Post Harvest Process & 


Price of Coffee

Wulan Pusponegoro
Kopi Katalis
Coffee Price Crisis
The 10-year price chart for ICE arabica futures

0,96 USD

/pound

2.4 USD /kg Rp 34.560 /kg

No inflation??
World News Sept-Okt

Robusta Sep ‘19

1.557 USD / Kg

Rp 21.853/ Kg
Berita Lokal Sept-Okt

Harga Robusta
di petani
Rp 15.000/ Kg
Petani Brazil putus asa,
memotong pohon kopi
karena harga rendah 

- Jan 2019
 Petani Kopi Kelaparan

Coffee farmers rights activists protest in front of a Starbucks store in Bogota,

Colombia, on Sept. 24. The sign reads "Hunger for coffee growers." | (Luisa Gonzalez/
Reuters/Courtesy The World)
 Supply & Demand

Bumper crop year, too much coffee, inelastic demand, low price.
Extra 7-8 mio bag
 Market Mechanism?

• Futures Market

• Paper trader

• Hedging / insurance
for real trader

• Speculating

• More paper than

product

• Minimal regulation

Futures Trading pit, closed in 2015 • Only 25% real user

Robusta - London Exchange

Arabica - ICE New York Exchange
 Kontradiksi
sprudge.com
Speculators with Automation

• High Frequency Trading

• Algorithm based

• 2/3 market transaction

• Financial Investor

• Speculating with
automated bots

• Millisecond profit gaining

• Price volatility

• Traders rely on volatility

to gain profit

https://dailycoffeenews.com/2018/10/16/the-price-of-
distortion-speculation-and-alternative-trade-models-in-
coffee/
 World Coffee Traders

Amsterdam stock exchange 1602

Swiss, Netherlands, German, 


UK, US, Singapore

https://commoditytrading.guru/commodities/who-moves-the-coffee-markets-meet-the-worlds-largest-green-coffee-traders/
 What’s going on?

Historical

• C price no relation with physical market

• Historically price was controlled by quota system - International Coffee Agreement

(ICA) in 1962

• It ended when cold war ended

Solutions?

• Jeffrey Sachs; World Coffee Producer Forum: industry players throughout the world
should band together to create a global relief fund 

• Colombia Coffee Price Stabilization Fund

• Starbucks to provide 20mio USD for farmers

• Olam calls for Coffee Price Stabilization Fund

 What’s going on - Specialty

Solutions in specialty coffee

• C price is basis for all other price, milds, specialty

• SCA : Coffee Price Crisis Response Initiative - Ric Reinhart

• Emory Univ. Goizueta: Specialty Coffee Retail Price Index -

Transparent Trade Coffee

• Transaction Guide - FOB price transparency

• Create new basis for specialty coffee price

 Transparent Trade Coffee

http://www.transparenttradecoffee.org/insights
 Steps

SCA crisis management:

• Living income : new price norm based on dignified livelihood

• Boost domestic consumption

• Full price transparency

• Lowest profit threshold 2.50 USD/pound

• Create a dialogue







Chad Trewick (SCA) & Ever Meister (Cafe Imports) 


Kita selalu bilang harus membeli kopi lebih mahal tapi siapa yang mau
(duluan)?

https://scanews.coffee/2019/09/17/the-six-stages-of-the-coffee-price-crisis/

https://sprudge.com/a-little-podcast-about-coffee-price-transparency-a-mini-series-by-ever-meister-chad-trewick-147984.html
On the other side
 Collaboration

Activist / Processor Trader / Processor Roaster

Ki Camat

Processor/Farmer Processor/Farmer
Sistem Direct Trade - Fair Share

Menaikkan harga yang nilainya

langsung diterima oleh para petani
agar mereka dapat meningkatkan
suatu praktik kehidupan yang lebih
baik, menuju ke cita-cita
berkelanjutan.

Kepada para petani kami

nyaris tak menawar harga
yang mereka inginkan,
sejauh ini. Malah condong
lebih tinggi. Dampaknya
tentu kena pada kami
sendiri. 

https://koffiegoenoengfairshare.blogspot.com/2010/08/mengapa-fairtrade.html
Sistem Direct Trade - Fair Share

• Pendekatan partisipatif, kolaboratif

• Pemberdayaan & edukasi budidaya &

proses pasca panen

• Edukasi mutu specialty

• Edukasi organisasi kelompok

• Standar mutu tergantung kesiapan

• Transparan dalam keuangan

• Pemberdayaan / edukasi keuangan

• Negosiasi harga langsung dengan buyer

 Skema Kolaborasi

Pendekatan sosial
kolaboratif

Kopi mutu & Peningkatan Peningkatan Penjualan

harga biasa / teknik mutu citarasa dengan harga
rendah processing (cupping score) lebih tinggi

✦ Petani/ processor yang ✦ Pendampingan (live in) ✦ Edukasi cupping ✦ Penentuan harga
sudah bagus namun bersama / transparan
✦ Membantu Processing ✦ Edukasi roasting
membutuhkan bantuan
fasilitas ✦ Pre-finance alat ✦ Public cupping
✦ Scoring
✦ Marketing
✦ Petani / prosesor yang ✦ Pendampingan (live in)
Sudah siap ✦ Edukasi pasca panen
menenaikkan level
✦ Literasi keuangan
Peningkatan
✦ Edukasi organisasi
Kesejahteraan
✦ Petani berpotensi
namun belum sadar
akan nilai kopi
✦ Experimentasi metode
processing
Rp 10.000 dari harga roasted bean untuk
financing fasilitas
 Processing

• Proses pasca panen khusus dapat mempercepat waktu dan

meningkatkan cupping score / grade

• Cupping Score per 2 point saja dapat meningkatkan harga signifikan

• Perbedaan perlakuan saja seperti penggunaan para-para / raised bed

dapat mengubah dan meningkatkan citarasa

• Process seperti Natural Hydro Honey meningkatkan kompleksitas

aroma dan rasa + memberi solusi

• Robusta yang diproses seperti arabica menciptakan fine robusta yang

harganya jauh lebih tinggi dari robusta asalan

• Processing membutuhkan alat seperti bambu, para net, plastik yang

membutuhkan pre-financing
 Gambaran Pelaku

Prosesor
Petani
freelance

Local
Prosesor Mobile
Petani Huller buyer
Buruh
Tani
Petani
Buruh
Buruh Tani
Tani

Buruh Petani proses

or Intl
Buruh
Tani Green
Pengepul
Koperasi buyer
Buruh
Petani
Kecil Prosesor
freelance
Petani
Pengepul juga
Buruh
Export
market
Petani
Buruh
Kecil Prosesor
Pengepul
Trading / Exim
Petani co.
juga
Petani
Estate

Pengepul

Petani Buruh
The Price
 Harga Kopi Lokal - specialty

Argopuro - Jatim

Rp per Kg 2015 2016 2017 2018 2019

Cherry 6.000 6.500 8.000 9.000 11.000

Green
85.000 90.000 100.000 100.000 110.000
natural

Nat. Raised
125.000
bed

Nat. Hydro
150.000
Honey
 Harga Kopi Lokal - specialty

Puntang - Jabar

To large Med Small Small

Rp per Kg
processor Processor Processor Processor

Cherry 9.000 10.000 12.500
 15.000


mix var red single var red

Green honey 150.000 150.000 250.000

Green Full
135.000 200.000
Wash

2019
• Pemasukan pas-
pasan

• Harus mempunyai
pemasukan lain
selain kopi

• Harga robusta
fine 50.000 vs
robusta asalan
20.000

• Produktivitas
masih dapat
ditingkatkan

• Sebelum fair
share kopi
robusta
terbengkalai
Argopuro
Puntang
Natural - Hydro - Honey
Cupping - Marketing
Thank You!