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During his study of Business Ollie has developed a good understanding of challenging concepts
and measures associated with the course. Ollie has worked to develop a strong knowledge base,
he has shown increasing appreciation for financial measures of success including profitability,
capacity utilization and ratio analysis. Ollie has further developed his analytical skills integrating
these quantitative values with qualitative statements based on contextual case studies. Ollie has
developed a good level of understanding on topical events including the impact of Brexit, the rise of
globalisation, the changing shape of the UK economy and an appreciation for LEDC’s and BRIC
economies. Ollie is able to articulate the challenges faced by firms in the real world by the external
environment whilst also analyse internal factors such as corporate culture, leadership and how
product life cycles influence business decision making and outcomes. Ollie is familiar with
challenging management concepts such as Porters Five Forces, PED/YED calculations and the
role management theory such as Ansoff’s Matrix play in today’s business. Ollie has worked hard to
apply theory developed in the classroom to real world examples across the film, travel and
technology industries. Ollie continues to offer good verbal contributions in discussions and this is
built on a foundation of ever improving Business knowledge developed throughout his course.
Oli has really grown into the A Level Business course this year. He has made real strides in terms
of his pre reading of core texts, ability to use key terms, models and knowledge with precision,
consistency and confidence which at the start was an area of uncertainty for Oli. Well done! I
addition he has worked hard on his quantitative skills and can use an array of formulae such as
PED/YED, cashflow forecasting and profitability
ratios with considerable poise. Most importantly he can use the output of these calculations to
support
business decision making for example when evaluating a business’s response to changes in the
variables in
the Business Cycle such as Interest rates and how customers in certain target markets or niches
are affected
(impact on costs, revenues etc). In class Oli makes a meaningful contribution. He is confident
asking questions
about a variety of topics to drive his learning.