(General)

A
Specialization Project Report
On
“A COMPARATIVE ANALYSIS OF WIND
VENTILATORS AND ELECTRICAL EXHAUST
FANS FOR B2B SELLS”

In the partial fulfillment of the Degree of

Master of Management Studies
under the University of Mumbai/ Approved by AICTE

By
Ashma Patrekar
Class: MMS - B & Roll No: 16

Specialization: Marketing
Batch: 2018-2020 (Year)

Under the Guidance of

Name of Faculty (Mr. Deepak Asarpota)

ATHARVA INSTITUTE OF MANAGEMENT STUDIES

Malad-Marve Road, Charkop Naka,
Malad (West), Mumbai 400 095.
 DECLARATION

I, Ms. ROOPAL PATIL, student of Aditya Institute of Management Studies

And Research, PGDM ll (Semester III) hereby declare that I have
completed the summer internship project on “A COMPARATIVE
ANALYSIS OF WIND VENTILATORS AND ELECTRICAL EXHUAST FANS FOR
B2B SALES” with SAGAR ENGINEERING WORKS in the Academic year
2013-2015. The information submitted is true & original to the best of
my knowledge.
 ACKNOWLEDGEMENT
I would like to thank Sagar Engineering Works and Aditya Institute of Management
studies and Research for giving me an opportunity to learn and pursue my Summer
Internship and understand about Marketing and Research aspects.

I would like to thank and express my sincere gratitude to Sagar Pednekar and my
project guide Prof. Ajay Tekchandani for giving me an opportunity to learn. Their
constant encouragement, valuable insights and attention to detail, had made this
exercise, a great learning experience.

I am also thankful to Mr. Govardhan Pednekar who contributed their valuable time
and gave valuable insights during the development of the project.

I am also thankful to Dr. Swati Lodha (Director, Aditya Institute of Management

Studies And Research) and my institution, for giving me an opportunity to undergo
this learning experience

Special thanks to Prof. Ajay Tekchandani for his valuable advice and guidance in
completing this project better and supporting me with their expertise on the same to
make my project worth for my own benefit and also for the overall benefit of the
objective of the summer project.

Last but not the least; I take pride in thanking my family, siblings and friends for their
much valued support
SR. INDEX Pg. No
NO
1 Executive summary

2 Scope of the study

3 Company profile

4 Product details

5 Milestones

6 Introduction to the Topic

7 Research Methodology

8 Data Analysis and Interpretation

9 SWOT Analysis

10 Hypothesis

11 Conclusion

12 Recommendation

13 Annexure
 EXECUTIVE SUMMARY

My project report deals with an motivating facet of B2B sales of

wind ventilator in comparison with electrical exhaust fans i.e. why a
company should choose eco friendly wind ventilator against getting
no ventilators or electrical ventilators. I have also studied about
benefits and flaws of wind ventilators and how its marketing and
sales middle does has seen a extraordinary rise in the past five
decades.
Manufacturing a product is not sufficient for a company, a lot of
factors are part of how to showcase the product and to decide its
core benefits and to make the product different and cost effective
without compromising with the quality, to select appropriate sales
procedure and after sales service.

In my project I have tried to cover all these areas taking help of

experience from industry specialists and organizations which are a
part of the company. I studied and referred to the secondary data
of the sector in order to fulfil my agenda as well as conducted
primary research to gain insight about what the people in the
industry feel and they variations are they expecting in the future.
The changed criteria‘s kept in mind for taking decisions and the
sampling techniques and types of questionnaires used for
research for getting a picture of the influence of the wind ventilator
sales came to my knowledge and learning.
To meet the research determinations, following actions have
been performed.
1. A wide search of relevant literature from news articles, internet,
books. This step guided the development of the methods and
instruments for collecting data.
2. Designing the questionnaire.
3. Survey has been carried away by questionnaire, interview
method and telephonic conversations.
4. Study was done on the base of the information.

Purpose of the Study:

 To determine the impact of wind ventilators for B2B sales
 To understand the view of industry folks towards eco friendly
exhaust fans in comparison with electrical exhaust fans
 To gain knowledge about the research design and the steps
of conducting successful research

SCOPE OF THE STUDY

This study is aimed at providing Wind Ventilator companies
with an insight into the success of their product as well as the
customer’s response and awareness towards the brand,
products and services.
The data has been analyzed and existing in a simple and
precise way on the base of which pertinent
recommendations have been made to the company to better
the services, policies
and strategies of the company.

COMPANY PROFILE
Sagar Engineering Works is an enterprise that presents itself as
manufacturer and supplier of wind ventilators. It has been
actualised by fully motivated team who excel in their line of activity.
It is leading manufacturer of wind ventilators and installation of the
same.
It promotes Wind ventilation as a concept and uses a renewable
source of energy for ventilation purposes on a large scale in the
Indian context.
The perception of wind ventilation was successfully promoted by
Sagar Engineering Works with active patroingniz by leading
business houses like Hero Honda, Maruti Suzuki, Rockman
Cycles, Tata Motors, KSB, Hindalco Industries, Crompton, Toyota
and ITC amongst others.
Its association with leading Architects and other
professional involved in Industrial development is mainly
responsible for the success of this concept in Indian Scenario.

Sagar Engineering Work today is the leader in wind ventilation with

the largest customer base and is considered a premium brand.
The team sources its raw materials from the finest manufacturers
and follows strict quality standards. With a dedicated
manufacturing facility to produce more than 10,000 wind
ventilators annually, supported with an all India sales & service
network, It has the ability to engineer & deliver services to suit
customers’ requirement at the shortest possible lead-times.

Sagar Engineering has more than 15 years of experience in this

field; they believe to work for their excellence. The company was
set up on ambitions of its founder Mr Govardhan Pednekar, he
and his small team of dedicated employees and dealers are the
reason to their success. Our culture defines the attitudes and
behaviours that will make our vision a reality.
Vision - The Company is based on vision of providing environment
friendly and cost effective products without compromising with the
quality.
Our values -

The company understand that actions speak louder than words.

We at Sagar Engineering works are committed to:

Inspire trust
Keep it simple
To create a value and make difference
Tell it like it is
Lead from the head
Discuss, Decide, Deliver

Competitors –
 Mukta Engineering
 Arven Industries
 Verve Enterprises
 Shrijee Enterprises

ORGANISATIONAL STRUCTURE
Sagar Engineering Works is a small scale industry (SSI)
constitutes an important and crucial segment of the industrial
sector. They play an significant character in employment creation,
resource utilisation and income generation and helping to indorse
changes in a measured and phased method. They have been
given an significant place in the incidental of Indian preparation
since start both for economic and ideological details. The reasons
are obvious.

The shortage of money in India harshly limits the amount of non-

farm jobs that can be shaped because speculation costs per job
are high in large and average industries. An effective development
policy has to attempt to growth the use of labour, virtual to capital
to the extent that it is economically well-organized.

Small scale enterprises are normally more labour concentrated

than larger organisations. As a material of fact, small scale sector
has now emerged as a vibrant and energetic sector for the Indian
economy in current years. It has concerned so much care not only
from industrial organisers and economists but also from
sociologists, managers and politicians.

A small scale industry (SSI) is an manufacturing responsibility in

which the asset in fixed assets in plant & machinery, whether held
on ownership term or on lease or hire purchase, does not
exceed Rs. 1Crore. However, this asset limit is varied by the
Government from time to time. Entrepreneurs in small scale sector
are normally not mandatory to obtain a licence either from Central
Government or from also,and the State Government for situation
up the units in any part of the country. Registration of the small
scale sector unit is also not so compulsory. But, its registration with
the State Directorate or Commissioner of Industries or DIC's
makes the unit very eligible for availing the different types of
Government assistance like the financial assistance from the
Department of the Businesses, average and extensive term loans
from State Financial Firms and also other commercial banks,
machinery are on hire-purchase basis also from the National Small
Industries Corporation, etc

Market development
If the strategy is to open new markets, the company has to gain
new customers for its products. Product, company, and brand
have to be introduced at the similar time. This incomes that the
business has to make guaranteed that his product deal is
comprehensive as well as attractive. Consequently, a new plan
should have to be preferred in order to encourage the customers
for buying the product. The concurrent promotions and advertising
of the product is important through emails, trade fair and, phone
calls etc.
Customer Relationships Is Also Important.
 Build the relationships with present customers
 Educate clienteles about how wind ventilator is better than
electric exhaust
 Collect bills from clients
 Re-sell the product to customers on demand
 After sales service
 PRODUCT DETAILS
About Wind Ventilator:

Wind driven turbo ventilators known as air ventilators, air extractors,

roof extractors, roof fans, eco ventilators, wind ventilators and so on.
Whether monitoring the build up of temperature, moisture, pollution
and even allegedly harmful elements in the air that may be present
inside the building, we pour our efforts into creating products that
correct issues of insufficient ventilation.
The mechanism involved in air measure is very simple. The hot air
inside the cabin then it rise up. When the turbines rotate, they suck
the warm air out through the vent, bringing out a drop in
temperature in the shed, allowing a supply of fresh air through the
doors and spaces.

The roof ventilation fan recounts the theory of convection among

natural wind also air to rush then change any similar airflow into
vertical so as to improve the indoor ventilation. The hot air
increases and cold air decreases, which can make the ventilator,
alternate. So the exclusive heat, commotion and dust are also
drained effectively. It also can be effectively remove indoor soot
and, smoke,also the odour, humidity, hotness, attractive injurious
gas, powder and other dull volatiles well as viruses and microbes.
As a result, it improves the environment of the industry, protects
workers and health and improve the working efficiency.
s

These Ventilators use wind and not electricity as their prime mover
for effective ventilation. Motorized ventilation drawbacks include the
use of equipment that is high in the eating of energy during
operation. By utilizing the design of the building, Wind driven
ventilation takes benefit of the natural passage of air without the
need for tall energy overwhelming equipment using lowest amount
of resources.
Wind ventilation be limited wind behaviour by leading entrance in
and out of buildings on the contacts finished the building envelope
and on starts or other air trading strategies such as inlets.

It is mostly used in barn, toilette, plant, workshop, stadium, tennis

hall, assembly hall, garage, paper mill, workshop and even
covering plant etc.
Advantages:
1) Guaranteed ventilation
2) Good stainless steel body
3) Easy and fast installation
4) Environmental protection, energy saving and not at all electricity
cost
5) Stable and durable, dehumidification, anti-sweat and rain-proof
6) Extraordinary sensitivity and no noise
7) No unintentional hazards
8) No recurring expenditure

Other benefits:
No leakage

Planned long life design as precision bearings have enhanced

protection against dust, fumes, smoke, etc.
All the aluminium construction

Complex thickness of material used

Eco-friendly

Zero operational costs

Wind driven turbo ventilators are always rotating as they start

rotating at even very low wind speeds of 1 kph

Light weight
Easy to install and handle
Easy to assemble and dismantle
Lesser rate in association through electric functioned TG roof
ventilators

TECHNICAL SPECIFICATIONS

MODEL DIMENSIONS (MM) NO. OF VANES

A B C
W V 14
360 590 488 24

W V 24
600 745 725 42

W V 36 900 1065 1115 42

MATERIAL SPECIFICATIONS

All Aluminium with combined

TOP plus reinforced key bearing
housing
SHAFT Stainless Steel
VARIPITCH Aluminium
BASE FRP matching customers roof
FLASHING profile
Matching ZZ Ball Bearings
SPIN
encased in solo integrated
BEARINGS
bearing housing

Steps involved in manufacturing process:

Step1: cutting blades
1 coil = 374-400 blades
(Clean aluminium)
Step 2: Cornering & Flattening
Step 3: Rolling
Step 4: Punching top & bottom of the blade
Step 5:’’ V” bending of lower portion
Step 6: Ring making
Step 7: Shafting
Step 8: Assembling & finishing
Step 9: Checking
Step 10: Box Packing & Marking
 MILESTONES
Name of Company Location Type of Industries

Aromavit Chemicals P Ltd. Thane Chemicals

Suma Pharmaceuticals Pvt.

Ltd. Thane Pharmaceuticals

Rasaa Food Pvt. Ltd. Andhra Pradesh Food Processing

Loya Constructions Pvt. Ltd. Aurangabad Building Construction

Girish Developers Bhiwandi Textiles

Shree Sidhivinayak Textiles Bhiwandi Textiles

Jadhav & Sons Kolhapur Forging

M/s Power Engineers Kolhapur Engineering

Patil Industries Kolhapur Foundry

Shakti Process Sangali Textiles

Anuptech Technical Navi Mumbai General

Sai Engineering Works Navi Mumbai Engineering

Super Chillers Pvt. Ltd. Navi Mumbai HVAC

Sahil Aluminium Thane Building Material

Shree Ganesh Industries Thane Galvansing

Agility Logistics Mumbai Ware House

Parishram Fabricators Wadala, Mumbai Fabrication

S P Logistics Mumbai Logistics

FX United Co. Mumbai Engineering

J. K. Fibre Glass Works Mira Road, Thane FRP Moulding

Jaishrinath Packaging Pvt. Ltd. Thane Packaging

Trisshan Exports Thane Garments

Cemco Fine Chemicals Mulund, Mumbai Chemicals

Industrial Glass Insulation Mulund, Mumbai Insulation

Sigma Instruments Company Mulund, Mumbai Instrumentation

Genesis Pvt. Ltd. Thane Engineering

T. R. Products Thane Engineering

Tuni Textile Mills Ltd. Thane Textiles

Flacon Tyres Limited Mysore Auto Tyres

Euroslot India Pvt. Ltd. Navi Mumbai Engineering

Forbes & Company Ltd. Thane Office Automation

Varun Industrial Limited Thane Engineering

ABOUT ELECTRICAL EXHAUST FANS:

These are used for general ventilation.

Exhaust fans are used to remove the hot air and fumes from
ovens, workroom, barns, workshops kitchen etc and are also used
for ventilating commercial buildings.
Exhaust fans are of two types:
1. Light duty fans (used in offices, cabins, kitchens, bathrooms
etc.)
2. Heavy duty fans (they are specifically designed for industrial
use.) the body of heavy duty fans are made of heavy mild
steel, blades are broad, in order to discharge large volume of
air for smooth operations

Electrical exhaust fans are compressed in size and are stress-

free to fit, dependable in operation, these fans are made for
optimum realization among air quality, weight, and power
intake. They are used for air conditioning, industrial ventilation
and fumes. These are invented from mild steel plates then have
been provided by foot mounting preparations and flange on
both ends that facilities connection of the fan.
Electric exhaust fans create a comfortable and productive
environment, by supplying fresh air, removing stale or hot air
and providing additional ventilation.
Electric ventilation fans are made for harsh and aggressive
environments. They are made from steel and finished in
corrosion resistant powder paint. The electric motors are sealed
for life, and are suitable for use in damp and dusty areas.
Features of Electric ventilation fans

 Efficient, reliable, sealed fan motor with integral thermal

overload protection.
 Suitable for use with speed control - down to 40% of
nominal speed.
 High performance impeller, for efficient and quiet
performance.
 Metal fan casing and guards.
 Floor standing, suspended, duct or wall mounted.
 Free blowing, or ducted operation with flexible, polythene or
fabric ducting.

Accessories:

 Electronic speed controller

 Wire finger guards for inlet and outlet
 Combined floor and wall brackets
 Matching flange
 Flexible ducting
 Polythene ducting
 Benefits:

 Rust free
 Superior finish
 Accurate in dimension
 Consistence performance
 Compact design
 High performance
 Reliable
 Removes fumes, smoke etc.

Disadvantages:

 Lower Energy Efficiency:

If the sealing is not installed correctly between the fan and
the factory, exhaust fans will lower energy efficiency by not
working properly
 Damage
Attic fans are those fans mounted on the roofs, which also
makes them more disposed to to damage. This is also more
than often the case in the areas which are prone to harsh
weather.
 Risk of the electric currents if spoiled inside or through rains

Conclusion
Using roof extractor fans to factories has proved to be a very
effective. By rapidly eliminating hot air from the building and
pulling cooler air in over open doors and windows, the
temperature inside can be kept close to the ambient
(outdoor) high temperature.
 INTRODUCTION TO THE TOPIC

Literature Review
B2B Sales:
Definition:

B2B is for “business to business.” Sales. It only shows sales made

to other industries, relatively than sales to folks. The latter is then
stated to as B2C “business to consumer” sales.

B2B ‘BUSINESS TO BUSINESS’ sales often take the form of one

company selling supplies or components to another. For example,
a tire company might sell to a car producer. Wholesalers often sell
their products to retailers, who then also turn around and then sell
them to clients. Supermarkets are also a classic example: they buy
food from wholesalers and then they sell it at a slightly higher
price to people.

Business-to-business B2B sales can also be contain services.

Counsels who take cases for corporate clients, accountant
companies that help businesses do their taxes, and technical
advisors who set up systems and email are also all examples of
B2B ‘’BUSINESS TO BUSINESS’’ service providers.
Comparative Analysis:

The item-by-item judgement of double or more similar

substitutes, processes, goods, experiences, sets of data, organizat
ions. In accounting, for example, changes in a financial
statement's items over numerous accounting stages may be
offered together to notice the emerging trends in
the company's processes and results.

Abstract:

A wind ventilator is a device having a combined function of wind

turbine and extract fan. Wind ventilators are attractive replacements
for electrical ventilation fans in terms of using wind energy. They are
commonly used in attic, loft and rooftop spaces to facilitate
ventilation in buildings at both domestic and industrial level. This
study presents measurement of flow rates of four commercial wind
ventilators on a specifically designed experimental system. The
ventilation flow rates and rotational speeds are taken at different
wind speeds and compared with a simple open column and two
standard vent hats.

As an alternative to air-conditioning systems, the wind ventilator

now is not only widely accepted as industrial ventilation, but also
has become common ventilation for factories and warehouses. It is
often thought to be very effective even in the lightest wind
conditions. Therefore, in order to describe its full characteristics,
reliability, limitations and possible improvement of the device, this
paper discusses the current development and future prospects of
the turbine ventilator by elaborating the results of some
experimental and analytical work that have been done in various
aspects of its application and performance. The analysis and
summarized findings presented also recommend some criteria that
should be considered in designing future wind ventilator.

Overview:

Due to the simple operating mechanism and relatively affordable

price, a wind ventilator which is driven by natural wind force is
always a preferred choice to ventilate the factories without
depending on air conditioning system which is usually associated
with global warming.
Due to these characteristics, the Wind ventilator can be
categorized as both active and passive ventilation strategy.

Dominantly, turbine ventilator is classified as an active ventilation

strategy although it does not use any electricity to rotate. This is
due to the fact that the constantly moving spinning blades driven
by outdoor wind force is found to be the major factor that creates
centrifugal forces in the turbine, which in turn extract hot air from
the building.
 RESEARCH METHODOLOGY
The report has been prepared on the basis of information collected
from different sources. In order to achieve the objective of the
project proper research method was applied. After giving through
brain storming session, objectives were selected and the set on the
base of these objectives, a questionnaire was designed major
emphasis of which was gathering new ideas or insight so as to
determine and bind out solution to the problems.

Primary Data
For my primary research I have used a organized questionnaire
with open ended as well as close ended questions. The reason for
using a mixed questionnaire was to gain the qualitative as well as
quantitative visions.
Primary Data was very crucial to collect so as to know various past
& present consumer views about bikes and to calculate the market
share of this in regards to other brands. Fresh primary data was
collected by taking direct response from client which involved face
to face interview with the client as well as through telephonic
interview with the client , all the wind customer who visited the
dealership showroom for the service of their bikes were questioned
in order to find out the customer satisfaction level.

The questionnaire used covered various aspects about

 Customer behaviour
 Product awareness
 Cost effectiveness factor
 Customers preference
Secondary data
Secondary data are those type of data which have been collected
by someone else and which already have been gone through the
statistical procedure.The data has been taken from internet, paper,
publications and firms web sites.
To appreciate the current market situation for wind ventilators
more clearly I have stated to various reports, news articles etc
which help to know the size of the industry and the various steps
involved in the procedure of deciding on buying behaviour of
customers.

Survey method:
The research method used was study technique which is a
extensively used way for data gathering and best suitable for
expressive type of investigation survey includes research
instrument like survey which can be organized and formless.
Target people is well recognized and numerous approaches like
personal interviews and telephone interviews are active.

Sampling Techniques:
The sampling technique used by me was quota sampling as it was
easy for me to collect data3 from businesses in B2b Industry by
way of random sampling. People via reference who willingly
cooperated with my project were selected as the sample. Keeping
the time restrictions in my mind I selected a sample size of 100
Businesses.
 Quota Sampling:

Quota sampling is a common practice utilized by researchers. In

this sampling method, the researcher will determine how many
people with a certain characteristic like gender or race to include in
each sample when designing the research criteria. Other
characteristics may include marital status, profession, income, and
geographical area of residence, use of contraceptive method or
health status. This separation allows the researcher to choose
which group of people she is most interested in studying. The
researcher will then go into cities and communities for individuals
that fit these criteria until the quota previously set is met.
 DATA ANALYSIS AND INTERPRETATION

Table 1: represents the responses about the stance on renewable

energy

Responses Respondents

Against 5

Neutral 10

Support 85

Total 100

From the above data it can be easily seen that out of the
sample surveyed 85 person’s opinion is in support of
renewable energy whereas 10 are neutral and 5 persons are
against of renewable energy.

Stance on renewable energy

Against
Neutral
Support
Table 2: represents the awareness of naturally operated wind
ventilators

Responses Respondents

Aware 75

Slight aware 20

Not at all aware 5

Total 100

Here we see that 75% companies are aware about wind

ventilator so the survey was carried out smoothly with them
whereas 20 of them were slight aware about it and 5 were
not at all aware.

Awareness of naturally operated wind

ventilators

Aware
Slight aware
Not at all aware
Table 3: represents how often they see wind ventilators

Responses Respondents

Everyday 65

Every week 15

Rarely 20

Total 100

Here we see the awareness of wind ventilators and the

spread of the product in that area.

Visibility of wind ventilators

Everyday
Every week
Rarely
Table 4: represents preference for green products

Responses Respondents

Yes 85

No 5

Sometimes 10

Total 100

The above table represents the preferences of customers for

green products, since wide spread of awareness between
customers for green product.

prefernce for green products

Yes
No
Sometimes

Table 5: represents preference for low maintenance products

Responses Respondents

Yes 100

No 0

Total 100
 The above table represents the preferences of customers for
low maintenance products since they are economical.

Table 6: represents ecological impact of wind ventilators

Responses Respondents

Negative 10

Neutral 15

Positive 75

Total 100

According to the survey sample few people are negative

about eco logical impacts of wind ventilators rest of them are
neutral whereas maximum are positive.

Ecological impact of wind ventilators

Negative
Neutral
Positive
Table 7: represents impact on employee’s health due to wind
ventilator

Responses Respondents

Negative 5

Neutral 7

Positive 88

Total 100

Here we see that most of the people state that due to wind
ventilator there is positive impact on employees health,
whereas few people state that it might affect negatively on
employees health if were to compare it with electrical
exhaust fans.

Impact on employees health

Negative
Neutral
Positive
Table 8: represents the view of reduction of recurring cost of an
organisation
Responses Respondents

Yes 100

No 0

Total 100

It is obvious to see these figures since every organisation

tends to reduce the recurring costs of their companies.

Table 9: represents organisational support in reducing pollution at

work place
Responses Respondents

Yes 93

No 7

Total 100

Here we see that most of the organisations support the

reduction of pollution at work place since they are concern
about employees, whereas few ones don’t bother about it.
 Organisational support in reduction of
pollution

Yes
No

Table 10: represents which is better according to them

Responses Respondents

Wind Ventilator 80

Electrical exhaust 20
Fans
Total 100

Here we see that most of them think that wind ventilator is better
option whereas few think electrically operated exhaust fans are
better option.

Customeres preference

Wind Ventilator
Electrical exhaust fans
 SWOT ANALYSIS
A scan of the inside and outside environment is an essential part of
the planned formation process. Ecological factors internal to the firm
or produce usually can remain classified as strengths (S) or
weaknesses (W), and those exterior to the firm can be categorized
as opportunities (O) or threats (T). Such an examination of the
strategic environment is referred to as a SWOT analysis.
The SWOT analysis offers information that is helpful in identical the
product’s resources and abilities to the competitive environment in
which it works. As such, it is contributory in strategy preparation and
selection.

SWOT ANALYSIS FOR WIND VENTILATOR

Strengths
Weaknesses
 No noise
 Eco-Friendly  Relies on the availability of
 Easy and Fast Installation wind
 Energy Saving  Depends on outside air
 Affordable quality
 Good Aerodynamics  Not necessarily as reliable as
 Rain-proof electrical ventilator
 Low maintenance

Opportunities

 Growing demands Threats

 Environmental concerns
 Exports increasing  Cut throat competition
  Increasing awareness  Increasing number of players
in the market
 Rising raw material costs
 Increasing competition
because of china products

SWOT ANALYSIS FOR ELECTRICAL EXHAUST FANS

Weaknesses

 High maintenance
Strengths  Depends on electricity
 Recurring cost
 Does not relies on the
 It is not rain-proof
availability of wind
 High cost
 No dependence on outside
 Operates only when power is
air quality
turned on
 Completely reliable
 Comparatively difficult to
install
 It is not eco-friendly

Opportunities

 It is already in demand Threats

 Awareness exists
 Increasing competition from
 Belief of people that it
wind ventilators
operates better then wind
 Awareness for eco-friendly
ventilators
products
  Rising electricity costs
 Change in preference

HYPOTHESIS TEST
HYPOTHESIS
H0 = Eco friendly Wind ventilator has changed customers
perception regarding choice of exhaust fans.

OBSERVATION
When we analyze the above data analysis we can clearly find out
that now a day’s customer are not looking for electrical exhaust fans,
they are going for green product i.e. wind ventilator, so by
conducting this survey we have found that after the launch of wind
ventilators people are giving second thought to conserve electricity
which was first in the previous days. So the above chart is
ACCEPTING our NULL HYPOTHESIS.

LIMITATIONS OF THE STUDY

 This research is geographically restricted to Andheri east,
Mumbai only. Hence the outcome cannot be generalized to
other spaces.
  The study is restricted only to the organized sector of exhaust
industry
 The importance of the respondents and their aptitude to justify
their answers may also be a limitation.
 The sample size is small due to the specified reasons.

Information from various sources

The buyer nowadays is exposed to a genuine flood of data,
unrestrained on him from different sources. These sources inform
him about new products and amenities, better-quality versions of
existing products, new usages for current products and so on. The
data sources that influence people to try a creation include:
advertising, samples and trials, display in plants and salesmen’s
suggestions.
Each of these foundations offers some data to the consumer about
the products. When the buyer sees an commercial for a product, he
is informed about the existence of the products. Later on, he may
progress a progressive or adverse arrogance towards the product
or he may remain neutral. In any case, a piece of data about the
product is made available to him and it has some influence on his
buying behaviour.
The availability of the product in the shop itself acts as an
information source to te buyer. The buyer may evince an interest in
the product and may inquire about it. The product advertises itself.
Often salesmen serve as a source of information to buyers. The
salesmen may inform the prospects about a product explain its
advantages and may even suggest a trial purchase. In cases where
a rapport has already been established between the buyer and the
salesman, the latter’s suggestions are normally taken as reliable.
 RECOMMENDATIONS
 WEAK FOLLOW UP:
I observed during the course of our studies that the company
was quite weak in following up with prospective customers.
There was very little communication asking the customers if and
when they are willing to buy their products.

 SHOULD IMPROVE THE AFTER SALE SERVICES:

During the survey I found that the company is not satisfying
their customers in after sales services, feedbacks from the
customers are not taken care of and also their complaints are
ignored sometimes.

 AGGRESSIVE SELLING: The Company should follow an

aggressive selling concept. A non-aggressive selling concept
which is clearly visible, they do not provide adequate
information to the prospects and were not able to convince
them properly hence this should have been avoided.
 THEIR SHOULD BE WEBSITE:
A website is very important tool for carrying out business today.
A company with official website is given priority in terms of
authentication, most of the customers visit the website in order
to know about the company and the product and hence place
their orders accordingly.
 THEIR SHOULD BE VARIOUS SALES SCHEMES:
In order to increase sales of the company there should be
various schemes to attract the customers and sustain the
competition in the market.

CONCLUSION

The Main focus of Sagar Engineering Work has been to Capture the
Market through its Product Which are Best In terms Of durability,
energy saving & ventilation and is trying to achieve the targets which
it has laid down for the coming years. By manufacturing this product
it is giving t a tough competition to electrical exhausts. But in a
country like India where customer generally change their
preferences it becomes necessary for a company to focus on other
factors too which influence the consumer choice of Creation like
Prices , After sale facilities and Numerous extra.

Bibliography:
www.google.com
www.wikihow.com
www.investopedia.com
www.ehow.com
www.e-newsletterofseem.com
www.activiarelectricalfans.com
 ANNEXURE
QUESTIONAIR
COMPANY INFORMATION:
Company Name:
Designation:
Qualification:
Type of company:
Location:
1. How would you describe your stance on renewable energy?
o Against
o Neutral
o Support

2. How aware are you about naturally operated wind

ventilators?
o Aware
o Slight aware
o Not at all aware

3. How often do you see wind ventilator?

o Everyday
o Every week
o Rarely

4. Do you prefer Green products?

o Yes
o No
o Sometimes

5. Do you prefer products which have low maintenance?

o Yes
o No

6. How do you rate Wind ventilators ecological Impact?

o Negative
o Neutral
o Positive

7. Overall impact on employee’s health due to wind ventilator?

o Negative
o Neutral
o Positive

8. Does your organisation like to reduce recurring cost?

o Yes
o No

9. Does your organisation supports in reducing

pollution at work place?
o Yes
o No
10. Which one is better according to you?
o Wind ventilator
o Electrical Exhaust fan