filling wholesale orders, companies with retail operations have the added burden of finding store

locations with good potential and managing inventory, while avoiding big markdowns.

The Internet is another important platform for retailers, especially since consumers are
increasingly Web-savvy and have access virtually anywhere. Shoppers want to quickly find what
they are looking for online, and demand fast processing and shipping. Direct sales via the
Internet can be a boon to a company. These sales do not entail expensive storefronts and related
staffing and, thus, are more profitable than traditional business.

Apparel sales at the retail level tend to be highly seasonal, with the majority of revenue booked
during the holiday and back-to-school periods. Industry analysts review total year-to-year sales
to identify trends. Notably, market watchers focus on "comparable-store" sales, which indicate
the year-to-year performance of locations open for a year or more. Sales-per-square-foot is
another important metric that measures how efficiently a retailer utilizes its floor space.

As with wholesalers, the success of retailers is visible in their reported gross and operating
margins. Retail margins are influenced by several factors, including markdowns and promotions,
and SG&A expenses. Product mix also plays a role in determining profitability. For instance, a
weighting toward accessories is favourable, thanks to their high margins, since accessories' one-
size-fits-all nature involves lower costs than do fitted clothes.

COMPITETOR OF KANVA MART

Raymond Ltd
Loyal Group
Mandhana Industries LTD
Arvind Mill
Alok Industries Ltd
Bombay Rayon Fashions Ltd

VALUE OF THE GLOBAL APPAREL MARKET: 2018-2020

$million USD, current price
350000

300000

250000

200000 2018
2019
150000
2020
100000

50000

0
CHINA USA INDIA JAPAN

Value of Apparel Market

Compound Annual Growth Rate 2018-2022

10.00%
9.00%
8.00%
7.00%
6.00%
5.00%
4.00%
3.00%
2.00%
1.00%
0.00%
INDIA CHINA USA UK
KANVA MART

Kanva was established in the year 1999. It was founded and formed by young and energetic
visionary person called Mr Nanjundaiah started the business at the age of 26 years. At the initial
stage there will be huge investment, lot of dreams, and hard work to achieve the goal. But today
the dream has come true Mr Nanjundaiah his seeing the growth as well as the successive
progress and is providing the employment to more than a thousands of peoples with a crores of
turnover annually.

Kanva group of companies is one of the Bangalore’s top performing companies. At present they
are operating in Karnataka, Andhra Pradesh and also other parts of India. Their aim is to provide
offer quality products, good service, people can get the products at the affordable or lowest
prices, and customer satisfaction to their business partners and also with their valued clients.

Kanva has got a good reputation as an industry leader in their services. They also provide some
services like this over a period of years and also looking towards expanding its products and
service offerings. Kanva is intended to invest it in the effective in their honour as a market leader
and involving towards the position of the company as the key innovator in the technology based
on their initiatives taken by the company. Due to this the company has to aim for the high end
innovative customers are expecting to achieve the extra market share.

Kanva mart is a leading manufacturer and marketer of private products for men, women and
children. Since 1999, they have continually serving to create products that are comfortable and
high quality. They are specialised in manufacturing of shirts, trousers, T-shirts, Jeans, Casual
wear. And the Ladies wear, Kids wear, Belts etc. They have established a strong foot hold in
Karnataka with 35 marts in operation; about also they have 100+stores in Karnataka and also
they are planning to expand across India.

The retail stores are serving to the domestic markets and fulfilling the requirements of all types
of age groups and genders. In the year 2007 they have changed the name from Kanva fashions
into Kanva mart. The director ofKanva Group was Mr. N.Nanjundaiah. Kanva become founded
in 1999; it became based by a younger and visionary Mr. N.Nanjundaiah 26 years old and
shaped. The preliminary investment is to understand the not possible dream and difficult work.
Today, 14 years in the past he noticed the dream is growing on the road, every year to extra than
3,000 people to provide employment possibilities. Kanva Group is one of the fine acting
organizations in Bangalore. They are currently doing business in Karnataka, Andhra Pradesh and
other components of India. Our goal is to offer fine service, low-priced charge and patron
pleasure to our business partners and valuable clients.

Kanva has earned a great popularity as an industry chief inside the services it offers, and could
make bigger its products over the following few years. Kanva intends to use the corporation as a
qualitative analyst for the market's reputation as a leading innovator of technology-based totally
tasks. This will see the enterprise seeking to acquire extra marketplace proportion for excessive-
cease progressive clients.