Beruflich Dokumente
Kultur Dokumente
- This course develops critical thinking and problem-solving skills through qualitative research.
1. Introduction
Discusses four (4) relevant ideas:
• TOPIC or subject matter: define and elaborate using methods of paragraph development like
classification and giving examples
• IMPORTANCE of the Topic: cite the role that the topic plays in your life and the benefits you derive
from it.
• REASONS for Choosing the topic: emphasized what motivated you to choose the topic.
• PURPOSE of the Study: discusses the objective of the study.
PRACTICAL RESEARCH 2
Content: Nature of Inquiry and Research
Content Standard:
The learner demonstrates understanding of:
1. the characteristics, strengths, weaknesses, and kinds of quantitative research
2. the importance of quantitative research across fields
3. the nature of variables
Performance Standard: The learner is able to decide on suitable quantitative research in different areas of
interest
Learning Competencies: Describes characteristics, strengths, weaknesses, and kinds of quantitative
research.
CHARACTERISTICS OF RESEARCH
Features of Research
-Empirical - based on observations and experimentation on theories.
-Systematic - follows orderly and sequential procedure.
-Controlled - all variables except those that are tested/experimented upon are kept constant.
-Employs hypothesis - guides the investigation process
-Analytical - There is critical analysis of all data used so that there is no error in their interpretation
-Objective, Unbiased, & Logical - all findings are logically based on empirical
-Employs quantitative or statistical methods - data are transformed into numerical measures and are
treated statistically.
TYPES OF RESEARCH
1. Basic - The systematic, rigorous investigation of asituation or problem in order to generate
newknowledge or validate existing knowledge.
2. Applied - refers to scientific study and research that CORRELATIONAL RESEARCH seeks to solve
practical problems. Applied research is used to find solutions to everyday problems, cure illness, and
develop DESCRIPTIVE RESEARCH innovative technologies, rather than to acquire knowledge for
ETHNOGRAPHIC RESEARCH knowledges sake.
3. Problem Oriented - is conducted to understand the exact nature of the problem to find out relevant
solutions. The term “problem” refers to having issues or two thoughts while making any decisions.
4. Problem Solving - is the mental process of analyzing a situation, learning what options are available,
and then choosing the alternative that will result in the desired outcome or some other selected goal.
5. Qualitative - is a scientific method of observation to gather non-numerical data. This type
of research "refers to the meanings, concepts, definitions, characteristics, metaphors, symbols, and
description of things" and not to their "counts or measures".
6. Quantiative - a method of research that relies on measuring variables using a numerical system,
analyzing these measurements using any of a variety of statistical models, and reporting relationships
and associations and associations among the studied variables.
- Participant observation is appropriate for collecting data on naturally occurring behaviors in their usual
contexts.
- In-depth interviews are optimal for collecting data on individuals’ personal histories, perspectives, and
experiences, particularly when sensitive topics are being explored.
- Focus groups are effective in eliciting data on the cultural norms of a group and in generating broad
overviews of issues of concern to the cultural groups or subgroups represented.
PURPOSE OF QUANTITATIVE RESEARCH
The purpose of quantitative research is to generate knowledge and create understanding about the social
world. Quantitative research is used by social scientists, including communication researchers, to observe
phenomena or occurrences affecting individuals.
Concepts
Quali: They seek to find the character of uniqueness.
Quanti: Definitive and operative, they are the theory and are converted from the beginning into variables.
Interaction researcher/respondent
Quali: Essential, it is necessary that empathy arises between the two parts.
Quanti: Almost absent, the interviewer must be warm and human but must not interact outside the
questionnaire.
Search design
Quali: Without a structure, open, in search of unexpected options, it gets modified in progress.
Quanti: Closed structure, planned in advance.
Nature of data
Quali: Soft: Data collected in their integrity, subjective.
Quanti: Hard: objective and standardized data.
Type of respondent
Quali: Unique individual.
Quanti: Variable individual.
Type of analysis
Quali: Case based, prospettiva olistica del comportamento umano.
Quanti: Variable based, mathematical and statistical techniques.
Presentation of data
Quali: Quotes, narrative-style extracts, to allow reality as it has been experienced during the study.
Quanti: Tables and graphs, statistics, analysis and comparison with data obtained and data from past years
and with estimates.
Generalization
Quali Absent. Identification of the Weberian ideal types, interpretation of reality.
Quanti: Necessary. Individual fragmentation, correlation between variables, conceptual unit in the random
model.
Scope of results
Quali: Limited number of cases.
Quanti: Significant number, representativity.
Methodology
Quali: Observation of the respondent in the focus room, interviews with privileged witnesses.
Quanti: Structured questionnaire for CATI, CAWI or PAPI.