Disney Strategic Decisions

New Structure Consolidates the Company’s Direct-to-Consumer Services, Technology and

International Media Operations into a Single, Worldwide Business to Capitalize on Growth
Opportunities

Parks and Resorts and Consumer Products Operations Combined to Create New Hub
Where Disney’s Stories, Characters and Franchises Come to Life

“We are strategically positioning our businesses for the future, creating a more effective,
global framework to serve consumers worldwide, increase growth, and maximize
shareholder value,” said Robert A. Iger, Chairman and Chief Executive Officer, The Walt
Disney Company. “With our unparalleled Studio and Media Networks serving as content
engines for the Company, we are combining the management of our direct-to-consumer
distribution platforms, technology and international operations to deliver the
entertainment and sports content consumers around the world want most, with more
choice, personalization and convenience than ever before.”

“In addition, we are merging our Consumer Products and Parks operations under one
segment, combining strategy and resources to produce even more compelling products
and experiences that bring our stories and characters to life for consumers,” Mr. Iger
said.

 In 2006, the Walt Disney Company acquired Pixar Animation Studios for
$7.4 billion. The deal marked one of the first major moves of CEO Bob
Iger’s tenure.
 In 2009, Disney acquired Marvel Entertainment for $4 billion. The move
gave Disney control over the fledgling Marvel Cinematic Universe and a
library of 5,000 characters
 In 2012, Disney acquired Lucasfilm for $4 billion. The move gave Disney
control of the Star Wars franchise, arguably America’s most beloved movie
series.
 In March, Disney closed its acquisition of 21 century Fox’s entertainment
assets for $71.3 billion.
 Walt Disney’s decision in 1996 to acquire Capital Cities/ABC is cited
as an example of a strategic choice with an indeterminately
successful outcome.
Management skills

 Walt Disney’s 4 core concepts: to Dream, to Believe, to Dare and to Do.

 The Disney Company’s 10 Management Principles:
 1. Make Everyone’s Dreams Come True
2. You Better Believe It
3. Never a Customer, Always a Guest
4. All for One and One for All
5. Share the Spotlight
6. Dare to Dare
7. Practice, Practice, Practice
8. Make Your Elephant Fly
9. Capture the Magic with Storyboards
10. Give Details Top Billing

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