Group assignment MGT657/2019/NBO7A

TABLE OF CONTENT

CONTENT PAGES

Introduction 2 -3
Vision and Mission 4
External Factors Evaluation Matrix (EFE) 5-6
Competitive Profile Matrix (CPM) 7
Internal Factors Evaluation (IFE) 8
Strategies 9
SWOT Matrix 10

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 Group assignment MGT657/2019/NBO7A

Introduction

Home4u Sdn Bhd started because we realized that the most effective way to improve your
day is through good sleep, because actually pillow can definitely cause you a chronic upper back
and neck pain. The existing options on the market were one size fits all, meaning that they actually
fit next to no one and basically it is all about profit and businesses, nothing is personal. With that,
left many people feeling tired and sore every morning.

When we started Home4u Sdn Bhd, we want it to be something personal and close to the
consumer’s hearts. We want them to feel appreciate and feel worth in every penny they spend to
buy our product and we would never sacrifice quality for anything. We could use the best fabrics
and the most advance fibre technology to create the most comfortable sleep experience and as
well as providing health for the consumer, which is why we invented this new evolution and
perfect pillow called Amazing Pillow.

The best part of this Amazing Pillow is it has an advance fibre technology that attach together with
a micro nano chip that can create wave which can heal and treat specific condition and give a good
health benefits to the consumer. Example of the conditions that the Amazing Pillow can treat such
as to reduce stress level, to relief headache or migraine, to reduce hypertension and lots of other
benefits. It is also comes with a small touch screen tablet as a control panel to control and set the
preferable setting as needed. This control panel is rechargeable and very convenient to use. This
Amazing Pillow do not consist of electricity and only can be activated using the control panel and
that fibre nano microchip. This Amazing Pillow also could adjust to each individual's needs, be safe
for allergy sufferers, and provide good health, support and comfort. Moreover, you can keep using
it over the years and keep it hygiene because it is also do not need washing because we will provide
together with it special spray to clean the pillow, this spray is to protect the fibre as well, so that
it will not damage. Once we tested out the final version and our energy level and the health graph
is rising on the next morning, then we knew we had created something amazing that we could
share with the world.

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 Group assignment MGT657/2019/NBO7A

People sleep in different position and come in a variety shapes and sizes. We design our Amazing
Pillow with the philosophy of embracing people’s unique body types, sleep positions and enhance
people’s health. Through our customizable pillow, you can maximize your health, comfort and
achieve spinal alignment for the best rest of your life and you definitely can get a quality sleeping
time and wake up fresh and healthier every morning. We believe true innovation happens when
we understand the needs of our consumers combined with our experience, creativity and out of
the box ideas.

Figure 1.0

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 Group assignment MGT657/2019/NBO7A

Vision

To become an internationally recognized as advance sleep product solutions provider.

Mission

- To provide the most convenient and advance sleep product to all the consumer around the
world.
- To provide reasonable priced products with world class quality.
- To provide and constructing an innovative and desirable sleeping environment for all.
- To provide sleep product which can improve consumer lifestyle and health.
- To be experts on sleep and the mental and physical benefits of restful sleep.
- To Provide high quality sleep products that promote healthy sleep and well-being.
- To promise a hygiene sleep product for a better healthy lifestyle.
- To provide the most exclusive looks sleeping product.
- To provide a unique customer experience and overall total satisfaction.

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 Group assignment MGT657/2019/NBO7A

External Factor Evaluation (EFE) MATRIX

Opportunities Weight Rate Score

1) There is an increase interest in 0.08 4 0.32
consumer in sleep quality product.
2) The store location is strategic and 0.06 4 0.24
accessible.
3) Limited competitor in the market. 0.06 3 0.18
4) Increase awareness for health product. 0.05 4 0.2
5) Increase demand in consumer to find a 0.05 3 0.15
non-medicated solution for good health.
6) Increase of cases in sleep disorder in 0.05 3 0.15
Malaysia.
7) Growing population in the country. 0.06 4 0.24
8) Lower competitor in the market. 0.05 4 0.2
9) Produce advance technology in sleep 0.05 4 0.2
product industry.
10) International market expansion. 0.05 3 0.15
11) Increase in healthy lifestyle. 0.04 4 0.16
12) People are more productivity in life’s 0.04 4 0.16
routine.
13) Product can promote health and 0.05 4 0.2
improve a healthier life.

Threats
1) The product price is more expensive 0.05 3 0.15
than similar competitor.
2) lack of product awareness. 0.04 4 0.16
3) Consumer afraid to try a new evolution 0.03 4 0.12
product.

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 Group assignment MGT657/2019/NBO7A

4) The consumers lack of understanding of

the product. 0.03 3 0.09
5) Worker’s productivity level. 0.05 4 0.2
6) Rising cost of production. 0.04 3 0.12
7) Rising cost of raw material. 0.02 3 0.06
8) Low service from the courier company. 0.02 3 0.06
9) Increasing of transportation cost. 0.01 3 0.03
10) Increase of interest rate. 0.02 3 0.06

Total 1.00 3.6

Indicator Rating
Rate
1 – Poor
2- Not so poor
3- Not so Excellent
4- Excellent
Total weighted score
2.0 – Poor
2.5 – Average
4.0 - Excellent

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 Group assignment MGT657/2019/NBO7A

Competitive Profile Matrix (CPM)

Home4u Sdn Bhd Das Abdul Global Jean Perry

Critical Success Factor
Weight Rating Score Rating Score Rating Score
Marketing 0.06 3 0.18 4 0.24 3 0.18
Teamwork 0.06 4 0.24 3 0.18 3 0.18
Management 0.06 4 0.24 4 0.24 4 0.24
Customer Service 0.06 3 0.18 2 0.12 1 0.06
Advertisement 0.05 3 0.15 4 0.2 3 0.15
Brand reputation 0.05 3 0.15 3 0.15 1 0.05
Strong online presence 0.05 4 0.2 4 0.2 1 0.05
Unique selling points 0.12 4 0.48 1 0.12 1 0.12
Range of product 0.03 2 0.06 3 0.09 4 0.12
Low cost structure 0.05 3 0.15 2 0.1 2 0.1
Customer after sale service 0.05 4 0.2 2 0.1 1 0.05
Successful new introduction 0.03 2 0.06 2 0.06 2 0.06
Geographic coverage 0.03 3 0.09 3 0.09 4 0.12
Product quality 0.05 4 0.2 1 0.05 1 0.05
Customer Royalty 0.02 4 0.08 2 0.04 1 0.02
Distributor's Rewards 0.02 3 0.06 2 0.04 1 0.02
Price competition 0.03 4 0.12 4 0.12 3 0.09
Global 0.02 3 0.06 3 0.06 4 0.08
Distribution network 0.04 3 0.12 3 0.12 4 0.16
Creativity 0.05 4 0.2 2 0.1 2 0.1
Innovation 0.05 4 0.2 1 0.05 1 0.05
Promotion 0.02 4 0.08 2 0.04 3 0.06

TOTAL 1.00 - 3.5 - 2.51 - 2.11

Indicator Rating
Rate
1 – Poor
2- Not so poor
3- Not so Excellent
4- Excellent
Total weighted score
2.0 – Poor
2.5 – Average
4.0 – Excellent

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 Group assignment MGT657/2019/NBO7A

Internal Factors Evaluation (IFE) Matrix

Internal Strengths Weight Rate Score

1) Strong management team 0.07 4 0.28
2) Loyal employees 0.05 4 0.2
3) Good reputation and image 0.04 3 0.12
4) Increasing cash flow 0.04 3 0.12
5) Customer friendly product 0.04 3 0.12
6) Convenient for travelling 0.05 3 0.15
7) Easy to handle 0.06 4 0.24
8) Supplier major to every state 0.04 3 0.12
9) Loyal agents and dropships 0.05 4 0.2
10) History of minimal service and product
complain 0.05 4 0.2
11) Efficient production rate 0.06 4 0.24

Internal Weakness
1) Saturated market 0.05 3 0.15
2) Low diversification 0.05 3 0.15
3) Limited excess to international market 0.06 3 0.18
4) Poor advertisement 0.03 2 0.06
5) Less aggressive market standing 0.05 1 0.05
6) Small number of vendors 0.05 2 0.1
7) Limited supplier of raw material 0.03 2 0.06
8) Lack of transportation vehicle 0.03 2 0.06
9) Operating expenses 0.05 3 0.15
10) High inventory risk 0.05 3 0.15

Total 1 3.1
Indicator Rating
Rate 1- Poor
2- Not so poor
3- Not so Excellent
4- Excellent
Total weighted score
2.0 – Poor
2.5 – Average
4.0 – Excellent