A country of 22 million people, Pakistan happens to be one of the world’s larger business and

trading markets and is an ideal country with maximum potential for business growth and
investment. This was said by Mr. Peter, Director Technical, ETS, while talking to The News.

“To know about the country’s market potential, Dr Pantelis Poetis, Pakistan’s Honorary Consul in
Munich, contacted the ETS while leading a business delegation to Pakistan. After much
deliberation, our Board decided to join the delegation aimed to tour and explore the Pakistani
market,” Mr. Peter told The News.

Mr. Peter said that he had a negative image of Pakistan when he visited the country for the first
time being a part of that business delegation and that was mainly owing to the country’s
disrepute being a terror-ridden land with poor law and order situation. However, his perception
was proved to be wrong after his visit to the country for a week-long period and he realized that
Pakistan boasted of a robust industrial infrastructure almost in all business sectors with a broad
range of trading and investment potential.

Talking about the ETS, Peter said, “Our Board’s Chairman is Mr. Jahangir Mirza, a Pakistani
businessman. He wanted us to tap Pakistan’s business market. For this, he made an effort in
2008, but later postponed his plans because he could not find a suitable business partner at that
time.”

A research-based company, ETS manufactures some 145 chemical-based international standard

products that are based on a hi-tech wire formula and are capable of safely cleaning sensitive
food manufacturing units and the rest of the giant and small industry areas. Meant for surefire
cleaning of the large-sized manufacturing facilities, these chemicals offer a maximum level of rust
protection and thus are ideal for production and processing units. On the other hand, similar
chemicals produced by other manufacturers are mostly based on alcohol and contain a range of
harmful substances, such as solvent acids, caustic, paraffin, etc.

“In contrast, our chemicals are safe, reliable and environment-friendly and can be easily handled
with bare hands,” Peter elaborated.

Giving more details about the ETS, he said that the ETS was headquartered in Germany, while its
manufacturing units are based in Belgium and Holland. “Our products are used by such
international companies as The Boeing Company, Airbus SE, Douglas and McDonalds,” he said.

Speaking about his company’s marketing strategy in Pakistan, Peter was of the view that in the
initial phase some 45 products would be first introduced in the country, while manufacturing
units would be set up after that.

“In Pakistan, we have signed a strategic partnership with SWAN, a reputed name in the local
chemicals industry. Mr. Yasir Qazi is the CEO of SWAN, while Yasir’s father Mr. Qazi Sajid has long
served as the CEO of BASF, a biggest chemical-manufacturing company with an extensive
experience in the field. I hope their rich experience would be an asset for us,” Peter said.

Having entered a strategic alliance with SWAN, the ETS has aggressively started marketing of its
products, whose range will be augmented gradually, while the ETS manufacturing setup will be
established in Pakistan in the years to come to export these products to neighboring countries as
well.

Mr. Peter said“Our products are EU and HACCP-compliant,” he added.

“So far, we have received quite a positive response in Pakistan. To demonstrate the unmatched
efficacy of our chemicals, our marketing teams are visiting hotels, hospitals and large
manufacturing facilities and I hope we would be able to capture a sizeable market share very
soon,” Peter highlighted.

“This is mainly because our products can be effortlessly used for the cleaning task, which is,
otherwise, considered a hassle in large-sized commercial places. Capable of rust removal and rust
inhibition, our products are long-lasting and reasonably priced; can be effectively utilized for non-
commercial purposes too, and are equally useful for a vehicle cleaning as well as a whole host of
household cleaning chores.”

According to him, such chemicals are heavily used for cleaning and rust-removal, particularly in
military organizations, namely the Army, the Air Force and the Naval Forces as they tend to use
chemicals for a range of objectives, e.g. arms,aircraft and ship cleaning.

“Our marketing team is approaching the country’s defense institutions in this regard,” Peter
summed up. Ends-

--
Khawaja Amer
Cell:0301-2355526