7988073332

www.everstudy.co.in