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DIGITAL MARKETING STRATEGIES BY

Submitted to-
Prof. Krishna Akalamkam

Submitted by-
Ajay Karan Bhardwaj
19IB303
About Company

Xiaomi Corporation is a Chinese electronics company established in 2010 by Lei Jun with
headquarters in Beijing. Xiaomi manufactures and invests in smartphones, mobile apps,
laptops, bags, trimmers, earphones, MI TV, shoes, fitness bands, and many more. Ranked
468th, Xiaomi is the youngest company on Fortune Global 500 List for 2019.
Xiaomi released their first smartphone in August 2011 and quickly gained market share in
China to become the largest smartphone company in the country in 2014. Xiaomi was the
fourth largest smartphone manufacturer in the world at the start of the second quarter of
2018, leading in both China's largest market and India's second-largest market. Xiaomi later
developed a wider range of consumer electronics including a mobile platform for the smart
home (IoT).
Xiaomi has a workforce of 15,000 in China, India, Malaysia, Singapore and is spreading to
other countries including Australia, the Philippines and South Africa. Lei Jun, the founder and
CEO, has an estimated net worth of US$ 12.5 billion according to Forbes magazine. Since
raising US$ 1.1 billion from investors, Xiaomi is the fourth most successful technology firm in
the world, making Xiaomi's worth more than US$ 46 billion.
Website Analysis
https://mobile.mi.com/in/

Traffic and Engagement


Global Rank - #438
Country Rank- #75
Category Rank (Computer Electronics and Technology)- #5
Total visits (Oct 2019- Dec 2019)- 275.2 M
Monthly visits- 91.76M
Monthly unique visitors- 53.44M
Visit duration- 3.23 min
Bounce rate- 46.76%

Channels overview

60.00% 51.60%
50.00%
38.62%
40.00%
30.00%
20.00%
10.00% 5.19% 1.87% 1.79%
0.70% 0.22%
0.00%
Direct Email referrals Social Organic Paid search Display Ads
Search

Search
Social

80.00%
58.12%
60.00%

40.00% 28.81%

20.00% 5.69%
2.61% 2.57% 2.20%
0.00%
youtube facebook vkontakte whatsapp quora others

Overall website performance- 69/100


1) Performance- 24/30
Optimizing your website's performance is crucial to increasing traffic, improving conversion
rates, generating more leads, and increasing revenue.

• Page Size- 333kb


The heavier the site page, the slower the load. For optimal performance, try to keep
page size below 3MB.
This site is light weight and fast.

• Page requests- 32
The more HTTP requests your website makes, the slower it becomes. Combine files to
minimize the number of requests made.
Serious room for improvement in this area as more Page requests are present.

• Page speed- 3.8 seconds


Best-in-class webpages should load within 3 seconds. Any slower and visitors will
abandon your site, reducing conversions and sales. Page speed is at par.
• Browser Caching- web caching is world class.
Browser caching speeds up your website by storing frequently used content in local
memory.

• Page redirects- No page redirects detected.


Page redirects add an additional loading cycle, increasing the time to display the page.

2) Mobile – 15/30
Traffic from mobile devices is growing fast. Optimizing website for mobile or miss out on
valuable traffic, leads, and revenue.
• Responsive- 50/100
Responsive design gives you a bump in search rankings for searches on mobile devices.
Mobile website is not much responsive and need work to be done.
• Viewport- 85/100
The viewport lets you control your page width and scale on different device types.
Works good on different device types.

3) SEO – 20/30
Search Engine Optimization
Make sure your website is easy for users to discover—and easy for search bots to
understand—with better page titles, headings, and meta descriptions.

• Page titles – Greater than 70


Page titles should be no longer than 70 characters in length and not repeat keywords.
Greater than 70, need to work on this a bit.

• Meta description – Good


Meta descriptions should be no longer than 300 characters in length and should be
relevant to the page.

• Headings- Found
Heading tags distinguish headings from core page content.

• Sitemaps- Found
Site maps help users navigate your site quickly and easily.

4) Security - Safe and secure.


SSL certificates protect websites from attacks and give visitors confidence that your site is
authentic and trustworthy.
Recommendations

Current Recommendation
Performance
Page request 32 <30 Combine files to minimize the
number of HTTP requests your site
makes.
Render blocking Yes No Remove or defer any JavaScript or
CSS that interferes with loading
above-the-fold content.
Mobile
Responsive No Yes Give your site the gift of responsive
design by using the HubSpot
Website Platform.
SEO
Page titles No Yes Reduce page titles to 70 characters
in length and include keywords
once.
Social Media Analysis

SOCIAL AUDIENCE BREAKDOWN


Facebook Instagram Twitter Youtube

21%

44%

12%

23%

Facebook

Facebook Page Likes 3334516


Facebook Posts 82
Average Facebook Posts per Day 2.733333
Facebook Post Likes 51861
Facebook Post Comments 2844
Facebook Post Shares 1799
Facebook Post Engagement Total 60663
Facebook Post Engagement Rate 0.018216
Facebook Average Engagement Total per Post 739.7927
Facebook Average Engagement Rate per Post 0.000222
Facebook Talking About 36211
Facebook Post Reactions 56020
Top post on Facebook

Instagram

Instagram Followed By 1787621


Instagram Follows 23
Instagram Lifetime Posts 1786
Instagram Posts 31
Instagram Post Likes 647730
Instagram Post Comments 1096
Instagram Posts Engagement Total 648826
Instagram Posts Engagement Rate 0.36624
Instagram Average Engagement Total per Post 20929.87097
Instagram Average Engagement Rate per Post 0.011817929
Instagram Follower to Following Ratio 77722.652
Top post on Instagram

Youtube

YouTube Subscribers 1630000


YouTube Videos 496
YouTube Lifetime Views 582777875
YouTube Comments 0
YouTube Posts 19
YouTube Post Views 781239
YouTube Post Likes 38053
YouTube Post Dislikes 1351
YouTube Post Comments 3373
YouTube Posts Engagement Total 42777
YouTube Posts Engagement Rate 0.026319
YouTube Average Engagement Total per Post 2251.421053
YouTube Average Engagement Rate per Post 0.001383473
Top post on Youtube

Twitter

Twitter Followers 907821


Twitter Following 42
All Tweets 161
Retweets 13871
Likes of Company Tweets 32183
Tweet Engagement Total 47588
Tweet Engagement Rate 0.052789
Average Engagement Total per Tweet 634.5066667
Average Engagement Rate per Tweet 0.000703291
Twitter Lifetime Tweets 13125
Top Mentions 1523
Tweets 75
Average Tweets per Day 2.5
Retweet Tweets 19
Reply Tweets 67
Twitter Follower to Following Ratio 21614.786
Replies to Company Tweets 1534
Video Views 81265
Average Video Views per Day 5804.642857
Top Twitter post
Sentiment Analysis

Social Mention summary


Campaign created by Google ADs
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