Course Course

Name of Course L T P Credit

Type Code
DE MSC16153 Business Analytics 3 0 0 9

Course Objective

This Course will provide an understanding of how managers use business analytics to formulate and solve business
problems and to support managerial decision making.

Learning Outcomes

Students can apply the theory, applications, and hands-on experience of business analytics in the current business scenario

Unit
Topics to be Covered Lectures Learning Outcome
No.
Overview of Business Analytics: Descriptive Analytics, Predictive Understanding of the
Analytics, Prescriptive Analytics, and Linguistics Analytics, Business Analytics in today’s
Descriptive Analytics: Statistical methods, Frequency distribution, business environment.
11
1 Graphical presentation, Measures of central tendencies in frequency
distributions, Measures of dispersion in frequency distributions,
Moments, Skewness and Kurtosis in frequency distributions, Pearson’s
coefficient of linear correlation, Simple Linear Regression
Use of DBMS and role of DSS, Data-warehouse and EIS concepts, Understanding of spreadsheet
2 Spreadsheet Modelling (Data Entry, Data Preparation, solving business 15 Modeling.
problems with excel and Dashboard creation)
Unsupervised/Supervised/semi supervised data preparation, Bayesian Understanding of the
and Naïve Bayes (Classification), Market Basket Analysis (Apriori concepts of Data Mining.
3 Algorithms) / Cluster Analysis (K-Mean) 7

Social Media Analytic – Sentiment analysis, Introduction of Big Data. Concepts of Social Media
4 6 analytics and Big Data

Text Books:
1. 1.Fundamentals of Business Analytics by R N Prasad and Seema Acharya, Wiley, 2015. ISBN 978-81-
265-3203-2Anderson, J.M. and Mikhail, E.M., “Surveying theory and practice”, WCB McGraw-Hill:
Boston.1998.

2. Wayne L Winston Microsoft Excel 2013 Data Analysis and business Modeling

3. Probability and Statistics for Engineers, Eighth Edition, Miller & Freund’s, By Pearson, ISBN 978-
9332550414

Reference Books:
1. Arora, K.R., “Surveying”, Vol. I, II and III, Standard Book House.2015.
2. Hofmann-Wellenhof, B., H. Lichtenegger, and J. Collins. GPS Theory and Practice. Springer, 1994
Marks Distribution
Mid Term: 28%
End Term: 42%
Quiz (3): 15%
Project + Presentation + Report: 15%