VALORACIÓN Y NEGOCIACIÓN DE TECNOLOGÍA

UNIT 3

UNDERSTAND TECHNOLOGY COMMERCIALIZATION

PRESENTED BY:

DIEGO FERNANDO GUERRA

MAGDY ROA

GEOVANNY CANO GONZALEZ

DEYBISON MONJE GRIJALVA

PRESENTADO A:

DIRECTORA DE CURSO

KARLA NATHALIA TRIANA

GROUP: 84

TECHNOLOGY ASSESSMENT AND NEGOTIATION

NATIONAL OPEN AND DISTANCE UNIVERSITY UNAD

INDUSTRIAL ENGINEERING

2019
 Tabla de Contenido
1. Introduction .............................................................................................................. 3

2. Objectives ................................................................................................................ 4

3. Research methodology mind map per student ......................................................... 5

4. Research methodology chart .................................................................................... 8

5. References .............................................................................................................. 11
 1. Introduction

This work is a compilation made by students of Industrial Engineering at the Open and
Distance University (UNAD). As with any learning process, a practical component is
required to demonstrate the knowledge obtained during the reading of the proposed resources
and different activities.

This is how the present work gathers all the activities presented by the students, throughout
the moment carried out, where each one made his proposal with respect to the methodology
of study developed and proposal for the research that will be carried out.
 2. Objectives

General Objective

Analysis and development of a research methodology according to the evidenced

problem.

Specific objectives

Analysis of the phases for a research methodology.

Development of a Web 2.0 tool, explaining the steps for research and methodology.
Identification of the methodology to be implemented and suitable for research.
3. Research methodology mind map per student

Diego Fernando Guerra

 Geovanny Cano González

Qualitative Research

gathers data about lived experiences,

emotions or behaviours, and the
meanings individuals attach to them.
It assists in enabling researchers to
gain a better understanding of
complex concepts, social interactions
or cultural phenomena. This type of
research is useful in the exploration of
how or why things have occurred,
interpreting events and describing
actions.

Qualitative Techniques or Tools

Interviews: these can be

structured, semi-structured or
unstructured in-depth sessions
with the researcher and a
participant

Focus groups: with several

participants discussing a
particular topic or a set of
questions. Researchers can be
facilitators or observers.

Observations: On-site, in-

context or role-play options.

Document analysis:
Interrogation of
correspondence (letters,
diaries, emails etc) or
reports.

Oral history or life stories:

Remembrances or memories
of experiences told to the
researcher.

References https://libguides.newcastle.edu.au/researchmethods
Magdy Roa

https://www.goconqr.com/es-ES/p/20271308-Quantitative-research-methodology-
mind_maps
Mind map Deybison Monje

4. Research methodology char

 Research Methodology

Group 212032_Group number

number
Problem of How to promote digital transformation in Colombian
study enterprises?

Type of Quantitative
research
Phases of Phase 1: Idea: Define the idea to be developed based on an identified
the problem, and define the objectives as strategies to solve the
methodolog problem.
y Phase 2: Problem Approach: Here the whole description of the
problem is developed, it is important to name the reasons why this
problem is chosen and how it affects society.
Phase 3: Literary Review and Theoretical Framework: This step is
individual, as it does not require a description (in some cases), only
to establish through tools the appropriate texts and references for the
problem to investigate. When it comes to the Theoretical
Framework, the report deals with those theoretical investigations
carried out on the subject, in order to discover the most important
and relevant concepts when approaching research.
Phase 4: Scope: The scope is the justification for the research, to say
why this problem is important to investigate it and to propose
migration strategies, is in this section where one begins to establish
the objectives.
Phase 5: Hypotheses and Variables: This really applies when the
research is Scientific, so it uses the scientific method as a research
method. In this case it is not possible because it is a social problem,
 therefore the hypothesis will help us to find the variables that should
be investigated according to the problem and its justification, as well
as to define the important points to take into account when carrying
out the surveys.
Phase 6: Research Design: The design is the way in which the report
to be developed will be constituted, where the results of the research
are presented, as well as its development, conclusions and
recommendations.
Phase 7: Sample: The sample is the population you want to address
in this case, and as presented by the teacher the sample will be a part
of the companies in the country.
Phase 8: Data Collection: The data are collected through surveys,
which are designed to respond to the objectives of the research.
Phase 9: Elaboration of Results: The results are the final
contribution of the work, it is here where it is possible to evidence
if the proposed objectives contribute or not to the improvement of
the problem, or to define its causes and possible strategies for
improvement and solution.
References World Intellectual Property Organization (WIPO) & International
Trade Centre (ITC), (2010). Exchanging Value – Negotiating
Technology Licenses, A Training Manual (pp 82-85). Recovered
from:
https://www.wipo.int/edocs/pubdocs/en/licensing/906/wipo_pub_9
06.pdf
5. References

 World Intellectual Property Organization (WIPO) & International Trade Centre

(ITC), (2010). Exchanging Value – Negotiating Technology Licenses, A Training
Manual (pp 82-85). Recovered from:
https://www.wipo.int/edocs/pubdocs/en/licensing/906/wipo_pub_906.pdf

 https://libguides.newcastle.edu.au/researchmethods

 Dolan, J. P. (2017). How to Overcome the Top Ten Negotiating Tactics. American
Salesman, 62(10), 11. Retrieved
from http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/logi
n.aspx?direct=true&db=f5h&AN=125279851&lang=es&site=eds-live&scope=site

 World Intellectual Property Organization (WIPO) & International Trade Centre

(ITC), (2010). Exchanging Value – Negotiating Technology Licenses, A Training
Manual (pp 82-85). Recovered
from: https://www.wipo.int/edocs/pubdocs/en/licensing/906/wipo_pub_906.pdf

 Mc Manus, J. P. (2012). Intellectual Property : From Creation to Commercialisation:

A Practical Guide for Innovators & Researchers. Negotiation and Licensing. Oak
Tree Press. Retrieved
from http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/logi
n.aspx?direct=true&db=nlebk&AN=1008965&lang=es&site=eds-
live&scope=site&ebv=EK&ppid=Page-__-20

 OVA - Environmental determinants

 The following learning object have the aim of providing different resources to support
the students research to understand specific topics in order to develop activities of
step 3 of the learning strategy
 Triana Ortiz, K. (06,12,2018). Technologic Contracts. [OVA]. Recovered
from: http://hdl.handle.net/10596/22751

 Complementary Bibliography References (Complementary Bibliography)

 Complementary references are documents related o the topics to be studied along the
unit, so it is up to the student to get into the subject. Also, some of them are related
to research methodology in order to strenghten students written communication
skills.

 Kaplan, R. S., & Norton, D. P. (2004). Measuring the Strategic Readiness of

Intangible Assets. (cover story). Harvard Business Review, 82(2), 52–63. Retrieved
from http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/logi
n.aspx?direct=true&db=buh&AN=12108631&lang=es&site=eds-live&scope=site

 Malhotra, D. (2015). Control the Negotiation Before It Begins. (cover story). Harvard
Business Review, 93(12), 66–72. Retrieved
from http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/logi
n.aspx?direct=true&db=buh&AN=111098592&lang=es&site=eds-live&scope=site

 Kuada, J. E. (2012). Research Methodology : A Project Guide for University

Students (pp 40-41). Frederiksberg C [Denmark]: Samfundslitteratur Press.
Retrieved
from http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/logi
n.aspx?direct=true&db=nlebk&AN=503632&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_38