by Frahim Adajania 1

Facts and figures

• IBSL turning to Reliance Jio Infocomm Limited (RJIL).

• Revenue market share.

• Employees-(5001 – 10000), turnover (INR Crs.)-(1000 – 2500).

• Customer base and most user metrics.

• Invested about Rs 18,000 crore.
• India becoming the highest mobile data user.
• $10 billion in annual savings for India.
• 18% sequential jump in adjusted gross revenue.
by Frahim Adajania 2
 Benefits and value addition
• Applications

• Free Voice Call Forever

• Cheapest Mobile Data

• Pan-India Reach

• Easy Availability

by Frahim Adajania 3
 Difficulties and dangers
• Market disruption caused industry to suffer.

• Call rates see massive declines, down by over 67% in 5 years.

• Bharti Airtel witnessed its profits fall by almost 72%.

• A potential future monopoly? Maybe.

• Employment suffers.

• Shut down of companies like Tata Teleservices, RCOM, Aircel and Telenor.

• Trai case on Jio.

• The war of plans and counter plans; ‘Telecom Civil-war’.

• The dilemma of whether it is good for thbey FrcahoimnAsdaujam

nia ers. 4
 Emotions and reactions
• Where the majority emotion was happy, a significant amount of people have
exhibited anger.

• Keywords that came up related to Reliance Jio.

• Sentiments of people for different features offered by Jio.

• Scenario once compared with it’s competitors.

by Frahim Adajania 5
 “Happily Jio after Jio”
• Cheap Data and Cashback Offers
• Sim Delivery
• JioFi
• Jio Phones
• Jio LYF phones
• Online Streaming Services
• Jio Fibre
• Good Bundle of Apps
• Home Accessories
• Jio Laptops
by Frahim Adajania 6
 Journey behind the Success
• Saturation of voice calls market

• Acquisition IBSL in 2010

• Setting up of optic fiber cable

• www.submarinecablemap.com

• 40 TB/s vs 4TB/s

• Loss Leading Strategy

• Digital Revolution
by Frahim Adajania 7
Thank you.

by Frahim Adajania 8