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GLIOBALIZATION - refers to the existence of Free movement of goods or products is • Third World dependence on the

free exchange of goods, services, culture and facilitated by liberalization or the abolition of First World
even people, between and among countries. tax on imported goods (tariff),
• Global income and wealth inequality
- rise of capitalization Free movement of Services are the ideas and
innovations • Tax injustice
- countries have discarded taxes on imported
goods (tariffs) and opened their doors to Free movement of capital or investment is • Racism and anti-migrant sentiment
highly skilled workers and professionals. implemented through the deregulation or the GLOBALIZATION THEORIES
lifting of strict banking and financial
“a contested concept,” Manfred Steger regulations, • HOMOGENEITY refers to the
remarks that since its earliest appearance in increasing sameness in the world as
the 1960s Free movement of persons is achieved a cultural inputs, economic factors,
through the loosening or abolition of visa and political orientations of
‘globalization’ has been used in both popular restrictions and barriers to migration. ( e.g.
and academic literature to describe a process, societies expand to create common
OFW, immigrant practices, same economies, and
a condition, a system, a force, and an age.
To illustrate a typical conflict on the idea of similar forms of government.
The United Nations Conference on Trade and globalization, one only has to look at the
Development (UNCTAD) defines economic • cultural imperialism, which means a
perennial tit-for-tat fight between big given culture influences other
globalization as the “closer integration of corporations and labor unions on issues such
national economies through trade and cultures.
as :
financial flows as well as cross-border • media imperialism, TV, music,
migration of people.” -migration and outsourcing of jobs, wage books, and movies are perceived as
hikes, and privatization of industries and imposed on developing countries by
- there is no consensus on its origin services, or the decades-old enmity between the West.
- Globalization processes ‘have been ongoing the developed countries more popularly
ever since Homo sapiens began migrating known as the First World, and the developing • HETEROGENEITY pertains to the
from the African continent ultimately to or underdeveloped nations collectively creation of various cultural
populate the rest of the world. labeled as the Third World on issues such as practices, new economies, and
subsidy on the agricultural sector, political groups because of the
-The best known example of archaic industrialization, and foreign land ownership. interaction of elements from
globalization is the Silk Road, which different societies in the world.
connected Asia, Africa and Europe. the difference between Globalization and
Internationalization • cultural hybridization that
SILK ROAD - A network trade routes that emphasizes the integration of local
connected the east, particularly CHINA and Internationalization refers to processes and and global cultures.
West. system that pertain to relationship between
nation-states, while globalization Xenocentrism: Other/Western culture is
-When Adam Smith wrote his Magnum Opus, encompasses processes and systems related superior than our own culture
An Inquiry of Nations (1776), he considered to “global social relations – or interactions
the discovery of America by Christopher between international and/or transnational Ethnocentrism: our culture is superior than
Columbus in 1492 and the discovery of the entities. other/western culture.
direct sea route to India by Vasco De Gama in ECONOMIC GLOBALIZATION – is the
1498 as the two greatest achievements in POSITIVE ASPECTS OF GLOBALIZATION
increasing integration of economies around
human history. • Multiculturalism and the world, particularly through the movement
- In the course of couple of decades these Multilingualism of goods and services and capital across
remarkable achievements were borders.
• Free Trade
overshadowed by breathtaking technological It also refers to the movement of people and
advances and organization methods of • Cultural and Educational Exchanges knowledge across international borders.
British Industrial Revolution.
• Migration -That is, economic globalization is rather a
“four freedoms”: qualitative transformation than just a
• Global Cooperation
1. Free movement of goods or quantitative things.
products -If, however, globalization is indeed a
2. Services NEGATIVE ASPECTS OF GLOBALIZATION ‘complex, indeterminate set of process
operating very unevenly in both time and
3. Capital or investment • Linguistic hegemony of English space’

4. Persons • Cultural homogenization two different economies:


Protectionism is protecting one’s economy or paper money has a value directly linked to additional marketing functions and activities
from foreign competition by creating trade gold. under a single management.
barriers
- Participating countries determined the gold Types of market integration
Trade liberalization is the act of reducing content of national currencies (fixed exchange
trade barriers to make international trade rates) Horizontal Integration:
easier between countries. These trade some marketing agencies combine to form a
barriers are usually tariffs which are required -The primary objective was to promote union to reduce their effective number and
fees on imports or exports and quota monetary openness and stability through the the extent of actual competition in the
maintenance of stable exchange rates. market.
-Globalization redefines the role of the nation
state as an effective manager of the national INTERNATIONAL MONETARY SYSTEM e.g. Primary milk producers , Facebook with
economy. instagram ,
-refers to the rules, customs, instruments,
-It is, therefore, misleading to assume that facilities, and organizations for effecting Vertical Integration:
globalization has relegated the nation state international payments
 Vertical integration occurs when a
and its policies to an obsolete or irrelevant including trade, investment, and finance – all firm performs more than one
status; government instead ‘are acting the depend on the availability of money and activity in the sequence of the
midwives of globalization.’ credit. marketing process.
-Even liberals recognize the economic - most critical issue to hegemonic stability  It is linking together of two or more
openness has increased vulnerability, also theorists should “not (be) what the hegemon functions in the marketing process
admitting that states are not influenced with in a single firm or under a
uniformly by globalization. The Creation of the International Monetary single ownership.
Fund
It is a historical process, result of human  For e.g. if a firm assumes wholesale
innovation and technological progress. -The most important international as well as retailing, it is a vertical
organization embedded in the Bretton Woods integration or rice processor under
The Four Monetary Regimes monetary regime was the International taking retailing.
• The classical gold standard (from the Monetary Fund (IMF), that was created to
1870s to the outbreak of World War stabilize exchange rates and provide member 1. Forward Integration : takes
I in 1914) – gold as payment states with short-term loans for temporary activities close to the consumption
balance-of-payments problems. function
• A gold exchange standard (during Eg. wholesaler assuming the
the first part of the interwar period; The Creation of the International Monetary function of retailing
- Fund
2. Backward Integration :combination
• The Bretton Woods System (from promotes international financial cooperation of sources of supply. Eg. processing
1944 to 1973); and buttress international trade. The IMF was firm assumes the function of
expected to safeguard the smooth functioning assembling/purchasing
• The “non-system” of floating and of the gold- exchange standard by providing
fixed exchange rate (from 1973 to short-term financial assistance in case of In a Market Chain commodities flow
present) temporary balance of payments difficulties from producers to Consumers :

GOLD MARKET INTERGRATION Farmer – Processor- Dealer- Retailer &


Wholesaler – Customer
- believed to guarantee a non-inflationary, Market - a concrete local structure in which
stable economic environment, a means for individuals or firms sell and buy goods & Conglomeration:
accelerating international trade (Einaudi, medium that allows buyers and sellers of a
2001) specific good or service to interact in order to A combination of agencies or activities not
facilitate an exchange directly related to each other may operate
The Classical Gold Standard Regime (1870s to under a unified management.
1914) Market Integration Eg : conglomeration are Hindustan Unilever
Ltd. (processed vegetables and soaps), Delhi
-The classical gold standard was a fixed rate -Integration shows the relationship of firms in Cloth and General Mills (Cloth and Vanaspati).
regime in which governments announces and a market. The extent of integration influences
adhere to specific exchange rate form their the market conduct of the firms and GLOBAL CORPORATIONS
currencies in relation to gold. consequently their marketing efficiency.
-Markets differ in the extent of integration - any company that operates in at least a
Gold Standard and, therefore, there is a variation in their country other than the country where it
degree of efficiency. originated.
-In gold standard, countries agreed to convert
paper money into fixed amount of gold. It is a -Market integration is a process which refers - company that does business all over the
monetary system where a country’s currency to the expansion of firms by consolidating world
- To be a global company, you need to shared goals that may or may not derive 5. International Regimes
introduce not only your products, but also from legal and formally prescribed Encompassing rules, norms and principles as
your company to people who live in another responsibilities which do not necessarily rely well as the practices of actors that show both
country on police powers to overcome defiance and how their expectations converge and their
attain compliance. acceptance of and compliance with rules.
Benefits of Global Company - “…sum of the many ways individuals and
institutions, public and private, manage their E.g. IAEA, Kyoto Protocol
• You can increase your customer
base common affairs…” (Commission on Global 6. Global Conference
Governance) The Summit for Children in1990 in New York
• You can reduce your operating costs - “… collection of governance-related Rio Earth Summit in 1992
activities, rules and mechanisms, formal and
• You don’t need to be bogged down informal, existing at a variety of levels in the Fourth World Conference on Women in 1995
by seasonality world today, also referred to as the ‘pieces of Copenhagen Conference on Climate Change
• You can boost the growth rate of global governance’…” (Karns and Mingst) (COP15)
your company Pieces of Global Governance Cancun Conference on Climate Change
• You can create new jobs 1. International Law (COP16) COP17?
There are 5 sources of international
Three Structural Periods in the Existence of law: treaties or conventions, customary 7. Private Governance
Global Corporations practices, the writings of legal scholars, Private governance is a growing, but little
judicial decisions, and general principles of studies phenomenon.
1. Investment-based period (1950- law) Private firms are attempting to establish
1970) : Development of enforceable intellectual property rules for
corporations examined through Much of the growth has been in music, software, harmonization of labor
foreign direct investment. treaty law (1951-1995: 3,666 new multilateral standards, sanitation regulation
treaties were concluded)
- Funding made for lasting interest in Actors in Global Governance
enterprises operating outside the 2. International Norms or Soft Law States IGOs NGOs
economy of the investor for a purpose to Experts
gain effective voice in management of - Not a binding legal documents, but rather Global Policy Networks
the enterprise. the standards of behaviors, such as: some MNCs
human rights, labor rights, framework
2. Trade based period ( 1970-1995) conventions on climate change and Why we need global governance?
biodiversity.
- Global corporations were controlled by 1. Globalization
producer-driven commodities 3. International Organizations (IGOs)
2. The End of the Cold War
- Firms are characterized by large amount In 2003/04, there were around 238 IGOs.
of concentrated capital focused on large 3. Emergent Transnational Civil Society
scale or capital intensive manufacturing. Types: Global (UN, WTO, WHO…), Regional Global governance is needed to cooperate
(ASEAN, EU, AU, SAARC..), General purpose and facilitate international efforts to address
3. Digital Globalization (1995 onwards (UN, OAS), Specialized (WTO, WHO, ILO, common threats and challenges.
Nato..)
- Technology became integrated in both GLOBAL INTERSTATE SYSTEM
production and consumption of the Functions:
companies and customers. - Informational – gather, analyze, disseminate International System:
- Data Forum – exchanges of views & - Interactions by various political entities, but
GLOBAL GOVERNANCE: decision-making mostly states. Today the system is global, but
- Normative – defining standards of behavior it has not always been the case. Some parts
Governance: of the world did not know of other parts,
- Rule-creating – drafting treaties
- There is no world government to coordinate much less interact
- Rule-supervisory – monitoring compliance
and facilitate cooperation among all actors to
- Operational – actions to achieve goals State & Non State Actors
deal with threats and challenges.
- a system of rules that are dependent on 4. NGOs
“inter-subjective” meanings as on formally 1. Primary and principal actors are
There are over 6,500 NGOs that have an states: country or nation states
sanctioned constitutions and charters or a international dimension either in terms of
system of rule that works only if the majority membership or commitment to conduct 2. Individual actors: Leaders and
accepts it. activities. citizens, bureaucratic agencies in
- Governance is not synonymous with foreign ministries, multinational
government. While governments perform Advocating a particular cause such as human corporations, and terrorist groups
activities that are backed by formal authority rights, peace or environmental protection.
and monopolize police powers to insure the
implementation of duly constituted policies, Providing services such as disaster relief,
governance performs activities backed by humanitarian aid.
State Actors: – A patterned set of this is an object of conflict in countries
interactions among the where there are civil wars.
• State: A territorial entity controlled major political actors on
by a government and inhabited by a the international stage. Sovereignty
population.
Origin of States 1. Key concept in the international
• Theoretical assumptions: WHERE DID STATES COME FROM? state system and international law.

– State government 1. primitive times -- loyalty to family 2. States recognized each others in the
exercises sovereignty over international system (usually)
its territory. 2. Then village
3. By sovereignty, we mean that in
– Recognized as sovereign 3. Then tribe principal all states are legally equal
by other states (de jure).
4. Then city-state or kingdom by about
– Population forms a civil 3000 b.c. to 1648 a.d 4. Sovereignty is recognition by other
society; group identity states that a state may manage its
The international state system was born in internal affairs how it pleases.
– Seat of government with a Europe with the Treaty of Westphalia in
leader – head of 1648, after the Thirty Years War. Problems of Sovereignty
government or head of With this treaty state sovereignty was
state recognized for the first time. States begin to • Sovereignty is a legal definition and
grow in power. does not mean that all states are
-- Political organization with a equal in their power, influence,
centralized government that Expansion of the Interstate System wealth, etc.
maintains the legitimate use of force
in a certain territory. Three Waves ( areas outside of Western • Sovereignty also does not mean that
- Set of relationships among the Europe first to form new States) states can prevent all crime,
world’s states, structured according injustice, etc. Some states have
1. USA and Latin America (1780 -- higher capacity to regulate their
to certain rules and patterns of 1850)
interaction. own borders and people than
- Major source of conflict: Frequent 2. East Europe (after WWI) Self- others.
mismatch between perceived determination Concept of Nation
nations and actual borders.
- Great variation in terms of the size 3. Asia and Africa (after WWII), later A nation is a group of people who feel they
of states’ total annual economic fall of communism of Russian have something in common.
activity Empire and Yugoslavia (after 1989)
- Gross Domestic Product (GDP) Nations are defined as socially cohesive
The expansion of the Interstate system groups that have common political goals,
- Great powers began in Europe, spread globally
- Most powerful of these states are common language; usually share a single
through imperialism, resulting in over perception of history, as well as common
called superpowers two hundred states and most existing in religion, traditions, symbols and myths.
Non-State Actors poverty.
-MNCs: Multinational Corporations Some states have more than one nation,
Power of State such as Iraq.
-IGOs: Intergovernmental Organizations
-INGOs: International nongovernmental A state is a political entity with: Some multi-nation states collapse from civil
organizations war, such as Yugoslavia, while others survive,
- Other individuals or groups that are 1. control of some area of land --
territorial unit such as Belgium
politically active but not necessarily
recognized officially (terrorists, nations, etc.) Some nations have no state, such as the
2. solely responsible for military
security -- control over military for Kurds or the Palestinians
The Study of Global Interstate System
defense Collapse of Yugoslavia
• International relations pertains to
the study of state and non-state 3. Economic control such as power to Advantages of InterState System
actors and their relationship to each print money, trade restrictions, and
other in the international system. power to tax Information Revolution: Growing
Narrowly defined: The field of IR accumulation of human knowledge; and the
4. Administered by a governmental accessibility of new knowledge through
concerns the relationships among
bureaucracy (social welfare, tax, rapidly spreading technologies
states (or governments).
police, transportation)
• International system: Increasing Global Productivity: efficiency of
States generally have a monopoly to use economic output is enhanced through the
force in legitimate societies, although introduction, spread, and improvement of
computer-based technologies, spread of Resource Depletion: energy demands outstrip • Solves the collective goods problem
MNCs (economic enterprises with operations known reserves of petroleum and natural gas by rewarding behavior that
in two or more countries), and the mobility of as growing populations and economic contributes to the group and
global capital development places ever greater stress on punishing behavior that pursues
finite sources of fresh water and fertile land self-interest at the cost of the
Rapid Rise of Newly Emerging Global group
Economies: China, India, Brazil; augers the Proliferation of Religious and Ethnic
potential for reduction in global poverty Extremism: identity construction in the age of – Easy to understand and
globalization prompts fragmentation, the can be “enforced” without
Development of Renewable Energy Sources: questioning of authoritative governmental any central authority
new research and technology investment in and social structures from below; target often
energy sources of sun, wind, and biomass etc. innocent civilians – Positive and negative
reciprocity
Global Spread of Democracy: unprecedented
adoption of democratic ideas and institutions Global Proliferation of WMD: spread of – Disadvantage: It can lead
around the world nuclear, chemical, and biological weapons to to a downward spiral as
countries divided by profound political each side punishes what it
Continued Growth of Authoritative Global differences, f.ex. Pakistan and India believes to be the
and Regional Institutions: negative acts of the other.
Collapse of states: spread of socio-political
Proliferation and Networking of NGOs disorder in selected regions • Generally people
Growth of international regimes Global spread of disease: rapid spread of overestimate
pathogens that threaten humans, livestock, their own good
Decline of interstate Warfare and plant life and the threat of new intentions and
pandemics such as the avian influenza underestimate
Rapid Proliferation of International Law those of
protecting the individual Growing North-South wealth discrepancies: opponents or
Disadvantages of InterState System rising disparities in wealth between winners rivals.
and losers in the course of globalization
Global Environmental Degradation: these Identity
global threats include Resistance by the U.S. to work with
international and multilateral organizations: • Identity principle does not rely on
1. global warming, the thinning of the global threats cannot be managed unilaterally self-interest.
protective ozone layer of the • Members of an identity community
atmosphere accompanied by rising Core Principles for Solving Collective Goods
Problem care about the interests of others in
rates of skin cancer; the community enough to sacrifice
2. destruction of the world’s rain Dominance their own interests to benefit
forests (global lungs) and denuding Solves the collective goods problem by others.
of other forested areas; establishing a power hierarchy in which those
at the top control those below – Family, extended family,
3. rapid urbanization owing to peasant kinship group roots, clan,
flight to megacities in countries like -Status hierarchy nation, religious and
China and India with accompanying - Symbolic acts of submission and ethnic groups
pollution and urban poverty; dominance reinforce the hierarchy. • In IR, identity communities play
-Hegemon important roles in overcoming
4. Spread of deserts into formerly
fertile regions of Asia, Africa, and The advantage of the dominance solution difficult collective goods problems;
Latin America; while at times identity construction
- Forces members of group to contribute to can intensify the collective goods
5. The elimination of species of plants the common good problem
and animals and reduction in - Minimizes open conflict within the group
biodiversity; – Nonstate actors also rely
Disadvantage of the dominance solution on identity politics.
6. Accumulation of radioactive debris
and nuclear waste - Stability comes at a cost of constant
oppression of, and resentment by, the lower-
Overpopulation: in developing world may ranking members of the status hierarchy.
contribute to famine, spread of disease
(AIDS), land hunger, political unrest, and - Conflicts over position can sometimes
large-scale migration to rich states with aging harm the group’s stability and well-being.
and shrinking population Reciprocity
-

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