Glisten REPORT

AN ORGANISATION STUDY AT GLISTEN PROJECT SOLUTIONS Pvt.
Ltd
CHAPTER 01
1.1 INDUSTRY PROFILE
A Project Solutions is a vendor, a service provider that comprehensively handles the project needs
of their client from concept to installation through support. This process normally involves
studying the client's current infrastructure, evaluating the client's needs, specifying the mix of
manufacturers' hardware and software required to meet project goals, installing the hardware and
software at the client's Business or organisation.
This practice includes a certified team of consultants who have diverse experience with a varied
customer base, a repository of specific applications, on going maintenance and a quick start
engagement model. Project solution services is an group of members who provide service by
helping organizations to apply project and solves the problems in ongoing projects and helps to
improve business.
During the process of the project life cycle, there are multiple objectives and outcomes for each
phase. After the project initiation and the planning processes, the execution of the project begins.
Project solution is one of the phase of the project life cycle and one of the most vital of the project
phases. It is the phase where you will construct your deliverables and present them to your
customer and key stakeholders. This is usually the longest phase of the project life cycle and
predictably the most demanding.
Project solution key purpose is to provide the work defined in the project management plan and
to meet key project objectives. During this phase a project leader will focus on these key
processes :
Managing people
 Following processes
 Communicating information to all key stakeholders, sponsors and team members
Project Solutions involves the use of various principles, procedures and policies that are
established to guide a project from its conception stage all the way along until its completion.
SJB INSTITUTE OF TECHNOLOGY, BANGALORE Page 1

AN ORGANISATION STUDY AT GLISTEN PROJECT SOLUTIONS Pvt. Ltd
Every project Solution professional will admit that planning and organisation are major parts of
project management as well as the implementation of created plans.
1.2 IMPORTANCE OF PROJECT SOLUTIONS

 Clearly defines the plan of the project before it begins: The importance of planning in
project cannot be ignored. The more complex project, the more scope there is for chaos. One
of project management’s primary functions is to tame the chaos by mapping out a clear plan
of the project from beginning to end.
 Establishes an agreed schedule and plan: Schedules help to eliminate delays or overruns
and provide a plan to be followed for all those involved with the project.
 Creates a base for teamwork: People are required to work in a team on a project. This is
due to team synergy benefits through the sharing and support of knowledge and skills.
Bringing people together in this way inspires team members to collaborate on a successful
project.
 Resources are maximised: Both human and financial resources tend to be expensive.
Project tracking and project risk management ensure that all resources are used efficiently
and are accounted for economically.
 Helps to manage integration: Projects that are completed within an organisation are
generally integrated with wider business processes and systems. Integration forms the value
aspect of projects and their management.
 Helps to keep control of costs: Depending on the scope of the project, some projects can
incur organisations significant costs. It is important therefore to keep on budget and to
control spending. Project solution greatly reduces the risk of budget overruns.

 Helps to manage change: Today, more than ever, change is something which all
organisations face. Projects, during their running, also face changes and must be prepared to
face such deviations from the original plan. Project management allows for effective change
management and makes it less of a complex task.
 Quality is continuously managed: More so than ever, it is important to produce quality

results. Project solution helps to identify, manage and control quality. Quality results make
clients happy, which is a win-win situation for all involved.
 Knowledge: The more projects a business undertakes, the more knowledge it will acquire
over time. This will serve as an asset to any business and project management helps to
capture and retain knowledge.
 Creates an opportunity for learning: Sometimes, projects work out perfectly and other
times, project fail miserably. Either way, much can be learned from previous experience and
past mistakes can be avoided in the future. Project management ensures that these lessons
are learned and applied in the future.

CHAPTER 2:
ORGANIZATION PROFILE
2.1 BACKGROUND
Glisten means shine with a sparkling light, Glisten Project Solution was initially started by highly
qualified technocrats headed by Mr. Bheemaraj Seenappa at 2011. The company was first started
with Project solution and execution but was later on diversified into Human resources services and
training and development.
The company was Later incorporated on 03 December 2013 and classified as Non-government
company. The company was registered under Registrar of Companies, Bangalore. Its last annual
general meeting (AGM) was held on 21 September 2018.
Directors of Glisten Project Solution Pvt. Ltd.

Bheemaraj Seenappa
Prathibha Bheemaraj
Tejas Purushotam
Glisten is a Consulting and Technology Services Company offering Industry-Specific Solutions

and Strategic Outsourcing Services that help their clients to achieve Business Excellence at
reduced costs.
Glisten offers solutions through
 In-house capabilities
 Strategic partnership with world-class companies
Glisten is a strong organization carrying out various activities primarily in Project consulting, IT
Training and HR Solutions across India.
Glisten’s commitment is to deliver excellence through their vast knowledge, consulting and
software Testing / And when it comes to implement latest technologies, they have an enviable
reputation in clients view because their team encompasses a wide range of valuable skills and

industry experiences. Being a customer focused company, they always try to deliver cost effective
and latest technology solutions to their customers. Hence, they believe in working on a partnership
model with their customers to sync with their every IT related needs because Glisten think
customer is always their top priority.
2.2 NATURE OF THE BUSINESS:
1. Competency Framework development:

A competency framework defines the knowledge, skills, and attributes needed for people within
an organization. Each individual role will have its own set of competencies needed to perform the
job effectively. It is a mean by which organization communicates values with respect to specific
occupational roles.
2. Assessment and development centre:

Assessment centre activities help organization’s in progressive transformation to excellence,
alignment with the strategic plan, and present competency levels across the workforce.
Development Centre activities is used to identify development needs and career potential by
assessing a number of participants simultaneously.
3. Pre-Hire Process Management & Assessment:

One of the greatest challenges facing organizations today is resume overload. Endless number of
candidates applying for the same job, yet few organizations has found a viable solution.
4. Succession Planning:
Succession Planning is a strategy of workforce planning. It is a process designed to ensure the
organization recruits and develops new hires and in-house staff to fill each key role within the
organization. The focus of succession planning, however, is on leadership and other positions
critical to the mission of the organization at all levels.

2.3 VISION:
Enable, Empower, Excel through Education.
2.4 MISSION:
To provide cost effective and value-added services by
 Enhancing our client’s skill competency and capabilities through training and education
services.
 Building stronger organizations through HR best practices and
 Extending the range of our clients through Project outsourcing and advisory consulting.
2.5 QUALITY POLICY:
 Honest
 Discipline/Timeline
 Quality
 Trust
 Assignment of project management
 Evaluation of project requests and resource allocation
 Reporting to project sponsors
 Project evaluation
 Management and development
 Mentoring
 Live for the Continuous Cycle of Learning & Growth.
 Break Boundaries- Think big, think different, think unconstrained.

2.6 PRODUCT/SERVICE PROFILE:
The Product/Service profile, which refers to the study of the products or the service information
of the company. The various services of Glisten are as follows.
L&T
L&T Construction is among the world’s Top 30 contractors. The business encompasses multiple
business - Buildings & Factories, Transport Infrastructure, Heavy Civil Infrastructure, Smart
World & Communication, Water & Renewable Energy and Power Transmission & Distribution.
Glisten Project solutions provided solution for L&T Internal and External Electrical works which
had an order worth of Rs. 1Cr in the year 2017.
VOLTAS
Voltas established in 1954, is leading cooling appliances brand in India which sells best AC
like Voltas ac 1.5 ton up to 5-star, Air Coolers & Commercial Refrigerators. Voltas Limited is an
Indian company specialising in air conditioning and cooling technology. Glisten Project
Solutions were the sub-contractor for the electrical works for voltas for the South Indian region.

BAJAJ ELECTRICAL
Bajaj Electricals Limited (BEL), a globally renowned and trusted company, with a turnover of
₹4716 crores (FY 17-18), is a part of "Bajaj Group". Bajaj Electricals business is spread across –
Consumer Products (Appliances, Fans, Lighting), Exports, Luminaires and EPC (Illumination,
Transmission Towers and Power Distribution). Bajaj Electricals has 19 branch offices spread in
different parts of the country besides being supported by a chain of distributors, authorized dealers,
retail outlets, exclusive showrooms called ‘Bajaj World’ and approximately 462 customer care
centres.
Glisten Project Solutions were the Sub-contractor for Government electrical work like meter
installation, Transformers installation and LT Cable installation
TEJAS 3D
3D printing is a process whereby a 3D design is turned into a real object. First, software is used to
slice the 3D design into layers, and then the design is printed layer by layer on a 3D printer.
Because each object is built up uniquely, 3D printing is great if you want to make unique and
customized items or small series of objects. In contrast, other processes, such as injection molding
are much better at making thousands or millions of copies of something cheaply. The technical
term for 3D printing is Additive Manufacturing. However, the public almost exclusively uses the
term 3D printing. 3D printing has been used for medical and industrial applications, such as
surgical guides, concept cars, visual models for consumer electronics and prototypes.

PCB DESIGN SERVICES
Glisten provides PCB Layout services for a wide range of board types. We are an experienced in
various EDA tools. During the development of your product, our PCB designers will work closely
with the electrical engineers and mechanical engineers to ensure that the placement of parts meets
both circuit and mechanical architecture and testing needs.
Their designers have experience in PCB layouts of high density, high speed circuits where signal
integrity and electrical performance are critical. We also work closely with manufacturers so that
we can provide a printed circuit board design that supports efficient assembly and testing with the
highest yields during production.

Other Services & Technologies of Glisten Project Solutions Pvt. Ltd.

Website Development
Website Design
CMS Website Development
Responsive Website Design
E-commerce Website Design
App Development
Web App Development
Mobile App Development
Web Portal
Upgrade & Maintain
Strategy & Consulting
Brand Strategy
UX | UI Development
Online Marketing Strategy

2.7 OWNERSHIP PATTEREN:

It is a private limited company.
KEY PERSONNEL:
Bheemaraj Seenappa Managing Director
Prathibha Bheemaraj Director
Tejas Purushotam Associate Director
2.8 FUTURE GROWTH AND PROSPECTS:
Being a one of the prominent project solutions company their future prospectus is to focus on
Processes and Technologies needed to successfully execute projects. They are looking forward
improve their technology and adopt varied process to provide proper solution and project
management for their clients. To provide cost effective and value-added services to their clients.
To enhance our client skill competency and capabilities through effective training services and to
build stronger organisation through best HR practices and extending the range of their clients
through project outsourcing and advisory consulting.

CHAPTER 3
MCKENSY’S 7S FRAMEWORK
3.1 BACKGROUND OF THE MODEL
The 7-S Framework of McKinsey is a management model that describes 7 factors to organize a
company in a holistic and effective way. Together these factors determine the way in which a
corporation operates. Managers should take into account all seven of these factors, to be sure of
successful implementation of a strategy. Large or Small, they’re all interdependent, so if we fail
to pay proper attention to one of them, this may affect all others as well. The McKinsey 7s
framework is a management model that describes seven factors to organize a company in a holistic
and effective way. The two persons who developed this model are Tom Peters and Robert
Waterman who were consultants at McKinsey and Co at that time.

3.2 STRATEGY:
They implement and adapt to the changes in the environment as soon as possible and have been a
learning organisation which is the basis to sustain in the environment of tough competition. Insure
equality at all the levels and provide them the right work environment, job satisfaction and
professional challenges and also to provide healthy blend or employees who have grown with
original those selected from outside.
At Present Glisten project solutions Private Ltd is using the Following Strategy:
a) Penetration Strategy
Glisten project solutions Private Ltd using this Strategy by Reducing the Price of the product by
offering very good price and activities were in the future the product price may increase.
b) Marketing strategy:
It is very important and major Department in Glisten project solutions where they are going to
promote its products and services. In Glisten company for marketing its product or giving the
information about the company and its product they are using the one of the very effective social
media, websites and digital marketing.
C) Human Resource Department:

HR is the vital resources in the organisation and the development of organisation depends upon
the successful utilisation of these resources. The Human Resource Department plays a vital role
Glisten ―To treat the employees like a friend and emphasizing efficiency, cost, effectiveness and
Harmony with the environment".

The following strategy will be adopted by human resource department:
 Retention strategy:
In Glisten they will retain the employee who is very good at project ideas and technical ideas since
it is a project solution-based industry these knowledge i is very essential part. They will retain the
old employees by increasing their salary, promotion etc.
 Providing both internal and external training:
It is treated as strategy because in Glisten Company they won’t organise the special training facility
programme for the employees instead of that senior employees will give training to junior
employees and they will only teach each and every thing related to. By this way, company is
reducing the cost.
 Recruitment and selection:
While selecting the employees itself they will hire only educated people and there are many
educated managers so while recruiting the employee’s Glisten recruit and select the employee who
is suitable for the particular department. Here the strategy is instead of selecting unskilled
employees and paying more salaries they will recruit and select skilled employee.
3.3 STRUCTURE:
The term structure in 7s framework model refers to the organisational structure of the company.
The designs of the organisational structure is critical task to the management of an organisation, it
is the skeleton of the whole organisation. Organisation structure refers to relatively more durable
organisational arrangements and relationship. It prescribes the formal relationship among various
positions and activities. Arrangement about reporting how an organisational member is to
communicate with other members, the various activities performed by members is all the part of
organisational structure.

LINE AND STAFF ORGANISATION STRUCTURE:
Line and staff organization is a modification of line organization and it is more complex than
line organization. According to this administrative organization, specialized and supportive
activities are attached to the line of command by appointing staff supervisors and staff specialists
who are attached to the line authority. The power of command always remains with the line
executives and staff supervisors guide, advice and council the line executives. Personal Secretary
to the Managing Director is a staff official.

3.4 SYSTEM:
System refers to the rules and procedures both formal and informal systems complement the
organisational structure. Systems are the processes and procedures of the company of the
company, which reveal business daily activities and how decisions are made. Systems are the area
of the firm that determines how business is done and it should be the main focus for managers
during organisational change.
INITIATING:
The initiating processes determine the nature and scope of the project. If this stage is not performed
well, it is unlikely that the project will be successful in meeting the business’ needs. The key
project controls needed here are an understanding of the business environment and making sure
that all necessary controls are incorporated into the project. Any deficiencies will be reported and
a recommendation will be made to fix them. The initiating stage will include project proposal,
analysis of business needs and requirements, review of the current operations SWOT analysis etc.
PLANNING:
After the initiation stage, the project is planned to an appropriate level of detail. The main purpose
is to plan time, cost and resources adequately to estimate the work needed and to effectively
manage risk during project execution. As with the Initiation process group, a failure to adequately
plan greatly reduces the project's chances of successfully accomplishing its goals. It generally
includes selecting the plan team, developing schedule and budget, risk planning.
PROJECT DOCUMENTATION:
Documenting everything within a project is key to being successful. In order to maintain budget,
scope, effectiveness and pace a project will have physical documents pertaining to each specific
task. With correct documentation, it is easy to see whether or not a project's requirement has been
met. To go along with that, documentation provides information regarding what has already been
completed for that project. Documentation throughout a project provides a paper trail for anyone
who needs to go back and reference the work in the past. In most cases, documentation is the most
successful way to monitor and control the specific phases of a project.

MONITORING AND CONTROLLING:

Monitoring and controlling consists of those processes performed to observe project execution so
that potential problems can be identified in a timely manner and corrective action can be taken,
when necessary, to control the execution of the project. The key benefit is that project performance
is observed and measured regularly to identify variances from the project management plan. It
includes measuring on going activities, monitoring variable cost etc.
CLOSING:
Closing includes the formal acceptance of the project and the ending thereof. Administrative
activities include the archiving of the files and documenting lessons learned.
Contract closure: Complete and settle each contract close each contract applicable to the project
or project phase.
Project close: Finalize all activities across all of the process groups to formally close the project
or a project phase
Also included in this phase is the Post Implementation Review. This is a vital phase of the project
for the project team to learn from experiences and apply to future projects. Normally a Post
Implementation Review consists of looking at things that went well and analyzing things that went
badly on the project to come up with lessons learned.

3.5 SHARED VALUE:
Integrity: We are committed to act in an ethical, honest manner.

Safety: We are committed to ensuring a culture of health and safety of all employees.
Training: We are committed to ensuring that employees receive proper training for the work they
perform.
Enhancing our client’s skill competency and capabilities through training and education services.
3.6 STAFF:
Staffs is concerned with what type and how many employees an organisation will need and how
they will be recruited, trained, motivated and rewarded. Staffing is a process of acquiring human
resources for the organisation assuring that they have potential to contribute to the achievement of
the organisational goal. The company treats its employees, as a great source of asset and profit-
generation, and not the raw materials. Employees are given all rights to generate new ideas and
form informal groups for any purpose. Presently around 80 members are working in Glisten
Project Solutions Pvt. Ltd. Bangalore.
3.7 SKILL:
The term skill includes those characteristics, which are developed over a period of time, and are
result of the interaction of number of factors, performing certain tasks successfully over a period
of time, the kind of people in the organisation, the top management style, the organisation structure
etc. Skills are the ability that is required from the firm's employees to perform very well. They also
include capabilities and competences. During organisational change, the question offer arises of
what skills the company will really need to reinforce to new strategy or new structure. In Glisten
total employees are 80 were hardly 10 people are unskilled and remaining 70 are skilled. While
selecting the suitable candidates for the company that time itself company select the skilled
candidates. For the remaining 10 unskilled candidates company seniors will educate the employees

3.8 STYLE:
The style of an organisation, according to McKinsey 7S frame work refers to the ―Reporting
Relationship between the superior and the subordinate. It also conveys the flow of communication
between them. The Corporation has to function in a commercial manner having due regard to
mandates given by the State Government. All major decisions are taken by the Plural Executive,
viz., the Board. Various decisions are to be taken by the Managing Director in consultation with
the audit Committee and Technical Committee, which are sub committees of the Board. Under
the functional directors, the Corporation has its functional officers at the project level (in the rank
of Executive Directors/Chief Engineers/General Managers/
Dy. General Managers-Finance & HR, etc.) to monitor the functions as per the set
parameters/bench marks. These officers are responsible for the smooth functioning of the
activities in their respective areas and they will be regularly reporting to the top level. The
Management has also clearly detailed the targets to be achieved by different officers. Through
continuous review, monitoring and control, the performance is ensured in all areas. The Company
has set several national benchmarks in construction, operation and maintenance of Customer
support and Maintaining rap with supplier. In Glisten they will follow Democratic leadership
style were opportunity will be given for all employees i.e. employees can participate the decision
making of the company.

3.9 PORTER’S FIVE FORCES:
Porter’s Five Forces Analysis is a simple and powerful tool that helps understand the power in a
business situation. This tool comes in handy in the understanding of the strength of the current
competitive position and the strength of the position the business is looking to move into.
Moreover, the tool helps in assessing the potential for profitability in an industry. By thinking
through how each force affects you, and by identifying the strength and direction of each force,
you can quickly assess the strength of the position and your ability to make a sustained profit in
the industry. Once the position of power is understood, the business can take advantage of its
strengths and improve its weaknesses by avoiding wrong steps. Thus, Porter’s Five Forces
Analysis is an important tool in the project planning stage.

BARGAINING POWER OF SUPPLIERS
This helps in accessing how easy it is for suppliers to alter prices. This is driven up by the number
of suppliers, innovation of the product/service, strength and control, cost of switching from one to
another, etc. The fewer the number of suppliers, the more powerful they are.
The supplier bargaining power is high when:
 The market is conquered by a few big suppliers.

 There are no alternative products available.
 The supplier customer base is fragmented, making their bargaining power low.
 High switching costs from one to another supplier.
 Possibility of supplier integration forward, to obtain higher profits and margins.
The Bargaining power of Glisten Suppliers are usually low because it has large number of
suppliers & have some alternative raw materials and switching cost is low.
BARGAINING POWER OF CUSTOMERS:

The question to ask here is how easy is it for buyers to drive prices down. This is influenced by
the number of customers, importance of each customer, cost of switching, etc. Thus, customer
bargaining power in Glisten is high because
 The industry consists of several small operators.

 The industry is controlled with high fixed costs.
 The product has substitutes.
 Switching products is easy and simple.
 Switching products does not incur high costs.
 Customers are price responsive.
 There is a possibility of customer integrating backwards.

THREAT TO NEW ENTRY:
Power is mainly affected if the barriers to entry in the market are not strong. If the cost of entering
the market is low, time and effort needed is low, if the economies of scale are low, if there is little
protection for technologies, the entry of new customers would be easy. This would definitely
weaken the position of existing players. Following are the circumstances were glisten can respond
to new entrants.
Limit Pricing:
It may choose to produce a larger output of products at a lower price than what competitors would
be able to sell at if they were to enter the market. This strategy is known as limit pricing. If this
method is used successfully, not only will the incumbent affect price, but will also end up serving
a larger share of the market, thus leaving less open for a competitor.
Economies of Scale:
When manufacturing or selling at a large scale, companies are able to avail cost advantages
because per unit costs of the product fall. So the more the company produces in quantity the more
the benefit. When existing companies have this advantage, it can act as a barrier to entry because
a new entrant will have to try to match the scale to achieve the same cost advantage as the existing
company. This may not be possible at the initial stage.
A Differentiated Service:
If the service being sold by the existing company or companies is highly differentiated or enjoys
strong brand loyalty, then this can act as a strong barrier to entry. The new entrant will have to
invest in creating a product with newer and unique features and benefits that surpass those offered
by the old company. In addition, there will need to be strong efforts to break existing brand
loyalties and shift them to a new untested company.

Distribution Network:
Often, distribution relationships are well established and may prove to be a strong barrier to entry
for a new company. A new entrant will obviously need access to these distribution channels but
will need to invest extra in order to engage distributors who have established relations with existing
competitors.
THREAT OF SUBSTITUTES:
This is affected by the ability of customers being able to find a similar product. Ability to find such
a product easily can weaken the power. Substitute products or services can satisfy the same
customer needs or can give similar benefits which may depend on the perception levels of the
customer or on the nature of cross elasticity of demand and these products or services are offered
by another industry. So, strategy of Glisten to overcome the substitute as follows:
Quality of the product:

Poor quality of the products makes the consumers switch over. Prior to the introduction of
substitutes, the firms may enjoy monopoly conditions. However, the launching of substitute
products brings out the quality issues of the existed products. Through the advertisements or
customer awareness substitute products gradually occupy the market share, even the existed
products prices are reduced to a greater extent also. So, Glisten provides quality services to
overcome the threat of substitute.
Product differentiation
Adapting differentiation strategy enables to produce innovative, better featured and unique
products. Product differentiation satisfies the needs of the customers with an evolutionary sense.
Differentiation may be introduced in the form of price, quality, performance, features, durability,
reparability, and style, etc. Today in this competitive environment most of the organizations and
products are surviving by using the differentiation strategy. Glisten provides varied products and
services to be different in market.

Best value for customer’s money

Customers can calculate the best value for their money; it is the major reason for switchovers. So,
the Glisten know the customer expectations and competitor’s strategies to develop the strategies
for delivering better products and services to attain maximum benefits. By providing best value
for the customer glisten can overcome the threat of substitute.
Customer Relations
The major solution to the problems caused by the substitutes is developing customer relations.
Customer relations enable the companies to stop the switchovers and it facilitates customer
retentions. Maintaining customer data and proper communication can make them know about the
new offers and features of the products. Better customer relations can make the customers be loyal
to the products and companies were Glisten is excelling in this.
COMPETITIVE RIVALRY
The intensity of rivalry among competitors in an industry refers to the extent to which firms within
industry put pressure on one another and limit each other’s profit potential, If rivalry is fierce, then
competitors are trying to steal profit and market share from one another. So to overcome this
competition companies various strategies are:
Better Customer Service:

When faced with the threat of more competition, it is a good idea to evaluate and appreciate all
customers and figure out the best way to serve their needs. With customer loyalty secured, it will
be easier to retain customers if a stronger or more aggressive competitor comes around.
Innovation:
When a market is served by multiple similar companies selling similar products, then it becomes
necessary to focus on innovation. Innovation allows a company to stay ahead of trends and
continue to serve customers proactively.

A Focus on Strengths and Weaknesses:

When trying to manage competition, a company’s own strengths and weaknesses are highlighted.
This helps focus on the things that are being done well and allows a company to continue to do
them better.
Threat Identification:
In dealing with competitors, a company learns to keep a vigilant eye on any plans, strategies, new
technology or products that a competitor may introduce to the market and become a possible
problem.

CHAPTER 4
SWOT ANALYSIS
SWOT ANALYSIS OF GLISTEN PROJECT SOLUTIONS Pvt. Ltd.
4.1 STRENGTHS:
Diversification: Glisten has diversified end markets and geographic presence – offers integrated
professional, technical and management support services to diversified end markets including
facilities, power, energy.
Strong Human Resource: A Company needs skilled and professional human resource to grow
bigger. Glisten is blessed with huge human power throughout the organisation. They have invested
in getting resources, and the return they get is big

Innovative Organizational Culture: While it comes to advanced operating system and functional
strategies, Glisten will always be on the top. From widely practiced management system to lean
manufacturing details, it has set examples for the fellow companies.
Strong Brand Image: This is obviously one of the most important strong point of Glisten.
Customer search for the brand name ‘Glisten’ and that has kept them far ahead of their competitors.
Advanced Technology: They have hi-fi technology has introduced hybrid products in the market.
The 3D Printer technology of Glisten has been adorned by customers in large scale.
 It gives attention on the promotion of quality standards.

 It can encourage the institutions to improve the infrastructure of the region.
 Glisten is one of the earliest market entrants.
 They can have great aspects of their business profile to get the advantage of the distant
market.
 It provides the required products to their clients in time.
4.2 WEAKNESSES:
 Dependence on Suppliers: as Glisten has many suppliers, they have to depend on them. It
makes the production a bit sloth.
 Financial planning is not done properly and efficiently. The current ratios suggest that the
company can use the cash more efficiently than what it is doing at present.
 Limited success outside core business: Even though Glisten is one of the leading
organizations in its industry it has faced challenges in moving to other product segments
with its present culture.

 There are gaps in the product range sold by the company. This lack of choice can give a
new competitor a foothold in the market
 Need more investment in new technologies: Glisten needs to put more money in
technology to integrate the processes across the board. Right now, the investment in
technologies is not at par with the vision of the company.
 Immense competition from other competitors means limited market share growth of
Glisten.
 Field is in initial stage.

 Yet to flourish in major way.
 Not adapting to new habits and or patterns quickly enough. The industry has more or less
been standing as onlookers on the technical revolution, giving away huge market potential
to new players in the field
4.3 OPPORTUNITIES:
 Technological innovation: The company can further increase its investments in research
and development. However, increasing R&D investment can boost the company’s
competitive advantage. This strategic action is important in today’s industry environment,
where competitors are always on the lookout for new ways to innovate.
 Sustainability: Sustainability issues affect all industries. In this industry, sustainability

should be focused to impact on business processes. The company can also address
environmental concerns through higher efficiency in business processes. Exploiting these
opportunities can help the business improve brand image, customer perception and
customer loyalty.
 Diversification: Glisten has limited diversification. For example, the company can invest
more in developing heavy machinery and robotics to distribute its business to these
different industries.

 In staying attuned to consumer needs and changing tastes as well as specific local needs,
Toyota could continue to introduce models that satisfy these needs
4.4 THREATS:
 Lack of government support.

 Acute competition.
 Serious competition from other Companies.
 Due to limited labour availability, high attrition rates.
 Present competitors having substantial Market share.
 Scarce resources.
 Lack of information and facilities in the particular area does not attract the visitors.

CHAPTER 5
ANALYSIS OF FINANCIAL STATEMENT
RATIO ANALYSIS:
Ratio analysis is a powerful & most commonly used tool of analysis for interpretation of the
financial statements. Ratio analysis helps to analyse the past performance of a company & to make
future projections allows various interested parties, like management, shareholders, creditors etc,
to make an evaluation of various aspects of the company performance from their view point.
5.1 NET PROFIT RATIO:
This ratio shows relationship between net profit after tax and net sales
Net Profit Ratio = Net Profit After Tax / Net Sales
Table showing the Net Profit ratio data:

YEAR Net Profit (Loss) After Tax SALES RATIO
2017 (77,73,811) 29,72,015 -2.61
2018 (2,02,59,425) 48,09,180 -4.21
Analysis:
Net Profit Ratio has been decreased from -2.61 to -4.21 in 2017 and 2018 respectively which
means company has better liquidity position.

Net Income Ratio

0
2017 2018
-0.5
-1
-1.5
-2
-2.5
-3
-3.5
-4
-4.5
Interpretation:
Net profit ratio reveals the remaining profit after all cost of production, administration and
financing have been deducted from the sale. It measures overall profitability of the company but
in Glisten Project Solutions Pvt. Ltd. Net profit ratio is decreased from 2017 to 2018 it indicates
there is no efficient management of affairs of business.
5.2 EXPENSES RATIO:
Expenses Ratio = Particular Expenses / Sales x 100
YEAR FINANCE COST SALES RATIO

2017 6,554 29,72,015 0.22
2018 41,478 48,09,180 0.86
Analysis:
Expenses Ratio has been increased from 0.22 to 0.86 in 2017 and 2018 respectively which means
company has better liquidity position.

Expense Ratio
1
0.9 0.86
0.8
0.7
0.6
0.5
0.4
0.3 0.22
0.2
0.1
0
2017 2018

LEARNING EXPERIENCE
As Part of my internship I worked as a Marketing Intern in Glisten Project Solutions Pvt. Ltd.
Matketing guy has various roles and responsibility in a company or an organization such as
Approaching, Lead Generation, Promotions, communicating to end user, Meeting the prospective
consumer.
As I was Marketing Intern my job was to reach out the prospective consumer and provide details
about the product/Service that delivered by the company and also maintain a follow-up with them
starting from the deal origination and closing
.
The experience I had with Glisten Project Solutions Pvt. Ltd. as a marketing intern is to
communicate with the prospective consumer and detailing about the products/service and knowing
the requirement of them and informing the requirement to upper level management. I also came
through various challenging tasks that to collect the information and scheduling the meeting.
Overall my experience was very good and would like to have more such experience in near future.
BIBLIOGRAPHY
TEXT BOOK:
 Marketing Management, Philip Kotler

 Porter’s Five Forces: Understanding competitive forces and stay ahead of the
competation
REFERENCE WEBSITES:
 www.glistenprojects.in
 www.glisteneducation.com
 Other websites

ANNEXURE
RESULT OF OPERATIONS (IN LAKHS)
PARTICULARS 31-03-2018 31-03-2017
Revenue from Operations 48,09,180 29,72,015
Other Income 55,160 54,648
TOTAL 48,64,340 30,26,663

Purchases/Changes in Inventory -- 4,07,478
Employee Benefit Expenses 86,82,722 39,63,050
Finance Cost 41,478 6,554
Depreciation 8,22,332 5,03,107
Other Expenses 1,56,09,846 58,57,290
TOTAL 2,51,56,378 1,07,37,479

Profit/(Loss) Before Tax (2,02,92,038) (77,10,816)
Provision for Taxation 32,163 (62,995)
Profit/(Loss) for the Year (2,02,59,425) (77,73,811)

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AN ORGANISATION STUDY AT GLISTEN PROJECT SOLUTIONS Pvt.

 Communicating information to all key stakeholders, sponsors and team members

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1.2 IMPORTANCE OF PROJECT SOLUTIONS

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 Quality is continuously managed: More so than ever, it is important to produce quality

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Directors of Glisten Project Solution Pvt. Ltd.

Glisten is a Consulting and Technology Services Company offering Industry-Specific Solutions

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2.2 NATURE OF THE BUSINESS:

1. Competency Framework development:

2. Assessment and development centre:

3. Pre-Hire Process Management & Assessment:

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2.5 QUALITY POLICY:

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2.6 PRODUCT/SERVICE PROFILE:

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PCB DESIGN SERVICES

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Other Services & Technologies of Glisten Project Solutions Pvt. Ltd.

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2.7 OWNERSHIP PATTEREN:

Bheemaraj Seenappa Managing Director

Prathibha Bheemaraj Director

Tejas Purushotam Associate Director

2.8 FUTURE GROWTH AND PROSPECTS:

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3.1 BACKGROUND OF THE MODEL

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C) Human Resource Department:

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The following strategy will be adopted by human resource department:

 Providing both internal and external training:

 Recruitment and selection:

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LINE AND STAFF ORGANISATION STRUCTURE:

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MONITORING AND CONTROLLING:

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3.5 SHARED VALUE:

Integrity: We are committed to act in an ethical, honest manner.

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3.9 PORTER’S FIVE FORCES:

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BARGAINING POWER OF SUPPLIERS

The supplier bargaining power is high when:

 The market is conquered by a few big suppliers.

BARGAINING POWER OF CUSTOMERS:

 The industry consists of several small operators.

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THREAT TO NEW ENTRY:

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Quality of the product:

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Best value for customer’s money

Better Customer Service:

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