Name: Aftab Ahmed Gambhir Class: BBA III Roll No: BBA 17-06

Subject :Quantitative techniques for Analysis Submit To: Sir DR Rehman Gul Gilal

Matrix Of The Different Research proposals

Topic Name& Year of Location & Variables Findings
study Industry DV Mv IV
The effect of other Sreejesh S. Hotel Industry Satisfaction Attachment This Research identify
client/customers University of Science anxiety, , Other the OCP with brand
observation on Juhi Gahlot and Technology, brand love customer love positively attract
customer brand Sarkar Kochi, India Attachment perception
IBS Hyderabad, by attachment and
connections. avoidance,
Hyderabad, India negatively impact by
Abdolreza
avoidant attachment
Eshghi Bentley University,
Waltham,
12 August 2017 Massachusetts, USA,

Customer based brand Ruchan Hotel Industry Brand perception The results shows the
share capital proof Kayaman Eastern Loyalty brand of quality effect of three
Mediterranean awareness
from hotel industry and Huseyin Brand Image
dimensions(Brand
University,
Arasli loyalty, Brand image,
Gazimagusa, Turkey Perception of quality)
2006
on brand equity in
hotel industry .
A strategic approach Khurram Sultan Beverage Brand Consumer Study found that
to consumer Saja Akram, Awareness perception consumers mostly
Industry
experience focused on Sara Abdulhaliq, Brand focused on three
Deema Jamal,
Brand knowledge and Rezan Saleem French University Loyalty dimensions to choose
brand attachment 29.04.2019 Of Erbil any brand price
Advertisement, Taste
and Availability.
study on consumer- Marc Fetscherin Academic Research Brand love Consumer It define the current
brand relationships, Francisco Florida, USA Texas, brand situation of research
addressing special Guzman USA Glasgow, UK, Brand Like Relationship on consumer-brand
Cleopatra Maia, Portugal
problem relationships it
Veloutés
Ricardo Roseira Brand hate identify that this
Cayolla research increasing
17 January 2019 day by day.
Impact of Service Shahzad Anwar, Li Banking Sector Customer Perception The study find that
Brand and perception Min, Ghulam satisfaction Brand customer satisfaction
on customer Dastagir Nanjing, Jiangsu Loyalty Image, and loyalty both
fulfilment and March 2019 China Quality based on each other
customer retention and they are effected
by or can be create
with the fair price
better quality and
good brand image.